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e1
CURRICULUM VITAE
Name : MAMILLA RAJASEKHAR
Age & Date of Birth : 01-06-1961; 55 YEARS
Present designation : PROFESSOR
Educational qualification : M.COM, MBA, MCA, PhD
Teaching experience :
Under graduate teaching Experience : -----
Post-graduate teaching Experience : 27 years
Research experience : 20 years
Research guidance and supervision (furnish list as per format):
M.Phil Guidance:
Awarded:
Sl.
No.
Name of the candidate Title of the thesis Year of
award
1. P. Sarveswara Rao Cost and financial performance of Dairy
industry
2000
2. A.N.V. Durga Anupama Customer satisfaction among Tata Indicom
cell phone service buyers
2008
3. M. Mamatha Rani Service quality of TTD at Tirumala Hills 2008
4. C. Saradamma Buying behaviour of TV buyers 2008
5. M. Pratap Reddy Working capital management of Aurobindo
Pharma Ltd
2009
Sl.
No.
Name of the candidate Title of the thesis Year of
award
1. Gangaiah. G SBI Mutual Funds – Its growth, performance
and investment strategies
2005
2. I.S.A. Hussain Performance evaluation of select silk units in
Northern Tamilnadu
2006
3. M. Reddi Naik Buyer behavior and post-purchase decisions
towards cars
2009
4. K. Abraham An ethnographic study of low-income
consumer behaviour – A study of scheduled
castes in Kadapa district of Andhra Pradesh
2011
5. C. Sardamma Brand loyalty of rural buyers towards FMCG Oct, 2012
Pag
e2
Full-time ongoing : --------
Part-time ongoing : 1. Mr. B. Sudhakar Reddy, Tenali, Guntur District.
PhD Guidance
Awarded :
Synopsis submitted : 3--1. Mr. G. Suresh; 2. G. Chiranjeevi; 3. N. Madhavi
Full-time on going : 1. B. Bhaskar, 2. K. Sudha
Part-time ongoing : 1. T. Narahari, 2. R. V. Subba Reddy,
3. K. N. Narasimhulu, 4. C.P. Suresh Babu,
5. K. Manjunatha, 6. V. Ravi
Research Projects: (furnish list as per format in Annexure-I)
Ongoing Research project : 1 – Consumer Behavior towards
higher education – A comparative study of public
and private Universities in AP.
Completed Research projects : ------
Collaborative Projects : -------
products
6. G. Janardhana Service quality and customer satisfaction in
Indian Universities
Feb 2014
7. A.N.V. Durga
Anupama
Impact of expectations and perceptions on
satisfaction and brand loyalty among the
customers of cellular services – A comparative
study of BSNL and TATA INDICOM.
July,
2015
8. M. Srinivasulu Trends in retail marketing in India. 08-9-
2016
Pag
e3
Publications (furnish year wise list as per format in Annexure-II) by Prof. Mamilla
Rajasekhar, Dept. Of Commerce, SV University:
Sl.
N
o.
Nam
e of
the
facul
ty
Title of the Articles
Year of
Publicat
ion
Name of
the
Journal/
Book
Vol. &
Pg.
No.
Imp
act
fact
or
Citat
ion
index
National
/
Internati
onal
ISSN/ISBN
Number
1.
Segmentation of rural
markets – possibilities
and pitfalls.
Sept-
Oct.
1995
Indian
Journal
of
Marketin
g
Vol.24,
No.9-
10,
Pg. 23-
29
National
2.
Job rotation practices in
DCCBs – An eye wash
Oct-Dec,
1996
Cooperati
ve
Perspecti
ve, Pune
Vol.31,
No.3,
Pg. 30-
35
National
3.
A criss-cross analysis of
attitudinal and job
satisfaction levels of
bank employees in
India through Maslow
and Herzberg models
and 3-way Multivariate
analysis.
July-Dec
1996
Manage
ment
Research
er,
Trivandr
um
Vol.3,
No.1&
2, pg.
22-27
National
4.
Cultural insurance and
cocktail marketing.
Sept,
1998
Udyog
Pragati,
Bombay
Vo,
24,
No.3,
pg. 1-9
National 0970-3365
5.
Y2K Bug – The cruelest
technology joke.
July
1999
Economi
c
Panoram
a,
New
Delhi
V.9,
No. 2,
pg.16-
17
National
6.
Cross-cultural
knowledge management
of university professors
in India
Journal
of
Educatio
nal
Technolo
gy,
Nagercoil
Vol.2,
No.2,
pg.38-
42
Internatio
nal 0973-0550
7.
Loyalty switching from
traditional to e-learning
in Indian higher
education Oct-Dec,
2005
Journal
of
Educatio
nal
Technolo
gy,
Nagercoil
Vol.2,
No3,
pg.66-
75
Internatio
nal 0973-0559
Pag
e4
8.
Contract farming in India
– A latent marketing
opportunity
August,
2005
Southern
Economi
st,
Bangalor
e
Vol.44,
No.7,
pg.19-
20
National 0038-4046
9.
Online pre-employment
testing in India – A
testament
January-
March,
2005
Personal
Focus,
Calcutta
Pg. 28-
31 National
10.
Strategies for marketing
of milk and milk
products in Andhra
Pradesh
July,
2005
Osmania
Journal
of
Manage
ment,
Hyderaba
d
Vol.3,
No.3,
pg.
139-
143
National
11.
Consumer behavior
towards meat and meat
products
July-
Dec.
2005
SMART
Journal
of
Business
Manage
ment
Studies,
Tiruchira
palli
Vo.1,
No.2,
pg. 53-
59
National 0973-1598
12.
Customer expectations
of life insurance policies
and services
July,
2005
Life
Insurance
Today,
Calcultta
2-4,
Vol.1,
No.4,
pg.2-4
National
13.
Contract farming in India
– A latent marketing
opportunity
August,
2005
Southern
Economi
st,
Bangalor
e
Pg. 19-
25
National 0038-4046
14.
Evaluation of AEZs in
India – A SWOT
analysis
Sept,
2005
Southern
Economi
st,
Bangalor
e
Pg. 21-
22
National 0038-4046
15.
Online recruitment in
India – Finding the
needle from the haystack
Sept,
2005
Commun
ication
Age,
Calcutta
Vol.VI
II,
No.6,
Pg. 9-
12
National 0972-0650
16.
Women in Indian
Advertising
Sept,
2005
Third
Concept,
New
Vol.
91,
No.223
, Pg.
National 0970-7247
Pag
e5
Delhi 29-32
17.
Investor’s Life Cycle
and tax planning
Oct-Dec,
2005
Business
Vision,
Hyderaba
d
Vol.1,
No.4,
pg. 57-
59
National
18.
Investor’s life cycle and
concomitant risk-return
relationship – A
marketing opportunity
January,
2006
Indian
Economi
c
Panoram
a, New
Delhi.
Vol.15,
No.4,
pg. 33-
35
National 0038-4046
19.
Verification of
Knowledge management
in the Indian knowledge
industries – Principles
and prescriptions
June,
2006
Manage
ment
Research
er,
Trivandr
um
Vol.
XII,
No.
3&4,
pg.I60-
67
National
20.
Dynamics of SEZs in
India
Sept,
2007
Orient
Journal
of Law
and
Social
Sciences,
Secunder
abad
Vol.1,
No.10,
pg. 65-
71
National 0973-7480
21.
GAP model analysis of
consumer behaviour
towards higher education
in India
July-
Dec,
2009
Asia-
Pacific
Journal
of Social
Sciences,
Tirupati
Pg.
214-
229
------
------
-------
---- National
0975-5942
22.
Convergence of Indian
accounting standards
with IFRS
Dec,
2010
Banking
and
Finance,
Calcutta
Vol.X
XIII,
No.2,
Pg. 14-
19
------
-
-------
--
National
0971-4498
23.
Buyer’s expectation,
perception and
satisfaction on the
process mix of cellular
marketing
Jan-June
2010 &
July-
Dec,
2010
Osmania
Journal
of
Internatio
nal
Business
Studies,
Hyderaba
d
Vol.V,
No.1&
2, Pg.
154-
165
------ ------ National
00973-5372
Pag
e6
24.
Financial health of power
distribution companies in
Andhra Pradesh – A
comparative study
April,
2011
Banking
and
Finance,
Kolkata
Vol.X
XIV,
No.4,
pg.12-
17
------ ----- National 0971-4498
25.
Expectations,
perceptions, and
satisfaction of cellular
service consumers on
7Ps of service marketing
( A case study of Tata
Indicom in Chittoor
district of Andhra
Pradesh)
Jan-July
2011
SMART
Journal
of
Internatio
nal
Business
Studies,
Tiruchira
ppali
Vol.7,
No.1,
pg.1-
12
------ -------
-
Internatio
nal 0973-1598
26.
An ethnographic study of
low-income consumer
behavior
July-Dec
2011
PJMTR
Presidenc
y Journal
of
Manage
ment
thought
&
Research,
Banglore
Vol.1,
No.2,
pg. 3-
14
------
- ------ National 2229-5275
27.
Factors influencing the
brand, model, and dealer
selection with reference
to personal cars
June-
Dec
2011
RBMI
Journal
of
Business
Solutions
, Bareilly
Vol.4,
No.1&
2,
pg.30-
39
----- ------- National 0974-4126
28.
Buyer’s expectations,
perceptions, and
satisfaction on physical
evidence mix of cellular
services marketing (A
case study of TATA
Indicom in Chittoor
district of Andhra
Pradesh in India)
April-
June,
2012
Internatio
nal
Journal
of
Engineeri
ng and
Manage
ment
Sciences,
Lucknow
Vol.3(
1), pg.
67-76
------
------
Internatio
nal
2229-6425
29.
Buyers’ expectations,
perceptions, and
satisfaction on the people
(employees) mix of
cellular services
marketing
April-
June,
2012
Udyog
Pragati,
Mumbai
Vol.36,
No,.2,
pg.1-
10
------ ------- National 0970-3365
30.
Customer satisfaction
versus infrastructural
facilities in the realm of
higher education – A
case study of Sri
Venkateswara
University, Tirupati
May-
July,
2012
Journal
on
Educatio
nal
Psycholo
gy,
Nagercoil
Vol. 6,
No.1,
pg.53-
68
----- ------- Internatio
nal 09783-8827
31. Impact of personality
factors on brand loyalty
of rural buyers towards
October,
2012
Indian
Journal
of
Vol.1,
No.10,
pg.51-
------ ------- Internatio
nal 2250-1991
Pag
e7
bath soap Research,
Ahmedab
ad
53
32.
Effectiveness of
employees’ training and
development in
manufacturing industries
(A case study of East
Godavari district, Andhra
Pradesh
October,
2012
Global
Research
Analysis,
Ahmedab
ad
Vol.1,
No.5,
pg.8-
11
------
---
-------
--
Internatio
nal 2277-8160
33.
Impact of cultural factors
on brand loyalty of rural
buyers towards bath soap
(A case study of Chittoor
district in Andhra
Pradesh.
October,
2012
Global
Research
Analysis,
Ahmedab
ad
Vol.1,
No.5,
pg.59-
61
------ ------ Internatio
nal 2277-8160
34.
Impact of service quality
dimensions on customer
satisfaction of SBI
ATMs
October,
2012
Internatio
nal
journal of
research
in
computer
applicatio
n &
managem
ent,
Lucknow
Pg. 55-
61 ----- ------
Internatio
nal 2231-1009
35. *
Technical education in
pre and post independent
India
Sept-
Nov,
2012
Journal
of School
Educatio
nal
Technolo
gy,
Nagercoil
Vol.8,
No.2,
Pg. 50
- 55
------
- -------
Internatio
nal 0973-2217
36. *
Students’ opinions of
service quality in the
field of higher education
Sept,
2012
Scientific
Research,
Denver
Universit
y,
Colorad
o, USA
Pg.
430-
438 ------
-------
---
Internatio
nal 34067
37. *
Impact of social factors
on brand loyalty of rural
buyers towards bath soap
(A case study of Chittoor
district in Andhra
Pradesh)
Jan-
June,
2013
SMART
Journal
of
Business
Manage
ment
Studies,
Tiruchira
palli
Vol.9,
No.1,
Pg. x9-
16
------ -------
National 0973-1598
38. *
A comparative study on
Corporate governance
practices in public and
private sector banks in
India
February
, 2013
Edited
book:
Corporat
e
Governan
Pg.
122-
133
------
- -------
National
ISBN: 978-
93-82062-
85-1
Pag
e8
ce-
Emerging
issues
and
global
challenge
s (Excel)
(Publishe
rs)
39.
Computer-aided
diagnosis of polycystic
kidney disease using
ANN.
Vol.7,
No.12,
Oct,
2013
Internatio
nal
Journal
of
medical,
pharmace
utical
science
and
engineeri
ng,
Paris,
France
Pg.621
-625 ------
- -------
Internatio
nal
1307-6892
40.
Customer satisfaction on
reliability dimension of
service quality in Indian
higher education.
Vol.7
No.12,
Oct,
2013
Internatio
nal
journal of
social,
human
science
and
engineeri
ng,
Paris,
France
Pg.186
7-1872 ------
- -------
Internatio
nal 1307-6892
41.
Customer satisfaction
and brand loyalty
towards corporate retail
store – A case study of
Big Bazaar Retail Store
in Bangalore city.
March,
2014
IOSR
Journal
of
Economi
cs and
Finance
Pg. 16-
20 ------
- ------
Internatio
nal
e-
ISSN:2321-
5933;
p-
ISSN:2321-
5925
42.
Customer brand loyalty
towards corporate retail
store – A case study of
Big Bazaar retail store in
Bangalore city.
April,
2014
IOSR
Journal
of
Business
and
Manage
ment
Pg. 1-8 1.86 ------- Internatio
nal
p-ISSN:
2319-7668
e-ISSN:
2278-487X
43.
Tax planning with
reference to new
business organization
and impact of capital
structure on tax payment.
August,
2014
Research
Exp-lorer
Vol-
III,
Issue-
9,
Pg.32-
35
---- --- National ISSN:2250-
1340
44.
Choice of low-income
consumer with reference
to a market place.
October
2014
Internatio
nal
Journal
for
Vol-I,
Issue3,
Pg.14-
26
---- --- Internatio
nal
ISSN:
2349-2309
Pag
e9
market
studies.
45.
An analytical study on
demography and
consumption expenditure
with respect to low-
income consumer
behavior.
January
2015
Explorati
ons
Vol-V,
No.1,
Pg.66-
70
----- ---- National ISSN:2229-
4783
46. *
Problems and prospects
of fruit processing
industry: A study with
reference to Chittoor
district of Andhra
Pradesh.
Jan,
2015
Internatio
nal
Journal
of
research
in
Commerc
e,
Economi
cs &
Manage
ment
Vo-5,
Issue-
1,
pp.5-9
---- ---- Internatio
nal
ISSN:
2231-4245
47.
Impact of Foreign Direct
Investment (FDI) in
Indian Food Processing
Sector.
Jan,
2015
IOSR
Journal
of
Business
and
Manage
ment
Vol-
17,
Issue-
1,
pp.6-
13.
1.86 ---- Internatio
nal
p-ISSN:
2319-7668
e-ISSN:
2278-487X
48.
A comparative study on
MSME’s development
and social empowerment
of schedule castes and
tribes through MSMEs in
Chittoor district of
Andhra Pradesh.
Feb,
2015
Internatio
nal
Journal
of
Research
&
Business
Innovatio
n
Pg. 30-
35 1.53 -------
Internatio
nal
ISSN:2321-
5615
49.
Impact of service quality
of SBI’s internet banking
on its customers in rural
India.
March,
2015
Proceedi
ngs of 3rd
Internatio
nal
conferenc
e on
advances
in
engineeri
ng
sciences
and
applied
mathemat
ics,
London,
UK.
Pg.129
-133
Vol.
II -------
Internatio
nal
ISBN: 978-
93-84422-
12-7
50. An exploratory study on
low-income consumers’
behavior with reference
Jan-
June,
2015
Internatio
nal
Journal
of
Vol-2,
Issue:1
,
pg.48-
---- ---- Internatio
nal
ISSN:2349-
1701
Pag
e10
to their market place. business
research.
57.
51.
Poverty eradication
through district industrial
centre in YSR district
July-
Dec,
2015
MITS
Internatio
nal
Journal
of
Business
Research
Vol.2;
pp.16-
21 ---- ------
Internatio
nal
ISSN:2349-
1701
52.
Shopping behavior –
Retail stores practices
with special reference to
Chennai city
July-
Dec,
2015
MITS
Internatio
nal
Journal
of
Business
Research
Vol.2;
pp. 35-
42
---- ----- Internatio
nal
ISSN:2349-
1701
53.
Employment generation
through Micro Small and
Medium industries in
Andhra Pradesh.
Sept,
2015
Proceedi
ngs, C.B.
Bhandari
Jain
College,
Bangalor
e.
Vol-1,
Issue-
1,
pp.473
-479.
---- ---- National
ISBN: 978-
163102664-
5
54.
A case study of Tirupati
Hotel Industry: Obstacles
of TQM success factors.
Nov,
2015
MERC
Global
Journal
of Social
Science
&Manag
ement
V0l-2,
Issue-
6, pp.
471-
480.
---- ---- Internatio
nal
ISSN:
2348-5620
55.
A study of consumer
perception of Life
Insurance Corporation in
the Tirupati region.
June,
2016
Internatio
nal
Journal
of
Research
in
Compute
r
Applicati
on &
Manage
ment
Vol-6. ----- ------ Internatio
nal
ISSN 2231-
1009
56.
Customer’s perception
on perceived quality of
branded ceramic tiles (G.
Chiranjeevi)
Oct,
2016
Edited
book,
SELP
publicati
ons,
Tiriuchir
apalli
Vol-II,
Pg.
No. 7-
20
----- ------ National
ISBN 978-
93-80509-
84-6
57.
Impact of employee
satisfaction on service
quality – A study on
select public and public
bank in YSR Kadapa
district of Andhra
Pradesh. (K. Abraham)
August,
2016
Edited
book,
SELP
publicati
ons,
Tiruchira
palli
Vol-I
Pg.
No.
---- ------ National
ISBN 978-
93-80509-
84-6
Pag
e11
58.
SBI Intrnet banking and
e-customer retention – A
perspective of e-crm and
its influence on service
quality. (N. Madhavi)
August,
2016
Edited
book,
SELP
publicati
ons,
Tiruchira
palli
Vol-I
Pg.
No.
---- ------ National
ISBN 978-
93-80509-
84-6
59.
Problems and prospectus
of fruit processing
industry in Andhra
Pradesh: A case study of
fruit processing industry
in Chittoor district. (G.
Suresh Babu)
August,
2016
Edited
book,
SELP
publicati
ons,
Tiruchira
palli
Vol-I
Pg.
No.
---- ------ National
ISBN 978-
93-80509-
84-6
60.
No. Of Papers published in National Journals : 36
No. Of Papers published in International journals : 24
Monographs Published : ---
Books authored : 2
Edited Books : 2
Chapters in books : -----
No. Of Seminars/ Conferences/ Workshops Organized : -----
No. Of Seminars/ Conferences/ Workshops organized (international): -----
No. Of Seminars/ Conferences/ Workshops attended (national) : 21
Name of the seminar/conference/workshop
Title of the paper Venue & dates
1.Economic recession and management strategies
Impact of global financial crisis in UK, China and India
Mysore University, Mysore, 21-22 Feb, 2009
2. Emerging trends is consumer protection and welfare in global environment
Service quality in higher education S.V. University, Tirupati 21-21 Sept, 2009
3.MSMEs in Global scenario Supply chain management of MSME S.V. University, Tirupati 17-18 March, 2010
4. Marketing in emerging economies An ethnographic study of low-income consumer behavior: A study of scheduled castes in Kadapa district of Andhra Pradesh
IIM, Ahmedabad, 5-7, January, 2011
Pag
e12
5.Consumer awareness in rural among buyers
Consumer awareness among rural insurance buyers
23-24, January, 2013, NTR Govt. Degree College, Valmikipuram, Chittoor District, AP.
6. Igniting Entrepreneurial spirit in Young minds
Challenges and opportunities in entrepreneurship
8, Nov 2012 at RMD Engg. College, Kavaraipettai, Thiruvallur Dist, Tamilnadu.
7. Risk and insurance management – Contemporary issues and challenges
CRM issues in insurance management
22-23 Dec, 2012, SV University, Tirupati
8. Impact of micro finance on self -help groups and bank linkage programme on rural women.
Role of SHGs in self-actualization of rural women.
28th -29th December, 2013 at PVKN Govt. College, Chittoor, AP.
9. National conference on Problems and prospects of micro, small, and medium enterprises in India.
Marketing of products and services of medium enterprises in AP.
22nd-23rd March, 2014, SV University, Tirupati.
10. Self-management Self-management among entrepreneurs
August 2014, SV University, Tirupati
11. Prospects and emerging trends of E-Commerce and E-banking.
E-SCM and its impact on Indian business.
5-6 October, 2015, Dept. Of Commerce, Vikram Simhapuri University PG Centre, Kavali, Nellore Dist, AP.
12. MSMEs in globalized scenario Does entrepreneurs’ selection regarding the forms of business organization affects the tax incidence? A case study.
Nov, 2014, Research and development association & Research and development foundation, Pondicherry.
13. Strategic management Strategic management practices in the globalized scenario.
Jan, 2015, Deva Matha College, Kottayam, Kerala.
14. MSMEs and the development of SC and ST
A comparative study on MSME’s development and social empowerment of SC and ST through MSMEs in Chittoor district of AP.
Feb, 2015, PG & Research Dept. Of Commerce, PEVR College, Tiruchirapalli.
15. National seminar on MSMEs Employment through MSMEs April, 2015, Dept. Of Commerce, SV University, Tirupati, AP.
16. International seminar on MSMEs Employment generation through MSME industries in AP.
Sept, 2015, C.B. Bhandari Jain College, Banagalore.
17. International seminar on poverty eradication.
Poverty eradication through DIC in YSR district of AP.
Nov, 2015, Dept. Of Economics, SV University, Tirupati, AP.
18.Institutional finance for the development of SCs and STs in AP.
A comparative study on industrial development among SC, ST, BC & OCs in AP.
Jan, 29, 2016. Got. Degree College, Nagari, Chittoor Dt.
Pag
e13
No. Of Seminars/ Conferences/ Workshops in which served as resource person :
a. Guest speaker in seminars: - 4 -
19. E-Governance symposium Attended the symposium. Jan, 29, 2016, Tirupati, Fortune Grand Hotel, IT, Electronics & Communication Department, Govt. Of AP.
20. Investors awareness program-Organized by SEBI officials
Attended the program. January 2016, , SV University, Tirupati
21. Service quality & CRM practices in 21st century: Emerging issues and challenges
E-CRM in Banking sector 6-7, Augu, 2016, SV University, Tirupati.
Sl. No.
Theme of the seminar Institution of the seminar
Period
1. MGNYE and women entrepreneurs Govt. Degree College, Nagari
Feb , 2012
2. Consumer awareness among rural buyers NTR Govt. Degree College, Valmikipuram, Chittoor Dist, AP.
23-24 Jan, 2013
3. National seminar on “Online retailing and money transfer”.
Dept. of Commerce, Prof. Dhanapalan College of Arts & Science, Kelabakkam, Chennai, Tamilnadu
14-2-2014
4. Values and professional ethics in business Dept. of Business Management, Annamacharya College of Engg, Tirupati.
31-8-2015
Pag
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b. Chairman of the seminar sessions: - 7 -
Sl. No.
Title of the seminar/conference Institution Period
1. National seminar on “Online retailing and money transfer”.
Prof. Dhanapalan College of Arts & Science, Kelabakkam, Chennai, Tamilnadu
14-Feb, 2014
2. UGC national seminar on ‘ Venture capital and private equity financing in India’.
Sri Vidyaniketan College of Management Studies, Rangampet, Chittoor District, AP
16-17th March, 2014
3. Manasaaga-2014, Management meet Dept. of Management Studies, Sri Padmavathi Mahila Vishwa Vidyalayam, Tirupati, AP
22-23rd March, 2014
4. UGC National Seminar on ‘Problems and prospects of micro, small and medium enterprises in India’.
Dept. of Commerce, SV University, Tirupati, AP.
22-23rd March, 2014.
5. Problems and prospects of micro, small and medium enterprises in India
Dept. of Commerce,SV University, Tirupati, AP
22nd – 23rd March, 2014
6. Creativity and innovation in management SKIM, SK University, Ananthapuramu, AP.
29-30, Nov, 2015
7. Service quality and customer relationship management practices in 21st century: Emerging issues and challenges
SV University, Tirupatii, AP. 6-7, Aug, 2016
Awards Received : --------
Professional Experience (membership in professional bodies) : - 2 –
1. All India Management Association
2. Indian Commerce Association
Administrative Experience : 1. Deputy Warden, SV University Men’s Hostels, 1990
2. Head, Dept. of Commerce, SV University, 2013-15.
MoU’s : -------
Annexure-I
Ongoing Projects:
Name of the
faculty
Project title Funding Agency Duration Amount
Prof. M.
Rajasekhar
Consumer
Behavior towards
higher education
in India – A
comparative study
between private
and public
universities
UGC
2008-10.
Rs. 70,000
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Completed Projects: -----
Name of the
faculty
Project title Funding Agency Duration Amount
Collaborative Projects: -----
Name of the
faculty
Project title Funding Agency Duration Amount
Annexure-II
Publications (first author, Co-author, Title of the paper, Journal Name, ISBN/ISSN No:,
year)
(Prof. Mamilla Rajasekhar)