Product Lifecycle Communication ServicesXerox Global Services

Product Lifecycle Communication ServicesUtilize your product information effectively to deliver the greatest impact.

Standardize and streamline your product and service information and distribution

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The Right Information for the Right Person at the Right TimeMarket globalization, shorter product lifecycles, increasing regulatory requirements and more demanding customers place enormous challenges on you to develop and launch your products and services effi ciently.

We understand that information needs to fl ow smoothly across your organization—from engineering, product development, operations, marketing and sales to your customers, service centers, distributors and suppliers. It needs to be delivered to the right person via the

Bring your products and services to market faster with Xerox Global Services. We can help you standardize and streamline the creation, localization, delivery and management of your product and service information across multiple channels. The results: reduced costs, elimination of duplicate processes and greater reuse and control of sensitive content across your organization.

right channel at the right time and, more importantly, it needs to be effective, accurate and consistent across multiple languages and formats.

Product Lifecycle Communication Services arms our clients with the processes, technology and expertise to improve the impact of your information across the enterprise. We apply innovations in standardization, design, management and delivery to streamline your information workfl ow, resulting in improved content accuracy and availability, reduced time to market, increased productivity and lower production and distribution costs.

Measurable ResultsOur Product Lifecycle Communication Services gives you a new look at how you use and deliver mission-critical information across your organization.

Product Lifecycle Communication Services is designed to deliver:

• Up to 30% reduction in development costs.

• Up to 60% reduction in translation and localization costs.

• Up to 20% reduction in training deployment costs and training duration time.

Product Lifecycle Communication Services

Optimize your product information and deliver the greatest impact.

How to sell it How to use it How to support it• Marketing Collaterals• Sales Training

• Customer Training• Customer Documentation• Web-based e-Learning

• Service Training• Maintenance and Service Literature

Translated into 50 plus languages

End-to-End Content Management Services

Product Upgrades

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The Right Solution for Your ChallengeChallenge: Increased pressure to bring products and services to market quickly.

Solution: Product information fl ow involves a process that extends beyond raw data about a product’s components and confi gurations. This information needs to be communicated in user guides, maintenance manuals, technical bulletins, training documentation, sales and marketing materials, web site content and more. Our services streamline the creation of information—all in the right languages and format—to reduce cost and cycle time, support global launches and improve time to market.

Challenge: Lengthy product document-ation and training cycles lead to high deployment costs.

Solution: We assess your organization’s information architecture to improve the impact of product information across your enterprise through more effective content and document workfl ows. By applying innovations in standardization, design and technology, product and training information can be synchronized to shorten training duration cycle times and enable timely updates to deliver bottom-line results across global markets.

The Challenge

• Combat strong market and competitive pressures

• Decrease costs and streamline processes for creation, translation and printing

• Strengthen the reuse of content

• Improve process and turnaround time for document updates that occurred multiple times a year

The Solution

Xerox Global Services did an extensive assessment of technical documentation and print production workfl ows and deployed a strategy that:

• Optimized content creation

• Consolidated translation services from multiple providers to a single source

• Implemented Xerox-managed print procurement and production (offset and digital)

• Streamlined the document lifecycle from authoring to production and distribution

The Results

• Enabled simultaneous product launch in multiple countries and reduced time to market by 30%

• Streamlined processes for print jobs; improved cost calculation and control

• 27% overall product launch cost savings

Case Study SnapshotA leading IT provider faced intense worldwide competition and continuous pressure to lower prices in the PC and notebook market segments. To reduce costs, the company began a search for a partner to manage the complete technical documentation and printing process, including content authoring and translation. Production locations, inventory of 200 guides in 26 languages and frequent updates made the challenge monumental.

“Seamless workflow across all product information processes enables increased customer satisfaction, improved customer support and stronger brand recognition while reducing costs.”

– Todd Hawley Managing Principal Xerox Global Services

©2009 Xerox Corporation. All rights reserved. Xerox® and the sphere of connectivity design are trademarks of Xerox Corporation in the U.S. and/or other countries. 07/09

About Xerox Global Services. Xerox Global Services is a world leader in document outsourcing services with industry expertise that helps you reduce costs, achieve operational excellence and grow revenue. Our unique combination of experience, technology and delivery capabilities enable integration, transformation and continuous innovation of your offi ce environment, centralized print production, and communication and business processes. We deliver excellence in every corner of the world—locally, nationally, globally.

To learn more about Product Lifecycle Communication Services, please contact your Xerox representative or visit us at www.xerox.com/globalservices.

Why Xerox?We can help you:

• Standardize, streamline and integrate content across multiple channels to eliminate process ineffi ciencies.

• Deliver accurate, timely product and service information to increase sales and satisfy your customers.

• Design and create effective documentation to improve your customer’s experience and satisfaction, while reducing calls to your contact center.

• Shorten the launch process and bring your products and services to market faster.

• Maintain a consistent brand image across your enterprise, in multiple media and in multiple languages.

Extend Your Reach Leveraging our global network of service delivery centers built on best in class content management tools, process methodologies and Xerox resources, we can help you streamline your business and achieve a competitive advantage. We will drive global standardization to ensure your documentation meets company and regulatory requirements (e.g., ATA, OSHA and EPA) and supports your strategic initiatives (e.g., ISO 9000).

A proven partner

Global ExperienceWe have been providing outstanding product information services since the 1970s. As a result, we have been sharing that knowledge and experience with our clients around the globe for over 15 years. From process consulting to imaging to content management, no other company knows documents like we do. Let us help you turn your information into a competitive advantage in every market you serve.