THE COMPANY: APPERIAN Apperian is the leading enterprise-class mobile application management (MAM®) and security platform for the delivery of critical apps to 100% of users across an organization. Apperian provides fine-grained security and dynamic policy controls at the individual app level for deployments where mobile device management approaches are not possible or desired, such as BYOD, contract workers and other unmanaged devices. The company has helped IT and line of business professionals secure and deliver more than 1.7 million enterprise apps to organizations such as Maxim Integrated Products, NVIDIA, Nationwide, New Balance, and the U.S. Department of Homeland Security.

BOOSTED REVENUEPER VISITOR UP TO 15%

INCREASEDSHOPPER ENGAGEMENT

& PRODUCT DISCOVERY

REDUCED SHOPPING CART ABANDONMENT

“Given our rapid inventory turnover, it’s important that we provide our shoppers with an enjoyable, efficient and personalized experience – making it easy for them to find and select the items they want, on their device at hand. We’ve had great success with Evergage Recommend, increasing conversions by up to 15% across multiple campaigns. By enabling visitors to instantly find the items that are most relevant to them – based on their interests and our available inventory – we can deliver the most helpful and engaging shopping interactions.”

- Catherine Bassett Senior Product Manager Rue La La

THE COMPANYRue La La is the online destination for the most desired brands at members-only prices. Each day, the company curates boutiques in men’s and women’s fashion, home, travel, kids and more. New boutiques open at 11am ET with exclusive inventory and stay open just 48 hours. Rue La La ignites long-lasting relationships with their highly engaged members with innovative brands.

CASE STUDY

Product Recommendations Boost Engagement, Discovery

& Conversions

THE CHALLENGECuration of new boutiques are launched everyday on Ruelala.com. With their unique flash sale business model and dynamic product offerings, Rue La La faced challenges enabling their members to easily find the products that were most relevant to them. Rue La La wanted to create a relevant and personalized journey for each and every shopper – from acquisition to loyal member – to provide a better brand experience and to guide them to products of interest. Given that shoppers engage with Rue from various device types, they were also looking to create a unified and consistent experience across channels.

THE SOLUTIONPartnering with Evergage, Rue La La created a personalization strategy that involved presenting relevant products throughout a customer’s shopping journey. By combining CRM data with deep behavioral analytics within the Evergage platform, Rue La La was able to segment and analyze its members’ shopping patterns to better understand their interests and intent, and then respond in real time with personalized experiences and product recommendations. Evergage also enabled the company to conduct ongoing campaign analysis and testing to optimize results. This strategy has proven to grow incremental revenue per customer as well as enhance product discovery and increase engagement. Rue La La now sees real-time personalization as a fundamental component of its e-commerce strategy and business model.

THE RESULTS

ENABLING PRODUCT DISCOVERY - WHAT’S TRENDING?

Rue La La wanted to deliver personalized product recommendations to shoppers on its site. With Evergage, the company tested and implemented a “What’s Trending” carousel that provides a list of relevant and trending products based on a shopper’s current intent, interests and historical behavior. This one-to-one personalization has seen significant success – increasing engagement, product discovery and revenue per customer.

INFO@EVERGAGE.COM | 1-888-310-0589 | EVERGAGE.COM

ADDRESSING INTERNATIONAL SHOPPERS - TARGETED, LOCATION-BASED MESSAGES

Rue La La keeps the buying process as smooth as possible for its members. The company is able to immediately identify where visitors are geographically located and then, in real time, deliver relevant payment and shipping information to them. By bringing valuable information to the surface early in the buying process, Rue La La has been able to eliminate potential buyer concerns and objections, leading to more seamless transactions. Rue La La has seen a significant increase in revenue per customer by presenting these types of personalized, location-based messages.

About Evergage Evergage’s cloud-based platform empowers e-commerce companies to convert

more shoppers into buyers and increase average order values with real-time 1:1

personalization based on deep behavioral analytics and customer data.

INFO@EVERGAGE.COM | 1-888-310-0589 | EVERGAGE.COM

PERSONALIZED MESSAGES - CART ABANDONMENT

Rue La La identifies when a shopper leaves an item behind in his or her shopping cart and is about to exit the site. At that moment, an instant Evergage-powered message, designed to grab the person’s attention, displays the item left in the cart and can include an incentive to complete the transaction. This powerful method of prompting action and driving urgency to buy has led to an increase in revenue per customer. This tactic is used for returning visitors as well.

PERSONALIZED NAVIGATION - RECENTLY VIEWED

Most shoppers rely on the back button on a site to find previously viewed items, but Rue La La wanted to provide a more effective method of navigating its site. Using Evergage Promote and SmartHistory, the company delivers a personalized list of products that each shopper recently viewed. Shoppers can sort items chronologically or based on their level of engagement as measured by time spent. This allows the shopper to proceed more efficiently in their shopping journey to discover or re-discover those products of most interest. This personalization approach has helped generate a sizable lift in revenue per customer.