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Prof. W.S. Siu 蕭偉森 教授
Professor, Programme Director, BCom (Hons) in MarketingDepartment of Marketing, School of Business
WLB 510, 34 Renfrew Road, Kowloon Tong, H.K. Tel: (852) 3411 7532 Email: [email protected]
Research Interest Small Firm Marketing
Publications
Siu, W., & Lo, E. (2013). Cultural Contingency in the Cognitive Model of Entrepreneurial Intention. Entrepreneurship: Theoryand Practice, 37 (2), 147-173, doi: 10.1111/j.1540-6520.2011.00462.x.
Siu, W. (2008). Yuan and Marketing: The perception of Chinese Owner-managers. Journal of World Business, 43 (4),449-462.
Siu, W., & Bao, Q. (2008). Network Strategies of Small Chinese High-Technology Firms: A Qualitative Study. Journal ofProduct Innovation Management, 25 (1), 79-102, doi: 10.1111/j.1540-5885.2007.00284.x.
Tsang, A. S.L., Siu, W. S., & Ting, G. H.Y. (2007). Case Study: Model Kit World. International Journal of Entrepreneurshipand Innovation, 8 (3), 231-236.
Chan, H., Lin, T., & Siu, W. S. (2006). Cross Time Point Study of the Relationship between Marketing Practices andPerformance in Taiwan Small- and Medium-sized Enterprises (SMEs) (in Chinese). Journal of Business Administration (71),151-185.