PROGRAMMING IDEAS | SPRING/SUMMER 2020

2020 PROGRAMMING CALENDAR

JANUARY | AWARD SEASON BEGINS FEBRUARY | BLACK HISTORY MONTH

MAY | MEMORIAL DAY JUNE | SUMMER BEGINS

OCTOBER | HALLOWEEN

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NATIONAL HISPANIC HERITAGE MONTH BEGINSSEPTEMBER |

SPOTLIGHT CINEMA | 2020 SPRING/SUMMER EDITION

Diversify your movie schedule to engage MORE of your community this year! Here are a sampling of themes and titles to get you started.

NOVEMBER | THANKSGIVING DECEMBER | CHRISTMAS

JULY | INDEPENDENCE DAY AUGUST | BACK-TO-SCHOOL

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WOMEN’S HISTORY MONTH Centennial of Women’s Right to Vote

EARTH DAY 50th Anniversary of Earth DayMARCH | APRIL |

SWANK.COM/PACC | 1.800.576.5577

ABOUT MOVIES

SPOTLIGHT CINEMA | 2020 SPRING/SUMMER EDITION

GO FOR GOLD:Make your event a red-carpet worthy experience for your community with glamourous decorations! Cover everything in glittering gold, or mix it up using movie themed elements – like colorful ticket stubs.

WORTH A THOUSAND WORDS:With everyone dressed up – and your space looking fabulous – why not include a stand-out photo op for your guests! Create a “Hollywood” sign backdrop with lots of stars, and make sure to include some fun props like clapperboards, film reels and statuettes.

HOST YOUR OWN AWARDS:Chances are your facility puts on plays, musicals and more featuring local talent. So why let Hollywood have all the fun? Host your own award show before the movie event with similar categories like “Best Actress,” “Best Director” and more. Just make sure to select judges or open voting up to your community in the weeks leading up to the event.

BEST FORM OF FLATTERY:Drive home the theme of the event with a fun costume contest! Invite attendees to come dressed for the red carpet. Have everyone vote for their favorite outfit, and award the winner with a small prize or statuette of their own!

BUZZED

SWANK.COM/PACC | 1.800.576.5577

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ANTICIPATED JULY

Create winning programming by showing the films with the biggest Oscar® buzz this season!

HAPPY ANNIVERSARY!

SPOTLIGHT CINEMA | 2020 SPRING/SUMMER EDITION

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TURNING 20 IN 20: 20TH ANNIVERSARY

200040TH ANNIVERSARY

1980

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30TH ANNIVERSARY 1990

PROGRAMMING TIP:Make it a series by hosting a popular film from each decade! Your community will love re-experiencing the best parts of the past in such a short amount of time, and you’ll be sure to draw a big crowd showing tried and true hits!

CELEBRATE THE GOLDEN ANNIVERSARY OF THE GROOVY 70’S:Celebrate 50 years since the all-out 70s with themed concessions and trivia! Sell Jello-cups, ask trivia about Watergate, invite attendees to DIY some flower power hair crowns, and don’t forget to bust out the disco ball for a groovy good time.

SWANK.COM/PACC | 1.800.576.5577

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50TH ANNIVERSARY 1970

60TH

ANNIVERSARY 1960

70TH

ANNIVERSARY 1950

80TH

ANNIVERSARY 1940

Celebrate these iconic titles in your center!

THROW A RAD 80’S PARTY:Celebrate this totally tubular decade with an ‘80’s themed party to bring your screening to life! Refuse entry to anyone not adorned in neon, side ponies or spandex and only play classic hits from the era. Before the movie, invite attendees to compete in a Rubik’s cube challenge or see who can moonwalk best. The vibrant ‘80s offer a million possibilities for providing your community with thrilling entertainment.

SPOTLIGHTSCUSTOMER

SPOTLIGHT CINEMA | 2020 SPRING/SUMMER EDITION

Located in the heart of downtown Wichita, Kansas, the Orpheum Theatre has the honor of being the first atmospheric theatre in the U.S. and the oldest one still standing. But the theatre doesn’t just represent a piece of history – it celebrates it. Since 2006, the theatre has programmed an Anniversary Film Series year-after-year to great success.

What started with the realization that there was a need for classic film showings in the community has grown over the years to be a consistent money maker for the historic venue – especially since they still have the market cornered on classic film showings in Kansas’ largest city. This year’s lineup includes throwback

CELEBRATE ANNIVERSARIES WITH TIMELESS MOVIE SERIES ORPHEUM THEATREWICHITA, KS

favorites like “North by Northwest,” “The Wild Bunch,” “Easy Rider,” “Dead Poets Society” and more. But what makes their annual series such a success? If you ask

Barney Byard, the theatre’s director, he’d give a few reasons. His main one? Consistency.

The series always runs on the third Thursday of each month. So if a community member is looking for something to do, or if they’re wondering if they’re free that third Thursday in June, they know that’s the night they’re heading to the Orpheum

Theatre for one of their favorite low-cost events.

The theatre also runs a promo each December for 2 for 1 tickets for the following year’s series – a

Always check with your Swank rep to ensure a

title’s availability!

SWANK TIP

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Learn how the Orpheum Theatre Celebrates Anniversaries with Timeless Movie Series

SWANK.COM/PACC | 1.800.576.5577

Have your own magical movie story to share? If so, contact us with details and you could be featured

on our website and in this publication!

consistent promotion they’ve received great responses to. Plus, the theatre’s programmers are very cognizant of picking

“a good array of titles, but not too esoteric with the selections,” according to Byard.

Looking to start your own classic film series? Byard’s best advice is to, “commit to it for the long-haul, be patient and be consistent.” Additionally, the theatre has recently started thinking of ways to add to the patron experience for each showing. For instance, signature drinks at the bar that play off the film, pre-show activities that engage and even pre-show music that works with the theme or era of the screening.

“Commit to the long- haul, be patient and be consistent.”

- BARNEY BYARD Orpheum Theatre Director

SPOTLIGHTSCUSTOMER

SPOTLIGHT CINEMA | 2020 SPRING/SUMMER EDITION

In August 2017, Havre de Grace, a small harbor town in Maryland on the Chesapeake Bay, opened a newly renovated historical theater. Named The Cultural Center at the Opera House, the theater provides an extensive program of theater, music dance and films to its small community.

Managed by the Havre de Grace Arts Collective, the theater’s film program started out with several regular series: Black and White on Tuesday Night, WW1 on the Screen, Films for Kids and POV documentaries

– all amounting to four movies a month. “The films selected were intended to develop and serve diverse

audiences, and to bolster an appreciation of movies as art as well as entertainment,” said Jack Hirschfeld, Films Committee Chair. And it worked. After three years and new ideas that kept boosting interest, the theater’s film audiences kept growing.

Some of the imaginative programming that has helped the theater grow are its series events, like ‘In Case You Missed It’ that brings recent films not readily available in the area, and a family film series featuring

STRENGTHENING COMMUNITY BONDS WITH FILMS THE CULTURAL CENTER AT THE OPERA HOUSEHAVRE DE GRACE, MARYLAND

titles appropriate for pre-teens, teens and parents to enjoy together on summer weekend nights.

A monthly Saturday children’s matinee series – free for kids 13 and under – includes special activities created in partnership with other community organizations and groups. For instance, the town’s mayor played Santa and the elementary school principal read a holiday tale before a showing of a holiday film, while a Black History Month screening brought out artists to help children create paper quilts depicting African American artists. To help carry out this engaging programming, the theater regularly receives help from schools, PTAs, artists, police officers, firefighters, community activists and more.

“We’ve also used films to enhance celebrations and promote tourism,” shared Jack. “For the screening of ‘Bottle Shock,’ a local wine expert gave a talk and led the audience in a wine tasting comparing California with French wines. ‘The Mayor’s Pick’ is a popular new tradition where we let the mayor pick the holiday film; Image Source: The Cultural Center at the Opera House

movies to a small town on the Chesapeake, distant from the big cities of Baltimore and Philadelphia,” said Jack.

“The touchstone has been service to the community since the doors first opened, and the community has embraced this theater and the Havre de Grace Cinema at the Opera House.”

Learn how The Cultural Center at the Opera House Strengthens Community Bonds with Films

SWANK.COM/PACC | 1.800.576.5577

A Taste of Scotland included a film, Scotch flights and lessons in Scottish toasts; and ‘Frozen’ was screened during the wintertime Fire and Ice Festival.”

The theater also hosts film series selected by local experts who speak alongside the films to increase audience knowledge and awareness of both the history of movies and their social impact. In fact, an article on our website highlighting how “Wonder” can be used to talk to kids about bullying inspired the theater to host their own screening in partnership with local police and city schools to discuss the problem of bullying. “So far, several hundred elementary and middle school children have attended these ongoing programs,” shared Jack.

As the Opera House approaches its third anniversary since reopening, the theater, and those that help manage the programming, are proud they have screened more than 100 films for their community.

“Imaginative programming has brought broadly appealing

“Imaginative programming has brought broadly appealing movies to a small town on the Chesapeake, distant from the big cities of Baltimore and Philadelphia. The touchstone has been service to the community, since the doors first opened, and the community has embraced its theatre and the Havre de Grace Cinema at the Opera House.”

- JACK HIRSCHFELD Films Committee Chair | Havre de Grace Arts Collective “Wonder” anti- bullying movie event

“Frozen” Fire and Ice Festival movie event

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