PRODUCT UPLOADING & CONTENT GUIDE

F O R M A R K E T P L A C E

PRODUCT UPLOADING & CONTENT GUIDE

F O R M A R K E T P L A C E

WHY DO YOU NEED GOOD CONTENT?

Providing a more detailed information + accurate description of your

product will lead to:

MORE SALE FOR YOU!

- When customers have more information on

what they are buying

LESS RETURNS FOR YOU!

- When what customers get is what they

expected

HAPPIER CUSTOMERS!

- Who will come back and

purchase again from you!

Step 1: Select the RIGHT Category

- It is very important to select the correct category for your products so that your

customers will be able to find the correct product type!

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1. Go to Products Add a product

2. Select your product category by going through the category tree

Please view our full categorization guide to learn how to

categorize your products!

Step 2: Entering your product’s Name

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Product Name:

DOS:

Tells Details of product

Identify Product Type

Cap the first letter of

every word

DONTS:

Write Abbreviation

Insert Product Code

State Colour

State Measurements

Step 2: Enter Product’s Main Colour

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Main Colour:

DOS:

Only state main

colour of product

Be creative!

DONTS:

Write Abbreviation

Write in CAPS

RECAP: PRODUCT NAME AND COLOUR

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Name: Aztec Ruffle Hem Dress

Main Colour: Navy

Design details Product Type

First letter of every word is caps

Always enter the first colour that pops in

your head when you see the product!

Step 3: Entering Colour Family

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Select multiple colours by clicking on the colour options given.

Click on the colour option again to deselect

Hold your ctrl key to click on multiple colour options

COLOUR FAMILY

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Color Family act as color filter on the website to help online shoppers find their desired coloured product.

COLOUR FAMILY – RULE #1

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White GreenNavy Brown*For Watches, take note

of straps

Red*For Beauty products

that requires application,

take note of the colour of

the content. If it’s clear,

put “N/A”

If two colours are present and are unevenly distributed, only tag the

dominant colour of the product.

COLOUR FAMILY – RULE #2

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Pink,Black White,Black White,Black Pink,Black Yellow,Pink

If two colours are present and are evenly distributed, tag both the colours!

COLOUR FAMILY – RULE #3

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MultiNavy,MultiBlack,Multi

b) If there are TWO (2) colours

in the Multi that covers the

product evenly, tag both

a) If there’s ONE (1) colour in the

Multi that covers the most part

of the product, tag it too

c) If distribution of all colours

looks more or less even,

then just tag “Multi”

Green,Blue,Multi Blue,Black,Multi Multi

Step 4: Entering Composition

- Important in case your customer is allergic/ unable to use certain materials

- Check with your supplier for product composition/materials before entering the field

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TYPE REQUIRED FIELD(S) EXAMPLES

APPAREL Composition Polyblend

Cotton Blend

ACCESSORIES Material Metal

Brass

SHOES Upper Material

Inner Material

Sole Material

Textile

Synthetic

Composition

DOS:

State main material

Add comma for more

than 1 composition

Cap first letter of

every word

DONTS:

Write Abbreviation

Include colour

RECAP: COLOUR FAMILY, COMPOSITION

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Colour Family: Navy, White

Even distribution of white and navy

Composition: 100% Cotton

Step 5: Entering Product Description : Description, Care Label, Measurements

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Click on the HTML icon

DOS: Simple and clear, short and easy to understand

Add <br> (breaks) to leave a line

FIRST TO DO: You need to click on the HTML icon on

the top left of every box to ensure correct format!

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Neckline

Belt

Pocket

Pattern

Shape/Fit

Sleeve

Fastening

Material Feel

Description

DOS:

Describe with maximum 5 unique

features

Insert a ‘hyphen’ at the start of every

sentence

Add <br> to add a line

Cap first letter of every line

DONTS:

Write things not related to the product

Don’t add measurements

- Highlight main features so that your customers

understand the features that your product has

RECAP: DESCRIPTION

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Neckline

Belt

Pocket

Pattern

Shape/Fit

Sleeve

Fastening

Material Feel

Description:

- Aztec design<br>- Short sleeves<br>

- Ruffle Hem<br>

- Hidden back zipper<br>- Flare at bottom<br>

<br> breaks Hyphen in front of every line

Cap first letter of every sentence

Visit our sellers’ academy to get ideas on how you can describe your product

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Care Label

DOS:

One care instruction per line

Add <br> to add a line

Cap first letter of every line

DONTS:

Do not add hyphen at the start of every

sentence

Do not add special characters

- Teach your customers on how to care

for the product

Care Label:

Machine/Hand wash in cold water separately <br>

Do not soak <br>

Do not bleach <br>Flat dry <br>

Cool iron on reverse

RECAP- CARE LABEL

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<br> breaks

No hyphen in front of every line

Cap first letter of every sentence

Visit our sellers’ academy on the different standard care labels available for different materials

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Tops/Dress: Bust circumference x Length

Bottoms: Waist circumference x Length

Measurements

DOS:

Provide the attributes that you are

measuring

Add <br> to add a line

Provide measurements for the different

size variations you have

Add hyphen before every size variation

Standard measurements for apparels:

Measurements:

Bust circumference x Length <br>

- S (32” x 40”) <br>

- M (34” x 40”)

RECAP- MEASUREMENTS

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<br> breaks Hyphen in front of every size variation

Provide what you are measuring

MEASUREMENTS – ACCESSORIES

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ACCESSORIES

WATCH EYEWEAR BAG / WALLET

Face Width x Height<br>

- 5cm x 3cm

Frame Height x Length<br>

- 4cm x 8cm

Length x Height x Width<br>

- 10” x 30” x 4”

NECKLACE

(WITH PENDANT)

NECKLACE (NO PENDANT) / CUFFLINK

/ EARRING / SCARF RING

Pendant Length x Width<br>

- 3cm x 1cm

Length x Width<br>

- 35cm x 4cm

Inner diameter: 10mm

Length

HeightHeight

Width

LengthWidth

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Step 6: Entering Product variations and pricing

- If your product has more than 1 size variation (comes in sizes of S, M, L),

click on add another product variation to add another product

- Select your product sizes from the dropdown menu

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Seller SKU – Your product Barcode

DOS:

Each seller SKU must be unique for each

variation

1 colour = 1 Seller SKU

5 colours = 5 Seller SKUs

How to construct a seller SKU

Product model-Product Color- Product Size

Example:

1234-BLK-S

Product model – 1234

Color – Black

Size - S

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1. Remember to enter the seller SKU according the product variations.

2. Column EAN/UPC/ISBN is for branded items barcode – Leave it blank

3. Please proceed to enter the quantity for each listed SKUs under the

Quantity column.

• Keep at least 5 stocks and above for Zalora

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1. When deciding on a product price, remember to take into account 3 things:

• Create competitive pricing

• Your Profitability

• GST (if applicable)

2. Sale Price + Start and End Date – Leave it blank

• Products can only be discounted 3 weeks after it is lived on the website.

Step 7: Uploading Images

- Upload your images based on the order “ Front – Side – Back – Close-up”

- Main Image must be full frontal and show the whole product

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Visit our sellers’ academy on the full production guidelines