Project of Hdfc Report%281%29

7/27/2019 Project of Hdfc Report%281%29

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A

PROJECT REPORT

ON

MARKETING STRATEGY FOR CASA

(CURRENT ACCOUNT & SAVING ACCOUNT)

FOR

SUBMITTED TO

INDIRA COLLEGE OF COMMERCE AND SCIENCE

IN PARTIAL FULFILMENT OF

BACHEOLOR OF BUSINESS ADMINISTRATION

BBA

SUBMITTED BYPREETAM MARATHA

2011-12

We understand your world


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Acknowledgement

I would like to thank from the bottom of my heart to all individualsthat have helped me during the course of this project. I would like to thank

all individuals for their professional and personal help that was provided to

me during the project. First of all I would like to thankINDIRA COLLEGE

OF COMMERCE AND SCIENCE, the institute where I am pursuing BBA.

The Professor, ABHIJEET CHAVANfor providing me with this unique

opportunity and for his guidance and teaching in the field of Market

Research.

I would like to thank all our professors that have helped me in learning

the importance of various aspects of management. I would also like to thank

all the individuals that helped me during the course of the project.


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INDEXTopic Page no.

1) Executive Summery ------------------------------- 04

2) Bank profile----------------------------------------- 05

I) Products in C.A ------------------------------ 20

II) Products in S.A ------------------------------ 21

3) Objective of the project--------------------------- 29

4) Methodology of study----------------------------- 32

5) Questionnaire--------------------------------------- 34

6) Data Interpretation--------------------------------- 40

7) Data Analysis and findings----------------------- 60

8) Suggestions---------------------------------------- 80

9) Conclusion------------------------------------------ 81

10) Limitations ----------------------------------------- 82

11) Bibliography ------------------------------------- 83


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Executive Summary

A new private sector Bank promoted by housing Development

Corporation Ltd. (HDFC), a premier housing finance company. The bank is

the first of its kind to receive an in principle approval from the RBI forestablishment of a bank in the private sector. Certificate of Commencement

of Business was received on 10th October 1994 from RBI and the bank was

opened by the then finance minister Mr. Manmohan Singh. The Bank

transacts both traditional commercial banking as well as investment banking.

HDFC, the promoter of the bank has entered into an agreement with

National Westminister Bank Pc. and its subsidiaries (Natwest Group) for

subscribing 20% of the banks issued capital and providing technical

assistance in relation to the banks proposed banking business. The Bankopened its first branch in Ramon House at Church gate, Mumbai on January

16th 1995. Subsidiaries and associate companies of HDFC include HDFC

Bank HDFC Mutual Fund, HDFC Standard Life Insurance, HDFC Realty

HDFC Chub General Insurance Company Ltd. Intel net Global Services Ltd.

and Credit information Bureau (India) Limited. HDFC Bank offers various

products for retail customers. It provides the customers with Savings and

Current Accounts, Fixed deposits loans and credit and debit cards. It also

provides with Investment, payment, Forex and insurance services. HDFC

Bank has gone on to win several awards right from the best bank in private

sector to best bank in the country. It has received awards from NASSCOM,

Economic Times, Business Today, Forbes Global, Business World, Asian

Bankers Excellence award and many others. HDFC Bank is one of the

major players in the corporate accounts segment in the country. In PUNE

there are three major players in the corporate account segment; viz. Citibank,

ICICI Bank and HDFC Bank. PUNE is known as the one of the Information

Technology hub of India, and therefore these IT equipped organizations and

software companies and also some small corporate were the focus of the

study. The study was about these organizations and the relationship that they

share with the bank that provides them with the corporate accounts for their

employees. The study was also to check the willingness of the organizations

to go to a new bank if the bank provided them with better products and

services.


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BANK PROFILE

HDFC The Organization

Background

HDFC was incorporated in 1977 with the primary objective of

meeting a social need that of promoting home ownership by providing

long-term finance to households for their housing needs. HDFC was

promoted with an initial share capital of Rs. 100 million.

Business Objectives

The primary objective of HDFC is to enhance residential housing

stock in the Country through the provision of housing finance in a

systematic and professional Manner, and to promote home ownership.

Another objective is to increase the flow of resources to the housing sector

by integrating the housing finance sector with the overall domestic financial

markets.


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Organizational Goals

HDFCs main goals are to

a) Develop close relationships with individual households,

b) Maintain its position as the premier housing finance institution in the

country,

c) Transform ideas into viable and creative solutions,

d) Provide consistently high returns to shareholders, and

e) To grow through diversification by leveraging off the Existing client.

Subsidiary and Associate Companies

The subsidiaries of HDFC consists of

1. HDFC Bank

2. HDFC Mutual Fund

3. HDFC Standard Life Insurance Company

4. HDFC Realty

5. HDFC Chubb General Insurance Company Limited.

6. Intel net Global Services Limited

7. Credit Information Bureau (India) Limited

Other Companies Co Promoted by HDFC

i. HDFC Trustee Company Ltd.

ii. GRUH Finance Ltd.

iii. HDFC Developers Ltd.


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iv. HDFC Venture Capital Ltd.

v. HDFC Venture Trustee Company Ltd

vi. HDFC Securities Ltd.

vii. HDFC Holding Ltd.

viii. Home Loan Services India Pvt. Ltd.

HDFC Bank

The Organisation.

The Housing Development Finance Corporation Limited (HDFC)

was amongst the first to receive an 'in principle' approval from the Reserve

Bank of India (RBI) to set up a bank in the private sector, as part of the

RBI's liberalisation of the Indian Banking Industry in 1994. The bank was

incorporated in August 1994 in the name of 'HDFC Bank Limited', with its

registered office in Mumbai, India. HDFC Bank commenced operations As a

Scheduled Commercial Bank on 16th January 1995. In the year 1998 HDFCBank had tied up with the Ahmadabad Stock Exchange (ASE) to act as its

clearing bank.

Business Focus

HDFC Bank's mission is to be a World-Class Indian Bank. The

objective is to build sound customer franchises across distinct businesses so

as to be the preferred provider of banking services for target retail and

wholesale customer segments, and to achieve healthy growth in profitability,consistent with the bank's risk appetite. The bank is committed to maintain

the highest level of ethical standards, professional integrity, corporate

governance and regulatory compliance. HDFC Bank's business philosophy

is based on four core values Operational Excellence, Customer Focus,

Product Leadership and People.


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Authorised Capital

The authorised capital of HDFC Bank is Rs.450 crore (Rs.4.5 billion).

The paid-up capital is Rs.311.9 crore (Rs.3.1 billion). The HDFC Group

holds 22.1% of the bank's equity and about 19.4% of the equity is held bythe ADS Depository (in respect of the bank's American Depository Shares

(ADS) Issue). Roughly 31.3% of the equity is held by Foreign Institutional

Investors (FIIs) and the bank has about 190,000 shareholders. The shares are

listed on the The Stock Exchange, Mumbai and the National Stock

Exchange. The bank's American Depository Shares are listed on the New

York Stock Exchange (NYSE) under the symbol "HDB".

Times Bank Amalgamation

In a milestone transaction in the Indian banking industry, Times

Bank Limited (another private sector bank promoted by Bennett, Coleman &

Co. /Times Group) was merged with HDFC Bank Ltd., effective February

26, 2000. As per the scheme of amalgamation approved by the shareholders

of both banks and the Reserve Bank of India, shareholders of Times Bank

received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The

acquisition added significant value to HDFC Bank in terms of increasedbranch network, expanded geographic reach, enhanced customer base,

skilled manpower and the opportunity to cross-sell and leverage alternative

delivery channels.

Management

Mr. Jagdish Capoor took over as the bank's Chairman in July 2001.

Prior to this, Mr. Capoor was a Deputy Governor of the Reserve Bank of

India. The Managing Director, Mr. Aditya Puri, has been a professionalbanker for over 25 years and before joining HDFC Bank in 1994 was

heading Citibank's operations in Malaysia.

The Bank's Board of Directors is composed of eminent individuals

with a wealth of experience in public policy, administration, industry and


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commercial banking. Senior executives representing HDFC are also on the

Board. Senior banking professionals with substantial experience in India and

abroad head various businesses and functions and report to

the Managing Director. Given the professional expertise of the managementteam and the overall focus on recruiting and retaining the best talent in the

industry, the bank believes that its people are a significant competitive

strength .The management consists of the Chairman Mr Jagdish kapoor and

9 other Directors that assist him in achieving objectives of the bank.

i. Mr. Jagdish Kapoor

ii. Mr. Aditya Puri

iii. Mr. Keki M. Mistry

iv. Mr. Vineet Jain

v. Dr. Venkat Rao Gadwal

vi. Mrs. Renu Karnad

vii. Mr. Arvind Pande

viii. Mr. Bobby Parikh

ix. Mr. Ranjan Kapur

x. Mr.Ashim Samanta

Corporate Governance

HDFC Bank recognizes the importance of good corporate

governance, which is generally accepted as a key factor in attaining fairnessfor all stakeholders and achieving organizational efficiency. This Corporate

Governance Policy, therefore, is established to provide a direction and

framework for managing and monitoring the bank in accordance with the

principles of good corporate governance.


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Code of Corporate Governance

The bank believes in adopting and adhering to the most superior

corporate governance practices and continuously benchmarking itself against

each such practice in the industry. The bank understands and respects itsfiduciary role and responsibility to shareholders and continually strives to

fulfill their expectations. We strongly believe that the best board practices,

transparent disclosures and shareholder empowerment are necessary for

creating shareholder value.

The bank has infused the philosophy of corporate governance in all

its activities. The philosophy on corporate governance is an important tool

for shareholder protection and maximization of their long term values. The

cardinal principles such as independence, accountability, responsibility,transparency, fair and timely disclosures, credibility etc. serve as the means

for implementing the philosophy of corporate governance in letter and in

spirit.

Technology

HDFC Bank operates in a highly automated environment in terms of

information technology and communication systems. All the bank's branches

have online connectivity, which enables the bank to offer speedy fundstransfer facilities to its customers. Multi-branch access is also provided to

retail customers through the branch network and Automated Teller Machines

(ATMs). The Bank has made substantial efforts and investments in acquiring

the best technology available internationally, to build the infrastructure for a

world class bank. In terms of software, the Corporate Banking business is

supported by Flex cube, while the Retail Banking business by Fin ware, both

from I-flex Solutions Ltd. The systems are open, scalable and web-enabled.

The Bank has prioritized its engagement in technology and the internet as

one of its key goals and has already made significant progress in web-

enabling its core businesses. In each of its businesses, the Bank has

succeeded in leveraging its market Position, expertise and technology to

create a competitive advantage and build market share.


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Ratings

Credit Rating

HDFC Bank has its deposit programme rated by two rating agencies Credit Analysis & Research Limited. (CARE) and Fitch Ratings India

Private Limited. The Bank's Fixed Deposit programme has been rated

'CARE AAA (FD)' [Triple A] by CARE, which represents instruments

considered to be "of the best quality, carrying negligible investment risk".

CARE has also rated the Bank's Certificate of Deposit (CD) programme "PR

1+" which represents "superior capacity for repayment of short term

promissory obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of

Fitch Inc.) has assigned the "AAA (ind)" rating to the Bank's deposit

programme, with the outlook on the rating as "stable". This rating indicates

"highest credit quality" where "protection factors are very high". HDFC

Bank also has its long term unsecured, subordinated (Tier II) Bonds of Rs.4

billion rated by CARE and Fitch Ratings India Private Limited. CARE has

assigned the rating of "CARE AAA" for the Tier II Bonds while Fitch

Ratings India Pvt. Ltd. has assigned the rating "AAA (ind)" with the outlook

on the rating as "stable". In each of the cases referred to above, the ratings

awarded were the highest assigned by the rating agency for those

instruments.

Corporate Governance Rating

The bank was one of the first four companies, which subjected itself

to a Corporate Governance and Value Creation (GVC) rating by the rating

agency, The Credit Rating Information Services of India Limited (CRISIL).

The rating provides an independent assessment of an entity's current

performance and an expectation on its "balanced value creation and

corporate governance practices" in future. The bank has been assigned a

'CRISIL GVC Level 1' rating which indicates that the bank's capability with

respect to wealth creation for all its stakeholders while adopting sound

corporate governance practices is the highest.


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The Social Initiative

The year 2004-05 saw HDFC making renewed efforts in fulfilling its social

commitments by way of several ongoing as well as new initiatives. The

latter included innovative financing of slum up-gradation and low-incomehousing projects, dialoguing with key stakeholders on policy issues,

responding to the tsunami tidal wave disaster and staff volunteering and

participation in varied community development activities. HDFC also gained

special recognition for its corporate social responsibility (CSR) function in

the form of winning The Economic Times Corporate Citizen Award for

2003-04.

Distribution Network

HDFC Bank is headquartered in Mumbai. The Bank at present

has an enviable network of over 531 branches spread over 228 cities across

India. All branches are linked on an online real-time basis. Customers in

over 120 locations are also serviced through Telephone Banking. The Bank's

expansion plans take into account the need to have a presence in all major

industrial and commercial centres where its corporate customers are located

as well as the need to build a strong retail customer base for both deposits

and loan products. Being a clearing/settlement bank to various leading stock

exchanges, the Bank has branches in the centres where the NSE/BSE has a

strong and active member base. The Bank also has a network of about over

1054 networked ATMs across these cities. Moreover, HDFC Bank's ATM

network can be accessed by all domestic and international Visa/MasterCard,

Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge

cardholders.

Businesses

HDFC Bank offers a wide range of commercial and transactional banking

services and treasury products to wholesale and retail customers. The bank

has three key business segments


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Wholesale Banking Services

The Bank's target market ranges from large, blue-chip manufacturing

companiesIn the Indian corporate to the small & mid-sized corporate and

agri-based businesses. For these customers, the Bank provides a wide rangeof commercial and transactional banking services, including working capital

finance, trade services, transactional services, cash management, etc. The

bank is also a leading provider of structured solutions, which combine cash

management services with vendor and distributor finance for facilitating

superior supply chain management for its corporate customers. Based on its

superior product delivery / service levels and strong customer orientation,

the Bank has made significant inroads into the banking consortia of a

number of leading Indian corporate including multinationals, companies

from the domestic business houses and prime public sector companies. It is

recognised as a leading provider of cash management and transactional

banking solutions to corporate customers, mutual funds, stock exchange

members and banks.

Retail Banking Services

The objective of the Retail Bank is to provide its target market

customers a full range of financial products and banking services, giving the

customer a one-stop window for all his/her banking requirements. The

products are backed by world-class service and delivered to the customers

through the growing branch network, as well as through alternative delivery

channels like ATMs, Phone Banking, Net Banking and Mobile Banking. The

HDFC Bank Preferred program for high net worth individuals, the HDFC

Bank Plus and the Investment Advisory Services programs have been

designed keeping in mind needs of customers who seek distinct financial

solutions, information and advice on various investment avenues. The Bank

also has a wide array of retail loan products including Auto Loans, Loans

against marketable securities, Personal Loans and Loans for Two-wheelers.

It is also a leading provider of Depository Participant (DP) services for retail

customers, providing customers the facility to hold their investments in

electronic form.


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HDFC Bank was the first bank in India to launch an International Debit Card

in association with VISA (VISA Electron) and issues the MasterCard

Maestro debit card as well. The Bank launched its credit card business in

late 2001. By September 30, 2005, the bank had a total card base (debit and

credit cards) of 5.2 million cards. The Bank is also one of the leading playersin the "merchant acquiring" business with over 50,000 Point of- sale (POS)

terminals for debit/credit cards acceptance at merchant establishment.

Treasury

Within this business, the bank has three main product areas -

Foreign Exchange and Derivatives, Local Currency Money Market & Debt

Securities, and Equities. With the liberalisation of the financial markets in

India, corporate need more sophisticated risk management information,advice and product structures. These and fine pricing on various treasury

products are provided through the bank's Treasury team. To comply with

statutory reserve requirements, the bank is required to hold 25% of its

deposits in government securities. The Treasury business is responsible for

managing the returns and market risk on this investment portfolio

Products and Services HDFC Bank

Product range: The following is the product range offered at

HDFC: While various deposit products offered by the bank are assigned

different names, the deposit products can be categorised broadly into the

following types. Definition of major deposit schemes are as under: -

1. Demand deposits:

"Demand Deposits" means a deposit received by the bank which is withdraw

able on demand;


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a) Savings Account:

"Savings Deposits" means a form of Demand Deposit which is subject to

restrictions as to the number of withdrawals as also the amounts of

withdrawals permitted by the bank during any specified period; HDFCprovides with saving bank account with the usual facilities, and one also gets

a free ATM card, interbranch banking, bill payment facilities, phone banking

and mobile banking.

2. Term Deposits:

"Term Deposit" means a deposit received by the bank for a fixed period

withdraw able only after the expiry of the fixed period and includes deposits

such as Recurring / Double Benefit Deposits / Short Deposits / Fixed

Deposits / Monthly Income Certificate / Quarterly Income Certificate etc.

3. Notice Deposit:

''Notice Deposit'' means Term Deposit for a specific period but which can be

withdrawn on giving at least one complete banking days notice.

4. Current Account:

"Current Account" means a form of Demand Deposit wherefrom

withdrawals are allowed any number of times depending upon the balance in

the account or up to a particular agreed amount and will also include other

deposit accounts which are neither Savings Deposit nor Term Deposit; The

account holder gets a personalized cheque book, monthly account

statements, and Inter-branch banking.

5. Corporate Account:

These are more commonly known as Salary Accounts. These are account in

HDFC bank with zero balance. These are given to salaried people. These

accounts are opened by the employer for the employees to deposit the salary

of the employee directly to the account.


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6. HDFC Bank Preferred:

A preferential Savings Account where in, one is assigned with a dedicated

Relationship Manager, whos youre the one point contact. One also get

privileges like fee waivers, enhanced ATM withdrawal limit, priority lockerallotment, free Demat Account and lower interest rates on loans.

7. Sweep-In Account:

A Fixed Deposit linked to ones Savings Account. So, even if ones Savings

Account runs a bit short, one can issue a cheque (or use ATM Card). The

money is automatically swept in to ones Savings Account from ones Fixed

Deposit Account. The excess funds in the account are directly transferred to

the fixed deposit account of the account holder.

8. Super Saver Account:

It gives one an overdraft facility up to 75% of ones fixed deposit. In an

emergency, you can access your funds while your fixed deposit continues to

earn high interest.

9. HDFC Bank Plus:

Apart from Regular and Premium Current Accounts HDFC also has HDFC

Bank Plus, a Current Account and then something extra for the HDFC bank

customers. One can transfer up to Rs. 50 lakh every month at no extra

charges, between the four metros. One can also avail cheque clearing

between the four metros, get cash delivery/pick-up up to Rs. 25000/-, home

delivery of demand drafts, at-par cheque, outstation cheque clearing facility,

etc.

10. Demat Account:

One can conduct hassle-free transactions on the stock market for ones

shares. The shares held by the customer are protected from damage, loss and

theft, by maintaining these shares in electronic form. This account can be

accessed through Internet too.


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11. Loans:

There are a variety of loan schemes offered like personal loans, new car

loans, used car loans, loan against shares, consumer loans, two wheeler

loans, and home loans. These are available with easy payback in monthlyinstalments. Loans are sanctioned with easy documentation and quick

delivery.

Services offered

Following are the services offered at HDFC bank for its esteemed customers

I. Phone Banking:

Round the clock automated banking services with 39 phone bankingnumbers available as customer help-line. A customer can call in any time

and get help no matter where he may be without any time barrier.

II. ATM banking:

all year round. HDFC bank brings 24-hour banking for it customers. Apart

from routine transactions, you can also pay your utility bills and transfer

funds, at any of our ATMs across the country.

III. Mobile Banking:

A customer can access his account on mobile phone at no extra air-time cost.

Ones banking transactions are just an SMS away.

IV. Inter-city/Inter-branch Banking:

One can access ones account from any of the HDFCs 347 branches in 174

cities. Other than that the customer can access their accounts at any of the

ATM canters across the country.

V. International Debit Card:

An ATM Card one can shop with all over the country and in over 140

countries other than India. One can spend any currency depending on the


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country he/she is in, and have the money in rupees in the account here in

India.

VI. International Credit Cards:

HDFC Bank credit cards whether Silver, Gold or Health plus Credit Cards

are accepted worldwide. If one has outstanding balance on ones other credit

card, one can transfer that balance to this card at a lower interest rate.

VII. Mutual Funds:

Apart from a wide choice of mutual funds to suit any consumer needs, one

benefit from expert advice on choosing the right funds based on in-depth

market analysis by experts.

VIII. NRI Services:

A comprehensive range backed by unmatched features and world-class

service ensures NRIs all the banking support they need.

IX. Utility Payments made easy:

One can pay utility bills like telephone bills, electricity bills and mobile

phone bills through our ATMs, Internet, phone or mobile phone. Gone are

the days when one stood in long queues and wrote cheque.

X. FOREX Facilities:

Avail foreign currency exchange, travellers cheques, and foreign exchange

demand drafts to meet your needs while travelling abroad.

XI. Insurance:

HDFC bank also brings you Life Insurance and Pension Solutions like Risk

Cover Scheme, Savings scheme, Childrens plan and personal plan fromHDFC Std. Life Insurance Company Limited.


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Products of HDFC bank in current account

Type of current

A/c

AQB Non

maintenance

charge

Cheque leaf Cash

deposition

Regular 10,000 750 2 Rs/leaf 2,00,000

Premium 25,000 900 100 leafsfree

3,00,000

Trade 40,000 1200 200 leafs

free

5,00,000

Flexi 75,000(AMB) 1500 100 leafsfree 10,00,000

Plus 1,00,000 1500 500 leafs

free

10,00,000

Max 5,00,000 5000 500 leafs

free

50,00,000

Apex 10,00,000 15000 500 leafs

free

1,00,00,000

Cheque bounce charge -350/-

Repeat cheque bounce-850/-

Price range of the HDFC products (current account) varies from 10,000/- to

1,00,00,000/- it indicates that HDFC makes available in even smaller price

which is affordable for small scale industries also and it is also affordable for

those of smaller shops /institutes.


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Products of HDFC bank in saving account

Type of savingaccount AQB Non maintenancecharge Cheque leafs

Kids 5,000 200

100 chequeleafs free per

annum

Regular 10,000 350

Max 25,000 750

Senior citizen 5,000 200

Classic 1,00,000 850

Preferred 2,00,000 950

Imperia 10,00,000 15,000

Cheque bounce charge -350/-

Repeat cheque bounce-850/-


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Loans provided by bank

HDFC bank provide home loan in competitive interest rates and other loans

also.

Loan type Interest rate

Home loan 8.75%

Car loan 10.5%

Business loan 16-30%

Loan against property 11-16%

Personnel loan 16-30%


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Documents requirement for opening the account

Proprietorship firm1.Shop act (two entity proof).

2.Pan card (tan card).

3.Account opening cheque.

4.One photo of the owner.

Partnership firm1.Shop act.

2.Firm pan card/ID-adress proof of partners.

3.Parnership deal letter.

4.Mode operation letter.

5.Authority signatory.

6.Two photos of each partner.



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Private ltd. firms1.Shop act.

2.Certificate of incorporation.

3.M.O.A ,A.O.A.

4.Latest list of directors.

5.Firm pan card.

6.Authority signatory with pan card.

7.One photo.


Saving account

1.ID proof .

2.Local address proof.

3.One photo.



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Financials

Net Profit for HDFC went up by 83.8% at Rs.503.2 million as

compared to Rs.273.8 million. Net Margins improved by a 330 basis point

from 10.5% in FY05 to 13.8% in significantly by 78.3% from Rs 18.9 in

FY05 to Rs 33.3 in FY07. Operating revenues increased to Rs. 3,625.0

million from Rs. 2,571.3 million in FY05, representing a Y-o-Y growth of

41%. The company witnessed 62% Y-o-Y growth in UTG Vertical and 26%

growth in EMI Vertical. Operating profit grew by 44% from Rs 466.5

million in FY05 to Rs. 671.9 million. Operating margins improved by a 40

basis point from 18.1% in FY05 to 18.5% in FY06.While the institution

registered yet another 30% YoY growth in approvals and 28% YoY growth

in disbursements, a quantum leap in profit on sale of investments have added

to its profitability. While the institution sustained the trend of 30% YoY

growth in assets and 20% YoY growth in bottomline, a quantum leap in

dividend from subsidiaries has added to its profitability. Margins and

operating efficiency continue to be in line with HDFCs corporate policy.Leading private sector life insurance major HDFC Standard Life has

recorded a strong YoY growth of 112 per cent in FY 07, with new business

first year premium touching Rs 1,029 crore, stated a release issued here

today. Major Growth Events for the FY07

During Q4 FY07, the company signed the following major

contracts

(a) Contract with GE Energy to provide geospatial data management

services for Swiss COM Fix net over a period of three and half years and


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(b) Contract with Los Angeles County to provide Digital Aerial Imagery

Services to 26 State and Local Governments Consortium within the County.

InfoTech launched several new service offerings in both UTG and EMI

verticals during the

year. These include piping and instrumentation (UTG); and marine vertical

practice, interiors and seating, signalling and interlocking, aerospace

structures, and validation and verification (EMI).

Substantial new client additions and long-term relationships

with existing marquee clients to boost future revenue growth

During FY07, the company set up dedicated design centres for major clients

including Hamilton Sundstrand, Alston Transportation, Boeing, Airbus,

KPN Telecom etc., strengthening several long-term relationships. 40 new

clients were added during FY2007, 19 in the UTG vertical and 21 in EMI

vertical. Of these, 10 new clients were added duringQ4FY07; 6 in UTG and

4 in EMI. Significant ramp-up of critical massInfoTech expanded its human

resources by 1,546 and employed 3,978 associates at the close of FY07 from

2,432 associates in FY05.Majority of the hiring were focused on lower

experience resource, resulting in reduction in employee cost as a proportion

of revenue from 47.2% in FY05 to 46.8% in FY07. Average utilization rate

was fairly constant at 75% levels Y-o-Y.


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Accolades

HDFC Bank began operations in 1995 with a simple mission: to be a

"World-class Indian Bank". They realised that only a single-minded focus on

product quality and service excellence would help them get there. Today,

HDFC can proudly say that they are well on our way towards their goal.

i. London-based Euro money magazine gave us the award for "Best Bank -

India" in 1999, "Best Domestic Bank" in India in 2000, and "Best Bank in

India" in 2001 and 2002.

ii. In 2003, Forbes Global named HDFC in its ranking of "Best under a

Billion, 200 Best Small Companies for 2003".

iii. Leading Indian business magazine Business Today in a survey rated

HDFC "Best Bank in India" 2003, and "Best Private Sector Bank" in India in

1999.

iv. The Asian Banker Excellence Retail Banking Risk Management Award

in India for 2004.

v. The Asian Banker Excellence Retail Banking Risk Management Award

for 2004.

vi. Economic Times Awards - "Company of the Year" Award for Corporate

Excellence 2004-05.


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vii. The Business Today-KPMG Survey published in the leading Indian

business magazine Business Today has named HDFC Bank "Best Bank in

India" for the third consecutive year in 2005.

viii. HDFC Bank named the "Most Customer Responsive Company -

Banking an Financial Services in The Economic Times - Avaya Global

Connect Customer Responsiveness Awards 2005".

ix. The Asset magazine named HDFC Bank "Best Cash Management Bank"

and "Best Trade Finance Bank" in India, in 2006.


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Objective of The Project

Exposing the young prospective executive to the actual business industrial

environment not only broaden their horizon but also helps them to

effectively grasp the various angels of business. That will beneficial for

them when they actually come to occupy the execrative position. It is an aim

that practical training of small duration obviously had been made valuable

and indispensable of the BBA degree.

Hence the objective of the project is:

1. To get the practical knowledge about the market research.

2. To find prospective customer for the HDFC bank and to find the product

potential in the market.

3. To find out how can the product is mostly preferred by the customer.

4. To make customer informative about the technology offered.

5. To make recommendation and suggestion about the scope and Feasibility

for HDFC product.


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Objective of study

Primary: -

1. Analysis and evaluation of customer s satisfaction with respect to product

performance.

2. How the product can bring in the market and how that product can cover

the market

3. To determine the main characteristic which customers look upon while

purchasing and selecting the product?

4. To determine the other brand those are competing with the same product

rang.

Secondary: -

1. Service level and channel associate approach.

2.Market covered by the companies existing product.

3. To find the level of brand awareness.

4. To find out the company market share.


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Scope of study

i. Special area to be focused for increasing the sales and for sales promotion

activities to be adopted.

ii. To make product more innovative and easy to understand.

iii. For providing maximum satisfaction to the customer by knowing their

needs and requirement about product and services.

iv. Steps to be taken at present for survival and facing the competition with

other equivalent product.

v. Continues improvement and for better management.

vi. Maintaining good relation between manager and customer.


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Methodology of the study

Research Methodology

Research as a mean of getting knowledge can be carried out either

arbitrarily or in a systematic fashion. It is a purposive investigation.

Research may be a mean to know the small change and time forced upon us

as individual or as a society. Research as process involves defining the

problem, formulating the hypothesis, organizing and evaluating the data,

deriving inference and conclusion after careful testing.

Data Collection

As data is required for any research activity, it is collected (for those

Both the Primary and Secondary) as follows:

Primary Data:

I have collected this data through discussion with Customer and from the

Company director (daily sales report).

All the people from different

profession were personally visited and interviewed. They were the main

source of Primary data. The method of collection of primary data was direct

personal interview through a structured questionnaire.Secondary Data:

This data is collected from different sources available consolidated from

book publication reports, websites where used as a source of secondary data

in order to do this project and to collect necessary data. I have used the

manuals and leaflets of the bank


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Sampling plan

During the marketing research I have selected total number of

samples as,150 out of which 100 samples are of saving accounts and

remaining 50 samples are for current account .means during the conduct of

summer training project I have visited 100 individuals for saving account

and 50 companies/organizations/firms/institutes/shops for current account.

Area at which survey has done

1.Akurdi

2.Pimpri

3.Wakad

4.Chinchwad

5.Ksb Chowk

Type of account No of samples

Saving account Individuals 100

Current account Companies/shops..etc 50

Total number of samples 150


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Questionnaire

For saving account

Name of the person:------------------------------------- Age:___________

Adress:---------------------------------------------------- Gender :_______

----------------------------------------------------

Occupation:----------------------------------------------

Mobile no.:-----------------------------------------------

Q.1.Do you have bank account?

A. Yes B.No

If Yes,in which bank?

A. ICICI B. HDFC C. Axis Bank D. Other

Q.2 Why did you choose this bank?

A.AQB is low

B.Good service

C.Near to home

D.Other, please specify--------------------

Q.3 How much money would you save per month?

A.0-1000/- B.1000-3000/-

C.3000-5000/- D.5000


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Q.4 Are you satisfied with the services provided your bank?

A.Yes B.No

Q.5 Does your bank give quick response to your quarry?

A.Yes B.No

Q.6 What is your prime requirement in opening the current account OR

saving account?

A. Zero balance

B. ATM network

C.Availability of branches

D.other ,please specify-----------------------------------

Q.7 What do you think,the criteria kept by bankers to open account is

good or bad?

A.Good B.Bad

Q.8 Would you like to change your bank account in other bank in near

future?

A. Yes B.No

If yes,then

Q.9 Why would you like change your bank account to other bank?

A.Poor Service

B.Huge non-maintainence charge.

C.Limited transaction

D.Other,Please specify-------------------------

Q.10 What factor influence on you to open the account ?

A. AQB / AMB B. Availability of branches/ATMs

C. Services D .Other, please specify---------------


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For current account

Name of the company:-------------------------------------

Adress:----------------------------------------------------

----------------------------------------------------Gender :________

Contacted person :--------------------------------------Age:___________

Occupation:----------------------------------------------

Mobile no.:-----------------------------------------------

Q.1.Do you have bank account?

A. Yes B.No

If Yes,in which bank?

A. ICICI B. HDFC C. Axis Bank D. Other

Q.2 Why did you choose this bank?

A.AQB is low

B.Good service

C.Near to home

D.Other, please specify--------------------

Q.3 How much money would you deposite in your bank per month?

A.0-10000/- B.10000-30000/-

C.30000-5000/- D.50000