Project Report on Big Bazaar, Belgaum

INTRODUCTION

Background of the study

Organization is set of people working together for accomplishment of a common

objective. The roles and responsibilities are stated clearly without any ambiguity.

The positions occupied by different individuals are presented in the form of

organization chart. Organizational structure is essential for continuity of the mission

& co-ordinates & controls the business activities. Organization helps management to

perform its actives effectively, optimum use of technological improvement growth &

diversification, creatively, effective use of physical resources & HR.

Need for the Study

This study is taken up to fulfill the requirement of M.B.A degree course of Bangalore

University. The training is undertaken during July 2010 to August 2010 and the

main purpose of the training is to know the application of the theoretical aspects in

our course in the corporate environment and gain firsthand experience and expose

ourselves to corporate policies, ethics, culture, practices, procedures, facts about the

work culture and policies of the company.

Objectives of the study

• To understand the organization structure or hierarchy of the company.

• To understand the working of the various departments.

• To enable us to gain an insight into the corporate world.

• To understand the various responsibilities and duties carried out by each

department.

C M R Centre for Business Studies, Bangalore Page 1

Scope of the Study

• This report is based on the study conducted at Big Bazaar, Belgaum.

• It aims at understanding the company’s establishment, organization structure,

departments, techniques, marketing strategies and the advantages it is having over

the competitors.

• An attempt is made to analyze the company’s performance in comparison to the

theoretical aspects.

• It aims to understand the skills of the company in the areas like technological

advancements, competition and in management.

LIMITATIONS OF THE STUDY:

In plant training period is short.

Employees and management were busy and were less responsive.

The data collected is subject to variations.

The study is mainly based on the available printed and published

information and opinion of the officers and employees of the company.

Non-availability of adequate and essential information due to complex nature

of the study.

Methodology adopted for the Study

• Observing the working of various departments like finance, safety, human

resource, production, purchasing etc.

• Discussion with the company executives, managers and employees.

• Visiting and surfing websites of the company.

Sources of Data


• Primary data

• Secondary data

Primary Data

The data collected for the first time through observation and interview method. The

data is collected by observing the working of various departments and also by

interviewing the managers of all the departments. It is also obtained by the help of

staff members.

Secondary Data

The data is collected by secondary sources also. The data is collected through

company manual, product brochure, company website and annual report.

Chapter-2

INDUSTRY PROFILE


Retail is India’s largest industry, accounting for over 10 percent of the country’s GDP

and around 8 percent of the employment. Retail industry in India is at the

crossroads. It has emerged as one of the most dynamic and fast paced industries

with several players entering the market. But because of the heavy initial

investments required, break even is difficult to achieve and many of these players

have not tasted success so far. However the future is promising; the market is

growing, government policies are becoming more favorable and emerging

technologies are facilitating operations.

Retailing in India is gradually inching its way toward becoming the next boom

industry. The whole concept of shopping has altered in terms of format and

consumer buying behavior, ushering in a revolution in shopping in India. Modern

retail has entered India as seen in sprawling shopping centers, multi-storeyed malls

and huge complexes offer shopping, entertainment and food all under one roof. The

Indian retailing sector is at an inflexion point where the growth of organized

retailing and growth in the consumption by the Indian population is going to take a

higher growth trajectory. The Indian population is witnessing a significant change in

its demographics. A large young working population with average age of 24 years,

nuclear families in urban areas, along with increasing working-women population

and emerging opportunities in the services sector are going to be the key growth

drivers of the organized retail sector in India.

Some Key Facts:


• Retail is India’s largest industry accounting for over 10 percent of the country’s

GDP and around 8 percent of the employment

• The market size of Indian retail industry is about US $312 billion.

India’s Consumption Cosmos

During the past decade, Private Final Consumption Expenditure has been the key

driver of economic growth in India.


G D P $973 Billion

Govt. spending $ 108 Billion (11%)

Private Final Consumption

Expenditure $ 598 Billion (60%)

Utility Payments (Fuel, Transportation,Electicity,water Expenditure on medical

& education) $242 Billion

consumption Spending $350

Billion

Capital Formation $ 273 Billion (29%)

The $350 Billion Consumption spending provides the single biggest business

opportunity in India and is divided into some key categories led by food, fashion and

home products.

6% 4%3%

4%

8%

2%

1%

62%

9%

Sales

Fashion Accessoriesconsumer DurablesFurnitureHealth, Beauty& PharmaLeisure & EntertainmentTelecomBooks % MusicFoodFashion

Chapter-3:

Company Profile


Mr Kishore Biyani CEO, Future Group


Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple

retail formats in both the value and lifestyle segment of the Indian consumer

market. Headquartered in Mumbai (Bombay), the company operates over 16 million

square feet of retail space, has over 1000 stores across 73 cities in India and

employs over 30,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big

Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain,

blends the look, touch and feel of Indian bazaars with aspects of modern retail like

choice, convenience and quality and Central, a chain of seamless destination malls.

Some of its other formats include Brand Factory, Blue Sky, AFL, Top 10 and Star and

Sitara. The company also operates an online portal, futurebazaar.com.

Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India)

Limited. This entity has been created keeping in mind the growth and the current

size of the company’s value retail business, led by its format divisions, Big Bazaar

and Food Bazaar.

The company operates 120 Big Bazaar stores, 170 Food Bazaar stores, among other

formats, in over 70 cities across the country, covering an operational retail space of

over 6 million square feet. As a focussed entity driving the growth of the group's

value retail business, Future Value Retail Limited will continue to deliver more value

to its customers, supply partners, stakeholders and communities across the country

and shape the growth of modern retail in India.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town,


http://www.futurebazaar.com/

a large-format home solutions store, Collection i, selling home furniture products

and eZone focused on catering to the consumer electronics segment.

Pantaloon Retail is the flagship company of Future Group, a business group catering

to the entire Indian consumption space.

CORPORATE GOVERNANCE REPORT

Corporate Governance indicates transparency, accountability and reliability on any

organization.

One of the core missions of the organization is to achieve excellence in all spheres,

be it profitability, growth in market share, superior quality of products and services

to the satisfaction of the stakeholders through an efficient and effective code of

governance. We aim at providing fairness, clarity and transparency in all our

dealings and increasing the value of all stakeholders of the Company.


Future Group

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s

leading business houses with multiple businesses spanning across the consumption

space. While retail forms the core business activity of Future Group, group

subsidiaries are present in consumer finance, capital, insurance, leisure and

entertainment, brand development, retail real estate development, retail media and

logistics.

Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million

square feet of retail space in 71 cities and towns and 65 rural locations across India.

Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 35,000

people and is listed on the Indian stock exchanges. The company follows a multi-

format retail strategy that captures almost the entire consumption basket of Indian

customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail

chain and Central, a chain of seamless malls. In the value segment, its marquee

brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of

Indian bazaars with the choice and convenience of modern retail.


In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic

expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in

Kolkata, Hyderabad and Bangalore. The group’s specialty retail formats include,

books and music chain, Depot, sportswear retailer, Planet Sports, electronics

retailer, Ezone, home improvement chain, Home Town and rural retail chain,

Aadhar, among others. It also operates popular shopping portal, futurebazaar.com.

Future Capital Holdings, the group’s financial arm provides investment advisory to

assets worth over $1 billion that are being invested in consumer brands and

companies, real estate, hotels and logistics. It also operates a consumer finance arm

with branches in 150 locations. Other group companies include, Future Generali, the

group’s insurance venture in partnership with Italy’s Generali Group, Future Brands,

a brand development and IPR company, Future Logistics, providing logistics and

distribution solutions to group companies and business partners and Future Media,

a retail media initiative. The group’s presence in Leisure & Entertainment segment

is led through, Mumbai-based listed company Galaxy Entertainment Limited. Galaxy

leading leisure chains, Sports Bar and Bowling Co. And family entertainment

centers, F123. Through its partner company, Blue Foods the group operates around

100 restaurants and food courts through brands like Bombay Blues, Spaghetti

Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato. Future Group’s joint

venture partners include, US-based stationery products retailer, Staples and Middle

East-based Axiom Communications. Future Group believes in developing strong

insights on Indian consumers and building businesses based on Indian ideas, as

espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is,

‘Rewrite rules, Retain values.’


CONSUMPTION COSMOS

The retail formats are geared to capture Consumption Spending in key categories in

both value and lifestyle segment. And specialized businesses backed by capital and

investments in developing the necessary consumption infrastructure is helping

build a consumption ecosystem.

This empowers Pantaloon Retail to build a comprehensive business model that can

capture a dominant share of the single biggest business opportunity in India - the

consumption space.


Board Of Directors

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and

the Group Chief Executive Officer of Future Group. To know more, click here.

Mr. Gopikishan Biyani, Whole time Director

Gopikishan Biyani is a commerce graduate and has more than twenty years of

experience in the textile business.

Mr. Rakesh Biyani, Whole time Director

Rakesh Biyani is a commerce graduate and has been actively involved in category

management; retail stores operations, IT and exports. He has been instrumental

in the implementation of the various new retail formats.

Mr. Vijay Biyani, Whole time Director

Vijay Biyani has more than twenty years of experience in manufacturing, textiles

and retail industry and has been actively involved in the financial, audit and

corporate governance related issues within the company.

Mr. Vijay Kumar Chopra, Independent Director

V.K.Chopra is a fellow member of The Institute of Chartered Accountants of India

(ICAI) by profession and is a Certified Associate of Indian Institute of Bankers

(CAIIB). His banking career spans over 31 years and he has served senior

management positions in Central Bank of India, Oriental Bank of Commerce,

SIDBI, Corporation Bank and SEBI.


Mr. Shailesh Haribhakti, Independent Director

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a

Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co.,

Chartered Accountants and past president of Indian merchant Chambers. He is on

the Board of several Public Limited Companies, including Indian Petrochemicals

Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company

since June 1, 1999.

Mr. S Doreswamy, Independent Director

S. Doreswamy, is a former Chairman and Managing Director of Central Bank of

India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited

among others.

Dr. D O Koshy, Independent Director

Dr. Darlie Koshy, a PhD from IIT Delhi and rank holder in MBA headed NID

(Ministry of Commerce, GOI) as Director for 2 terms of office prior to which he

was the founding Chairperson of Fashion Management at the National Institute of

Fashion Technology (Ministry of Textiles, GOI). He is currently the Director

General & CEO of ATDC Network of 58 Institutes / Centres and two premier

campuses of Institute of Apparel Management under the aegis of AEPC

(Sponsored by Ministry of Textiles, GOI). Dr. Koshy received the Delhi IIT Alumni

Award for contribution of National Development in 2008. Dr. Darlie Koshy was

also conferred with the “Star of Italian Solidarity” one of the highest civilian

awards of the Government of Italy. Dr. Koshy is the author of three pioneering

books including the much acclaimed “Indian Design Edge”.


Ms. Bala Deshpande, Independent Director

Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also

serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India

and Indus League Clothing Ltd, among others.

Mr. Anil Harish, Independent Director

Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM

from University of Miami. He also serves on the board of Mahindra Gesco,

Unitech, IndusInd Bank and Hinduja TMT, among others.


Organization Profile

“Nobody Sells Cheaper and Better” Big Bazaar is a chain of department

stores in India currently with 100 outlets. It is owned by Pantaloon Retail India Ltd,

Future Group. It works on the same economy model as Wal-Mart and has been

successful in many Indian cities and small towns. The idea was pioneered by

entrepreneur Mr. Kishore Biyani, the CEO of Future Group. Currently Big Bazaar

stores are located only in India. It is the fastest growing chain of department stores

and aims at having 350 stores by 2010.

Big Bazaar has democratized shopping in India and is so much more than a

hypermarket. Here you will find over 170,000 products under one roof that cater to

every need of a family, making Big Bazaar India’s favourite shopping destination.

At Big Bazaar, you will get the best products at the best prices—this is our

guarantee. From apparel to general merchandise like plastics, home furnishings,

utensils, crockery, cutlery, sports goods, car accessories, books and music, computer

accessories and many more. Big Bazaar is the destination where you get products

available at prices lower than the MRP, setting a new level of standard in price,

convenience and quality.

If you are a fashion conscious buyer who wants great clothes at great prices, Big

Bazaar is the place to be. Leveraging on the company’s inherent strength of fashion,

Big Bazaar has created a strong value-for-money proposition for its customers. This

highlights the uniqueness of Big Bazaar as compared to traditional supermarkets,

which principally revolve around food, groceries and general merchandise.

Big Bazaar has clearly emerged as the favorite shopping destination for millions of

its customers, across the country, its success is a true testament to the emotional


bonding it has established with the Indian customer , on account of its value

offerings, inspirational appeal and service levels. We believe Big Bazaar is a true

pan-Indian model that can enter into most towns in India and democratize shopping

everywhere.

25, 26 and 27 January, 2010... India’s Sabse Sasta Din

The acceptance and loyalty that Big Bazaar has garnered over the years was well

evident on 26 January 2010. On the day India celebrates its Republic Day; the

company honored the consumer by calling it the ‘Maha Savings Day’. Shoppers at all

Big Bazaar and Food Bazaar outlets across the country were offered products at

prices never heard before in the history of shopping.

The offers were spread across categories from electronics to utensils, from apparel

to furniture and food. This event received tremendous response from the regular

and an entirely new set of shoppers, which resulted in nearly 2 million people

visiting the stores on that day. And most stores were able to post record sales for a

single day.

THINGS YOU DIDN’T KNOW ABOUT BIG BAZAAR

2 million customer’s walk-in each week into Big Bazaar stores

Collectively, Big Bazaar stores cover nearly 4 Million square feet of space

In three days between January 25 and January 27 2008, Big Bazaar sold over

100,000 pairs of Jeans and 200,000 shirts

Big Bazaar has a base of over 1 million loyalty Card members

More than 160,000 products are sold at Big Bazaar store


Company History

Major Milestones

1987 Company incorporated as Manz Wear Private Limited. Launch of

Pantaloons trouser, India’s first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of May.

1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format

launched across the nation. The company starts the distribution of

branded garments through multi-brand retail outlets across the nation.

1995 John Miller – Formal shirt brand launched.

1997 Company enters modern retail with the launch of the first 8000 square

feet store, Pantaloons in Kolkata.

2001 Three Big Bazaar stores launched within a span of 22 days in Kolkata,

Bangalore and Hyderabad.

2002 Food Bazaar, the supermarket chain is launched.

2004 Central - India’s first seamless mall is launched in Bangalore.

2005 Group moves beyond retail, acquires stakes in Galaxy Entertainment,

Indus League Clothing and Planet Retail.


Sets up India’s first real estate investment fund Kshitij to build a chain

of shopping malls.

2006 Future Capital Holdings, the company’s financial is formed to manage

over $1.5 billion in real estate, private equity and retail infrastructure

funds. Plans forays into retailing of consumer finance products.

Home Town, a home building and improvement products retail chain

is launched along with consumer durables format, Ezone and furniture

chain, Furniture Bazaar.

Future Group enters into joint venture agreements to launch

insurance products with Italian insurance major, Generali.

Forms joint ventures with US office stationery retailer, Staples.

2007 Future Group crosses $1 billion turnover mark.

Specialised companies in retail media, logistics, IPR and brand

development and retail-led technology services become operational.

Pantaloon Retail wins the International Retailer of the Year at US-based

National Retail Federation convention in New York and Emerging

Retailer of the Year award at the World Retail Congress held in

Barcelona.

Futurebazaar.com becomes India’s most popular shopping portal.

2008 Future Capital Holdings becomes the second group company to make a

successful Initial Public Offering in the Indian capital markets.

Big Bazaar crosses the 100-store mark, marking one of the fastest ever


expansion of a hypermarket format anywhere in the world.

Total operational retail space crosses 10 million square feet mark.

Future Group acquires rural retail chain, Aadhar present in 65 rural

locations.

Future Group Manifesto

“Future” – the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners.

Our customers will not just get what they need, but also get them where, how and when they need.

We will not just post satisfactory results, we will write success stories.

We will not just operate efficiently in the Indian economy, we will evolve it.

We will not just spot trends; we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow.

It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing.

Rewrite Rules. Retain Values.

Group Vision

Future Group shall deliver Everything, Everywhere, Every time for Every Indian


Consumer in the most profitable manner.

Group Mission

We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

Core Values

Indianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

Future Plans


The Company would continue to pursue its aggressive growth to strengthen its

position as a leading player in the consumption space in India, with an aim to

capture increasing share of the consumer’s wallet. The Company would continue

with its expansion plans and would continue to increase its presence on a pan-India

basis by opening more retail outlets in tier 2 and tier 3 cities and by further

strengthening its position in key metro cities.

The Company has planned to increase its operating retail space from around 8

million square feet currently to around 12 million square feet by FY08-09. The

various subsidiary companies of the Company, which have been created to cater to

various consumption categories, are currently in initial set-up phase. Most of them

will come into their own, pursuing aggressive growth plans to achieve scale and

garner increasing market share. The Company will also be able to unlock value out

of these businesses by listing these subsidiary companies, and partnering with

strategic partners in them, at an appropriate time.

The Company, operating in the consumption space, has added IT services and

education to its portfolio of businesses, apart from the existing consumer finance,

insurance, media, logistics and brand businesses. All these businesses will help in

capitalizing on the synergies with the retail business to further enhance

shareholder’s wealth.


Retail Footprint –


Different products dealt in Big Bazaar

a)Depot

1) General books

2) Office stationary

3) Children stationary

4) Film VCD’s & DVD

b) NBD (New Business

Development)

1) Watches

2) Fashion Jewellery

3) Sunglasses

4) Auto accessories

5) Car audio systems

c) Gold Bazaar:

Navras Gold Jewellery

(This is a separate unit not related

25000 of different companies. to Big

Bazaar they share profits on percentage

basis).

d) Mobile Bazaar:

1) All kinds of mobile handsets ranging

from Rs 1000 to Rs 25000 of different

companies.

2) All mobile accessories

3) All major prepaid SIM cards

4) All post paid connections

5) Cordless phones & landline phones.


e) Sitara:

1) Cosmetics

2) Fragrances

3) Herbals

4) Pharmaceuticals

f) Shringar:

1) Bangles

2) Jewellery sets

3) Bracelets

4) Hair Accessories

5) Bindies

6) Chins

Plastics, Utensils, Crockery

(PUC)

g) Plastics:

1) Buckets

2) Casseroles

3) Containers

4) Boxes

5) Flasks

6) Bowls

7) Jugs & sippers

8) Bottles & Mugs

h) Utensils:

1) Plates, Bowls, Glasses

2) Non stick Cookware’s

3) Kitchen Tools

4) Tiffin Boxes

i) Crockery: j) Luggage:


1) Crockery cutlery

2) Trolleys

3) Dinner sets

4) Wine, Juice Glasses

1) Travel bags

2) Trolleys

3) School & College Bags

4) Ladies purse & bags

5) Suitcase

Apparels Department

a) Ladies Wear:

1) Sarees

2) Dress Materials

3) Under garments

4) Nightwear

5) Western wear’s

b) Men’s Wear:

1) Formal Shirts & Pants

2) Casual Shirts & Pants

3) Party Wears

4) Fabrics [cut pieces]

5) Other Accessories

6) Suits & Blazers

7) Levi’s Signature Garments

8) Ties

9) Jeans Pants

10)Belts, Handkerchiefs

Kid’s Department:


c) Infants Section:

1) Shirts

2) Baniyans,

3) Jhabas

4) Vests

5) Bibs feedings

6) Bed items

7) Baba suits, Frocks

8) Diapers, Pampers

9) Other baby accessories

d) Boy’s Section:

1) T-shirts, trousers, jeans

2) Cotton shirts, Codraw pants

3) Ethnic wears

4) Co-ordinates

5) Rain coats

e)Girls Section:

1) Cotton Frocks

2) Ethnic wears

3) Co-ordinates

4) Western wears

5) Sweaters

f) Toys Department:

1) Soft Toys

2) Board games

3) Dolls

4) Educational toys

5) Remote Cars , bikes

6) Sports items: Cricket bats, balls, badminton & tennis rackets, hockey bats etc

7) Cycles

8) Carrom Board

a) Footwear Department: b) Furniture Bazaar:


1) Sports shoes

2) Casual shoes

3) Formal shoes

4) Men’s sandals

5) Ladies sandals

6) Ladies casuals

7) Ladies Fancy slippers

8) Children shoes

9) Children sandals

1) Dining Table

2) Bedroom Accessories

3) Hall Accessories (Sofa sets, Chairs,

Tables etc)

4) Mattresses

5) Computer Table

6) Dressing Table

7) Wardrobe, Almirah etc

c) Home Linen Department:

1) Bed sheets, Bed spreads, Pillows,

Pillow covers Blanket etc

2) Towels, napkins, Yellow duster

3) Curtains, Mats, Table mats, mosquito

nets etc

4) Carpets, Cushion covers, Razai

5) Shopping bags, Fridge covers,

Washing machine covers, woven covers,

T.V covers, Saree covers, C.D Pouch, Shoe

Covers etc

d) Home Decor:

1) Flower Vase

2) Artificial Flowers,

3) Candle stand

4) Umbrellas

5) Photo Frames

6) Frame & Wall Paintings

7) Assorted Color Stones

8) Water Falls (artificial)

9) Birthday items

Food Bazaar


a) Beverages:

1) Soft drinks

2) Mineral water

3) Health drinks

4) Fruit Juices

5) Frozen items

b) Staples Dept:

1) Dals, Rice, Wheat, Ragi etc,

2) Atta, Rava items, Sugar, Salt etc

3) Cooking Oils, Masala items

4) Dry fruits

5) Ready to cook foods & mixes

6) Spices

7) Breakfast Cereals

b) Fruits & Vegetables:

All kinds of fruits and vegetables at the

lowest prices.

e) Confectionaries:

1) All kinds of Chocolates and

2) Cakes and other sweets

d) Process Dept:

1) Health drinks

2) Ready to eat

3) Corn flakes, Chips

4) Soups, Bread items, Pickle

5) Instant mixes

6) Spreads

Home Care: Electronic Bazaar


1) Phenyl, Detergents etc

2) Washing powder etc

3) Dish wash, Tissue papers

4) Scratch, Shoe cases, Fresh wrap

1) Televisions, DVD Players

2) Home Theatre Systems, Audio

Systems

3) Refrigerators

4) Washing Machines

5) Microwave Owen

6) Mixers, Irons & Grinders

7) Computers, Laptops, Printers &

Computer accessories

8) Juicers etc

Fashion@Big Bazaar


Fashion@Big Bazaar aims to dispel the myth that fashion comes with a steep price

tag. With fashion apparel and accessories for all age groups across categories like

men, ladies, kids and infants, Fashion@Big Bazaar is the fashion destination for all.

Be it office or casual wear; festivals or weddings, Fashion@Big Bazaar has apparel

for every occasion. And what’s more, it makes fashion available at affordable prices.

Fashion@Big Bazaar has developed many in-house brands that cater to every age

group and category. The format sells brands for both men and women including

DJ&C, Knighthood, Privilege Club, AFL and Haute n Spicy. Shrishti and Shatranj

are ethnic wear brands, while Pink n Blue, Princess and the Power Rangers line

caters to kids. It also has a special tie up with Star TV for a special Star Parivaar

line. Under this line, the format retails clothes that don many of the consumer’s

favourite television stars.

The format also retails international and national brands like Signature by Levis,

Going 3, 14U, Meena Bindra by Biba, Famous Basics by Lee Cooper Aurelia by

W, Palm Tree by Gini & Jony, Lilliput and Juno.

Fashion for Big Bazaar is not just about brands, but it is also about customising

apparels for a diverse country like India. A strong team of designers constantly work

to create special ranges to suit to the tastes of its customers spread across the

country.

Fashion@Big Bazaar are found as cut-ins within all Big Bazaar stores, as well as

some stand alone stores.

Business Description:


Pantaloon Retail (India) Ltd. The company’s principal activity is to operate chain

retail stores in names of Big Bazaar, Food Bazaar, Central and Pantaloons. The Big

Bazaar is the discount store, which offers a wide range of products under one roof.

The products include apparels and non-apparels such as utensils, sports goods and

footwear. The company also has its Presence into gold retailing by launching Gold

Bazaar. The company’s Food Bazaar provides a range of food and grocery products

ranging from fresh fruits and vegetables, staples, FMCG products and ready to cook

products. The Central offers a chain of stores including books and music stores,

global brands in fashion, sports and lifestyle accessories, grocery store and

restaurants. The Pantaloon retail stores focus largely on apparels and accessories.

Departmental Managers: There are 28 departments in this store like

Electronic dept, Depot dept, Mobile Bazaar, Star Sitara dept, Plastic, Utensils &

Crockery (PUC) Dept, Ladies Dept, Men’s Dept, Furniture Dept, Footwear Dept,

Home Decor Dept etc. Each department will be assigned with targets which have to

be achieved within the assigned period that may be of daily, weekly, monthly and

yearly.

Each department has a Department Manager (DM) & Assist DM. Their job is

concerned mainly with sales. They look after customer’s orders delivery, post sale

service if any etc. All Dept managers, ADM, team members work under coordination

and cooperation.

Chapter-4


Organization Chart

Chapter-5


Store Manager Asst Store Manager

Dept Manager Asst DM Team Leader Team Member

HR Manager

Visual Merchandising Asst DM

Administration Maintenance Housekeeping

Info Security

Marketing

Sales Manager Cashier

CSD

Functional Departments:

1. Human Resource Department

The HR department of Big Bazaar is very dynamic. Employees are the biggest

strength and asset of any organization and the HR dept realizes this very well. This

is very evident from the way the HR department handles all its employees. They

take utmost care to select, train, motivate and retain all the employees. They have

continuous developmental programs for all the employees. Currently Big Bazaar

Belgaum i is employing 200 employees. There are two shifts for the employees. The

first shift employees arrive at 10AM in the morning and leave at 7.30 in the evening,

while the second shift employees report at 11.30 in the afternoon and leave at the

time of Store closing (10pm).

Sources of Recruitment

The following are the main sources through which Big Bazaar recruits its

employees.

a) Consultancy Services:

For top level management, employees are recruited through private consultants.

They are usually appointed as Departmental Managers.

b) Walk-ins:

This is the main source through which Big Bazaar recruits its employees. People

seeking job usually themselves approach the HR department for job vacancy.

Employees usually selected from this source are appointed at the entry level as team

members.

b) Employee Referrals:


This is the other main source through which employees are selected. Candidates

who have given their previous employer as referrals are first interviewed and from

their previous employer, opinion is taken about their behavior and performance in

the job. If they receive a positive opinion from their previous employer they are

selected.

c) Campus Recruitment:

Young people bring new ideas and fresh enthusiasm. Therefore Big Bazaar visits

some of the reputed educational institutions to hire some of the most talented and

promising students as its employees.

Selection Procedure

The following is the selection procedure that the HR department practices to hire its

employees.

i. Interview: For entry level jobs, the candidates are interviewed by a HR person.

They are asked a few basis questions about their education, previous work

experience if any, languages known etc. This is done to evaluate the candidate’s

ability to communicate freely and also other skills.

ii. Psychometric Tests: For higher and top level jobs, candidates are asked to

answer a few questions which basically test their sharpness, analytical ability,

ability to handle stress, presence of mind etc. This is done as Managers are required

to work under stress all the time and still maintain a cool head to make some vital

decisions

iii. Group Discussion: In campus recruitment students are involved in a Group

Discussion, where they will be given a topic on which the group has to deliberate,

discuss and arrive at a solution or a decision which is accepted by the whole group.

Along with the G D they are also given a written aptitude test.

Finally a formal interview will be conducted to assess the overall skills of the

student.

Induction:


New employees selected will be given a 13 day induction and training program.

They will be given information about the company’s business, different

departments etc. They will be informed of their roles, duties and responsibilities.

They will also be informed about the HR policies and rules of the company.

The new employees will be on probation for a period of 6 months. After this period

the HR period along with the department manager will review the performance of

the employee. If the employee’s performance is good and encouraging, the

employee’s services will be confirmed.

Compensation & Rewards:

The employees are rewarded suitably with attractive pay packages.

The salary of an employee includes basic pay. HRA, special allowance, PF,ESI,

Mediclaim etc.

Annual bonus will be given at the time of Diwali.

The employees and their dependents are also entitled for medical treatment in

recognized hospitals with cashless hospitalization with which the company has tie-

ups.

If a hospital is not recognized, the amount spent by the employee will be

reimbursed.

Along with these all the employees are given a card known as ‘Employee Discount

card’ (EDC) through which they can buy any product at Big Bazaar at a special

discount of 20-30 %.

Leaves and other rules:


An employee during his probationary period is entitled for 7 days of leave. A

confirmed employee is entitled for 30 days of leave in a year. There is only one type

of leave the employees can take which is known as All Purpose Leave (APL).

All the employees will be given identity cards which they have to wear and also

swipe while at the time of entering and leaving the Store.

Performance Appraisal:

The HR department conducts performance appraisal of all the employees annually

in the month of April.

Based on their performance increments will be given in their pay.

In addition to this if an employee achieves or exceeds the target given to along with

their team members will be provided with attractive cash and other incentives.

Training & Development:

Future group has its own training division for all its employees, known as ‘Future

Learning & Development Limited’ (FLDL). All the employees are given training for

20 days in a year spread over different periods.

‘Gurukul’ which is a part of FLDL gives training to all the employees on various

skills like team work, dedication discipline improving customer service etc to make

them more knowledgeable and productive.

Work Culture at Big Bazaar:


Passion for Retail is why we are here.

At Pantaloon Retail, Empowerment is what you acquire and Freedom at Work is

what you get. We believe our most valuable assets are our People. Young in spirit,

adventurous in action, with an average age of 27 years, our skilled & qualified

professionals work in an environment where change is the only constant.

Powered by the desire to create path-breaking practices and held together by

values, work in this people intensive industry is driven by softer issues. In our

world, making a difference to Customers’ lives is a Passion and performance is the

key that makes it possible. Out of the Box thinking has become a way of life at

Pantaloon Retail and living with the change, a habit.

Leadership is a value that is followed by one and all at Pantaloon Retail. Leadership

is the quality that motivates us to never stop learning, stretching to reach the next

challenge, knowing that we will be rewarded along the way. In the quest of creating

an Indian model of retailing, Pantaloon Retail has taken initiatives to launch many

retail formats that have come to serve as a benchmark in the industry. Believing in

leadership has given us the optimism to change and be successful at it. We do not

predict the future, but create it.

At Pantaloon Retail you will get an opportunity to handle multiple responsibilities,


and therein, the grooming to play a larger role in the future. Work is a unique mix of

preserving our core Indian values and yet providing customers with a service, on

par with international standards.

At Pantaloon you will work with some of the brightest people from different spheres

of industry. We believe it’s a place where you can live your dreams and pursue a

career that reflects your skills and passions.

2. Finance Department


Finance is the life blood of any business. The Finance department of Big Bazaar,

Belgaum performs a few basic functions, such as preparing the Store’s ‘Income and

Expenditure Statement’ giving full particulars of all items.

It also prepares the budget for expenditure at various levels on different items.

This department is also responsible for deciding and giving the weekly, monthly

and yearly sales targets and the margins for all the departments separately.

The Finance department is also responsible for collecting and depositing the cash

received in the company’s bank account daily.

Review of Performance:

The company crossed $1 billion turnover mark during the year under review,

having recorded a robust growth in both the top line as well as in bottom line. - 45 -

Income from operations went up from Rs.3236.74 Crores in FY06-07 to Rs.5048.91

Crores in FY07-08, recording a growth of 55.98 percent. PBDIT stood at Rs.464.29

Crores in FY07-08, an increase of 113 percent over the preceding year. PAT for

FY07-08 was Rs.125.97 Crores. This amounts to an increase of 111 percent over the

preceding year as the Net Profit of Rs.119.99 Crores in FY06-07 included an

extraordinary income, of profit from sale of investments, of Rs.88.87 Crores. The

Company increased its retail presence from around 5 million square feet in 42 cities

to approximately 8 million square feet in 63 cities during FY07-08.

3. Marketing Department


Marketing concept is a customer orientation backed by integrated marketing aimed

at generating customer satisfaction as the key to satisfying organizational goals. For

a firm in order to implement the marketing concept it has to focus its attention on

the consumer, ascertain his/her needs, discuss and wants before.

Every Brand appeals to individual customers in different ways. Good customer

service is the life blood of any business. Good customer service is all about attending

to existing and potential customers. This maintaining good relationship with the

customers is the key to business success and hence the concept relationship

marketing.

Traditionally, marketers have located their target market segments, presented their

offer, and made the sales. It's always been a single step process.

Relationship marketing looks at customers and clients over a longer term. It takes

into account the lifetime value of a customer.

Many experts think it costs anywhere from six to ten times as much, to find a new

customer, than to sell to an existing one. With those financial realities in mind, the

approach makes some sense, and some real Rupees.

Relationship marketing is based on the idea that people prefer to do business with

people who they know and like. After all, it's easier to buy from a friend, than from

someone you've never heard of before. It's a matter of building trust.

It's said that people need to hear an offer at least seven times before they buy. That

concept certainly works against the single step marketing method.

The Marketing department is responsible for marketing of Big Bazaar’s products

through different media like TV, radio, newspapers, banners, placards etc.

The marketing department has to decide and identify the most effective medium to

attract the customers to Big Bazaar thereby increasing the sales.

The department has to design creative and attractive advertisements through

which the company’s products can be promoted to the customers.


The company has to visit different companies and has to enter in tie-ups for all its

advertisement campaign.

The marketing department also consists of another separate department which is

known as ‘Visual Merchandising’.

Visual merchandising is an art by which a retailer makes the store talk to its

customers. The colors, signage, lights, look and feel, everything is taken into account.

It is very important to figure out what is the story, the picture, the idea that is being

sold to the customers.

Another concept that was incorporated in Big Bazaar from the beginning was that of

‘Category management’ as opposed to the brand merchandising practice that is

followed by many retailers. Category management is based on the belief that a

customer walks into a store looking for party shirt or a formal trouser, rather than a

particular brand. Therefore the store is designed according to the categories like

men’s formal wear, women’s western wear or a casual wear, etc. Within the

organization too, teams were divided according to the categories that they managed,

rather than the brands.

Big Bazaar wanted to have a complete bouquet of products in each category at

different price-points, design, fabric, size and color. The objective was to create

‘traffic drivers’ within the Store rather than make brands compete with each other.

Focusing on categories also helped to achieve a level of perfection within the

specific segments.

This department is responsible for the attractive product arrangement in the Store

with respect to their nature. The basic function of this department is it divides the

Store into some departments based on the nature of the product and also within the


department it decides how the products should be arranged keeping in mind the

customers taste. It also arranges the products to attract the customers and also

ensure easy availability of products.

Customers enjoying their shopping experience

4. Logistics Department


Logistics is a very important department of Big Bazaar. It is responsible for

procuring the stock of all the products of the different departments.

The logistics department receives the goods from the warehouse.

The Warehouse of Big Bazaar for the entire South zone is located at Hosakote,

Karnataka.

The logistics department receives the stock of different goods and verifies the

quantity and quality of the goods with the particulars given in the ‘Goods Received

Statement’ which it receives along with the stock.

Then it checks for any damage in the stock received. If there is no damage in the

stock, after recording it in the ‘Stock Inward Register’ dispatches the goods to the

respective department taking the signature of the Departmental Manager.

On the other hand if there is a damage in the goods or if the goods do not match the

details given in the Goods Received Statement, it enters in the Stock Outward

Register and sends it back to the warehouse along with a Goods Returned Note

giving full information regarding the reason for returning back the goods and the

defect or damage in the goods.

The logistics department receives two truckloads of stock every day. It is the

respective departmental Managers who place an order to the Zonal head office

through e-mail for stock of goods when they feel that the stock has to be

replenished.

The logistics department works in complete coordination with all the other

departments to ensure that the stocks are received and maintained properly

continuously for the smooth functioning of Big Bazaar and avoid any inconvenience

to the customers.

5. Sales Department


This department is responsible for the collection of sales amount i.e., cash sales.

There are in all 25 cash counters in the Store. There is a Head Cashier to whom all

the cahiers report and submit the total sales amount collected throughout the day

by the cashiers. In addition to cash all leading credit and debit cards are accepted at

no extra charge. Also Big Bazaar vouchers and Sodexho coupons are also accepted.

A cashier at the time of opening his billing counter will be given an opening balance

of Rs.1000. The cashier has to ensure that all the offers applicable on respective

products are given to the customer in his/ her bill. Also if any free items are given

on some purchases, it should be informed to the customer clearly.

After the billing is done, the cashier has to pack the products neatly in a plastic

cover according to the customer’s needs.

At the time of closing the billing counter, the cashier has to give a statement of cash,

with all particulars of different denominations of cash, amount collected through

credit cards, amount collected in debit cards, amount collected in Sodexho coupons

& Big Bazaar vouchers and also amount collected through Credit Notes.

Wednesday Bazaar is a very important and popular event in Big Bazaar. Every

Wednesday fabulous offers and great discounts are given on most of the products.

Customers arrive in large numbers as they realize that it is on Wednesday that

products are offered at the lowest prices.

On Saturday and Sunday also the customer turnout is high, as it is on the weekends

that most of the customers find time for shopping. They arrive along with their

family to enjoy the shopping experience. Good discounts and offers are also

provided to attract more number of customers. Retailing is not just about selling

products —it is about selling an idea. Why do people in shop when they are bored or

depressed? It is not just because they have the money to buy, but because they want

to go through an experience. It is very crucial in retailing to make customers relate

to every product that is being sold, as well as the Store’s environment.

6. Customer Service Desk (CSD)


As the name suggests this is the separate dept which mainly focuses on customer

service like if a customer finds difficulty in finding any product, if there are any

customer complaints, they are also looked into, any customer assistance etc. is also

provided.

There is also an Exchange Counter where if a customer is dissatisfied or wants to

exchange the product he/ she has purchased for any reason , the customers can

exchange them within 7 days of their purchase.

When a customer brings a product for exchange, the product is first received and

checked if it is used or deliberately damaged or tampered with. If it is in an

acceptable condition, then the customer is issued a Credit Note for that amount

(product’s price). The customer can then purchase any product for that amount or

just take back the money by encashing the credit note at a cash counter. If the

customer buys a product less than the amount in the credit note, the difference

amount will be returned to the customer and on the other hand if a customer buys a

product more than the amount in the credit note, the customer will be asked to pay

the difference amount.

This department is also responsible for announcing all the offers running in the

store on different products throughout the day. This dept also does gift wrapping for

any product if the customer wants it at free of cost.

The dept also collects customers’ opinion / feedback for continuous improvement in

their service.

The ultimate aim of this department is to help and satisfy the customer in every

possible manner and makes the customers’ experience memorable.

7. Administration


The Store administration comes under the Store Manager. Its functions are store

maintenance, housekeeping, security etc.

The store maintenance is concerned with the proper running of the store in co-

ordination with all the departments. It also has to ensure proper back –up power

supply in times of power cuts. The Housekeeping is concerned with keeping all the

departments of the Store clean and neat all the time. Covers and other wastes

should be properly cleaned and the floor is swept regularly to keep it clean.

The Security section is concerned with the security of the entire store. Security

department keeps a vigilant check on all the people entering and departing at the

various entry and exit points in the store.

They also maintain all the registers like employees’ attendance register, stock

register, visitors’ register etc. They check all customers’ bill before letting them out

of the store.

They ensure orderliness in the store and prevent shrinkage or pilferage of goods to

minimize the loss arising out of it.

The housekeeping and security are outside agencies employed by the store on a

contract basis to take care of the respective functions.

The Administration department also has a separate section known as ‘Information

Technology’. This department is responsible for the maintenance of all the systems

of the Store, all billing machines their functioning networking with the master

machine etc. If there is any problem with the machine in any department in the

store, then this department comes into function. This dept integrates all the systems

in the store and properly maintains all of them.

Chapter-6


SWOT Analysis:

Strengths:

Better understanding of customers helping the company to serve them

better.

Vast range of products under one roof helping in attracting customer and

their family to shop together and enjoy the experience.

Benefit of early entry into the retail industry.

Diversified business operating all over India in various retail formats.

Ability to get products from customers at discounted price due to the scale of

business.

Weaknesses:

High cost of operation due to large fixed costs.

Very thin margin.

High attrition rate of employees

Opportunities:

Lot of potential in the rural market.

Can enter into production of various products due to its in depth

understanding of customers’ tastes and preferences.

Can expand the business in smaller cities as there is a lot of opportunity.


Threats:

High business risk involved

Lot of competitors coming up to tap the market potential.

Margin of business reducing all the time.


Chapter-7:

Findings& Conclusions

1. Big Bazaar is undoubtedly the number one retailer in India. It has built a very

emotional and cordial relationship with its customers. It is also very intending to

build long term relationship with all its stakeholders which is very essential for a

successful business venture.

2. It is observed that the organization hierarchy is professional as all the

departmental Managers directly report to the Store Manager who in turn reports to

the Zonal Head.

3. Big Bazaar, with 25 years of experience in the field of weaving fabrics, is the

leading Apparels and fashion design fabric company.

4. There exist a healthy and positive relationship between employees and managers.

5. The employees accept their responsibilities wholeheartedly, accept that it is their

responsibility to carry out a part of the activities of the company and they will be

held accountable for the quality of their work.

6. It is found that more than 60% of employees are of the age group of 20-35. From

this it reveals that company is having young and energetic workforce who are very

creative, enthusiastic and also very determined to grow in their career and in turn

helping the company to grow.

7. Working environment is good and also the various facilities provided helps in

motivating the employees.

8. The company is reaching out to all the sections of the society as it is creating a

hypermarket where not only the rich people shop but also the middle and the lower

class customers come to enjoy the whole shopping experience.


BIBLIOGRAPHY

BOOKS

• Kishore Biyani (2007), It Happened In India (1st Edition), Rupa Publications.

• Anthony Robbins (1992), Awaken The Giant Within You (1st Edition), Simon &

Schuster UK Ltd.

• Robbins, Stephen P. (2004), Organizational Behavior (10th Edition),

Websites

1. Pantaloon Retail (www.pantaloonretail.in)

2. FutureBazaar (www.futurebazaar.com)

3. Future Brands (www.futurebrands.co.in)

4. Future Group (www.futuregroup.in)

5. Future Capital Holdings (www.fch.in)

6. Future Generali (www.futuregenerali.in)

7. Future Human Development (www.fhdl.in)

8. Future Supply Chain Solutions (www.futuresupplychains.com)

9. Future Media (www.futuremedia.in)


http://www.futuremedia.in/

http://www.futuresupplychains.com/

http://www.fhdl.in/

http://www.futuregenerali.in/

http://www.fch.in/

http://www.futuregroup.in/

http://www.futurebrands.co.in/

http://www.futurebazaar.com/

http://www.pantaloonretail.in/

Documents

Project Report on Big Bazaar, Belgaum