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Project: Product Development-Haggis. By the end of year 2005, the new products will be offer:. Existing Products Traditional Haggis Americanized Haggis Vegetarian Haggis. New Assortments Taiwanese Haggis Mexican Haggis. Consumer’s wish Changing eating trends - PowerPoint PPT Presentation
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Project: Product Development-HaggisProject: Product Development-Haggis
By the end of year 2005, the new products will be offer:
Existing Products
Traditional Haggis
Americanized Haggis
Vegetarian Haggis
New Assortments
Taiwanese Haggis
Mexican Haggis
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Why Is Product DevelopmentImportant to McBain?Why Is Product DevelopmentImportant to McBain?
Consumer’s wish
Changing eating trends
Preference for “value-added” product
– Greater nutrition
– Variety of taste
Driver:
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Challenges• Huge unmet
demand for wider range of flavor
Opportunities• Increase consumer
outreach
• Ensure sustainability
Why Is Product Development Important to McBain?Why Is Product Development Important to McBain?
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Research Shows Clients DemandResearch Shows Clients Demand
Wider range of variety Traditional Haggis Americanized Haggis Vegetarian Haggis Taiwanese Haggis Mexican Haggis
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Marketing StrategyMarketing Strategy
Health Concerns:
McBain wants to promote Haggis as the balance source of nutrition
Low saturated fat
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LimitationsLimitations
Budget
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a. Volume requirements/ expectationsb. Profit requirements/ expectationsc. Consumer trends and needsd. Technical innovationse. Preliminary economic analysis
Determine food product target(s) based on:Determine food product target(s) based on:
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Test MarketTest Market
McBain USA Mid West Plant
Less expensive setup
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Production ProcessProduction Process
Meat Mixing Blending Packaging
Additives