Big Bazaar- Final

10/9/2010 Big Bazaar

XIDAS, Jabalpur

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Big

Team


XIDAS, Jabalpur

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What is Retailing

The term “Retailing”refers to any activitythat involves a saleto an individualcustomer.

Retailing is theinterface betweenthe producer andthe individualconsumer buying forpersonalconsumption.

RETAIL

ORGANISEDUN-

ORGANISED


XIDAS, Jabalpur

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Size of Indian Retail

Size 2008 2010 Percentage

Change

Estimated size of retail in India (in

$bn)

353 416 18

Share of organized retail (%) in India 7 12 71

Size of organized retail in India (in

Rs)

78,300 Cr 2,30,000 Cr 194

Source: http://www.indiaretailing.com/india-retail-report.asp


XIDAS, Jabalpur

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Kuber

complex

Varanasi

http://en.wikipedia.org/wiki/File:Co_macysLogo2.gif

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http://images.google.com/imgres?imgurl=http://www.indiaretailing.com/upload/newsimage/The%2520Loot.JPG&imgrefurl=http://www.indiaretailing.com/news.asp%3Ftopic%3D%26id%3D1651%26associate%3D2%26vertical%3D%26subvertical%3D&usg=__7qVSqYZf57FzuxDAh_GI5Lj6zDc=&h=203&w=225&sz=82&hl=en&start=2&tbnid=YRsr6OSZ1JZ7_M:&tbnh=97&tbnw=108&prev=/images%3Fq%3Dthe%2Bloot%26hl%3Den%26client%3Dpub-1734327923886716%26channel%3D9518150362

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XIDAS, Jabalpur

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About Big Bazaar Hyper mart

Chain of development store in India

Out let 104 out lets

Located in India

Parent group Future group

Owner Kishore Biyani (CEO)

Founded 2001

Head quarter Jogeswari , Mumbai

Industry Retail

website www.bigbazar.com

Tag line Is se sasta aur achha kahin nahi.

http://www.bigbazar.com/


XIDAS, Jabalpur

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Porter’s five force model


XIDAS, Jabalpur

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Analysis5 Forces Analysis

Rivalry among the competitor •Reliance Retail, Aditya Birla Group , Vishal

Retail’s, Bharti and Walmart, etc

Threat of entrants

• FDI policy not favorable for international

players.

• Domestic conglomerates looking to start retail

chains.

•International players looking to foray India.

Bargaining power of supplier •The bargaining power of suppliers varies

depending upon the target segment.

•The unorganised sector has a dominant position.

• There are few players who have a slight edge

over others on account of being established

players and enjoying brand distinction.

Bargaining power of buyers • Consumers are price sensitive..

•Availability of more choice.

Threat of substitutes

•Unorganized retail


XIDAS, Jabalpur

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Customer Segmentation

Big Bazaar targets higher and upper middle

class customers.

The large and growing young working

population is a preferred customer segment.

Big Bazaar specifically targets working

women and home makers who are the primary

decision makers.


XIDAS, Jabalpur

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Life cycle of Big Bazaar

S

A

L

E

S


XIDAS, Jabalpur10

MARKET

GROWTH

Market Share

High

LOW

HIGH

Low

Big Bazaar At BCG Matrix

MARKET

GROWTH

HIGH

LOW

MARKET

GROWTH

HIGH

Low

LOW

MARKET

GROWTH

HIGH

High Low

LOW

MARKET

GROWTH

HIGH

Market Share

High Low

LOW

MARKET

GROWTH

HIGH

High

Market Share

High Low

Market Share

High

MARKET

GROWTH

Low

Market Share

High

LOW

MARKET

GROWTH

Low

Market Share

High

HIGH

LOW

MARKET

GROWTH

Low

Market Share

High

Market Share

High Low

Market Share

High

MARKET

GROWTH

Low

Market Share

High

LOW

MARKET

GROWTH

LowHigh

HIGH

LOW

MARKET

GROWTH

LowHigh

HIGH

LOW

MARKET

GROWTH

LowHigh

http://en.wikipedia.org/wiki/File:BCG_Matrix_with_products-small_png.png

http://images.google.co.in/imgres?imgurl=http://www.the-aps.org/education/sixstarscience/images/star_hg_clr.gif&imgrefurl=http://www.the-aps.org/education/sixstarscience/index.htm&usg=__XsQ6I2yphlTJWah4l-YXOlzYYAQ=&h=350&w=350&sz=98&hl=en&start=1&tbnid=dVZnU7Ol_pZeNM:&tbnh=120&tbnw=120&prev=/images?q=star&gbv=2&hl=en

http://images.google.co.in/imgres?imgurl=http://blog.pennlive.com/bizarrebazaar/2007/10/large_Cow.jpg&imgrefurl=http://harmless4life.wordpress.com/2008/04/12/&usg=__8xJdBMBU3F3xAPHEDF99lTirewU=&h=317&w=453&sz=79&hl=en&start=2&tbnid=MCTtFP_ugeqiNM:&tbnh=89&tbnw=127&prev=/images?q=cow&gbv=2&hl=en

http://images.google.co.in/imgres?imgurl=http://www.londoncleaning.org.uk/images/big-Dog-Walkers.jpg&imgrefurl=http://www.londoncleaning.org.uk/dog.html&usg=__AnH5YLoACtQ8sbADqecv5GxXOF4=&h=342&w=351&sz=65&hl=en&start=15&tbnid=NPiV25lcYnpbBM:&tbnh=117&tbnw=120&prev=/images?q=dog&gbv=2&hl=en

http://images.google.co.in/imgres?imgurl=http://themoderatevoice.com/wordpress-engine/files/2009-february/question_mark.jpg&imgrefurl=http://themoderatevoice.com/category/society/education/teachers/&usg=__oVtWwChNn7hHiIU3IlA9lZo1HWE=&h=400&w=400&sz=9&hl=en&start=4&tbnid=h71jWJEKjXT5mM:&tbnh=124&tbnw=124&prev=/images?q=question+mark&gbv=2&hl=en

http://images.google.co.in/imgres?imgurl=http://www.indiaretailbiz.com/images/logos/big_bazaar.gif&imgrefurl=http://biznesstalk.blogspot.com/2008/06/big-fight-for-big-bazar.html&usg=__a5Vp30a6v2Wh3u6kkAZe_R4_NXo=&h=107&w=283&sz=19&hl=en&start=3&tbnid=w6oA07jUvzDFnM:&tbnh=43&tbnw=114&prev=/images?q=bigbazar&gbv=2&hl=en


XIDAS, Jabalpur

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Physical

Evidence

People

Place Promotion

Price

Product

Process

7 ‘P’

Marketing Mix


XIDAS, Jabalpur

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1.Product Mix

APPARELS

•Denims & T-Shirts

•Fabric & Cut piece

•Formal Wear

•Casual Wear

•Party Wear

•Ethnic Wear

•Accessories

•Under Garments

•Night Wear

•Dress Materials

•Sarees

FOOD

•Staples

•Ready to eat

•Ready to cook

•International Food

•Spices

•Imported Bazaar

•Tea & Coffee

FARM PRODUCT

•Fruits

•Vegetables

•Imported Fruits

•Dairy Products

CHILL STATION

•Soft Drinks

•Packaged Juices

•Milk Items

•Frozen Foods

•Ice Creams

HOME & PERSONAL CARE

•Shampoos

•Detergents

•Soaps

•Liquid wash

•Creams

•Deodorants

•Home cleaners

•Utensils

•Plastics

•Crockery

•Sundries


XIDAS, Jabalpur

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Product Mix Cont..ELECTRONICS

BAZAAR

• Television sets

• Washing Machines

• Refrigerator

• Personal Care

• mBazaar

• Microwaves

• Small Appliances

• Laptops

• Computer Accessories

• Kitchen Appliances

FASHION & JEWELLERY

•Footwear Bazaar•Beauty Care•Navara•Star Parivar•Meena Bindre

FURNITURE BAZAAR

•Living Room•Bed Room•Kitchen•Dinning Rooms•Kids Room•Been Bags•Paintings•Decorative Items

CHILD CARE & TOYS

•Kids Wear•Toy Bazaar•Stationary•Child Care

OTHER SERVICES

•Mr. right•Bakery•Loot Mart•Tulsi•Future Money•Future Generally


XIDAS, Jabalpur

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2.Pricing

• Value pricing

• Promotional pricing Low interest financing

Psychological discounting

Special event pricing

• Differentiated Pricing Time pricing

• Bundling


XIDAS, Jabalpur

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Psychological pricing

http://www.saleraja.com/wp-content/uploads/2008/03/bigbazzar.png

http://saleraja.com/wp-content/uploads/2008/12/big-bazaar.png


XIDAS, Jabalpur

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Time pricing Value Pricing

http://saleraja.com/wp-content/uploads/2008/11/big-bazaar4.png

http://saleraja.com/wp-content/uploads/2008/06/furniture-bazaar.png


XIDAS, Jabalpur

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Bundling


XIDAS, Jabalpur

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3.Place

BIG BAZAR

INDIA

Number of out let-

104;

Located at main

city-tier I & tier city-II;

Area-10,000sq ft-

120000 sqft;

High street area of

city; &

Approachable

destination.


XIDAS, Jabalpur

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4.Promotion

• Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion.

• Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand "Star Parivaar

Below the Line

Promotion

• Giving advertise in news paper, TV. Internet (own website which give online shopping service),

• partnership with Bigfilx, Big FM 92.7.

Above the Line

Promotion


XIDAS, Jabalpur

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PROMOTION

http://saleraja.com/wp-content/uploads/2009/02/big-bazaar2.png

http://3.bp.blogspot.com/_DYoekmvv2XA/SAMa8ztmw3I/AAAAAAAAAOE/opPnrrvCn8k/s1600-h/Dhoni-BigBazaar.jpg


XIDAS, Jabalpur

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5.People

• Well trained staff;

• Appearance;

• Empowered individual;

• Encouraged to think out of

box; &

• Example- Ved Prakash Araya

(Chief Operating) officer,

Sandeep Tarkas(Head

Marketing)


XIDAS, Jabalpur

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6.Physical Evidence


XIDAS, Jabalpur

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7.Process


XIDAS, Jabalpur

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PositioningHigh

service

low service

Low price High price

Organization value and customer

value

*High organization

value

*Low customer value

Big Bazaar

*High organization

value

*High customer value

*Low organization

value

*Low customer value

*Low organization

value

*Low customer value


XIDAS, Jabalpur

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XIDAS, Jabalpur

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Guerrilla marketing strategy

Future strategy of Big Bazaar


XIDAS, Jabalpur

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Big Bazaar

Express

(<40000 sq.ft)

Standard

Big Bazaar

(40000 to 80000sq.

Ft)

Big Bazaar

Supercentres

(<75000 sq ft)

In JV with

Foreign Partner

Big Bazaar

Front end

operation

Back-end

Operation

10/9/2010Big Bazaar

XIDAS, Jabalpur

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Marketing strategy

Activities Target Marketing Mix

Big wish All the population Process

Baby registry and marriage

registry

Married couple, waiting for

marriage

Promotion

Women forum Women Public relation

Interior decorator and dress

designer will be appoint in all the

store

Those customer who are very

specific about their decision.

People

Networking through internet All loyal customer, other net user . E-marketing

Religion Corner All the aesthetic people Product Mix

Adhar – Rural Centric Market 720 million consumer across 627000

villages.

Place

Tie up with IPL Sports lover Promotion

Improving Quality of product Prevailing as well as Prospect

customer

Product


XIDAS, Jabalpur

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Thank You

Documents

Big Bazaar- Final