Upload
janice-theresa
View
24
Download
1
Tags:
Embed Size (px)
Citation preview
Hold Yourself to a
Higher Standard
Stonehill College
Conce
pt
Because Stonehill students are already
held to high standards in
many other ways, why
not when it comes to
partying responsibly?
Resu
lts
from
Fo
cus
Gro
up
Reco
mm
ended
Meth
ods
We U
se
BASICS & other educational/reflective programs
Forms of campus collaboration
such as committeesCollaborating with local
communityStrengthen academic programs
Hold classes on FridaysLater hours for library & other
campus resourcesNo accepting of funding from
alcohol companies and no
advertisement for themWork with Greek life & other
target groups on campus to
ensure guidelines and policy are
being followed
Reco
mm
ended
Meth
ods
We
Need
Social Norms InitiativesChanging the culture
Social Norms
Campaign
Usa
ble
Sta
tist
ics
for
Soci
al N
orm
s C
am
paig
n
About 28% of Stonehill students
have thought a sexual partner
was not attractive because they
were drunk at least once.
26% of Stonehill students say
that other students’ drinking
interrupts their studying.
18.2% of Stonehill students say
that other students’ drinking
prevents them from enjoying
events on campus. About 53% of Stonehill students
say other students’ drinking
interferes with their lives.
Usa
ble
Sta
tistics for
Socia
l Norm
s Cam
paig
n 23.2% of Stonehill College students
consume 0 drinks per week.
About 60% of Stonehill College students
have had at least one hangover in the
past year.
44% of Stonehill College students have
had at least one experience with
memory loss related to alcohol or drug
use over the past year.
45% of Stonehill College students have
had at least one experience where they
regretted doing something while under
the influence of alcohol or drugs.
Usa
ble
Sta
tist
ics
for
Soci
al N
orm
s C
am
paig
n
11.6% of Stonehill College students say
they have been taken advantage of
sexually due to drinking or drug use
over the course of a year.
1/5 of Stonehill College students have
been hurt or injured due to drinking or
drug use. 85% of incidences involving actual
physical violence involved the use of
alcohol or other drugs at Stonehill
College. 73.3% of incidences of unwanted sexual
intercourse involved the survivor’s use
of alcohol or other drugs at Stonehill
College. 71% of male and 67% of female
Stonehill College students think that
alcohol facilitates sexual opportunities.
43% of Stonehill College students
experienced peer pressure to drink or
use drugs.
Marketing
Soci
al M
edia
Easily integrated into
each other: Facebook Twitter YouTube Incentives – regular contests and prizes for
being a “follower.” Use humor and
sarcasm.
Poste
rs
Use of students from our own
institution is effective!
Out
of
the B
ox
Adve
rtis
em
ent
Screensavers on public computers on
campus. PSA Announcements
during sports events
on campus. Ceiling Placement for
advertisement
Out
of
the B
ox
Adve
rtis
em
ent
Trash can placement
in high traffic areas. Wall and corner
placements in less obvious public places
frequented by intoxicated students.
Out
of
the B
ox
Adve
rtis
em
ent
Sticky Note Pads
Out o
f the B
ox
Adve
rtisem
ent
Someecards and Other Memes
As Advertisement
Mobile
App
Though it may take some
time and money, creating
a mobile app is a way to
get students to participate interactively
with the campaign. An
app could provide various
ways of helping students
drink responsibly throughout the evening
(a drink counter, tips,
how much booze is in a
given drink, etc.)