PRODUCTION & MARKETING PLAN FOR LEATHER SHOES
PRODUCTION & MARKETING PLAN FOR LEATHER SHOES
GROUP MEMBERSNAMEROLL NOMohammed Ali PatelMohammed ZaidSaleem
NomaniSharoz KhanWasim ShaikhZeeshan K Shaikh121DIRECT
COMPETITORS
BataHush PuppiesWoodsClarksRedtapeLee
CooperAldoRegalMetroLords
INDIRECT COMPETITORS
The Rexine sheet makers are also main competitors in the
national market and international market. MARKET SEGMENTATION
DEMANDPRODUCTSMen's Leather shoes
Women's Leather shoesSERVICE
Company will give online sale services for its customers to
access the Indian market. Customers can order through company
website for customize their products.
We are also giving shipping facility or service for the delivery
of goods on behalf of customers.
SIZE OF BUSINESS
Marketing DepartmentFinance DepartmentIT DepartmentOperations
DepartmentHR Department
EMPLOYEESJob/ PositionNo. of employeesCutting Master2Packing
master1Fusion master1Skilled
Stitchers5Partners7Sweeper1Total15OFFICE EQUIPMENT
EQUIPMENTS AMOUNT / NO.Office Tables1Computer1Printer1Internet
connection 1Landline number & phone 1Office Stationery
According to needOffice chairs5PRODUCTION PLANPHYSICAL PLANT
Raw Materials StoreCutting and matching roomStitching roomFusing
or finishing roomPacking roomCompany officeWash room
UTILITIES REQUIREMENTS
ElectricityTelephoneWater
MACHINERY AND PLANT
Name of machine No./amount Over lock Machine1Stitching
Machine6Iron regular1Cutters7Scissors 7Factory Tables7Scale5Inch
tape5Show case1Water cooler 5Generator (1.5 KVA)1Fusing Machine
(optional)1Total 47FLOW OF ORDER FOR GOODS
Suppliers of leather & materialReceiving & Storing of
leather and material Matching & cutting of Leather
ShoesStitching of products and finishing /packing Customer
order/Receiving of goods
Website / phone Head office of company Shipment of goods via
transport MARKETING PLAN
PricingValue based priceCost based priceDistribution
PromotionProduct forecasts
FINANCIAL PLAN: PROJECT COSTPROJECTS COSTS (RS.)TOTAL COST
Machinery (used)Rs. 40,16000Furniture & Fixtures Rs.
91000Miscellaneous (salaries)Rs. 63000Raw material inventoryRs.
420000building rentRs 30000Total reserve for next monthRs. 500000
Total Investment in the Project (Rs.)Rs. 1200000MACHINERY
ASSUMPTIONSNumber of Machines Installed6Maximum Capacity
Utilization (year 1)100%Total Production of the unit per month350
unitsTotal Production of the unit per year4200 unitsOPERATING
ASSUMPTIONS
Annual Production capacity4200 unitsHours operational per
day8hrsDays operational per month26Days operational per year312
daysCASH FLOW ASSUMPTIONS
Accounts Receivable cycle (in days)30 Raw material inventory (in
day)30REVENUE ASSUMPTIONSProduction capacity of the unit4200
unitsSale price growth rate10%Maximum capacity
utilization100%EXPENSE ASSUMPTIONS
Machine maintenance (per year)Rs 1000Pre-paid building Rent
(months)06Rent growth rate10 %Raw material price growth rate5 %
