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PRODUCT VISUAL CHARTER PRODUCT VISUAL CHARTER December 2013 AUTEUR Service

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Page 1: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

PRODUCT VISUAL CHARTER PRODUCT VISUAL CHARTER

December 2013

AUTEUR

Service

Page 2: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

Technical standards – File configurations

File format and framework:Square format

The product must be vertically and horizontally centered for all images EXCEPT background and zoom.

Mandatory rounded white (no section with shadow)

File processing:Colour mode: RGBExtension: EPS or compressed JPEG Compression option (for JPEG): maximum quality 12Image encoding: 8 bits for each channelMinimum size required: 2048 x 2048 pixelsImage resolution: 300 DPITrimmed product image on white background

File colorimetry:You must always retain the colorimetric profile in Photoshop-type software when opening an image.Adobe RGB (1998) is the required colour space.

White balance:

December 2013 1

White balance:The maximum black value is 235 for white product packshots.Value between 10 and 15 for black products .

Product colour intervention:No colour change on photographed products (except upon our specific request).

File delivery:For suppliers not managed by an SISL sourcing offic e: Files must be sent to commercial assistants , either via mail or free file sharing service such as “Hightail” or “We transfer”.

For suppliers managed by an SISL sourcing office: Files must be sent to product managers , either via mail or free file sharing service such as “Hightail” or “We transfer”.

Page 3: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

Technical standards – Light indications

Settings and type of light on cyclorama:

You must adjust your lighting in accordance with twoguiding principles: faithful rendering and time saving

Initial white cyclorama value: 235Final rounded white hexadecimal value: #FFFFFF

Settings and type of light according to material:

Processing black

Never let light "hide" part of the product.The black output value must not fall below10.

Processing white

Never let light "blind" part of the product.The white output value must not exceed235.Processing wood / wood appearance

Soft and enveloping light, enabling you to

December 2013 2

Processing furniture polish (gloss, glass, etc…)

Create a radiance on the material to show the gloss effect.Beware of reflections on glass!

Processing technical polish (stainlesssteel)

Create slight shading to show brightness.

Soft and enveloping light, enabling you to identify the type of wood.Graining must be visible but not excessive.

Processing textile

Raking light that "catches" material relief.

Processing mirrors

Ignore any mirror reflection. It will bereworked during internal post-production.

Page 4: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

Type of visuals

1- Front views

This category includes the following (according to given product): Front views and/or front views with a slightly high-angle shot and/or views from above.

Examples :

IMPORTANT

Views with a red frame are mandatory.

Other views are optional. However, the higher the number of images for a given product, the more the product is highlighted byConforama.

= Mandatory view

December 2013 3

Examples :

The product does not require a special view here -Front view.

Sofa seating needs to be shown here -Front view with slightly high-angle shot.

This desk has a silk-screened top.It thus requires the following:ViewViewViewView withwithwithwith slightlyslightlyslightlyslightly highhighhighhigh----angle angle angle angle shotshotshotshot+ + + + viewviewviewview fromfromfromfrom aboveaboveaboveabove....

Page 5: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

Type of visuals

2- Angle views

This category includes the following (according to given product): Left and right three-quarter views (see views below for example). Also, possibly side views if required by the product.

Examples:

December 2013 4

Left three-quarter view Right three-quarter view SideSideSideSide viewviewviewviewTo see desk side storage capacity.

3- Zoom views

This category includes the following (according to given product): Material zoom / texture zoom views and zooming on a product element / component (feet, handles, armrests, etc.)

Examples:

These shots enable you to both zoomin on the sofa foot and sofa coatingmaterial.

Page 6: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

Type of visuals

4- Functional views

This category includes the following (according to given product): All views enabling the various product functionalities to be seen: cabinets with open doors and/or drawers, unfolded bedding sections for sofas / convertible bench seats, High-Tech connectors, control panels on householdappliances, etc…

Examples:

December 2013 5

5- Background views

This category includes the following (according to given product): Views of products in situation scenarios inside a room without accessories.

6- Sketches

This category includes the following (according to given product): Drawings of products with all required sizes.

Page 7: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

Index

� G1LIVING ROOM LIVING ROOM LIVING ROOM LIVING ROOM ---- page 7 to 9page 7 to 9page 7 to 9page 7 to 9Table – Storage unit – ChairLOUNGE LOUNGE LOUNGE LOUNGE ---- page 10 to 12page 10 to 12page 10 to 12page 10 to 12Sofa – Armchair – Bench seatTV cabinet – Coffee tableBEDDING BEDDING BEDDING BEDDING ---- page 13 to 14page 13 to 14page 13 to 14page 13 to 14Mattress - Bed baseBEDROOM BEDROOM BEDROOM BEDROOM ---- page 15 to 16page 15 to 16page 15 to 16page 15 to 16Bed – Storage unitOFFICE OFFICE OFFICE OFFICE ---- page 17 to 18page 17 to 18page 17 to 18page 17 to 18

� G3LIGHTINGLIGHTINGLIGHTINGLIGHTING ---- page 24 to 26page 24 to 26page 24 to 26page 24 to 26Table lamp – Floor lampCeiling lamp – Chandelier – Hanging lampCARPETSCARPETSCARPETSCARPETS ---- page 27page 27page 27page 27TEXTILETEXTILETEXTILETEXTILE ---- page 28 to 32page 28 to 32page 28 to 32page 28 to 32Quilt – Pillow – CushionPouffe – LinenDECORATIVEDECORATIVEDECORATIVEDECORATIVE ITEMSITEMSITEMSITEMS ---- page 33 to 34page 33 to 34page 33 to 34page 33 to 34Candle – Clock – Vase – Mirror – Frame / Cross stitch

� G2 – WHITEMAJOR DOMESTIC APPLIANCESMAJOR DOMESTIC APPLIANCESMAJOR DOMESTIC APPLIANCESMAJOR DOMESTIC APPLIANCES----page 51 to 56page 51 to 56page 51 to 56page 51 to 56Refrigerator - Freezer – Wine cellarWashing machine - Tumble dryer - DishwasherCooking plate – Oven - HoodCookerMINI DOMESTIC APPLIANCESMINI DOMESTIC APPLIANCESMINI DOMESTIC APPLIANCESMINI DOMESTIC APPLIANCES ---- page 57 to 58page 57 to 58page 57 to 58page 57 to 58Microwave oven – Mini ovenFloor care – Linen careSMALL DOMESTIC APPLIANCESSMALL DOMESTIC APPLIANCESSMALL DOMESTIC APPLIANCESSMALL DOMESTIC APPLIANCES---- page 59 to 60page 59 to 60page 59 to 60page 59 to 60Food-preparation appliances

December 2013 6

OFFICE OFFICE OFFICE OFFICE ---- page 17 to 18page 17 to 18page 17 to 18page 17 to 18Office (desk) - Office chairBATHROOMBATHROOMBATHROOMBATHROOM ---- page 19page 19page 19page 19Bathroom cabinetKITCHEN KITCHEN KITCHEN KITCHEN ---- page 20 to 22page 20 to 22page 20 to 22page 20 to 22Sideboard – Kitchen unitSet of table and chairsGARDEN GARDEN GARDEN GARDEN ---- page 23page 23page 23page 23Garden furniture

stitchTABLEWARETABLEWARETABLEWARETABLEWARE---- page 35 to 40page 35 to 40page 35 to 40page 35 to 40Placemat - Tablecloth and accessoriesCutlery – Plate -Glasses - Salad bowl

� G2 – BROWN/GREYBROWN GOODSBROWN GOODSBROWN GOODSBROWN GOODS ---- page 41 to 45page 41 to 45page 41 to 45page 41 to 45TV - Home cinema - DVD playerCamcorder - Camera – Sound systemGREY GOODS GREY GOODS GREY GOODS GREY GOODS ---- page 46 to 50page 46 to 50page 46 to 50page 46 to 50Laptop PC - Computer – PrinterMouse / Keyboard / Webcam Tablet - Telephone

Food-preparation appliancesSmall cooking appliances – Breakfast equipmentBody care

Page 8: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- LIVING ROOM - Table

1a- Front

Front view

1b- Front with high-angle shot

Front view with slightlyhigh-angle shot

3- Material zoom

Adjust angle to product texture.

4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown. Table extensions are shown here.

December 2013 7

2a- Left angle

Left three-quarter viewaccording to angle shown opposite.

5- Background

When the product has already been photographed with a background.

2b- Right angle

Right three-quarter viewaccording to angle shown opposite.

6- Sketch

Includes height / width / height sizes.

Page 9: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- LIVING ROOM – Storage unit (sideboard, showcase, bookcase, shelf)

1a- Front

Front view

3- Material zoom

Adjust angle to product texture.

4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown. Here the cabinet is open to show inside.

1b- Front with high-angle shot

Front view with slightlyhigh-angle shot

December 2013 8

6- Sketch

Includes height / width / height sizes.

2a- Left angle

Left three-quarter viewaccording to angle shown opposite.

5- Background

When the product has already been photographed with a background.

2b- Right angle

Right three-quarter viewaccording to angle shown opposite.

Page 10: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- LIVING ROOM – Chair

1- Front

Front view

2a- Left angle

Left three-quarter view, slightly high-angle shotaccording to angle shown opposite.

3- Material zoom

Adjust angle to product texture.

4- Functionality / Modularity

Not applicableNot applicable

December 2013 9

6- Background

When the product has already been photographed with a background.

2b- Right angle

Right three-quarter view, slightly high-angle shotaccording to angle shown opposite.

2c- Side

Side view.

7- Sketch

Includes height / width / height sizessizes.

Page 11: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- LOUNGE – Sofa, Bench seat, Armchair

1- Front

Front view withslightly high-angle shot.

6- Sketch

Includes all height / width / height sizes.

2a- Left angle

Left three-quarter view, slightlyhigh-angle shot.

3- Material / feet zoom

View showing both a sofa leg and product texture.

2d- Back

Back view

December 2013 10

5- Background

When the product has already been photographed with a background.

4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown. Here the day bed is partially open to show insideand its bedding section is unfolded.

2b- Right angle

Right three-quarter view, slightly high-angle shot.

2c- Side

Side view.

Page 12: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- LOUNGE – TV cabinet

1a- Front

Front view

3- Material zoom

Adjust angle to product texture.

4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown. Here, there is a focus on the home cinema and built-in smartphone connection.

1b- Front with high-angle shot

Front view with slightly high-angle shot

December 2013 11

6- Sketch

Includes height / width / height sizessizes.

2a- Left angle

Left three-quarter viewaccording to angle shown opposite.

5- Background

When the product has already been photographed with a background.

2b- Right angle

Right three-quarter viewaccording to angle shown opposite.

Page 13: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- LOUNGE – Coffee table

1a- Front

Front view

3- Material zoom

Adjust angle to product texture.

4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown. Here the cabinet is displayed with its storagesection open.

1b- Front with high-angle shot

Front view with slightly high-angle shot

December 2013 12

6- Sketch

Includes height / width / height sizes.

2a- Left angle

Left three-quarter viewaccording to angle shown opposite.

5- Background

When the product has already been photographed with a background.

2b- Right angle

Right three-quarter viewaccording to angle shown opposite.

Page 14: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- BEDDING – Mattress, Bed base

1- Front

Front view

2- Angle

Left or right three-quarter view according to angle shown opposite.

5- Background

When the product has already been photographed with a background.

December 2013 13

3- Material zoom

Adjust angle to producttexture.

4- Strip zoom

Zoom in on brand strip

Page 15: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- BEDDING – Bed base, Batten support frame

1- Front

Front view

2- Angle

Left or right three-quarter view according to angle shown opposite.

6- Background

When the product has already been photographed with a background.

4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown. The headrest is lifted here.

December 2013 14

3a- Angle zoom

Angle of batten support frame or box spring foot

3b- Detail zoom

Zoom in on brand label for box spring or batten support framework.

NOTE

Any feet used in an image must be suitedto the given setting.

Page 16: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- BEDROOM – Bed (adult, child, baby)

1a- Front

Front view

3- Material zoom

Adjust angle to product texture.

4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown. Here the bed is shown with its storage section (drawer) open.

1b- Front with high-angle shot

Front view with slightly high-angle shot

December 2013 15

6- Sketch

Includes height / width / height sizes.

2a- Left angle

Left three-quarter viewaccording to angle shown opposite.

5- Background

When the product has already been photographed with a background.

2b- Right angle

Right three-quarter viewaccording to angle shown opposite.

Page 17: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- BEDROOM – Storage unit (wardrobe, chest of drawers, bedside table)

1- Front

Front view

2a- Left angle – closed doors

Left three-quarter view accordingto angle shown opposite

4a- Left angle – open doors

Front view with slightly high-angle shot

4b- Right angle – open doors

Front view with slightly high-angle shot

December 2013 16

6- Sketch

Includes height / width / height sizes.

3- Material zoom

Adjust angle to product texture.

5- Background

When the product has already been photographed with a background.

2b- Right angle – closed doors

Right three-quarter view accordingto angle shown opposite.

Page 18: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- OFFICE (desk)

1- Front

Front view

2a- Left angle

Left three-quarter viewaccording to angle shown opposite.

3- Material zoom

Adjust angle to product texture.

4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown. Herevarious desk storage areas are displayed by placing a computer and accessories.

December 2013 17

6- Sketch

Includes height / width / height sizes.

5- Background

When the product has already been photographed with a background.

2b- Right angle

Right three-quarter viewaccording to angle shown opposite.

2c- Side

Side view.

Page 19: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- OFFICE – Office chair

1- Front

Front view

2a- Left angle

Left three-quarter view, slightly high-angle shotaccording to angle shown opposite.

3- Material zoom

Adjust angle to product texture.

4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown. Here, chair legs are displayed.

December 2013 18

6- Sketch

Includes height / width / height sizes.

5- Background

When the product has already been photographed with a background.

2b- Right angle

Right three-quarter view, slightly high-angle shotaccording to angle shown opposite.

2c- Side or Back

Side view.

Page 20: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- BATHROOM – Bathroom cabinet

1- Front

Front view

2a- Left angle

Left three-quarter view, slightly high-angle shotaccording to angle shown opposite.

4- Functionality

The angle shot will depend upon the functional section to be shown. Herevarious cabinet storage areas are displayed.

5- Background

When the product has already been photographed with a background.

December 2013 19

2b- Right angle

Right three-quarter view, slightly high-angle shotaccording to angle shown opposite.

6- Sketch

Includes height / width / height sizes.

3- Material zoom

Adjust angle to product texture.

Page 21: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- KITCHEN – Sideboard

1- Front

Front view

2a- Left angle

Left three-quarter view, slightly high-angle shotaccording to angle shown opposite.

December 2013 20

2b- Right angle

Right three-quarter view, slightly high-angle shotaccording to angle shown opposite.

Page 22: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- KITCHEN – Kitchen unit

1- Front

Front view

2- Angle

Three-quarter view

December 2013 21

3a- Element zoom 1

3b- Element zoom 2

Page 23: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- KITCHEN – Set of table and chairs

1- Front

Front view

2- Angles

Three-quarter view withslightly high-angle shot.

December 2013 22

Page 24: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G1- GARDEN – Garden furniture

1- Front

Front view with slightly high-angle shot.

2a- Angle

Right three-quarter view

4- Functionality

The angle shot will depend upon the functional section to be shown. Garden table extensions are shown here.

5- Background

December 2013 23

2b- Angle

Left three-quarter view

3- Zoom

Page 25: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G3- LIGHTING – Floor lamp, Table lamp

1a- Front

Front view

5- Background

When the product has already been photographed with a background.

1b- Light front on

Front or side view withlight on.

6- Sketch

Includes height / width / height sizes.

December 2013 24

2- Angle

Left or right three-quarter view, slightly high-angle shot.

4- Material zoom

Adjust angle to product texture.

Page 26: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G3- LIGHTING – Ceiling lamp

1- Front

Front view with slightly low-angle shot.

2a- Angle

Left or right three-quarter view, slightly low-angle shot.

5- Background

When the product has already been photographed with a background.

3- Material zoom

Not applicableNot applicable

December 2013 25

2c- Underside

Underside view.

2b- Side

Side view6- Sketch

Includes height / width / height sizes.

Page 27: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G3- LIGHTING – Chandelier, Hanging lamp

1a- Front

Front view

1b- Light front on

Front view with light on.

3- Material zoom

Adjust angle to product texture.

4- Background

When the product has already been photographed with a background.

December 2013 26

5- Sketch

Includes height / width / height sizes.

2- Angle

Not applicableNot applicable

Page 28: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G3- CARPETS

1- Front

Front view

2a- Angle

Left or right three-quarter view, slightly high-angle shot.

3- Material zoom

Adjust angle to product texture.

4- Functionality

Not applicableNot applicable

December 2013 27

2c- Rolled up

Front view, fully rolled up and set down.

5- Background

When the product has already been photographed with a background.

2b- Half rolled up

Front view, half rolled up.

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G3- TEXTILE - Cushion

1a- Front

Front view

1b- Front with high-angle shot

Front view with slightly high-angle shot.

3- Material zoom

Adjust angle to product texture.

December 2013 28

2a- Right angle

Right three-quarter view

2a- Left angle

Left three-quarter view

Page 30: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G3- TEXTILE - Beanbag, Pouffe, Floor cushion

1- Front

Front view with slightly high-angle shot.

2a- Left angle

Left three-quarter view.

4- Functionality

The angle shot will depend upon the functional section to be shown. Here the pouffe top is open to show its storagespace.

December 2013 29

3- Material zoom

Adjust angle to product texture.

2b- Right angle

Right three-quarter view

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G3- TEXTILE – Bed linen

1a- Front - view from above

View from above

3b- Detail / attachment zoom

Only if appropriate to be displayed (for example: attachment via buttons and/or clips and/or zip, etc…)

1b- Front with high-angle shot

Front view with slightly high-angle shot.

Not applicable

4- Functionality

Not applicable

December 2013 30

2- Folded

Left or right three-quarter view, foldedcover and pillow cases.

3a- Pattern / material zoom

Adjust angle to product texture.

5- Background

When the product has already been photographed with a background.

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G3- TEXTILE - Quilt

1a- Front

Front view, folded quilt

1b- Unfolded front

Unfolded quilt, view with slightly high-angle shot.

3- Material / pattern zoom

Adjust angle to product texture and patterns.

December 2013 31

2b- Rolled up

View with slightly high-angle shot, quilt foldedon one side.

2a- Angle

Left or right three-quarter view, folded quilt.

Page 33: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G3- TEXTILE - Pillow

1- Front

Front view

2- Angle

Left or right three-quarter view (stacked for lots).

December 2013 32

3- Wrapped

Front or angle view in protective bag.

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G3- DECORATIVE ITEMS (vase, candle, light holders, small items, etc.)

1- Front

Front view.

2- Angle

Left or right three-quarter view

December 2013 33

3- Material zoom

Adjust angle to product texture.

4- Functionality

The angle shot will depend upon the functional section to be shown.

Page 35: PRODUCT VISUAL CHARTER - Minima Qualityminima.quality-steinhoff.com/documents/Supplier... · PRODUCT VISUAL CHARTER December 2013 AUTEUR Service. Technical standards – File configurations

G3- DECORATIVE ITEMS - Mirror, Frame, Printed cloth, Clock, etc.

1- Front

Front view with slightly high-angle shot.

2a- Left angle

Left three-quarter view

December 2013 34

2b- Right angle

Right three-quarter view

3- Material zoom

Adjust angle to product texture.

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G3- TABLEWARE - Plate

1a- Front

Front view with vertical plate.

1b- Front with high-angle shot

Front view with slightly high-angle shot, tilted plate

4- Range

View of plate with each model of given series.

December 2013 35

2- Side

Front view with slightly high-angle shot, plate laid flat

3- Material / pattern zoom

Adjust angle to product texture and patterns.

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G3- TABLEWARE - Glasses

1a- Glass front

Front view of product or possibly one of the lot glasses.

1b- Lot front

Front view with slightly high-angle shot, displaying lot if required.

December 2013 36

3- Other views

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G3- TABLEWARE– Cutlery, Cutlery set

1- Front

Front view, upright cutlery.

2a- Left angle

Three-quarter view with slightly high-angle shot, cutlery set down.

4- Full cutlery set view

December 2013 37

3- Detail / pattern zoom

2b- Right angle

Three-quarter view with slightly high-angle shot, cutlery set down.

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G3- TABLEWARE – Tablecloths

1- Front

Front view, folded tablecloth

2- Angle

Three-quarter view with slightly high-angle shot, tablecloth laid on a table.

December 2013 38

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G3- TABLEWARE – Placemat, Napkins

1b- Front - above

View from above

1b- Front with high-angle shot

Front view with high-angle shot

5- Lot view

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2- Angle

Three-quarter view

3- Material / pattern zoom

Adjust angle to product texture and patterns.

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G3- TABLEWARE – Bowl, Cup, Salad bowl, etc.

1a- Front

Front view with high-angle shot

1b- Front / side

Side view

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2a- Angle

Three-quarter view with slightly high-angle shot.

2b- Angle / side

Side view with slightly high-angle shot.

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G2- BROWN - TV

1- Front

Front view with TV-set off

2a- Angle

Left three-quarter viewaccording to angle shown opposite.

3a - Element zoom

Zoom on major product component.

3b – Connector zoom

Zoom on product connectors.

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2c- Back

Back view showing connectors.

2b- Side

Side view showingconnectors.

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G2- BROWN – DVD player, Home cinema, Blu-Ray player

1- Front

Front view

2a- Right angle

Left three-quarter view.

3b – Connector zoom

Here the back view enables you to show the various connectors available on player.

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3a- Element zoom

The angle shot will depend upon the functional section to be shown: CD/DVD player, connectors, etc.

2b- Left angle

Right-hand view.

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G2- BROWN – Digital camera

1- Front

Front view

2a- Angle

Three-quarter view

4- Functionality

The angle shot will depend upon the functional section to be shown.

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3- Element zoom

The angle shot will depend upon the functionalsection to be shown: SD card reader

2b- Back

Back view

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G2- BROWN – Camcorder

1- Front

Front view

2a- Angle

Left or right three-quarter view.

4- Functionality

The angle shot will depend upon the functionalsection to be shown.

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3- Element zoom

The angle shot will depend upon the functional section to be shown.

2b- Back

Back view with open screen.

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G2- BROWN – Hi-Fi system, Radio, MP3 dock

1- Front

Front view

1 b- Front with high-angle shot

Front view with high-angle shot.

4- Functionality

The angle shot will depend upon the functional section to be shown

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2- Angle

Left or right three-quarter view.

3- Element zoom

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G2- GREY – Laptop PC, Computer

1- Front

Front view

2a- Angle

Left or right three-quarter view.

4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown: CD/DVD player, connectors, etc.

December 2013 46

2b- Side

Three-quarter side view, open, showingconnectors.

3- Element zoom

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G2- GREY – Printer, Scanner

1- Front

Front view

2- Angle

Left or right three-quarter view.

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4- Functionality / Modularity

The angle shot will depend upon the functional section to be shown.

3- Element zoom

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G2- GREY – Tablets

1- Front

Front view with tablet onTablet < 10’: upright viewTablet > 10’: horizontal view 4- Functionality / accessories

The angle shot will depend upon the functional section to be shown.

3 – Element / connector zoom

The angle shot will depend upon the functionalsection to be shown.

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2a- Angle

Three-quarter view

2 b- Front / back view

Front and back views

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G2- GREY – Peripherals (mouse, keyboard, webcam, etc.)

1- Front / view from above

View from above

2- Angle

Three-quarter view

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G2- GREY – Telephone

1- Front

Front view

2- Angle

Three-quarter view

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G2- WHITE – Washing machine / Dishwasher / Tumble dryer

1- Front

Front view WITHOUT laundry and/or dishes inside, according to machine.

2- Angle

Left three-quarter view, according to angle shown opposite.WITHOUT laundry and/or dishes inside, according to machine.

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3- Functionality / Modularity

The angle shot will depend upon the functional section to be shown. Here the door is ajar to show inside.WITHOUT laundry and/or dishes inside, according to machine.

3- Element zoom

Focus on control panel.

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G2- WHITE – Refrigerator, Freezer, Wine cellar

1- Front with closed doors

Front view

2- Front with open doors

Front view, open doors, with food inside.

Note: Wine cellar without bottles

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3a- Angle with closed doors

3a- Angle with open doors

Right three-quarter view, open doors, with food inside.

Note: Wine cellar without bottles

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G2- WHITE – Cooking plates

1a- View from above

View from above

1b- Front with high-angle shot

Front view with slightly high-angle shot.

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2- Angle

Left or right three-quarter view.

3- Element zoom

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G2- WHITE – Oven

1- Front

Front view

2- Angle

Three-quarter view with door open and/or closed.

December 2013 54

3- Element zoom

Focus on control panel.

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G2- WHITE – Hood

1- Front

Front view

2- Right angle

Right three-quarter view , slightly low-angle shot.

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2b- Left angle

Left three-quarter view , slightly low-angle shot.

2c- Underside

Underside view.

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G2- WHITE – Cooker

1- Front

Front view

2a- Right angle

Right three-quarter view , slightly low-angle shot.

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2b- Left angle

Left three-quarter view , slightly low-angle shot.

3- Element zoom

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G2- WHITE – Microwave oven, Mini oven

1- Front

Front view with slightly high-angle shot

2- Right angle

Right three-quarter view, slightly high-angle shot.

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3- Left angle

Left three-quarter view, slightly high-angle shot.

4- Element and interior zoom

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G2- WHITE – Floor care, Linen care (vacuum cleaner, steam iron, etc.)

1- Front

Front view

2a- Right angle

Right three-quarter view, slightly high-angle shot.

3- Element zoom

4- Accessories

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2b- Left angle

Left three-quarter view, slightly high-angle shot.

2c- Side

Side view.

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G2- WHITE – SDA (food-preparation appliances, small cooking appliances, breakfast equipment)

1- Front

Front view

2- Angle

Right three-quarter view, slightly high-angle shot.

4b- Accessories

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3- Element zoom

4a- Functionalities

The angle shot will depend upon the functional section to beshown.

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G2- WHITE – SDA (body care)

1- Front

Front view

2- Angle

Right three-quarter view, slightly high-angle shot.

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4- Accessories

3- Element zoom