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Project Number: 34-11/12 Page 22 - Florida Lottery · Loyalty Club Program (Revised 06/08/2012) PART 3 – SCOPE OF WORK 3.1 OBJECTIVE The overall objective of this ITN is to engage

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Page 1: Project Number: 34-11/12 Page 22 - Florida Lottery · Loyalty Club Program (Revised 06/08/2012) PART 3 – SCOPE OF WORK 3.1 OBJECTIVE The overall objective of this ITN is to engage
Page 2: Project Number: 34-11/12 Page 22 - Florida Lottery · Loyalty Club Program (Revised 06/08/2012) PART 3 – SCOPE OF WORK 3.1 OBJECTIVE The overall objective of this ITN is to engage

Project Number: 34-11/12 Page 22 Invitation to Negotiate Loyalty Club Program (Revised 06/08/2012)

PART 3 – SCOPE OF WORK 3.1 OBJECTIVE

The overall objective of this ITN is to engage a Vendor for the purposes of designing, developing, and managing a Player Loyalty Club program for the Florida Lottery. It is desired that the successful Vendor and/or its key officers and department heads will have an established history of developing, launching, and managing a Player Loyalty Club Program for other lotteries or a Loyalty Club Program for consumer product companies. The program is expected to attract new players and to strengthen customer relationships between the Florida Lottery and its loyal players. The Player Loyalty Club Program is expected to accomplish the following objectives:

Provide effective communication with loyal Lottery players; Build participation in current and future Florida Lottery on-line marketing efforts

including, but not limited to, e-mail alerts, text alerts, widgets, podcasts, smart phone apps, etc.;

Create an entertaining experience for users (Refer to Attachment B, advertising guidelines);

Provide a new avenue for promotions; Promote player retention and engagement of new players; Provide incentives and special offers for players; Establish strategic business partner relationships and promote existing partner

relationships; and Promote the overall brand and positive image of the Lottery.

The Program must encourage and reward loyal buying behavior by allowing members to exchange the loyalty points for prizes and special offers; to enter second-chance drawings; to play Lottery branded on-line computer non-betting games; and to take advantage of redemption opportunities for merchandise and special offers from participating partners. Registered members must be able to earn points by entering ticket numbers for qualified designated lottery games and for a variety of other activities such as completing product surveys and referrals. 3.2 GENERAL AND BACKGROUND INFORMATION The Florida Lottery’s mission is to responsibly maximize revenues for the State of Florida to use for enhancing funding for the educational needs for the citizens of the State of Florida. Since 1988, more than $23 billion (from over $65 billion in lottery ticket sales) has been generated to support Florida’s education system.

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Project Number: 34-11/12 Page 24 Invitation to Negotiate Loyalty Club Program (Revised 06/08/2012)

3.3 PROGRAM PERFORMANCE EXPECTATIONS AND DESIRED CAPABILITIES The final product must be user friendly, easy to navigate, bright and engaging, well organized, entertaining and informative. The product should be robust enough to support and grow the program during the term of the contract. The Club site must be updated at least several times per week and daily during peak seasons or possibly more frequently during active promotions. Contractor will be responsible for prize communications, point accumulation and redemption, obtaining prizes and subsequent prize fulfillment and other content directly related to the loyalty experience. The Lottery will have prior approval rights of fro marketing plans and contractual relationships with companies and strategic partners including existing retailers required to support the program for games, merchandise that will be awarded in exchange for the points earned or as prizes and special discount offers. Contractor must provide a copy of executed contracts within two (2) business days once established. The site will be conceived, designed and developed by the Contractor, but the Lottery will provide final approval of the design and content prior to implementation. Contractor will identify the software that will be used to develop and run the Player Loyalty Club’s website and will provide information that identifies the application’s security elements to ensure data and system integrity. Contractor will provide training services to Lottery as requested on any subject related to the Player Loyalty Club program. Such training will be provided at no cost to the Lottery This Club should provide a turnkey solution that will, at a minimum:

1. Provide Lottery customers (club members) with immediate value/rewards for registration;

2. Allow club members to register and establish their profile information once and subsequently maintain their profile; sign up for information; view video; opt in to messaging options and promotional opportunities; and have the option to have their ticket automatically entered into multiple special offers.

3. Allow club members to share their activities on the Player Loyalty Club program site with their existing social media profiles, such as Facebook or Twitter;

4. Include opportunities for club members to earn reward points for various activities (e.g., surveys, purchases, referrals);

5. Allow club members to use earned reward points for prizes, merchandise, second chance drawings, special offers, coupons, and games;

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Project Number: 34-11/12 Page 36 Invitation to Negotiate Loyalty Club Program (Revised 06/08/2012)

e) All major sections should have a divider page with a tab. The name of the section should be printed on the tab.

f) The Reply format should be formatted as follows where Tabs 2-8 represent specific item-by-item responses to subsections 5.4.1 through 5.4.3 below:

Table of Contents Tab 1 Transmittal Letter Tab 2 Vendor Qualifications and Experience Tab 3 Player Loyalty Club Program Design Approach Tab 4 Examples of Executed Loyalty Programs Tab 5 Attachments

Vendors should not disclose cost information in the body of the Reply. Including cost information in the Reply may cause the Reply to be disqualified.

5.4.1 Vendor Qualifications and Experience

Each Reply should contain the following information: 1. An historical overview of the Vendor’s experience in providing the

same or similar type of services sought through this ITN. This overview should focus on experience in which the Vendor had the primary or lead responsibility for the development and implementation of effective Loyalty Club programs, whether they were targeted to incentivize consumers or employee groups. The response to this section should include a complete history of the company’s structure for the past five (5) years. Historical information should include all information concerning mergers, sell-offs, buy-outs, etc., and the business reasons for these decisions. The names of current key officers and department heads who were employed in a previous firm structure and who remained in employment following restructuring should also be identified.

2. Description of Vendor’s experience with creating a Loyalty Club that

integrates an existing company’s branding efforts.

3. Description of Vendor’s experience in providing Loyalty Club programs for any public or quasi-public entity or any public-private joint venture, including lotteries or gaming enterprises.

4. Description of Vendor’s experience with development, implementation

and management of interactive, integrated online non-betting game platforms.

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Attachment K  

(Revised 06/08/2012)

EVALUATOR MULTIPLIER SCORE FORM (PHASE II)

Player Loyalty Club

Project Number: 34-11/12

Vendor: Evaluator Name:

Multiplier Scoring Scale

Description Multiplier Score

The Vendor’s Reply was outstanding for this criterion, and the Evaluator could not determine any significant limitations or concerns.

5

The Vendor’s Reply was good for this criterion, and the Evaluator could determine only minor limitations or concerns.

4

The Vendor’s Reply was fair for this criterion, and the Evaluator could determine limitations or concerns.

3

The Vendor’s Reply was poor for this criterion, and the Evaluator could determine serious flaws and concerns.

2

The Vendor’s Reply was found by the Evaluator to be so severely flawed for this criterion as to render an essential element of the criterion unworkable.

1

Weight Factor

Evaluation Criteria Multiplier Score Entry

40 Did the Finalist's presentation, system demonstration and the answers provided to the Evaluation Committee's questions, support a conclusion that the Finalist possesses the capability to deliver the Player Loyalty Club Program to the Lottery?

40

Did the Finalist's presentation and the answers provided to the Evaluation Committee's questions, support a conclusion that the Finalist possesses the credentials, professionalism and commitment to provide a top quality Player Loyalty Club Program to the Lottery within a constructive and agreeable working relationship?

Evaluator Signature Date

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Answers to Questions From Alchemy3

 1. Question: Please confirm that the Lottery does not desire vendors to submit cost/price

proposals (Attachment I) as part of the ITN reply.

Answer: This is correct. Pursuant to Section 5.6 of the Invitation to Negotiate (ITN) document, “Finalists” may be required to submit a Cost Reply.

2. Question: Does the Lottery have a specific intention or desire on how prizes will be

awarded? Or, is that function to be solely determined as a result of the ITN process based on the solution provided by a prevailing bidder? Answer: This question pertains to criteria that will be evaluated and the Lottery will not provide a specific response; however, the Lottery makes reference to Sections 3.3 and 5.4.2 of the ITN.

3. Question: Is the FL Lottery willing to tax the prize structures of games to pay for the Player Loyalty system (e.g. remove portion of cash payout from most or all games)? If so, to what degree?

Answer: No.

4. Question: Does the FL Lottery have an anticipated annual budget or budget range set

for the management of their loyalty program?

Answer: The budget will be established based during final contract negotiations.

5. Question: Does the Lottery anticipate the successful bidder will be responsible for the graphic look and feel for the loyalty program web site (color use, logo design, style guide development, etc..)? Or, will the Lottery dictate and manage that portion of the program separately either internally or through its advertising agency(ies)?

Answer: The Lottery would review the Contractor’s recommendations for the look and feel of the website but work will be coordinated with the Lottery’s internal graphics team and/or our advertising agencies. Reference is also provided to the third paragraph of Section 3.3 of the ITN.

6. Question: Can the Lottery please elaborate on how the successful vendor will be

required to Interface with Lottery-conducted drawings that are conducted via a Random Number Generator (RNG) program?

Answer: The Contractor would supply Lottery with a file of all valid entries (files specifications would be supplied). The Lottery would conduct drawings and provide back to the Contractor a file containing the winning sequence numbers. The Contractor would match winning sequence numbers with its database and provide the Lottery a spreadsheet containing the final winner’s results for verification and approval prior to posting the results.

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7. Question: What are the anticipated hosting requirements for the player reward implementation (e.g. dedicated server, redundancy scheme, etc). Or, is that function to be solely determined as a result of the ITN process based on the solution provided by the prevailing bidder? Answer: The function will be solely determined as a result of the ITN process based on the solution provided by the Contractor. Reference is provided to Section 3.6 of the ITN.

8. Question: Approximately how many visits does http://www.flalottery.com/ web site get each month (both unique visitors and unique page views)?

Answer: Over the past 6 months, the Lottery’s website, www.flalottery.com, received an average of 3.48 million unique visitors per month. The Lottery does not have information on unique page views, but over the past 6 months there was an average of 32.44 million page views per month.

9. Question: Who maintains the current websites and where are they located and/or

maintained (e.g. are they maintained remotely or entirely by the Lottery)?

Answer: Lottery staff maintains the English portions of the current websites, which are hosted within the Lottery’s server infrastructure. Spanish content is translated and hosted by a third party, MotionPoint.

10. Question: If additional hardware and/or third party software is required, would the

perspective bidder purchase this and retain ownership, or would the FL Lottery directly procure and maintain these items?

Answer: It is anticipated the Contractor would provide and own any additional hardware and/or third party software; however, this would depend on the solution provided and where it is hosted. Please refer to Sections 3.3, 3.6, 3.7.1 and 3.7.2 of the ITN.

Answers to Questions from Scientific Games International, Inc.

11. Question: Section 2.3 Liquidated Damages, Pages 14-18. Does the lottery envision

assessing liquidated damages to downtime on mobile devices?

Answer: The Lottery does not envision Liquidated Damages for downtime due to carrier outages or other device malfunctions/communication errors. However, if the downtime is a result of the Contractor’s website or mobile site malfunctioning then liquidated damages may apply.

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12. Question: Section 3.1 Objective, Page 22, 2nd to last bullet. What are the Lotteries “existing partner relationships?”

Answer: A sampling of existing partner relationships currently includes: NBA Properties, Ford Motor Company, Hasbro, Warner Brothers, Guy Harvey and Daytona International Speedway. The Lottery’s partner relationships evolve with market trends and sporting seasons as our partnerships also typically include the NFL as well as collegiate institutions.

13. Question: Section 3.1 Objective, Page 22. The requirement reads: “Registered

members must be able to earn points by entering ticket numbers for qualified lottery games and for a variety of other activities such as completing product surveys and referrals.” What is the Lottery’s definition of “qualified Lottery games?”

Answer: Please refer to Addendum #01 that modifies Section 3.1 of the ITN.

14. Question: Section 3.2 General and Background Information, Page 23. Regarding the

LISTSERV and “Stay Connected,” how often does the Lottery send out promotional emails and text messages?

Answer: The Florida Lottery sends out text messages daily for our players who have requested to receive winning numbers. With promotional emails, the Lottery typically sends out up to 6 a month.

15. Question: Section 3.3 Program Performance Expectations and Desired Capabilities,

Page 24. The requirement states: “the Club site must be updated at least several times per week and possibly daily during peak seasons or active promotions.” What type of updates to the Club will the Lottery require per week? What does the lottery define as a “peak season?”

Answer: The Lottery expects the Contractor to update the website with information concerning game launches, promotions, winners information, odds, etc. Please refer to Addendum #01 that modifies Section 3.3 of the ITN.

16. Question: Section 3.3.5 Program Performance Expectations and Desired Capabilities,

Page 24. Will the Lottery please define “games?”

Answer: Games are Lottery branded on-line computer non-betting games. (Refer to Section 3.1 of the ITN.)

17. Question: Section 3.3.9 Program Performance Expectations and Desired Capabilities, Page 25. Will the Lottery identify what system performance the lottery will analyze?

Answer: The Lottery will analyze the system response time of the hosted servers running the Player Loyalty Club.

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18. Question: Section 3.3.12 Program Performance Expectations and Desired Capabilities, Page 25. Will the Lottery identify what system generated data the lottery will run ad hoc reports on?

Answer: A Vendor’s response pursuant to Section 5.4.2 will provide information on what data the Lottery can run ad hoc reports on.

19. Question: Section 3.3.17 Program Performance Expectations and Desired Capabilities,

Page 25. Please clarify the lottery’s “customized branding graphics?”

Answer: Customized branding graphics are the Florida Lottery logo, marks associated with terminal-based or scratch-off games, and/or marks for various promotions.

20. Question: Section 3.8 Approval of Hardware and Software Changes and Upgrades, Page 27. Our loyalty clubs reside on a shared server with other lottery loyalty clubs. These sites have unique software and utilize common, shared software and hardware. Is it correct for us to assume that written approval will only be required for the FL ITN unique software?

Answer: The Lottery does not require written approval be requested for the unique software specific to other clients. However, the Lottery requires that written approval be requested for proposed changes to any shared hardware and software, as well as the Florida Lottery ITN unique software.

21. Question: Section 3.10 Reports, Page 27. What is the Lottery’s definition of “member

profile preference?”

Answer: Refer to the minimum standards listed in Section 3.3 (2) of the ITN.

22. Question: Section 5.4.f Reply Format, Page 36.vSubsections are referenced as 5.4.1 through 5.4.5, but the actual subsections are 5.4.1 through 5.4.3. Will the Lottery please confirm this is a typo, and 5.4.5 should read 5.4.3?

Answer: This is a typographical error. Refer to Addendum #01 which corrects this typographical error.

23. Question: Section 5.4.1.1 Vendor Qualifications and Experience, Page 36. Will the

Lottery expand on what it wants vendors to supply?

Answer: The Vendor’s question refers to criteria that will be evaluated and additional direction will not be provided.

24. Question: Section 5.4.1.5 Vendor Qualifications and Experience, Page 37. Will the

Lottery clarify what is meant by “…development of individual on-line member profile pages.” And it’s relationship with social media?

Answer: Please refer to Sections 3.3 (2), (3) & (16) of the ITN.

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25. Question: Section 5.4.2.1 Player Loyalty Design Approach, Page 37. The requirement states: “how the system will interact with rebranding efforts.” Will the Lottery describe what types of rebranding efforts will be implemented?

Answer: The Florida Lottery is considering an overall rebrand. Specific rebranding efforts are confidential pursuant to Rule 53-1.005(2)(j), Florida Administrative Code.

26. Question: Section 5.4.2.5 Player Loyalty Design Approach, Page 38. Will the Lottery please clarify what is meant by a “platform that is clear to understand and ensures fairness and equity of points-redemption?”

Answer: “A points redemption platform that is clear to understand” means that members will be able to quickly and without additional effort be able to identify what point levels are required to redeem a reward/prize. The reference to “ensures fairness and equity of points-redemption” refers to prizes with similar retail values should have similar points-redemption values.

27. Question: Section 5.4.3.5 Examples of Executed Loyalty Club Programs, Page 38.

Considering there is to be no price or cost discussion in the response, will the lottery please clarify what is meant by “budget?”

Answer: The requirement not to discuss or reference cost in an ITN Reply refers to costs specifically associated with the Vendor’s offering to the Lottery and does not refer to budget costs associated with examples of previously executed lottery programs.

28. Question: Section 5.6 Compensation, Page 39. The requirement states: “Vendors

should provide detailed information concerning how they will bill the Lottery.” Considering there is to be no price or cost discussion in the response, how detailed does the Lottery want vendors to be in this section?

Answer: Vendors should identify their expected frequency of submitting invoices for payment.

29. Question: Section 6.4.3 Finalist Presentation, Page 43. Will the Lottery please confirm

that “interview” is a question and answer session? And, clarify if it is to take place during the presentation, or at the end of the presentation?

Answer: “Interview” refers to the fourth paragraph of Section 6.4.3 which indicates “The Evaluation Committee will have the opportunity to ask questions as part of the oral presentation.” The specific timing of questions will be left up to the discretion of the Evaluation Committee.

30. Question: Section 6.4.3 Finalist Presentation, Page 43. In order to provide a

comprehensive demonstration of our live loyalty website, will the lottery expand the time allotted for the oral presentations? We suggest 1.5 hours for the presentation, .5 hours for demo of active lottery rewards site, and .5 hours for Q&A. Answer: The Lottery respectfully declines this request and the allotted time for presentation and interviews remains unchanged.

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31. Question: Section 6.4.3 Finalist Presentation, Page 43 and Section 5.5 Finalist Presentations, Page 38. “Oral presentations will be limited to the demonstrations referred to in section 5.5, as well as the concepts, ideas, qualifications and experience presented in the Reply.” In order to ensure fairness amongst all bidders, and to provide the Lottery with the best basis in which to conduct its evaluation, will the Lottery please provide an agenda or criteria list defining the “concepts, ideas, qualifications and experience” and “the functionality and benefits of their proposed system” it would like respondents to present?

Answer: The purpose here is for a Finalist to fairly discuss its unique qualifications and abilities as well as demonstrate its system as proposed in its response to the ITN. The Lottery respectfully declines this request.

32. Question: Section 6.4.3 Finalist Presentation, Page 43. When does the lottery plan to

release “the schedule of events?”

Answer: The schedule of events for presentations will be determined once the Evaluation Committee has completed scoring for Phase I. Due to unknown variables a definitive schedule cannot be provided at this time.

33. Question: Section 6.4.3 Finalist Presentation, Page 43. In order to ensure we have

appropriate technology for the presentation, will the Lottery grant access prior to the presentation date to evaluate the space, and test equipment? Will the Lottery provide the room dimensions and layout now? Will the Lottery verify that the presenters may set up the room as they deem most conducive for their presentation?

Answer: 1) Internet access will be available in the presentation space and pursuant to Section 6.4 of the ITN, presenters will be granted access to the presentation space 30 minutes prior to their presentation. 2) Refer to Exhibit A of Addendum #01. 3) The presentation room will be arranged in a classroom setting. Presenters may arrange the area designated as presentation space at their discretion.

34. Question: Section 6.4.3 Finalist Presentation, Pages 42-43. Will the presentation

evaluation committee also have three (3) members as outlined in Section 6.3? Will the Lottery confirm the presentation evaluation committee count so we may adequately prepare, e.g. handouts, etc.?

Answer: Section 6.3 of the ITN indicates there will be at least 3 evaluators; it does not limit the number to 3 evaluators. When determined, the number of evaluators will be provided to the Finalists so they may prepare for the presentation.

35. Question: Attachment K, Evaluator Multiplier Score Form (Phase II). Will this be the

final evaluation criteria score form for the presentation? Answer: Yes, subject to changes as may be warranted during the solicitation process. Also refer to Addendum #01 that provides a correction to a typographical error.

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Answers to Questions

from GTECH Corporation

36. Question: What is the current infrastructure in terms of Florida Lottery management of the Player Loyalty Club? Are there plans to expand headcount to manage the expanded loyalty offering, or is the expectation that most of the management will be performed by the Vendor? Answer: Pursuant to Chapter 287.057(14), the Florida Lottery will designate a Contract Manager who shall be responsible for enforcing performance of the contract terms and conditions and serve as a liaison with the Contractor. There are currently no plans to expand headcount to manage the loyalty club program. Please refer to Section 3.1 of the ITN which states “The overall objective of this ITN is to engage a Vendor for the purposes of designing, developing, and managing a Player Loyalty Club program for the Florida Lottery.”

37. Question: 1.1,Introduction. Page 1. Will the Lottery please confirm that during the ten (10) day period from when the Lottery forwards a Contract to the Contractor, to the date of execution, the Contractor shall have an opportunity to negotiate the terms of such Contract? Answer: As stated, this is incorrect. Please refer to Sections 6.6 - Negotiations and 6.7 – Notice of Intended Agency Decision. The contract document forwarded to the successful Vendor after successful posting of the Notice of Intended Agency Decision will embody the ITN, the Vendor’s Reply and any negotiated terms.

38. Question: 2.3.6.1, Timely Delivery. Page 16. The ITN states that the Contractor will pay liquidated damages for failure to “timely” launch the Player Loyalty Club Program. Will the Lottery please confirm that a “timely” launch is one that is in accordance with a launch schedule that is agreed upon in advance by the Contractor and the Lottery? Answer: Yes, also subject to section 5.4.2.3 of the ITN.

39. Question: 2.4, Vendor Diversity Initiatives. Page 18. Will the Florida Lottery please clarify whether the Contractor’s participation with minority businesses will be part of the overall bid evaluation? If yes, what number of points will be allocated to minority business participation? Answer: The approach of the State of Florida towards encouraging the use of small and minority businesses in contracting opportunities has changed from rewarding specific contractual commitments through the award of points to contractually requiring documentation of a Contractor’s efforts to include small and minority businesses in its operations.

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40. Question: 3.1, Objective. Page 22. What are the key existing partner relationships? Are there any preferences/restrictions as to who Vendors can approach for partner relationships? Is it possible to work with existing retail partners to fortify the Lottery’s relationship and to drive additional foot traffic to retail partners? Answer: 1) Refer to answer for question #12 2) Refer to Attachment B, Advertising Guidelines. 3) Yes, refer to Addendum #01 which modifies Section 3.3.

41. Question: 3.2, General and Background Information. Pages 22-23. Would the Lottery please provide copies of any agreements with any third parties for Second Chance Drawings and any other promotions such as Gas for Life? Answer: This is a public records request and shall be made available to the Requestor.

42. Question: 3.2, General and Background Information. Pages 22-23. Would the Lottery please specify who manages the maintenance/processing database of 640K accounts? How often is the data cleansed?

Answer: Lottery IT staff manages the database of these accounts. The data is cleansed on an as needed basis.  

43. Question: In addition, of the 640K accounts, would the Lottery please specify how many have:

Never entered a Second Chance Drawing. Entered only 1X. Entered 2-5X. Entered 6-10X. Entered 11X+.

Answer: 581,329 accounts have entered a Second Chance promotion at least once (within the Florida Lottery’s site). We have had multiple Second Chance promotions that were entered on vendor sites. The numbers below do not contain those entries.

Never entered a Second Chance Drawing 58,651 9% 1 X 180,519 28% 2 – 5 X 196,651 31% 6 – 10 X 71,192 11% 11 + X 132,967 21%

44. Question: 3.2, General and Background Information. Pages 22-23. The ITN states, “Therefore, the Player Loyalty Club program registration process should, through a phased approach, incorporate the existing “Stay Connected” process.” What is the Lottery’s expected timeline for completion of phasing in the existing “Stay Connected” process? Answer: The timeline for the completion of phasing in the existing “Stay Connected” process should be included in the Vendor’s proposed launch schedule. Refer to Section 5.4.2.3 of the ITN.

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45. Question: 3.2, General and Background Information. Pages 22-23. The ITN states that

“The Lottery expects the Player Loyalty Club program to contribute revenue increases annually over the term of the contract.” Would the Florida Lottery please describe what the expectations are in terms of the below?

Marketing budget for loyalty program. Increased revenues. New customer acquisition. Retention. Registered player growth. Incremental Opt-in.

Answer: 1) Please refer to the answer for question #4. 2) In response to bullets 2-6 above, the Florida Lottery has not established expectations for these criteria.

46. Question: 3.3, Program Performance Expectations and Desired Capabilities. Page 24.

This section states that the “Contractor will provide training services to Lottery as requested on any subject related to the Player Loyalty Club program. Such training will be provided at no cost to the Lottery.” Does this refer to the start up of the solution or over the entire lifetime of the solution? Answer: This refers to start-up as well as any time during the duration of the contract term and any renewals.

47. Question: 5.4, Reply Format. Pages 35-36. In Section 5.4, Reply Format, sub-requirement f), the Lottery states that “the Reply format should be formatted as follows where Tabs 2-8 represent specific item-by-item responses to subsections 5.4.1 through 5.4.5.” The ITN appears to stop at Section 5.4.3, Examples of Executed Loyalty Club Programs, with the next numbered heading listed as 5.5, Finalist Presentations. Will the Lottery please provide additional requirements if some are missing or amend the ITN to instruct Vendors to respond to Sections 5.4.1 through 5.4.3?

Answer: This is a typographical error. Refer to Addendum #01 which corrects this typographical error.

48. Question: 5.4.2, Player Loyalty Club Program Design Approach. Page 37. The launch

of the Player Loyalty Program is dependent upon finalization of a number of technical and other specifications between the parties, all of which cannot be finalized until after Contract execution. Therefore, will the Lottery please amend Section 5.4.2 to reflect that the launch schedule will identify a Go-Live launch date between 60 and 90 days after finalization of specifications between the Lottery and the Contractor, as opposed to after Contract execution? Answer: The Lottery respectfully declines this request and Section 5.4.2 remains unchanged. The Florida Lottery also refers to the answer to question #37 and to Section 2.3.5 of the ITN.

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49. Question: Attachment A, Mandatory Requirements of Contract. Page 1 of 7. Availability of Funds. Will the Lottery please confirm that although the Lottery’s obligation to pay the Contractor is contingent upon availability of funds, the Lottery nevertheless has a duty to seek appropriations in good faith each year to ensure that such funds are made available for the purposes identified under this ITN? Answer: Please refer to Sections 2.2 and Attachment A, Mandatory Requirements of Contract concerning applicability of annual appropriations language.

50. Question: Attachment A, Mandatory Requirements of Contract. Page 5 of 7 News Releases. Will the Lottery please confirm that the selected Contractor will be authorized to publicly announce its award of a Contract with the Lottery, pursuant to the Lottery’s approval of the content of any such announcement?

Answer: The referenced clause specifically restricts the authority for issuing news releases pertaining to the contract and the performance thereunder to the Lottery.