Program - Amrita Vishwa Vidyapeetham · 2020-03-11 · 2 HumanResourceManagement 3 3 ManagementInformationSystems-II 3 ... 7 SelfAwarenessandPersonalGrowth-I 1 8. Colloquium 1 9 CorporateSkills

1

Program

MBA (Master of Business

Administration)

Faculty of Management

Revised in 2017 May

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Table of Contents

Contents Pg. No.

PROGRAM OUTCOMES 3

PROGRAM SPECIFIC OUTCOMES 4

CURRICULUM STRUCTURE 5

COURSE OBJECTIVES, COURSE OUTCOMES, SYLLABUS 8

EVALUATION SCHEME AND GRADING SYSTEM 57

MBA (Master of Business Administration)

Faculty of Management

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The two-year residential MBA program at ASB offers the knowledge, skills and perspectiveneeded to accelerate a long-lasting career. The courses are refined and kept abreast with inputsfrom Board of Studies comprising of veterans from industry and academia. The courses arm thestudents with the most up-to-date hard and soft skills to lead the challenges of business world.For the purpose, the curriculum, pedagogy and learning processes are designed across sixtrimesters in two years.

Year one of the program focuses on bolstering the fundamentals of management in studentsand inculcate attitudes and skills necessary for managerial effectiveness. During the year, allstudents pursue the same course of study. Besides the core courses, three trimesters of firstyear prepare the students for specialization of their interest through supportive subjects fromsocial sciences and quantitative methods. A course of Self Awareness and Personal Growth(SAPG) is also included in the curriculum to prepare the students to meet the life’s challenges.

In the second year of study, students get the opportunity to take the elective courses from over60+ electives offered under five specialization areas. Specializations are available across theseareas - Business Analytics, Finance, HR, Marketing, and Operations

Programme Outcomes

At the end of the MBA program, students should be able to:

1. Develop a Critical and Integrated thinking

2. Have Environmental and Societal awareness

3. Demonstrate Effective oral and written communication skills

4. Able to Identify the issues through an ethical reasoning lens

5. Develop Leadership skills in them

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ProgrammeOutcome Program Specific Outcome

Critical andIntegrativeThinking

Students will be able to identify and define the problem/issue

Students will be able to collect relevant information

Students will be able to identify and understand the multipleperspectives of the issue

Students will be able to analyze the problem

Students will be able to generate effective solutions

Environmentaland Societalawareness

Students will have adequate knowledge of the ‘Founding principles ofsustainable development’.

Students will have adequate knowledge of the ‘Environment: Trends and keyfigures of global/local issues’.

Students will have adequate knowledge of the ‘Social: Trends and key figuresof global/local issues’.

Students will have adequate knowledge of the ‘Economy: Trends and keyfigures of global/local issues’

Students will have adequate knowledge of ‘Organizational governance’.

Students will have adequate knowledge of ‘Human rights & Communityinvolvement and development’

Students will have adequate knowledge of the Environment Students willhave adequate knowledge of ‘Fair operating practices & Labourpractices & Consumer issues’.

Students will have adequate knowledge of the ‘Founding principles ofsustainable development’.

Students would engage with a community

Students would develop an understanding of the ground realities

Students would be motivated to address societal issues

Students would learn from the field experience

Effective oral andwrittencommunication

Students demonstrate written communication skills

Students demonstrate oral communication/presentation skills

Ethical Reasoning

Students will be able to Identify the ethical issue/s in a given situation orcase

Students will be able to identify the relevant stakeholders and their stakes

Students will be able to apply appropriate theories/tools effectively toanalyze the given situation/case

Students will be able to analyze decision alternatives and their consequenceswell

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Students will be able to choose an appropriate action

Leadership Skills

Students are aware of the surroundings

Student s are open-minded and respectful

Students are reflective

Students are organized

Students are respectful while interacting with others

Students are effective communicators

Curriculum Structure

FIRST YEAR

TERM I Title of the CourseCredits

1 Business Communication 22 Micro Economics 33 Financial Accounting 34 Organizational Behaviour - I 35 Data Analytics-I 46 Marketing Management-I 37 Self Awareness and Personal Growth- I 1

TERM II

1 Macro Economics 32 Financial Management 33 Organizational Behaviour - II 24 Data Analytics -II 35 Marketing Management-II 26 Production and Operations Management-I 27 Introduction to Business Analytics 28 Management Information Systems-I 29 Self Awareness and Personal Growth- I 1

TERM III

1 Cost Management 32 Human Resource Management 33 Management Information Systems- II 34 Research Methodology 35 Economic & Environment Policy 26 Production and Operations Management - II 27 Legal Aspects of Business 27 Self Awareness and Personal Growth- I 18. Colloquium 19 Corporate Skills 3

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Summer Project 6SECOND YEAR

TERM IV Title of the CourseCredits

1 Strategic Management 3

2 International Business 3

3 Elective 1 3

4 Elective 2 3

5 Elective 3 3

6 Elective 4 37. Self Awareness and Personal Growth- II 1TERM V1 Managerial Values and Business Ethics 3

2Environmental Management & SustainableDevelopment 3

3 Elective 5 3

4 Elective 6 3

5 Elective 7 3

6 Innovation and Entrepreneurship 2

7 Self Awareness and Personal Growth- II 1

Term VI

1 Elective 8 3

2 Elective 9 3

3 Elective 10 3

4 Elective 11 3

5 Elective 12 3

6 Independent Study Course 3

7 Self Awareness and Personal Growth- II 1

7. Colloquium 1

*Please Note that the evaluation scheme is depicted under each course and Grading patternis detailed in the final section

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COURSE OBJECTIVES, COURSE OUTCOMES, SYLLABUS

Course Name : Business Communication

1. Course Objectives:

● Build the basic foundations in oral and written communication skills while

developing the art of critical thinking and reflection – all essential for managerial

decision-making.

● Develop interpersonal communication skills and ability of working in teams.

● Improve the ability of the learner to become a better communicator through the

pedagogical tools listed in this document

2. Learning outcomes on completion of the course:

● Knowledge: Basic verbal and non-verbal communication principles and

techniques

● Skills: Written communication, oral communication (including presentations)

● Attitude: Confidence in communicating with others

Alignment of course objectives (CO) with learning goals (LG) of Assurance of Learning

The four outcomes of this course are mapped to the ‘Effective written and oral communication’

learning goal. The writing exercises and group work would reinforce the second and third

learning goals, ‘Critical and integrative thinking’ and ’Leadership’. The final group project is

aimed at enhancing the students’ ‘Societal and environmental awareness’.

●

LG

CO

Critical andintegrativeThinking

Effectivewritten and

oralcommunicatio

n

Societal andEnvironmentalAwareness

EthicalReasoning

Leadership

CO1 2 3 0 1 0

CO2 3 2 0 0 1

CO3 1 3 0 0 2

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●

● Key: 3 – Highly relevant; 2 –Moderately relevant; 1 – Low relevance; 0- No

relevance

Syllabus

• Introduction to communication • Communication Process • Tools for communication •

Formulating, editing and receiving business messages • Communication for persuasion •

Positive and Negative messages • Letters, memos • e-mails • Conduct and participation in

meetings • Interviews • Making effective oral presentation • Public speaking • Nonverbal

communication • Research for documentation • Resumes• Presentations

Evaluation Components and weights

▪ Mid-term – 25 %

▪ End-term – 30%

▪ Individual class assessments – 15%

▪ Group project and presentation -30 %

Course Name Data Analytics -I

Course Code: GM103C

Course Objectives

● Organize and summarize data using appropriate descriptive statistics and graphical methods.

● Understand the concept of probability and be able to calculate probabilities required to perform

statistical inferences.

● Understand the concept of a random variable and use discrete and continuous random

variables and their corresponding distributions to calculate probabilities.

● Understand the concept of a sampling distribution and be familiar with the primary sample

statistics and their distributions.

● Estimate population parameters using point estimates and confidence intervals.

● Given a research question, formulate appropriate null and alternative hypotheses, choose a test

statistic, describe the rejection criteria, make a decision using a critical value and/or p - value,

and draw an appropriate business conclusion.

● Perform simple and multiple regression analyses.

Course Outcomes

The knowledge, readings, exercises, problem solving and software packages for the course make

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explicit contributions to success during the placement process.

● Problem Solving: Group Discussion, Interview, (for oral and written communicationpractice, as a structured and critical thinking tool and domain knowledge reference)

● Software Packages: Interview, Group Discussion (as a structured and critical thinking tooland for business problem solving in companies using software packages)

● Critical thinking Q & A : Group Discussion, Interview (as critical thinking practice)


Derived from its mission, ASB has adopted five learning goals, (apart from the discipline competency) -

the management-specific attributes, knowledge and skills that its graduates are expected to possess

when they complete the programme. The six outcomes of this course are mapped to the ‘Critical and

integrative Thinking’ learning goal. The assessments, written report for the field visit and the writing

exercise would reinforce the second learning goal, ‘Effective written and oral communication’.

LG

CO


Effective writtenand oral

communication


EthicalReasoning

Leadership

CO1 3 3 1 0 0

CO2 3 3 0 0 0

CO3 3 3 0 0 0

CO4 3 3 0 0 0

CO5 3 3 1 0 1

CO6 3 3 2 0 1

CO7 3 3 2 0 1

Key: 3 – Highly relevant; 2 –Moderately relevant; 1 – Low relevance; 0- No relevance

Assessment (Grading Policy: Relative)

Assessment (100%)

1 Attendance Expected attendance, as per the rules 5%

10

2 AssignmentsEach student must work out the given assignments andsubmit the same for evaluation on regular basis

10%

3 Class TestA closed book exam with emphasis on the understandingand application of concepts

10%

4Mid-termexamination

A closed book exam with emphasis on the understandingand application of concepts

25%

5End-termexamination

A closed book comprehensive exam with emphasis onanalyzing, evaluating and critiquing

50%

Syllabus

Using data to convey meaning • Summary of measures to capture data • Concepts in probability

• Introduction to probability distribution, random variables and expectation • Sampling and

sampling methods • Sampling distribution • Point and interval estimation • Testing of

hypothesis • Analysis of variance • Non – parametric method • Correlation analysis •

Regression lines • Multiple regression and correlation.

Data Analytics -II

Course Objectives

1. To understand the characteristics of management science and to identify typicalapplications of management science.

2. To understand the applications of management science in challenging real-time businessproblems and its limitations.

3. To recognize the various kinds of managerial problems and identify the appropriatequantitative analytical tools to solve those problems.

4. To learn how to formulate a real-world problem as a management science model and howto interpret the results of those models.

5. To help in learning the theory of management science, and its applications in variousfunctional areas like finance, purchasing, production, project, marketing and resourcemanagement.

6. To help in improving skills of using the prescriptive data analytics tools and techniques(through data analytics laboratory), in critical thinking especially in managerial decision

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making in organizations.

Learning outcome

1. Gain skills to recognize when management science can and cannot be fruitfully applied.

Therefore we will

emphasize the kinds of problems to which the various management science techniques can be

applied.

2. Understand how to apply the major techniques of management science to analyze a variety

of management

problems. Therefore we will focus on how spreadsheets enable many such applications with no

more

background in management science than provided by this book.

3. Develop an understanding of how to interpret the results of a management science study.

Therefore we

will present case studies that illustrate management science studies and how their results

depend on the

assumptions and data that were used

4. To gain an appreciation for the relevance and power of management science and actual

applications of management science and the impact they had on the organizations involved.


Derived from its mission, ASB has adopted five learning goals, (apart from the discipline

competency) - the management-specific attributes, knowledge and skills that its graduates are

expected to possess when they complete the programme. The six outcomes of this course are

mapped to the ‘Critical and integrative Thinking’ learning goal.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 2 1 0 0 1

CO2 3 1 0 0 0

CO3 3 0 0 0 0

CO4 3 1 0 0 0


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Evaluation

Assessment is based on the expectations and the levels of achievement in all the 4 key areas –

knowledge/understanding, thinking/inquiry, communicating and application/use. The specific

evaluation components will be as follows:

● 2 Quizzes (10% per Quiz) : 20%● Case Study Analysis : 10%● Class Participation : 5%● Mid Term Exam : 30 %● Final Exam : 30 %● Attendance : 5%

Syllabus

Linear programming- formulation, computer solution, interpretation and applications •

Transportation models, assignment models and transshipment models • Integer programming •

Network models – shortest route problem, minimal spanning tree, maximal flow problem •

Data envelopment analysis • Project scheduling – PERT & CPM Considering time –cost trade-off

• Introduction to genetic algorithms & neural networks •Inventory models, queuing models •

Computer simulation • Markov process • Forecasting • Multi-criteria decision making – goal

programming, analytic hierarchy process (AHP).

Organizational Behaviour -I Course Objectives

This course introduces major concepts and tools used in managing self and others. It introduces

students to various concepts of people management and self-awareness. Successful completion of the

course will empower the students, even if one does not plan to work in human resources, to be able to

improve just about any process in any area of the business. At the end of the course, the students will

be able to:

1. To provide basic knowledge of the key concepts and theories relating to organizational behavior.

2. To develop an understanding about one’s and others behavior in organizational settings.

3. To help students to think critically about their own and others behaviors in organizational settings,

and thus to act more consciously.

4. To apply relevant theoretical perspectives and concepts in developing an understanding of various

internal (organizational) and external (environmental and cultural) factors that influence human

behavior in organizations.

5. To develop an interest in, an appreciation of, and a positive attitude toward the field of management,

especially organizational behavior.

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Learning Outcome

1. Understand your own management style as it relates to influencing and managing behavior in

the organization systems.

2. Critically evaluate the potential effects of important developments in the external environment

(such as globalization and advances in technology) on organizational behavior.

3. Analyze organizational behavioral issues in the context of organizational behavior

theories,models and concepts

4. Enhance critical thinking and analysis skills through the use of management case

studies,personal application papers and small group exercises.







LG

CO



oralcommunicatio

n

Societal andEnvironmental Awareness

EthicalReasoning

Leadership

CO1 3 2 2 2 0

CO2 3 0 0 0 0

CO3 3 1 0 0 2

CO4 3 0 0 0 0

Syllabus

Organizations and organizational theories • Organizational structure and behavior • individuals

in the organization • • Organizational tasks, discipline, motivation, morale and productivity

Organizational Behaviour -II

Course Objectives

This course introduces major concepts and tools used in managing self and others. It introduces

students to various concepts of people management and self-awareness. Successful completion of the

course will empower the students, even if one does not plan to work in human resources, to be able to

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improve just about any process in any area of the business. At the end of the course, the students will

be able to:

1. To provide basic knowledge of the key concepts and theories relating to macro

organizational behavior.

2. To develop understating about group dynamics and how to work effectively with other in

teams.

3. To develop leadership skills among participants so that they can effectively lead their

team and/or organization.

4. To develop understating about various organizational, social, and environmental factors

that influence behavior in organizations.

Course Outcome

1. Outline the elements of group behavior including group dynamics, communication,

leadership,

power & politics and conflict & negotiation.

2. Understand your own management style as it relates to influencing and managing behavior

in

the organization systems.

3.Assess the potential effects of organizational-level factors (such as structure,

culture and change) on organizational behavior.

4. Critically evaluate the potential effects of important developments in the external

environment

(such as globalization and advances in technology) on organizational behavior.

5. Analyze organizational behavioral issues in the context of organizational behavior theories,

models and concepts

6.Enhance critical thinking and analysis skills through the use of management case studies,

personal application papers and small group exercises.







LGCritical andintegrativeThinking


oral


EthicalReasoning

Leadership

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CO communication

CO1 3 2 2 2 0

CO2 3 0 3 3 0

CO3 3 1 0 0 2

CO4 3 0 2 0 3

CO5 3 2 2 2 0

CO6 2 0 0 0 2



S.no

Assessmentexercise

Description Weight

Group assessment (25%)

1Classpreparation

Students are assigned class preparation work foreach module; The students are given caselets andreview exercises to prepare and present. Studentsalso partake in group Discussions on topicsassigned

5%

2Writingexercise

A short term paper on a given topic is submitted inthe given template based on information compiledfrom secondary research

10%

3 PresentationsEach group present on the topic assigned whichalso involves secondary research and corporateapplication

10%

Individual Assessment (75%)


2 Case AnalysisStudents solve ethical dilemma and quiz, do casestudy reviews on assigned topics

15%


A closed book exam with emphasis on theunderstanding and application of concepts

20%


A closed book comprehensive exam with emphasison analyzing, evaluating and critiquing

35%

Syllabus

Inter-personal and inter-group relations in organizations • Power and leadership • Learning

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organizations • Organization design • Organizational effectiveness • Managing change and

innovation.

Micro EconomicsCourse Objective

The objectives of the Course are:

1. To provide economic principles and economic theory that is useful for understandingeconomic events.

2. To apply these economic principles and economic theory decision making at topersonal, firm and government level.

3. To understand rational agent model of economics and its limitations and designincentives for use of resources in various markets to create value for the firm

4. To learn technical tools and develop economic intuition and applying them5. To identify and define the problem and also ability to collect the data and analyse and

use it for managerial and personal decision making.The above course objectives support the MBA learning goal of Critical and Integrative Thinking

Learning Outcomes

Upon completion of this course, students will be able to:

● Able to identify goals and constraints faced by managers.● Differentiate accounting costs from economic costs and be able to understand the

implicit costs while doing project evaluations● Recognize the time value of money.● Use demand and supply analysis to explain price determination● Measure elasticity of different commodities and services and its impact on revenues,

prices and units sold.● Understand the different stages of production function in the long run behaviour of the

firm.● Calculate a cost function from a production function.● Arrive at profit maximising price and outputs for the firm given its revenue and cost

functions.● Understand the nature of markets for different commodities and pricing and output

decisions under different market structures.● Evaluate the efficiency of competitive markets and inefficiencies under monopoly.

● Describe the principal-agent problem● Apply game theory to maximise firm value in an oligopolistic market

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● Identify and manage risk and uncertainties● Identify and mitigate moral hazard and adverse selection




when they complete the programme. The five objectives of this course are mapped to the ‘Critical and

integrative Thinking’ learning goal. The evaluation components, class participation and group

presentation would reinforce Oral communication part of the second learning goal, ‘Effective written

and oral communication’.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 0 0 0 0

CO2 3 0 0 0 0

CO3 3 0 0 0 0

CO4 3 0 0 0 0

CO5 3 0 0 0 0

Evaluation Criteria

Components and Weights

Components Weightage (%)

Class participation 20

Group Presentation 20

Mid term 30

End term 30

Total 100%

Syllabus

Nature and objectives of the firm -Demand analysis - Demand forecasting - Production analysis -

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Cost analysis - Pricing- Economics and Life Specialization and Exchange Markets- Elasticity -Consumer Behavior- Behavioral Economics -Game Theory—Information- The Cost of Production-The perfect Competition -Monopoly- Monopolistic Competition and oligopoly

Macro Economics

The objectives of the Course are:1. To provide a simple macro economic framework that is useful for understanding of the

relationships between different macro-economic variables like national income,unemployment, budget deficit, fiscal deficit/surplus, current account deficit/surplus,capital account deficit/ surplus, money supply, interest rate, inflation rate, exchangerate .

2. To apply these economic framework and economic theory in decision making at firmlevel, and government level.

3. To identify and define the macroeconomic problem and ability to collect the data andanalyse and use it for managerial and personal decision making.

4. To understandmacro economics theory and design policy suitable to create value forthe firm

Learning outcome

At the end of this course, students will be able to:1. Understand the relationships between different macro-economic variables like national

income, wage, employment, inflation, exchange rate.2. Identify factors that contribute to and detract from long-term economic growth3. Collect and analyse data on monetary and fiscal policies and its impacts on growth of the

economy, inflation, interest rate, exchange rate and impact of these variables on firm’srevenue, cost and profitability.

4. Collect and analyse data on the international trade and international capital inflow oninflation, economic growth, employment and exchange rate and impact of thesevariables on firm’s revenue, cost and profitability.

5. Understanding of economic framework, knowledge of collecting and analysing the datawill help students to design policy suitable for the firm to create value.




when they complete the programme. The four objectives of this course are mapped to the ‘Critical and

integrative Thinking’ learning goal. The evaluation components, class participation and group

presentation would reinforce Oral communication part of the second learning goal, ‘Effective written

and oral communication’.

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LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 0 0 0 0

CO2 3 0 0 0 0

CO3 3 0 0 0 0

CO4 3 0 0 0 0

Evaluation

The final grade in this class will be based on your demonstrated performance in the following:

Class participation and attendance 20 marks

Group Presentations 20 marks

Mid-term examination 30marks

Final examination 30 marks

Syllabus

Concepts and importance •National income measurement • Consumption, savings and

investment • Multiplier theory • Monetary analysis • Macro-economic policy • Inflation and

unemployment • International linkages

Financial Accounting

Financial accounting is the process of recording, classifying and summarizing transactions

resulting in the preparation of financial statements for external and internal stakeholders. Good

financial accounting provides the owners, managers and other business stakeholders with

information required for decision making and keeps the business under control.

The course helps the students understand the conceptual and legal framework of accounting,

with focus on accounting for Indian companies, and imbibes in them the required skills for

understanding financial statements.

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The course also helps students understand how corporate decisions impact accounting and the

importance of correct accounting.

The course is designed to provide an understanding of the role and relevance of accounting

function in an organization and also the basic concepts, techniques and methodologies relevant

to accounting function. Course coverage includes: Preparation and understanding of financial

statements including Cash Flow statements of Corporate Organizations including Understanding

of Published Annual Report. Current Developments like Schedule III has been incorporated in

the course structure.

Course Objectives

The objective of the course is to enable the students to:

1. understand the concepts and language of accounting and its role in business

2. understand the process of accounting

3. understand the statutory requirements pertaining to financial statements

4. prepare financial statements from given information

5. read and interpret information in financial statements and other information like notes

and reports

6. appreciate the use of financial information for decision making

Learning Outcome

● Understanding the financial terms: Resume, Interview (for written communication practice)

● Understanding the transactions involved in a business and how they are recorded is impertinent for

a business management course and is expected to be covered for an MBA graduate to be suitable

candidate for the recruiters

● This course is a grounding for courses in next terms like Financial Management





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integrative Thinking’ learning goal and Societal and Environmental Awareness.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 0 3 0 0

CO2 3 0 3 0 0

CO3 3 0 3 0 0

CO4 3 0 3 0 0

CO5 3 0 3 0 0

CO6 3 0 3 0 0



S.no

Assessmentexercise

Description Weight


2Assignments/Quizzes

Online and offline assignments and quizes 40%



25%



30%

Syllabus

Conceptual framework of financial accounting • Accounting concepts and conventions. •

Accounting records – Classification of accounts, Double-Entry system, Recording transactions in

Journal, Ledger, Preparation of Trial Balance • Theory and practice of measurement of Business

income • Financial statements, construction, closure and adjusting process • Internal Control

systems- Cash, Receivables, Inventories • Fixed assets and depreciation, Liabilities • Sources of

funds - equity and debts. • Statement of Cash flow • Financial Statement analysis.

MARKETING MANAGEMENT 01

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Course Objectives

(1) to develop an understanding and appreciation for the complexities, problems and contributions of

marketing from a managerial perspective;

(2) to present information to integrate marketing with the field of interest;

(3) to learn the "language" to enable improved communication with marketers and,

(4) to foster an ethical perspective in dealing with marketing problems.

Learning Outcome

● Identify core concepts of marketing and the role of marketing in business and society.

● Knowledge of social, legal, ethical and technological forces on marketing decision-

making.

● Appreciation for the global nature of marketing and appropriate measures to operate

effectively in international settings.

● Ability to develop marketing strategies based on product, price, place and promotion

objectives.





Integrative Thinking' learning goal. The assessments, written report for the field visit and the writing


LG

CO

Critical andIntegrativeThinking


oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 0 2 2 0

CO2 3 0 0 0 0

CO3 3 1 0 0 0

CO4 3 0 0 0 0



23

S.no

Assessmentexercise

Description Weight

Group Project (25%)

2Filed ProjectWork

Each group is expected to make do a project work related toany topics that have covered as part of MM1

15%

3 Project reportEach group is expected to make a report on their work andsubmit the same by the end of the course

10%

4 Case discussionThe students are expected to read and come prepared withthe cases for class discussion

10%


1 QuizzesA closed book objective quiz with emphasis onunderstandings of the concepts

10%


A closed book comprehensive exam with emphasis onanalysing, evaluating and critiquing

30%


A closed book comprehensive exam with emphasis onanalysing, evaluating and critiquing

25%

Syllabus

Marketing strategy in the context of corporate and business strategy • Marketing analysis – The

5 C’s: company, customer, collaborator, competition, and context; Consumer behavior and

market trends • Marketing planning – Segmentation, targeting, and

positioning; The marketing mix – product, price, place, and promotion • Market implementation

– the marketing plan.

Marketing Management -II

.

Course Background: This course is designed as a follow-up to Marketing Management I where

the focus was on the basic building blocks of marketing. The orientation of MMII is towards

practical applications of the concepts you have learnt i.e. marketing practice. This course mostly

contributes to employability.

Course Objectives: A major component of the course is marketing implementation. The focus of

the learning here will be to experience core marketing concepts in the environment around you

and get a feel of ‘real-time’ in the Indian context. Finally, MMII is also about numbers – getting a

better understanding of how well your marketing money is being spent. Consider MMII an

immersion course – lots of examples, lots of cases, lots of experiential exercises, and hopefully,

lots of learning!

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1. An introduction to the emergence of Marketing as a field of study and practice – theevolution of the philosophy, definition and practice of marketing from the early 1900s tonow.

2. Clarify the major concepts that make the building blocks of classic marketing strategy:5C, STP, 4P. Understand the process of implementing and measuring these buildingblocks: How do you actually implement marketing strategy, and measure how well youare doing?

3. Extend the understanding to new areas of marketing practice such as B2B and globalmarketing.

4. A familiarization with the new marketing – the integration of digital marketing andmarketing analytics into marketing practice

5. Practice marketing in action through alumni mentored live projects

Alignment of Course Objectives with Learning Goals of MBA Assurance of Learning (AoL) :

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 2 2

CO2 3 3 2

CO3 3 3 2

CO4 2 3 2

CO5 3 3 2

Course Evaluation:

Individual Group

Mid-Term Examination: 20 Marketing@theedge unpresentation: 5

End Term Examination: 30 The ARBH challenges: 5

MDA Exercise: 5 The Marketing Cases: 10

Class Participation: 5 The First ’Live’ Marketing Project: 10

The Second ‘Live’ Marketing Project: 10

Syllabus

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• Marketing in Transition • The customer value perspective in marketing • Marketing research

and customer insight • Qualitative marketing research. • The structured marketing research

process – problem definition, research design, designing the research instrument, data

collection & cleaning, data analysis and interpretation, and communicating research findings •

Applied marketing strategy – measurement and implementation issues • Determining market

potential • Measurement issues in segmentation and positioning • Different approaches to

measuring brand equity • Measuring distribution • Pricing for Value • Measuring promotion •

Marketing ROI.

System of Student Evaluation

A detailed course plan consisting of the course description, session-wise plan, course evaluation

components and their respective weights for grading and the course material has to be

submitted by the faculty concerned to the campus level PGP Committee for approval before

the start of the trimester. The approved course plan will be made available to the students in

the beginning of the trimester through AUMS. An instructor is free to evolve the criterion for

grading his/her course subject to approval by the PGP Committee. Evaluation components like

assignments, tests and quizzes, class participation, term papers, mid-term examination and end

term examination can be there subject to the following restrictions. A minimum of four

evaluation components (excluding the class participation component, if used) should be there

in every course with a compulsory end-term examination. The end term examination should

have a minimum weightage of 30%. The maximum weightage for any component should not

exceed 50%. The performance in components will be notified to the students from time to time

over the entire period of the course. PGP committee meetings will be conducted to monitor

these norms are followed. The committee also looks into any students' grievances on valuation

of the components. At the end of the trimester, a result finalization meeting of the PGP will be

organized where the faculty in charge of the course has to present the marks scored by the

students for different components together with the proposed grade to be allotted. The results

will be finalized with the approval of the PGP Committee.

Financial Management

Course Description

This course builds on the main concepts taught in the Financial Accounting course in the 1st trimester.

The course helps the students understand the basic framework of financial management. The focus of

the course is to help the finance manager in making management decisions for maximising

shareholders’ wealth.

Course Objectives

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The course intends to:

1. Introduce the broad framework of financial decision-making in a business unit.

2. Discuss the capital budgeting process and techniques.

3. Provide an overview of cost of capital, leverage on capital structure, dividend policies

and

4. Describe the components of working capital.

5. The knowledge, readings, exercises and assignments for the course make explicit

contributions to success during the placement process.

● Company report: Resume, Interview (for written communication

practice)

● Quizzes & Discussion:Interview, Group Discussion (for Domain

knowledge ready reference)

● Critical thinking Q & A : Group Discussion, Interview (as critical thinking

practice)

● Entry level finance positions and JD for these positions mapped with

course objectives and discussed

Learning Outcomes

Knowledge: This course on Financial Management introduces the concepts, tools and

applications of Finance in today’s corporates. It intends to enable students beginning their

study of Finance to get a feel of the subject, appreciate it, and understand its application in

various decision making situations. The student is expected to have a strong foundation in the

principles of Finance at the end of the course.

Skill Sets: The students are expected to develop the required analytical skill sets related to

financial decision making, making use of financial mathematics and models.The students will

also develop presentation and writing skills

Attitude: Students should appreciate the fact that this is the basic course which prepares

them for all subsequent courses in the area of Finance. As such, they are expected to acquire an

above average understanding of the topics covered, which calls for a lot of SYSTEMATIC and

dedicated effort. In order to aid this, students should come prepared to class after a through

reading of the material indicated in the session wise plan.




27

when they complete the programme. The four outcomes of this course are mapped to the ‘Critical and

integrative Thinking’ learning goal. The assessments and written report of the chosen company would

reinforce the second learning goal, ‘Effective written and oral communication’.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 1 0 0 0

CO2 3 0 0 0 0

CO3 3 0 0 0 0

S.no

Assessmentexercise

Description Weight


1CompanyReport

Students are assigned class preparation work for eachmodule; They bring with them to the class 3 questions fromthe assigned work, for which they look for answers in thesession

15%

2ClassParticipation

Questions at random will be asked to the teams on theteam-assigned pre-class readings and news articles

10%



2 QuizEnd Chapter Quizzes will be conducted before the mid termand end term exam.

10%

3 Problem Sets Problem Sets need to be solved and submitted 10%


A closed book exam with emphasis on remembering,understanding and application of concepts

20%


A closed book comprehensive exam with emphasis onremembering, understanding, applying and analysing

30%

Syllabus

The basic principles of finance • Analytical methods for varied problems in financial

management • Concepts in valuation, financial statement analysis, financial forecasting, cost of

capital and capital expenditure decisions • An overview of working capital management.

Introduction to Business Analytics

28

Course Description

The wide spread adoption and use of Information Technology tools in organizations have not

only created new opportunities, but are also posing new challenges. A major challenge for

managers is no longer the collection of data but analysis of the vast amounts of data that are

available. The volume, velocity and variety of data have increased manifold. Success lies in how

quickly and how best the organisation can make use of the available data to make better

decisions. The organizations that have this capability stand to gain and prosper. The demand for

managers with such skills is also very high.

Course Objectives

This course aims to introduce you to business analytics (BA) as an important part of your business

education. By the end of the course, the student will be able to gain an understanding of:

1. What is Business Analytics

2. Why is BA becoming increasingly relevant

3. What are the various classifications of BA

4. What are the different domains in which BA has been applied

5. What are the trends in the adoption and usage of BA

6. What are the implementation issues in BA

7. What are the various common tools used for BA and their comparison

Examples of many organisations that have implemented BA and reaped rich dividends will also be

discussed through the various sessions.

Each student will make 3 oral presentations each during the course. For the presentations,

students will be guided by Dr. Lynnea Erickson. So the students will get multiple exposures to:

8. Integrate learnings from multiple journal articles and make a coherent presentation

Due to the placement of this course in Trimester 2, and because of the exclusive reliance on

journal articles, and as a result of the pedagogy used, the students will be exposed to:

9. The various methods of searching for relevant articles in various resource bases, and also to

some of the various methods applied by researchers in their work.

29

This will help the students in their course Business Research Methods, and in their Business

Research Project. The program level Assurance of Learning (AoL) goals that this course seeks to

contribute to is Critical and Integrative thinking, and Effective written and oral communication.




when they complete the programme.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 0 0 0 0

CO2 3 0 0 0 0

CO3 3 0 0 0 0

CO4 3 0 0 0 0

CO5 3 0 0 0 0

CO6 3 0 2 2 2

CO7 3 0 0 0 0

CO8 3 3 0 0 0

CO9 3 1 0 0 0



S.no

Assessmentexercise

Description Weight


1

3 sets ofpresentations(preparation asgroup)

The students will work in assigned groups to collect relevantadditional articles as detailed above, get clearance fromthe facilitator and make powerpoint presentationsintegrating th e learnings from the assigned and chosenarticles

3* 5% =15%


30


2

3 sets ofpresentations(presentationby groups,assessed onindividual level

Each group will make presentations on the assigned topic asdetailed above adhering to the tips given by Dr. Erickson.The student will be assessed on the content as well as theform of the presentation

3 * 10%= 30%

3Classparticipation

How the student contributes to the discussion in class afterthe presentations

5%


A closed book comprehensive exam checking theunderstanding of the topics covered in the course

45%

Syllabus

Overview of business analytics-Importance of business analytics-Evolution of analytics &greater acceptance for analytics-Unified framework for BA-Different kinds of analytics-Big data-Organizational requirements-Implementation issues-Review & Synthesis of topics covered sofar-Brief introduction to various BA domains - Web Analytics-Software Analytics-Crisis Analytics-Knowledge Analytics -Marketing Analytics-Customer Analytics-Human Resource Analytics-Service Analytics- Software used in analytics, Latest trends

MANAGEMENT INFORMATION SYSTEMS – I

Introduction

With the increasing prevalence of data in our daily lives, new and better tools are needed to

analyze the deluge. Traditionally there have been two ends of the spectrum: lightweight,

individual analysis using tools like Excel or SPSS and heavy duty, high performance analysis built

with C++ and the like. With the increasing strength of personal computers grew a middle ground

that was both interactive and robust. Analysis done by an individual on his or her own computer

in an exploratory fashion could quickly be transformed into something destined for a server,

underpinning advanced business processes. This area is the domain of R, Python, and other

scripted languages. R can produce amazing graphics and reports with ease. It is now being used

as a full stack for data analysis, extracting and transforming, fitting models, drawing inferences

and making predictions, plotting and reporting results.

This course lays foundation of R Programming to the MBA students. It is not meant to cover

every minute details of R, but rather the 20% functionality needed to accomplish 80% of the

work. The course covers practical issues in statistical computing which includes programming in

R, reading data into R, accessing R packages, writing R functions, debugging, profiling R code,

31

and organizing and commenting R code and using R for statistical analysis.

Python is a popular, general-purpose, multi-paradigm, open-source, scripting language. It is

designed to emphasize code readability – has a clean syntax with high level data types. It is

suited for interactive work and quick prototyping, while being powerful enough to write large

applications in. Python has a large number of available and well-written modules for everything

from abstract syntax trees to ZIP file manipulation. Its ecosystem features an extensive set of

tools including a JIT compiler and fancy IDE’s. In this introductory course, basic Python language

syntax and its ecosystem will be introduced.

Course Objectives

1. To enhance critical thinking through problem solving and to implement some basic statistical

methods such as t-test, correlation, and tests of association.

2. To provide with the ability to define complex analytical situations.

3. To demonstrate ways to make and rearrange data for easier analysis

4. To enable building linear, generalized linear models; assessing the quality of models and

variable selection pertaining to information related to business problems.

Class participation and tutorials on concepts on R and Python will help students to develop

programming skills and hence enhancing their employability





mapped to the ‘Critical and integrative Thinking’ learning goal. The assessments, written report

for the field visit and the writing exercise would reinforce the second learning goal, ‘Effective

written and oral communication’.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 0 0 0 0

CO2 3 0 0 0 0

32

CO3 3 0 0 0 0

CO4 3 0 0 0 0


Evaluation Scheme

Component Weightage (in %)

Tutorials 30

Class Participation 10

Midterm exam 30

Endterm exam 30

Syllabus

Introduction to the course and Introduction to ROverview of R, Exploring Data in RBasicstatistics, linear models, generalized linear models, Logistic Regression ,TextMiningIntroduction to Python, Python Basics, Python Objects ,Decision Statements, LoopControl Statements

Production and Operations Management I

Course Objectives

This course introduces major concepts and tools used in the design, control and improvement of the

business processes. It introduces Production/Operations Management and the role the function plays

in a value-creating organization. Emphasis is given both to familiarization of various production

processes and service systems, and to quantitative analysis of problems/ issues arising in the

management of operations. Successful completion of the course will empower the students, even if

one does not plan to work in Operations, to be able to improve just about any process in any area of

the business. At the end of the course, the students will be able to:

1. Appreciate how operations management contribute to a firm’s business strategy

2. Make process choices to fit the business model strategically

3. Map processes to identify bottlenecks and resolve them using process improvement tools for

productivity gains

33

4. Assess capacity and manage it to match the demand in the short and long terms

5. Recommend appropriate demand forecasting methods for a business

6. Identify the supply chain of a business and the metrics to measure its performance

Learning Outcomes

On successful completion of this course students should have improved these skills:

● Application of theory to practice in the field of operations management;

● Analysis of operational issues;

● Critical thinking in relation to the effectiveness of operations;

● Synthesis of data, which should be enhanced through the evaluation processesAlignment of course objectives (CO) with learning goals (LG) of Assurance of Learning






LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 0 2 2 0

CO2 3 0 0 0 0

CO3 3 1 0 0 0

CO4 3 0 0 0 0

CO5 3 2 2 0 0

CO6 2 0 0 0 0


S.no

Assessmentexercise

Description Weight


1 Class Students are assigned class preparation work for each 5%

34

preparation - 3questions

module; They bring with them to the class 3 questions fromthe assigned work, for which they look for answers in thesession

2Writingexercise

A short term paper on a given topic is submitted in the giventemplate based on information compiled from secondaryresearch

10%

3Fieldworkreport

Each group identifies an organization involved in productivevalue creation and observes their processes in person. Thelearning is compiled into a poster which will be presented /displayed.

10%



2

Glossarypreparation &Quiz fromGlossary

Each group prepares a glossary of terms from the assignedmodule with a minimum of 25 terms. The group memberswill take a quiz individually on the terms that they havecompiled

10%



20%



40%

Legal Aspects of Business

Course Objectives

This course emphasises on the relevant aspects of major legislations such as the Indian Contract Act,

Sale of Goods Act, Partnership Act, Negotiable Instruments Act, Consumer Protection Act and

Companies Act. The students will be exposed to the various concepts relating to the above legal

frameworks, and various case laws that are relevant in different contexts.

Successful completion of the course will enable the students to understand, appreciate and apply the

various legal concepts learned in their domains of endeavour. At the end of the course, the students

will be able to:

1. Understand, appreciate and apply the various aspects of the Law of contracts including the

details of essentials of a contract, different types of contracts and remedies in the event of

infringement.

2. Understand, appreciate and apply the legal issues concerning sale of movable properties.

3. Understand, appreciate and apply the salient features and the regulatory mechanisms related to

Consumer Protection

4. Understand, appreciate and apply the various provisions relating to the nature of partnership

35

firms from formation to dissolution

5. Understand, appreciate and apply the various features of the Negotiable Instruments act.

6. Understand, appreciate and apply the various provisions relating to the nature of companies

from incorporation to winding up.

The knowledge from the course will contribute to success during the placement process, especially

interviews for relevant jobs. Class discussions will help in group discussions and interviews both by way

of knowledge and through critical thinking practice.




when they complete the programme. The six outcomes of this course are mapped to the various

programme level learning goals as in the following table.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 0 1 2 0

CO2 3 0 0 0 0

CO3 3 0 2 3 0

CO4 3 0 0 0 0

CO5 3 0 0 2 0

CO6 3 0 2 2 0



Sl.No

Assessmentexercise

Description Weight

36



2Quizzes (3 *15%)

Three quizzes will be conducted at regular intervals toexamine the conceptual understanding of the students

45%


A closed book exam with emphasis on the understanding,analysis and application of concepts

50%

Syllabus

Constitutional and administrative law • Indian judicial system • Law of contract • Law of

partnership • Sale of goods act • Tax law • Negotiable instruments • Company law • Law of

intellectual property • Consumer protection law • Economic legislation • Law of insurance •

Factories act.

Cost Management

Course Objectives

The course intends to:

1. Provide a basic understanding of Cost concepts and terms

2. Provide a basic understanding of various Costing Methods

3. Provide a basic understanding of the Planning Control and decision making as well as help in

the development of adequate analytical and decision making skills on various issues related

to the above.

4. The knowledge, readings, exercises and assignments for the course make explicit

contributions to success during the placement process.

● Exams & Discussion:Interview, Group Discussion (for Domain knowledge ready

reference)

● Financial Analyst positions and JD for these positions are mapped with course

objectives and discussed



37


when they complete the programme. The three outcomes of this course are mapped to the ‘Critical and

integrative Thinking’ learning goal. Fulfillment of this learning goal is evidenced by assignments and

tests.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 0 0 0 0

CO2 3 0 0 0 0

CO3 3 0 0 0 0

S.no

Assessmentexercise

Description Weight


1AssignmentsandPresentation

Problem sets 10%

2 Tests Short in-class tests 10%


A closed book exam with emphasis on remembering,understanding and application of concepts

30%


A closed book comprehensive exam with emphasis onremembering, understanding, applying and analysing

50%

Research Methods

Course Objectives

At the end of this course students will be able to :

● To develop understanding of the basic framework of research process.

● To develop an understanding of various research designs and techniques.

● To identify various sources of information for literature review and data collection.

● To demonstrate knowledge of research process by conducting a literature review in their

38

research area interest.

● Define and develop a possible research interest area to be taken forward in their

business research projects later in the second year of study

● To conduct an independent publishable research project

● Students will develop research skills like, defining the research question, communicating

through presenting and writing their research and this in turn should enhance their

employability.

Learning outcomes

Conceptualunderstanding

● The potential of research for gaining actionable insights that help insolving management problems

● The understanding about various methodologies for performingreseach

● Various persepectives to be considered in finalizing a research design

Intellectual andResearch Skills

● In deciding the nature of information required to gain insights intoproblems faced by managers

● Make informed decisions on how to analyze an information and otherissues involved

● How to engage in intuitive thinking to examine implications of variousobservations from a research

Generic Skills ● Apply research knoeledge in practical decision making challenges facedby managers

● Understand managerial issues more critically and to apply grass rootinformation in more creative manner

● Helps in discussing managerial challengs with conceptual clarity in aconvincing manner

Attitude ● Better confidence to deliver value-added suggestions in managerialdiscussions

● Imprive skills in negotiations● In developing a research oriented thought process




expected to possess when they complete the programme.

39

LG

COCritical andintegrativeThinking


oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 0 0 0 0

CO2 3 0 0 0 0

CO3 3 0 0 0 0

CO4 3 3 0 0 0

Assessment

There are 2 individual components and 2 group components in this course.

Individual components (other than the attendance requirement as per rules which is graded for

5%) include

● Mid-term examination graded for 25% and● End-term examination graded for 35%

Group assessments include the development of the research paper in 2 stages. First stage is

research proposal presentation and final research paper submission.

Research proposal presentation: (graded for 15%)

Students in group of five are expected to work on a research proposal. The classroom lectures

and activities would help the students conduct a literature review. The team would then present

their proposal presentation that would include- motivation (or introduction); background

literature; research gap; research question; Sample and proposed methodology. This

presentation would be evaluated for 15%.

Research paper submission (Graded for 20%)

Same teams as research proposal assignment would take forward their research proposals,

collect data, analyze them and write the paper. They could follow any of the ABDC A journal

Author’s guidelines to write the paper. Final paper is to be submitted on the last day of the

class. This would be graded for 20%.

Syllabus

Basic cost terms & concepts · Job –order costing, process costing andhybrid product costing

system · Activity –based costing & cost management system · Activity based management & the

new manufacturing environment · Cost behavior and estimation · Cost-volume-profit analysis ·

Budgeting,Profit-planning & control system ·Standard costing & performance measures for new

40

manufacturing environment ·Flexible budgets and control of overhead cost ·Responsibility

accounting & income reportingInvestment center & transfer pricing ·Decision making –

relevant costs & benefits ·Cost analysis & pricing decisions

Human Resource Management

Course Objectives

Human Resource Management belongs in all organizations. It is an active constituent of all strategic

processes of organizations to make their ventures successful in the global scenario, which calls for a

realization that the performance of a firm’s human assets must be managed, led and coached for

improved effectiveness of organizations. The main objectives of the course are to help participants

understand the strategic importance of human resource management activities performed in

organizations and enhance participants’ ability to understand the functions of HRM and energize

participants’ skills in the pursuit of their own self-interests in making the organization more successful

and making their quality of work life more satisfying.

1. Understand the strategic importance of human resource management activities performed in

organizations

2. Enhance participants’ ability to understand the functions of HRM

3. Design strategically oriented integrated and comprehensive HR functions for an organization

4. Analyse and deal with HR scenarios and solve issues keeping in mind strategic and legal

connotations of the same

Learning outcome

● Understanding of the major operational aspects of HRM

● Appreciation of the strategic orientation and role of HRM in an organization

● Comprehension of how HRM links with the other managerial functions

● Application of concepts learned in problem solving





integrative Thinking’, ‘Societal and Environmental Awareness’ and ‘Ethical reasoning’ learning goals.

LG

CO



oralcommunicatio


EthicalReasoning

Leadership

41

n

CO1 3 2 2 3 2

CO2 3 2 2 2 1

CO3 3 2 2 2 2

CO4 3 2 2 2 2

MANAGEMENT INFORMATION SYSTEMS-II

Course Objectives

1. To understand the importance of application technology for business operations anddecision making.

2. To study the current trends in IS/IT, especially SMAC (Social, Mobile, Analytics andCloud), e-business/e-commerce/e-governance and to understand the implications ofthese trends on people and organizations;

3. To develop an understanding of the nature and impact of information systems andrelated technologies upon organizations in general and on the decision making process;

4. To become familiar with the process of making informed and insightful decisionsconcerning the use of information technologies and tools to achieve business goals andobjectives:

5. To understand how IT can be used in generating competitive advantage to meet thestrategic goals of a business.

Learning outcome

1. To enhance critical thinking through problem solving and to enhance your ability topresent ideas; working either individually or with others in a group.

2. To develop proficiency in database software so as to apply them in real-world businessscenarios;

3. To enhance the ability to use Internet tools to access information and conductresearch/analysis related to business problems.





mapped to the ‘Critical and integrative Thinking’ learning goal. The assessments, written report

for the field visit and the writing exercise would reinforce the second learning goal, ‘Effective

42

written and oral communication’.

LG

CO



oralcommunicatio

n


EthicalReasonin

gLeadership

CO1 3 0 0 0 0

CO2 3 1 0 0 0

CO3 3 0 0 0 0

CO4 3 0 0 0 0

Evaluation Scheme

Component Weightage (in %)

Mini-project 15

Quizzes 10

Case discussions and Class Participation 20

Midterm exam 20

Endterm exam 35

Syllabus

Introduction to information systems in business, need to study information systems business’s

need for information technology • Fundamentals of information systems, solving business

problems with information systems, systems approach to problem solving, developing

information system solutions • Managerial overview of computer hardware, end-user and

enterprise computing , computer peripherals-input, output and storage technologies •

Managerial overview of computer software, application software- end-user applications, system

software, computer system management • Managerial overview of telecommunications,

telecommunications and the inter-networked enterprise, technical telecommunications

alternatives • Managerial overview of database management, technical foundations of

database management, the internet and electronic commerce, intranets and extranets in

business, and enterprise collaboration systems. • Business information systems, transaction

processing systems, information systems for managerial decision support- management

information and decision support systems, and artificial intelligence technologies in business •

Information systems for strategic advantage, fundamentals of strategic advantage, strategic

43

application and issues in information technology • Managing IT- enterprise and global

management, managing information resources and technology, global information technology

management, planning for business change with IT and implementing business change with IT •

Security & control issues in information systems and ethical & social challenges of IT.

Production & Operations Management-II

Course ObjectivesOn successful completion of this course the student should be able to:

1. Analyse and evaluate the operational issues of the value addition processes of anenterprise;

2. Identify and recommend the determinants of effective and efficient use of an operationssystem

3. Assess the efficiency and effectiveness of the operations system and its components4. Advocate the importance of the role of operations management in business

Learning outcomes• To understand measures for Calculate capacity needapply relevant forecasting techniques to the management, operational and strategiccomponents of a business.• Discuss the various tools and techniques used for resource planning• Apply appropriate approaches to project using operations techniques.


Derived from its mission, ASB has adopted five learning goals, (apart from the disciplinecompetency) - the management-specific attributes, knowledge and skills that its graduates areexpected to possess when they complete the programme. The outcomes of this course aremapped to the ‘Critical and integrative Thinking’ learning goal.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 2 1 0 0

CO2 3 3 1 0 1

CO3 3 2 0 0 1

44

CO4 2 1 1 1 1


The specific evaluation components will be as follows:

● Quiz (No. of Quizzes 3 : 3 X 10%) 30%

● Case Presentation (in class) 10%

● Midterm Exam 30%

● Final Exam 30%

Syllabus

Just-in-time (JIT) system- objectives, tools, applications • Demand management-forecasting •

Product and process innovation- manufacturing and services • Services delivery, process types •

Supply chain management (SCM)- make/buy analysis, purchasing, value analysis • Operations

planning and control – aggregate planning, master scheduling • Capacity management-location,

size and input-output control • Inventory management-classical models, inventory control in

services • Materials management – materials requirement planning (MRP) manufacturing

resources planning (MRPII) • Shop-floor control (SFC), scheduling services • Global operations

management

Strategic Management

Course Objectives

Students of the course will be able to:

1. Use their conceptual knowledge to manage organizations effectively.

2. Demonstrate decision-making skills and competence to take meaningful management

decisions.

3. Respond ethically and in a socially responsible manner under any complex situation.

4. Perform effectively in a global environment.

Learning Outcomes

45

Conceptualunderstanding

● The potential of data for gaining actionable insights that help informulating strategies

● The various possible strategic options for management practicisoners● Various persepectives to be considered in strategy formulation

Intellectual andResearch Skills

● In deciding the nature of information required to gain insights intoproblems faced by managers

● Make informed decisions on how to analyze an information and otherissues involved

● How to engage in intuitive thinking to examine implications of actionstaken

Generic Skills ● Manage tasks effectively in the context of individual study with astrategic approach

● Understand managerial issues more critically and to apply insights inmore creative manner

● Helps in improving interpersonal skills of efficiently communicatingconceptual aspects in a more convincing manner

Attitude ● Better confidence in offering value-added comments in managerialdiscussions

● Collaborative skills improvement● New orientation to thought process

46




expected to possess when they complete the programme. The four outcomes of this course are

mapped to the ‘Critical and integrative Thinking’, ‘Societal and Environmental Awareness’ and

‘Ethical Reasoning’ learning goals.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1CollectRelevant

Information(3)0 0 0 0

CO2Identify and

defineissues(3)

0 0 0 0

CO3Understandmultiple

perspectives(3)0

Societalawareness(3)

Identifyethicalissues(3)

0

CO4Analyse andgenerate

solutions(3)0

Environmentalawareness(2)

0 0

Assessed with

SimulationGame andAssignment

Assignmentand ClassDiscussion

ClassParticipationand CaseDiscussion

Evaluation tool Description Weightage

Mid-Trimester Exam A closed book exam withemphasis on the‘understanding’ and‘application’ levels oflearning

20%

47

End-Trimester Exam A closed bookcomprehensive exam withemphasis on ‘analysing’,‘evaluating’ and ‘creating’levels of learning

30%

Class Participation and Attendance Class Performance (CaseDiscussion) and Attendance

10%

Group Assignment- Strategic Analysisof a Firm

Group assignment based onStrategic Managementconcepts

15%

Simulation Game Based on the performancein the business simulationgame.Group performance-50%Individual Performance-50%

25%

Syllabus

• Introduction & Overview • Process of Crafting and Executing Strategy • Analyzing Company’s

External Environment • Analyzing Company’s Resource and Competitive Position • Generic

Competitive Strategies • Other important strategy Choices • Competing in Foreign

Markets • Strategies for Specific Company and industry situations • Diversification Strategies for

Managing a Group of Businesses • Strategy, Ethics & Social Responsibility • Building Resource

Strength and Organizational Capabilities • Managing Internal Strategy operations • Corporate

Culture).

International Business

Course Objective:

(1) To introduce you to the basic theories and concepts that underlie the study of

International Business

(2) To understand firm level behavior–the practice of IB

(3) To explore the link between the macro and the microenvironments of IB

(4) To sensitize you to the importance of culture in IB. To improve knowledge about other

countries

48

(5) To make you create original quality content with relation to IB

(6) How exchange rate fluctuations and different financial conditions introduce additional

elements of risk and how to manage it?

(7) How the different cultural backgrounds in different countries and regions add managerial

complexity and hos to bridge these differences?

Learning outcome

1. Expose students to the contemporary international business trends, issues anddebates;

2. Analyse factors affecting the rise/ demise of international business organisations;3. Connect economic theories to actual business / management issues;4. Train students to develop their critical thinking skills and engage into business

practices

Alignment of Course Objectives with Learning Goals of MBA Assurance of Learning (AoL) :

LG

COCritical andintegrativeThinking


oralcommunicatio

n


EthicalReasoning

Leadership

CO1

CO2 2

CO3 2 2 2

CO4 2 3 2


Evaluation Criteria: Out of 100 Marks

(a) Mid Term Examination – 30%

(b) Individual Research Assignment – 10%(c) Group Project & Presentation – 10%(d) End-term examination – 40%(e) Overall Performance* – 10%

Syllabus

49

Content

• Globalization • The political, legal, economic & cultural environments of nations • •The

motives, benefits and costs of foreign direct investment (FDI) • International Trade Theory:

traditional & modern approaches • Instruments of trade policy • Bilateral, regional and

multilateral trade agreements • Balance of Payments • International monetary systems and

exchange rate regimes • Exchange rate determination and exposure • Global capital markets

and the international finance function • International business strategy & structure • Entering

foreign markets: attractiveness, costs, and risks • Entering foreign markets: Exports • Entering

foreign markets: Direct investment & collaborative strategies • Global marketing.

Innovation, Entrepreneurship

Course Objective

This course will help make you a better businessperson in India or abroad, by giving you a viewof the business as a set of intertwined areas, where problems arise and are solved by managers.These entrepreneurial managers possess content knowledge from books, practical knowledgefrom courses such as this, understanding of society, and actual work experience. They arefrequently challenged at work through assignments that ask them to innovate a product,process or business segment. Of course, the business environment is increasing in uncertaintyevery year. This uncertainty requires a more “ experimental” approach to new ideas andimplementation /growth.

1. Generating ideas for a new entrepreneurial opportunity? How to do it? What is anidea versus a vision? Who should the people be that generate the idea?

2. Refining the idea. What is a good idea? How can you select among several ideas?Who should do this refining? At what point should the refining start?

3. Selecting the idea. How to select one among several. What is the criteria needed?

What business screens should be used? What other strategic screens should be used? Howdo we know that these screens result in a good idea versus a mediocre one?

4. Generating a business concept from the idea. Today, most business plans are writtenin a concise way that describe the key business model points needed for success.How can that be done? Which elements of a business plan make sense? Whichdon’t.

50

5. Implementation plan for a concept. How to start from a concept to making ithappen? How to look at timing and scope of a project? How do you know you aretaking too little or too much on? In general, where is the money and where are theother team members?

Learning outcome

At the end of course student will be

1. Understanding customers, entrepreneurs and markets at the Bottom of the Pyramid

2. Market and non-market approaches to doing business at the BoP

3. Funding Commercially Sustainable Enterprises/Venture Philanthropy

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 2 1 0 0

CO2 3 3 1 0 1

CO3 3 2 0 0 1

Evaluation System

1. Class Participation till midterms (25%),2. Midterm (oral examination to be conducted once paper topic is finalized) (15%), Paper

(35%)3. , Final Exam (oral exam on paper topics (25%).

Syllabus

The course is divided into three sections: (1) Establish value proposition with reference to themarket, (2) Develop organizational readiness, and, (3) Execute successfully. Learning from thiscourse can be applied by students in a broad range of career paths indicated.

Economic Environment and Policy

The objective of this course is to provide an overview of the economic policies that govern

various institutions in India. On successful completion of the course, students are expected to

51

● Interpret the economic environment in which business operates in India

● Identify and analyze current economic issues and debates in Indian economy

● Assess the role of Indian economy in global context and factors influencing this process

● Understand the relationship between economies in the world particularly in terms of

trade and financial crisis and policies that impact them.

● Alignment of course objectives (CO) with learning goals (LG) of Assurance of Learning

● Derived from its mission, ASB has adopted five learning goals, (apart from the discipline

competency) - the management-specific attributes, knowledge and skills that its

graduates are expected to possess when they complete the programme. The course

outcomes of this course are mapped to them

● Learning Outcomes:a. To understand the contemporary development scenario of states of India and

their approach to welfare shaped by factors like public policies, technology andtrade.

b. To get an understanding of Indian planning model using the concepts ofeconomic growth theories and development models. understand the IndianBusiness Environment through the lenses of political economy, business andeconomic history with specific focus on post-independence challenges andplanning responses, factors leading to economic liberalization, and ,postliberalization challenges in economic policies and planning.

c. Enable students to learn how to evaluate the effectiveness of policies anddevelopment interventions in the broad domains of economics and environmenthaving greater relevance to sustainable business development outcomes.

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 3 3 3

CO2 3 3 2 1 3

CO3 2 3 1

● Key: 3 – Highly relevant; 2 –Moderately relevant; 1 – Low relevance; 0- No relevance

Evaluation

52

Component Score (%)

Term Paper/ Assignment 20%

Research Review 15%

Group projects & presentation 15%

Class Discussion/ Debate 10%

Term Examination 40%

Syllabus

• Introduction to Economic Policy Environment of India: A Historical Perspective, Implications of

Colonial Policies, Political & Economic Challenges at the time of Independence • Evolution of

Policies and Institutions, Globalization and Business Environment: An Indian Context •

Technological and Financial Environment in the Era of LPG • Legal and Regulatory Environment •

Newly Emerged Dimensions of Globalization • Social and Corporate Governance Environment:

Challenges and Options

Managerial Values & Business Ethics

Learning ObjectiveThe course promotes reflections on the ethical domain of business decision making and helpsthe students to get a better idea about business practices and their ethical dimensions. Thegrounded theories on economics and business practices are discussed with their ethicalconsiderations. More contemporary topics include: environmental ethics; codes of conduct;globalisation and changing dimensions of business ethics; corporate governance and corporatesocial responsibility.

Particularly, the specific objective of the course is to sensitize the Future Business Managers andLeaders about:

▪ The concepts of Morality, Values and Ethics in Business Practices▪ The various grounded economic and business theories, market mechanisms and

business ethics▪ Ethics in Business Practice - Functional Areas of Management▪ Understanding Business Ethics and application of values in managerial decision-making▪ Business, Society and Governance - the concepts of good governance, social

responsibility and sustainability

Learning Outcomes: On successful completion of the course requirements, students will be able

to: (a) define, explain and illustrate the theoretical foundations of Business Ethics; (b) validate

their knowledge of business and economic concepts from an ethical standpoint; (c) explain and

53

illustrate the importance of community and ethical conduct in business; (d) recognise and

resolve ethical issues in business; (e) reflect on and critically examine their managerial values

and the importance of ethical dimensions in business and workplace decision making; and (f)

confidently apply systematic ethical reasoning to business dilemmas and communicate

effectively in oral and written forms, using the concepts, logic and rhetorical conventions of

business ethics

Evaluation

# Comp. Evaluation Criteria Weightage

1 Research Paper/ Report Review (Individual) 15

2 “Unethical Business” Case Presentations (Group) 15

3 Mid Term Examination 30

4 End Term Examination 40

TOTAL 100

Syllabus

The timeless human values • Business organization and managerial jobs • Managerial values •

Cases in value- based management • Business scenario and competitive passion • Ethical

imperatives of business • Cases in business ethics • Managerial leadership • Value based

managerial leadership • Social responsibility of business.


Derived from its mission, ASB has adopted five learning goals or the management-specific attributes,

knowledge and skills that its graduates are expected to possess when they complete the program. The

six outcomes of this course are mapped to the different learning goals as shown in the Table 1 below.

The assessments would reinforce the first and second learning goals.

Table 1 : Mapping Course Objectives with ASB Learning Goals

LG

CO



oralcommunicatio

n


EthicalReasoning

Leadership

CO1 2 0 3 2 1

CO2 3 0 3 3 1

CO3 3 2 3 2 1

CO4 2 2 3 3 2

54

CO5 2 1 3 2 3

CO6 3 2 3 2 2


Environmental Management & Sustainable Development

COURSE OBJECTIVEIn this Course on Environmental Management and Sustainable Development (EMSD), wepropose to offerfive specific areas of learning, as felt relevant to the management students. The basic objectivesare:1. Sensitizing the business professionals on their affirmative role in environmental managementandsustainable development;2. Understanding planetary boundaries and the impacts of natural and anthropogenicinterventions onthese planetary boundaries;3. Understanding Environmental Implications of Economic Growth and through appropriatemethods ofvaluation in the context of well-developed markets and absence or failure of such markets (say,RiskAnalysis, Policy Impacts, etc.);4. Key aspects of Sustainability and Sustainable Development Goals (SDGs) and implications atthe micro(resources) and macro (policy and advocacy) levels through various cases and discussionsinvolvingeconomy/ business sectors; and5. Identifying appropriate strategies for sustainable environmental management systems, socialinnovativeprojects, key concepts in social innovation development through their own projects

Learning outcome

1. Knowledge: - Understanding and appreciation of environmental issues and concerns at large;

- Learning the role of the three basic components of eco systems and environment and

underlying causes of their degradation

- Understanding the policy scenario and the existing environmental conventions/ regulations/

laws

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- Understanding strategies, initiatives and functions at micro, macro, and global levels

2.Attitude:

- To build proactive, analytical and professional initiatives towards developing management

policies and practices through sensitization of needs and requirements of individuals and

organizations for sustainable development

3.Skill sets:

- Development of skills of utilization of analytical tools for environmental planning

- Development of sustainable planning for sustainable development of environment, economyand

firms.

4. Habit:

- Finally, we wish that you form a Habit of living responsibly in this challenging era, and spread

the message of Ecology, Equity and Economy. As future business managers, you have a huge

potential to leave behind a very positive footprint


Derived from its mission, ASB has adopted five learning goals or the management-specific attributes,

knowledge and skills that its graduates are expected to possess when they complete the program. The

six outcomes of this course are mapped to the different learning goals as shown in the Table 1 below.

The assessments would reinforce the first and second learning goals.

Table 1 : Mapping Course Objectives with ASB Learning Goals

LG

CO


Effective writtenand oral

communication


EthicalReasoning

Leadership

CO1 2 0 3 2 1

CO2 3 0 3 3 1

CO3 3 2 3 2 1

CO4 2 2 3 3 2

Components

Weightage (out of100)

Environment Quiz 15

56

Research Article Review 15Project Report/ Assignment 20

Project Presentation 10

End term Examination 40

Syllabus

Environment and Its Integral Components: Ecology, Ecosystem & habitat.Environmental

Resources: Land (Agriculture), Water, Forests/ Wildlife, Fisheries.Stakeholders of Environment;

Carrying Capacity of Ecosystems (& Earth)Environmental Degradation & Pollution: the role of

natural and anthropogenic factors.Population Growth and Environmental Impact Agriculture.

Industrial Growth,Urbanisation. Pollution & Pollution Control.Wastes and Hazardous

Wastes.Footprints: Ecological/ Water/ Energy/ Car.Debate on Climate Change – the

manifestations of Climate Change; Natural and anthropogenic (human interventions) Climate

change: Adaptation and Mitigation Strategies at International and national contexts

International and National Efforts at Carbon Emission ReductionEconomic, Socio-cultural,

Technological, Ethical & Moral, Political & Legal Dimensions .Urban Environmental Management

(UEM). Managing the local EnvironmentConcepts of Good Environmental Management.

Environmental Management System .Waste Management. Renewable Energy Management

systemsLegal Framework for Environmental Management .Environmental Regulations/

Compliance Mechanisms. International and National Frameworks for Environmental

ProtectionThe Role and Performance of Environmental Governance Institutions – Global and

National

57

EVALUATION SCHEME AND GRADING SYSTEM

The Grading System followed in Programme

Letter grading system based on a seven point scale is used to qualitatively evaluate the

performance.

Grade Grade Point Course Performance Indicator

O 10 Outstanding

A+ 9.5 Excellent

A 9 Very Good

B+ 8 Good

B 7 Above Average

C 6 Average

P 5 Pass

F 0 Fail

AF 0 Failed due to insufficient

attendance

I 0 Incomplete

W Withheld

The Cumulative Grade Point Average is calculated using the following formula:

58

The summation is done for all the courses registered by the student. CGPA may be expressed

for any one trimester or for all the trimesters completed.

Only the credit courses in the MBA programme count towards CGPA. However, grades obtained

in audit courses will be recorded in the official transcripts. At the end of each year, an official

transcript of grades will be given to every student.

Improvement Examination

An improvement examination will be conducted in the first week of the succeeding trimester

where the student can write the end course evaluation to improve grades less than C and other

than AF. The grade allotted after the improvement examination will be capped at C. The I grade

will be allotted if a student is not able to attend the end-course examination for genuine

reasons. Such students can also write the improvement examinations to complete the course.

Revaluation

A student, who may need clarification of her /his grades, may discuss the matter with the

instructor concerned within three days from the date of publication of the grades. Any

grievance about grading, if not resolved with the instructor concerned, may be referred to

the PGP Committee for resolution, within seven days from the date of publication of the

grades. The PGP committee can order revaluation of the end-term paper through the.

instructor in charge of the course or any other examiner chosen by the committee. If

necessary, the allotted grades can be changed by the PGP Committee.

Rules for Promotion

A minimum cumulative grade point average (CGPA) of 5.0 is required in the first year consisting

of trimesters I, II and III for being eligible to be promoted to the second yearand a minimum

CGPA of 5.0 in the second year consisting of trimesters IV, V and VI for graduation. After the

mid-term and end-term examination of every term, the PGP committee will review the

performance of students and counsel students who are lagging. A warning may be issued

to students who fail to improve after this.

Students having one or more F grades in term 1, after all the improvement examination results

are published, will be asked to leave the programme. Students having CGPA less than 5 or

having more than two F grades, at the end of trimester III, after all the improvement

59

examinations results are published, will have the option of repeating the first year in full or

leaving the programme. Students with one or two F grades in the first year, but have a CGPA

greater than 5.0, will be provisionally promoted to the second year. They will have to redo the

course(s) where they have scored F grade, as and when the courses are offered next. Fees as

applicable will have to be paid by the students who are repeating the year or redoing the

courses.

Students with F grade in any course will not be allowed to attend the placement process till

they have made amends as detailed above.

For graduating, a student need a minimum of “P” grade in every course including summer

internship, BRP/CIS and Colloquium, and a CGPA of 5.0 at the end of year 2. No “F” grade is

permitted in any of the courses for the final award of the degree.

Documents

Program - Amrita Vishwa Vidyapeetham · 2020-03-11 · 2 HumanResourceManagement 3 3 ManagementInformationSystems-II 3 ... 7 SelfAwarenessandPersonalGrowth-I 1 8. Colloquium 1 9 CorporateSkills