.

Visibility and

Publicity Report of Sept.30th

Event

PROJECT LAUNCHING

YEE LAUNCHING Report Content;

• Visibility designs and artworks

• Event Pictorial

• Visibility Plan and materials used

• Speakers of the day and their speeches

• Media and Publicity plan

• Media in action

• Joint Press release

• Newspaper cutting

• Coverage summary-TVs

• Coverage summart

These were made possible by joint efforts from communication teams from VETA, Plan and VSO together with in puts from members of the YEE launch Preparatory committee ;

The following slides show the details;

YEE LAUNCHING Pictorial-Project Unveiled

The Vice President, His Exc. Dr Gharib Bilal Unveiling the YEE programme

YEE LAUNCHING Pictorial…….

Partners and Youth with VP

The Vice President, His Exc. Dr Gharib Bilal(4th seated from rght) Posses for a group photo with YEE implementing partners and representatives

of youth beneficiaries from Dar es Salaam project area

YEE LAUNCHING Visibility Materials Plan

The following are YEE visibility materials planned, prepared and used on the launch; • One backdrop banner • Four Rollup banners • Four Tear Drop banners • Two Garment Banners Also each of the partners, EU, Plan ,VSO and VETA brought institutional banner to showcase its brand.

The following are the details;

YEE LAUNCHING Visibility Items-Used

During the launching, communication prepared , visibility materials and publicity materials and ensured that key

partners, each brought a rollup banner for a farther mileage

YEE LAUNCHING Speeches of the Day

The speeches of the day were; The VPs following are YEE prepared and used speeches launch; • The VPs speech • Plan CD’S speech • VETA • VSO • European Union • The Youths Representative

YEE LAUNCHING Expounding their Thoughts on YEE

Main speakers

of the event.

YEE LAUNCHING Some of the Speech excerpts

Plan, EU and VSO speeches in that order above.

Hotuba ya Mkurugenzi Wa Plan International

Uzinduzi wa Mradi wa Mafunzo ya Kuwawezesha Vijana Kiuchumi

Chuo Cha VETA Kipawa Tar. 30 Septemba, 2015

Muhtasari wa Mradi – Plan International Tanzania

Makamu Wa Rais Wa Jamhuri Ya Muungano Wa Tanzania Mhe. Dr Mohammed Gharib

Bilal,

,

Wageni Waalikwa,

Mabibi na Mabwana, hitifaki imezingatiwa…

Ndugu Mgeni Rasmi:

Awali ya yote namshukuru Mwenyezi Mungu kwa siku ya leo ambayo wengi kwa muda

mrefu tumeisubiria sana na kutukutanisha kuzindua utekelezaji wa mradi huu unaogusa

hitaji kubwa la kitaifa-ajira kwa vijana

Kwa niaba ya Plan International na washirika wake nina furaha kubwa ya kipekee kwa

kuiona sikuu ya leo ya uzinduzi wa Mradi wa Mafunzo na Elimu ya Ufundi Stadi kwa ajili ya

Vijana wetu walio katika mazingira magumu na hatarishi.

Ndugu Mgeni Rasmi:

Mradi huu utatekelezwa kwa kipindi cha miaka mitatu kuanzia April 1, 2015 hadi Machi

31,2018 kwa msada wa Umoja wa jumuiya ya nchi za Ulaya (European Union) wa

Gharama ya Euro 3,874,984.53 (Milioni tatu laki nane na sabini nan ne elfu miatisa

themanini na nne nukta tano tatu) na Plan International na Volunteer Services Oversees

[CHECK AGAINST DELIVERY]

Speech by the EU Delegation Head of Cooperation - Mr Eric BEAUME

On the launch of the project ''Partnership to enhance livelihoods and social

inclusion of marginalised young people dependent on the informal economy''

30th September 2015, VETA, Kipawa

Your Excellency, Hon. Mohamed Gharib Bilal, Vice President of the United

Republic of Tanzania.

Hon. Minister of Education and Vocational training, Dr. Shukuru Kawambwa

Hon. Minister of Labour and employment, Gaudencia Kabaka

Hon. Minister of information, Youth, Culture and Sport - Dr Fenella Mukangara

The Regional Commissioner Dar es Salaam, Mr. Saidi Mecky Sadick,

The District Commissioners of districts benefiting from the project

Chairman of the Board of Vocational Education Training Prof.Idrisa Mshoro,

The General Director VETA–Eng.Zebadiah S. Moshi,

Country Director of Volunteer Service Organisation Tanzania – Jean Van

Wetter,

The Acting Country Director Plan International - Gerald Magashi,

The coordinator of UHIKI, Mr. Marwa Kihongo

The coordinator of CODERT, Mr. Nestory Frank

The Director of Comprehensive Community Based Rehabilitation (CCBRT)

The Directors of VETA zones,

Speech VSO

The honourable Guest of Honour the Vice President of the United

Republic of Tanzania Honourable Mohamed Gharib Bilal,

The honourable Ministers, Permanent Secretary, DSM Regional

Commissioner, District Commissioners, European Union

Representative, Plan International Deputy Director, VSO Tanzania

Acting CD and VETA DG.

The representative from UHIKI, CODERT and CCBRT, VETA centre

principals, all Government and institutions leaders, ladies and

gentlemen the protocol is observed.

This country has valuable human resource and the youth population

continue to grow from 4.4 ml in 1990 to 8.1ml 2010. The 2012 census

records 15.7ml youth aged between 15 to 35 years. Tanzania has

approximately 800,000 youth entering job market each year. Yet

Tanzania has higher records for youth unemployment (15 – 24 years)

than 109 countries globally. Restless development studies reveals that

in 2010/11 14% youth did not complete standard VII; 44% finished

their primary education but did not transition to secondary school;

38% went to secondary but did not finish Form IV, and only 4% went

beyond O-level. This means, there is huge population 58% who does

not progress to higher learning and create enormous demand to be

enrolled in vocational studies. ILO’s school to work transitional survey

(SWTS) & Labour Demand Enterprise Survey (LDES) combined

revealed that one fifth (21.1%) of the youth in the labour force Plot #997 t

+255 (0) 22 26 000 72/87 Off Chole Road, Msasani f +255 (0) 22 26 000 66 Dar es Salaam Tanzania e. vsotanzania@vsoint.org

www.vsointernational.org Voluntary Service Overseas is registered in Tanzania under Societies Ordinance, 1954 with number: SO.NO.12846 2

YEE LAUNCHING Media Houses Invited

Six TVs: • ITV, • CH10, • TBC, • Azam TV, • Clouds TV and • StarTV

Six Print media. • The DailyNews, • The Guiardian, • The Citizen, • Mwananchi, • Nipashe, • HabarLeo and

Magira.

YEE LAUNCHING Media in Action During the Event.

YEE LAUNCHING An excerpt of a joint Press Release

TAARIFA KWA VYOMBO VYA HABARI

Dar es Salaam,30th September, 2015: Jumla ya vijana 9,100 wakiwemo vijana wenye ulemavu na

wengine wanaoishi katika mazingira magumu na hatarishi kutoka wilaya tisa za mikoa ya Dar es Salaam,

Mtwara, Lindi, Morogoro na ……………...

Alipongeza Umoja wa Nchi za Ulaya(EU) kwa kuendelea kufadhili shughuli mbalimbali za maendeleo

hapa nchini na kuyashukuru mashirika ya Plan International Plan International (Tanzania) ,Volunteer

Services Oversees (VSO Tanzania),VETA na wadau wengine kama Wizara ya Elimu na Mafunzo ya

Ufundi, Wizara ya Kazi na Ajira,Wizara ya Habari,Vijana,Utamaduni na Michezo,, Shirika la

UHIKI,CODERT na CCBRT.

Kaimu Mkurugenzi wa Plan International, Bw. Geradi Magashi, alisema uzinduzi wa mradi huu ni

mojawapo ya sehemu ya Mpango Mkakati wake 2015- 2020 unaolenga kuwezesha kila mtoto na kijana

wafikie malengo ya ndoto na uwezo wao katika jamii.

Kwa upande wake, Mkrugenzi wa VSO alisema shirika lake linajivunia kuwa sehemu ya utekelezaji wa

mradi huo utakaonufaisha vijana hao Zaidi ya 9000 kufikia malengo yao kupitia ujuzi watakaoupata

unaoendana na mahitaji ya soko .

Mkurugenzi Mkuu wa Veta Tanzania, Eng. Zebadiah Moshi alisema kwamba mafunzo ya ufundi stadi

yamelenga kuwafikia vijana husika katika maeneo wananayoishi (Outreach) na wengine watapelekwa

kujifunza kwa vitendo huku akiwaasa vijana kutumia vyema fursa hiyo waliyoipata.

Naye Mkuu wa Ushirikiano wa Umoja wa Ulaya (EU) Bw. Eric Beaume alisema EU inaamini maeneo

muhimu ya kuwekeza ni maeneo yanayohusu matarajio ya nchi na kwamba Umoja huo unasikia fahari

kutoa msaada kwa vijana wa mijini na vijijini kupitia mafunzo, mikopo kwa vikundi na kuwaunganisha na

soko la ajira.

Mwisho.

Kwa mawasiliano zaidi wasiliana na;

YEE LAUNCHING Media coverage cuttings…1

The Citizen of October 1, 2015,

pg 3.

YEE LAUNCHING Media coverage cuttings…2

The Guardian,

of Oct. 2, 2015, pg 3.

YEE LAUNCHING Media coverage cuttings…3

Nipashe of October 1, 2015, pg 3

The story says that due to poverty, one million students fail to get high learning education. It quotes the Vice President of The United Republic of Tanzania ,His Excel. Dr Gharib Bilal while launching the Youth empowerment project.

YEE LAUNCHING Media coverage cuttings…4

HabariLeo of October 1,2015 pg 7

The story says that youth employment Is in their hands. It quotes the Vice President of The United Republic of Tanzania ,His Excel. Dr Gharib Bilal while launching the Youth empowerment project.

YEE LAUNCHING Media coverage TVs …5

Six TVs:-ITV, TBC, Star TV,CH10,Azam,and Clouds

Date Media Time of

news

Headline Type of telecast link

Sept 30,

2015

TBC1

Asha Haji

20:00

hours

Makamu wa rais azindua mradi

wa YEE

News Video news clip

https://youtu.be/Ye

TohqW_Vy4

Sept 30,

2015

Azam TV 20:00

hours

Vijana waaswa kutumia fursa

wanazopewa

News -

Sept 30,

2015

Clouds TV 19:30

hours

Walemavu wapewa nafasi ya

kujiendeleza na masomo ya

ufundi

News

Oct 1,2015 Channel

ten

07:00

hours

Uchumi wa nchi unajengwa na

vijana

News -

Oct 1, 2015 Satar TV 13:00

hours

Makamu wa rais ataka vyuo

vya ufundi kuwa vyuo vikuu

News -

YEE LAUNCHING Challenges

Six TVs:-ITV, TBC, Star TV,CH10,Azam,and Clouds Six Newspapers:- The Citizen,The Guardian, DailyNews,Mwananchi,Nipashe and Habarileo covered the event ( see some here)

Objective Activity Involved/Responsible Duration When

To have increased knowledge among young men, women, and employers of government policies and services, and of labour market information

i) To conduct a workshop to develop youth-friendly versions of government policy, services and publicity and visibility materials.

PLAN,VSO,VETA UHIKI,CORDET, Youth representatives and MoLE, MoIYCS and CCBRT . 2days October

ii) To hold a consultation session with youth from targeted areas on the developed products. PLAN,VSO. 2day October

iii) To hold a meeting to validate the developed youth friendly versions of policies, services, and other IEC materials.

PLAN,VSO,VETA UHIKI,CORDET , Youth representatives and MoLE, MoIYCS and CCBRT . 1day October

iv) To engage a consultant to produce designs and final print versions(IEC publications) PLAN 2 week October

v) To develop youth-friendly labour market information packages PLAN,VSO,VETA UHIKI,CORDET , Youth representatives and MoLE, MoIYCS and CCBRT . 2days November

vi) to convene consultation meeting with the youth on the plans for their input PLAN and VSO 2day November

vii) To conduct a stakeholders session to review and validate all planned visibility materials PLAN,VSO,VETA UHIKI,CORDET , Youth representatives and MoLE, MoIYCS and CCBRT . 3days December

viii) To engage a consultant to produce final design for large print version PLAN all through December

ix) Disseminate information via VETA courses and other centres (e.g. labour exchanges) PLAN and VSO 3times December

x) Production of dissemination materials PLAN all through january

xi) Develop online content, TV and Radio shows PLAN and VSO all through february

xii) To develop website PLAN 1time february

xiii) To develop and air 22 TV shows PLAN and VSO 22times all through

xiv) To develop and air 44 radio shows PLAN and VSO 44times all through

xv) To establish employers’ forum with MoLE to promote the Decent Work Agenda PLAN and VSO 1time all through

xvi) To conduct employers meeting PLAN and VSO 6times all through

To enable consistent project branding, visibility and publicity all throughout its time.

i) Production of visibility materials PLAN all through all through

ii) To distribute and oversee erection of visibility materials PLAN all through all through

iii) To organise quarterly Press conferences purposefully to make the stakeholders and the general public of key developments of the project

PLAN,VSO,VETA UHIKI,CORDET , Youth representatives and MoLE, MoIYCS and CCBRT . 9times all through

iv) To make and upload website and social media contents PLAN all through all through

v) To conduct quarterly field media visits to publicise the developments PLAN 9times all through

vi) To ensure there is news contents for media -local and foreign. PLAN all through all through

vii) To conduct special TV/Radio Programmes PLAN and VSO all through all through

viii) To conduct documentaries and compile lessons learnt PLAN 2weeks all through

All these need your support. ‘Together we can.

Prepared by

Communication Team

Thank You,