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Cactus © 2015 All Rights Reserved.
OBJECTIVES & PARAMETERS
Business objective: Drive sales of Ghostbusters Scratch tickets
Communications objective: Engage key audiences interested in the movie and in Scratch so that the game becomes another way for them to experience the excitement of the movie.
Market: Statewide
Timing: 6/13 - 7/3
Budget: $118,000
Cactus © 2016 All Rights Reserved.
DIGILANTUsing multiple types of matching technology they create cross-device ID’s to target users on multiple screens. Dayparting to exclude 3AM-7AM.
• Recommended Placements Include:
• 728x90, 300x250, 160x600, 320x50, pre-roll
• Total Impressions: 2,329,132
• Total Cost: $15,000
Cactus © 2016 All Rights Reserved.
FANDANGOLeading moviegoer destination with trailers, original video content, reviews, commentary and celebrity interviews.
• Recommended Placements Include:
• 728x90, 300x600, 970x150, 320x50
• Total Impressions:1,742,196
• Total Cost: $25,000
Cactus © 2016 All Rights Reserved.
GUMGUMLeading in-image advertising platform with the ability to serve messages on and within content that aligns with our audiences’ passion points and campaign goals.
• Recommended Placements Include:
• Cross-platform in-image
• Total Impressions: 1,985,843
• Total Cost: $30,000
Cactus © 2016 All Rights Reserved.
MOBILE FUSEMobilefuse targeting allows us to find the Ghostbusters audience and optimize in real time to our audience and maximize ad spend.
Recommended Placements Include:
mobile rich media, pre-roll video
• Impressions: 2,579,710
• Total Cost: $20,000
Cactus © 2016 All Rights Reserved.
NCMExclusive first party data is provided by the top 3 theater chains (AMC, Regal, Cinemark) to identify individuals as moviegoers, track their activity and serve them ads accordingly.
• Recommended Placements Include:
• 728x90, 300x250, 160x600, 300x600, 320x50, full panel mobile
• Total Impressions:1,342,592
• Total Cost: $20,000