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Mar Cárdenas Muñoz e-mail : [email protected] Mobile phone: +34 610.516.702 PROFESSIONAL EXPERIENCE August 09/ ~ VODAFONE HR AREA As the Learning and Development Manager, the mission is to ensure that the budget for training and learning is invested aligned with the strategy of the business, and achieving a return of investment. Designing and implementing identification, development and retention of the talent programs. Creating innovative learning solutions in accordance with Model 70/20/10. ACHIEVEMENTS: Implemented the Living the Vodafone Commitment program, giving Vodafone employees theo pportunity to 'live' the commercial experience and have real customer contact. More than 2000 employees have participated in this point of sale program, to date. Developed a program to aid managers with their teams by identifying talented and weaker individuals. In doing so, the program allows mangers to develop those weaker individuals and where necessary support them in the dismissal process. Analysing which core skills the ´talents´ possess and using this information to aid future recruitment. Facilitated the management of change, which has directly affected the new company culture. KPIs: Manager Index, Engagement Index, E- NPS, The Employee Survey. And, improving the rate by at least 1 point year on year. September/98 – August/09 ING Nationale-Nederlanden HR AREA During my time with ING, I had the opportunity to assume different positions, which allowed me to consolidate my career within the organization. My final position was as Director of Selection & Development, taking responsibility for the designing and implementing of recruitment, training and development policies. Created an employee map to design and develop career plans and professional paths of progression, according to the needs of the organization. Detection of talent, creating the means to take care of it and enhance it. Working with training plans based on the objectives and the necessary skills achieve them. Establishing the appropriate metrics to ensure that training investment is used appropriately to move the business forward. Previously, Manager of Culture, get a professional team involved and committed to the company's results- oriented. Managing programmes of professionalization and development, linked as much as possible to national and international races of all employees, making the selection of all profiles. Through training to maximize their strengths and improve the weak, designing, teaching and organizing both face-to-face and e-learning courses, coaching sessions and follow-up programs. Joined the company as a Technician in Learning with the aim of optimising the trade structure through the creation of adequate career systems and corresponding training plans. At the same time I assumed responsibility for the internal communication, the objective was to ensure that all employees became aware of the company's objectives September/97 – September/98 La Caixa Function: Office Director Responsibility and objectives: consolidate the office between the best, serving the objectives of assets and liabilities by business address; I had a team of three persons. January/96 – September/97 Abbey National Bank Function: Account Executive Responsibility and objectives: as mortgage operations in private banking specilist, had the mission of increasing 50% cross-selling, and attract new customers. Mar/93 – Ene/96 La Estrella S.A de Seguros y Reaseguros Function: Commercial Manager. Responsabilities and objectives: Professionalize the business structure, recycling old professionals, creating and developing a new sales team, the goals were achieved with the consolidation of 10 people.

PROFESSIONAL EXPERIENCE VODAFONE HR AREA

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Mar Cárdenas Muñoz e-mail : [email protected] Mobile phone: +34 610.516.702 PROFESSIONAL EXPERIENCE August 09/ ~ VODAFONE HR AREA As the Learning and Development Manager, the mission is to ensure that the budget for training and learning is invested aligned with the strategy of the business, and achieving a return of investment. Designing and implementing identification, development and retention of the talent programs. Creating innovative learning solutions in accordance with Model 70/20/10. ACHIEVEMENTS: Implemented the Living the Vodafone Commitment program, giving Vodafone employees theopportunity to 'live' the commercial experience and have real customer contact. More than 2000 employees have participated in this point of sale program, to date. Developed a program to aid managers with their teams by identifying talented and weaker individuals. In doing so, the program allows mangers to develop those weaker individuals and where necessary support them in the dismissal process. Analysing which core skills the ´talents´ possess and using this information to aid future recruitment. Facilitated the management of change, which has directly affected the new company culture. KPIs: Manager Index, Engagement Index, E-NPS, The Employee Survey. And, improving the rate by at least 1 point year on year. September/98 – August/09 ING Nationale-Nederlanden HR AREA During my time with ING, I had the opportunity to assume different positions, which allowed me to consolidate my career within the organization. My final position was as Director of Selection & Development, taking responsibility for the designing and implementing of recruitment, training and development policies. Created an employee map to design and develop career plans and professional paths of progression, according to the needs of the organization. Detection of talent, creating the means to take care of it and enhance it. Working with training plans based on the objectives and the necessary skills achieve them. Establishing the appropriate metrics to ensure that training investment is used appropriately to move the business forward.

Previously, Manager of Culture, get a professional team involved and committed to the company's results-oriented. Managing programmes of professionalization and development, linked as much as possible to national and international races of all employees, making the selection of all profiles. Through training to maximize their strengths and improve the weak, designing, teaching and organizing both face-to-face and e-learning courses, coaching sessions and follow-up programs.

Joined the company as a Technician in Learning with the aim of optimising the trade structure through the creation of adequate career systems and corresponding training plans. At the same time I assumed responsibility for the internal communication, the objective was to ensure that all employees became aware of the company's objectives September/97 – September/98 La Caixa Function: Office Director Responsibility and objectives: consolidate the office between the best, serving the objectives of assets and liabilities by business address; I had a team of three persons. January/96 – September/97 Abbey National Bank Function: Account Executive Responsibility and objectives: as mortgage operations in private banking specilist, had the mission of increasing 50% cross-selling, and attract new customers. Mar/93 – Ene/96 La Estrella S.A de Seguros y Reaseguros Function: Commercial Manager. Responsabilities and objectives: Professionalize the business structure, recycling old professionals, creating and developing a new sales team, the goals were achieved with the consolidation of 10 people.

ACADEMIC TRAINING • Bachelor´s Degree in Psychology in the Industrial specialty (UNED). • DEA in Psychology of the organization with specialization in Leadership and Coaching (UNED) • Master in Management and Organization of Human Resources (ESIC- Madrid) • Master in Techniques of Psychodrama (94-96). Psychodrama School in Madrid . These techniques are

applying in Learning and Development. LANGUAGES • English: Advanced (writing and speaking) used daily in the work. FURTHER INFORMATION • COLLABORATIONS:

o Seminar in Coaching (8horas) IEDE. o Professor in Management in Human Resources in the degree of Engineering Caminos, Canales y

Puertos (European University Madrid)

PUBLICATIONS “Emociones Laborales” . LID Editorial.