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A brief for potential investors
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INTRODUCING A BUSINESS:A VISION IN COMMUNICATION ™
A PRESENTATION FROM Cthis LTD
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
FactsSteve Jones (MD) Jeff Greening (OD) Paul vd
Westhuizen (TD)
New way of engaging with people
New way of Advertising
New way of Messaging
New way of Disaster Planning
ALL IN ONE NEAT TECHNOLOGICAL PACKAGE
We need an investment of £250K TO MOVE FORWARD aggressively
Advertising expertise is a skill we need
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
HOW IT WORKSSECTION 1
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
Our thinking The principle is sound:
Full market research on competitive products Customer potential Lot of Interest to date It’s a ‘need ‘and not a ‘nice to have’
We like the: Maturity of our target markets Technology we are using Scope of its application for our customers Ease of manufacture, distribution and support Ease of use for the customer
Concerns are: Finance to accelerate sales Keeping ahead to reap the benefits for a business sale Future proof investment - R&D funding
We see more emphasis on:
ForwardWayThe
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
ABOUT CTHIS LTDSECTION 2
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
The Business Model
Engage
•Establish clear inspiration
•Vision
Governance
•Put in the solution & transparent programme management (SaaS)
•Drive the Change
Enable
•Consistent & integrated response with our customers
•Continue to show the ROI
tackle• Poor use of information & provide the solution with
financial returndevelop
• Continue the rationale of digital delivery giving end-to-end self service avoiding duplication & cost - EASILY
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
WHY Cthis Limited – who benefits?
Vast experience at all levels of sales
Well connected in public sector circles
Operate at ‘C’ level
At the front line of innovation
Distinguished careers by the team members
Understand the issues of SME’s entering new markets
Financial sector experience
Experience in ROI calculations
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
The Investor
The Customer Advertisers
Increase market share and revenue
Revolutionise the current way of advertising and be the preferred choice
Local and Central Government
will have a way of introducing new money into the exchequer and
provide added value services to the citizen;
Extra Care facilitators
have anew way of communicating with their clients with
a solution that pays for itself.
OPPORTUNITIESSECTION 3
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
Current Sales OpportunitiesBelfast City Council
On trial for internal communication to blue collar workforce£48k budget for the trial and installAccount Mgt to promote Cthis within the province (Police, Leisure Centres)Circa £250k in year 2012
Virgin Media Launch of digital broadband products in Virgin storescirca £100k 1st yearAdvertising revenue of Virgin Media is £100m per yearOur business model is 1/3 advertising revenueAccount Mgt- circa conservative £250k per year from 35 stores
B&QPosition of Cthis Screen at store entrance to promote product offers hourlyTrial sites in the 1st year circa £100kAccount mgt - circ 340 stores @ £50k per store each year = £17m!
Alvolution HouseInstalled at the Technology Centre visited by Councils, Housing Associations, NHS
(PCT’s)Lead generation circa £100k per annum
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
Financials as a summary
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
Start Up ↓ Sales Cost →
Financials as a summary
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
Balance Sheet↓ Cash Flow→
CONCLUSIONSECTION 4
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
Win-Win Results - Why?
We, jointly, will enter into the market secure in the knowledge that the correct strategy is employed
Cthis will gain traction and significant recognition as a major media player The timing is perfect for new entry Cthis can start to influence what happens in the digital advertising space Realistic investment for great reward adding value to what has been invested Solid management team We work as a single team with good humour and enjoyment We are totally committed to its success as phase 1, phase 2 and beyond We have all put our energy into this project with others wishing to join us Loyalty, truth and decisiveness is our mantra Professionalism at all times with our stakeholders, customers and suppliers.
A strategy, to get on the Information dissemination agenda is Key,
and it must start now
A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL