https://bizenius.com/trainings/banking-finance/pdmd

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Product Development & Marketing in a Digital World MasterclassDELIVERING THE FUTURE OF BANKING TODAY

On This Course You will:

• Create and/or improve a strategy for measuring and improving digital media effectiveness

• Review current approaches and identify areas for improving performance

• Understanding of digital marketing platforms

• Understanding the market

• Identifying social media influencers

• Finding out potential customers

• Analyzing your competition

• Digital Marketing Strategy and Planning

https://bizenius.com/trainings/banking-finance/pdmd T: +91 990 220 0556 E: connect@bizenius.com

Digital growth is not just about marketing. It’s about marketing, sales, operations, and IT working together to break free from legacy thinking, processes, and systems. From being an alternative distribution channel, the Internet today has become a mainstay in core marketing activities like advertising, sales, creation of word-of-mouth customer service, new product design and even branding. Proving the effectiveness of bank marketing strategies beyond brand-building has always been a challenge. Now, several converging forces may help propel marketing forward as a revenue source rather than a cost center.

That’s why we invite you to train not only your entire marketing team but also invite other key responsible individual to learn a proven framework together that is rooted at the intersection of marketing, sales, product development and management , technology, and consumer behavior.

The program is designed to provide a high quality specialization in the product management & development and digital marketing discipline with an international perspective. The objective of the course is to help participants to understand digital marketing methods, from a variety of perspectives-as analysts, consumers and entrepreneurs. The emphasis in this course will be on developing fundamental concepts along with practical application. We expect participants of this course to start working independently as internet marketing experts. The hallmark of our program combines the rigor of cutting-edge analytic tools embedded by industry researchers, with the down-to-earth contribution of experienced professionals.

As with all BIZENIUS Global Courses, the emphasis is very much on the practical and interactive exercises and real life case studies. In addition to presentations of the subjects, participants will be challenged in actual project case studies to apply the principles discussed. It will also encourage the attendees to develop the tools to implement change upon returning to their work place.

After Attending This Course You Will Be Able To:

V New Digital Marketing Capabilities Drive a Paradigm Shift

V Access the realm of social media V Understand and estimate the mind-set of online

consumer. V Understand the business dynamics that digital is driving V Take stock of which areas the bank excels at V Design and implement new business models V Perform an honest assessment of the competition V Design tools to enhance consumer online experiences. V Monitor, evaluate and iterate traffic-building activities

for marketers. V Evaluate internet-marketing metrics and identify KPI. V Intergrade the digital marketing and traditional

marketing efforts. V Benefit the marketers through better consumer

segmentation, forecasting consumer trends and consumer analytics.

V Extracting consumer DNA and aid decision making in marketing.

Course OutlineAbout BIZENIUS

BIZENIUS offer a wide range of professional training courses designed to give you the skills and strategic edge your industry de-mands. Our course content is always fresh, never generic and continually updated to ensure our curriculum reflects the diverse landscape of innovation across Energy & Resources, Banking, Telecom, Finance & In-vestment, Oil and Gas, Mining, Construction and more.

Whether you want to learn the fundamentals or expand your knowledge with advanced training, we’ve got a programme for you. Our technical and non technical training courses within the industry offer a variety of levels to help you be productive in your work. We offer Introductory and expert level courses as well as customer specific on site training are also offered upon request.

Course Requirements And Certificates

Delegates must meet two criteria to be eligible for BIZENIUS Certificate of Completion for a course:

1. Satisfactory attendance – delegates must attend all sessions of the course. Delegates who miss more than 6 hours of the course sessions will not be eligible for the certificate

2. Successful completion of the course exercises Delegates who meet the above criteria will receive BIZENIUS Certificate of Attendance.

Course Assessment

Your understanding of the course content will be assessed by completion of course exercises in the classroom and active participation.

Who Should AttendThis masterclass is aimed at Managing Directors, Directors, Heads of Departments, Vice Presidents, Managers and Senior Executives responsible for:

V Product Development/Product Innovation

V Product Project Team V Product Portfolio Management

V Product Risk/Product Review V Product Marketing/Channel Marketing/Retail Strategy

V Product Sales/Business Development

V Bancassurance/Distribution Management

V Retail/Personal/Consumer Banking

V Wealth Management V Marketing Professionals Sales Professionals , Online banking team, E banking, Digital Marketing Professionals

Day 1

V Key Factors when Managing the Products Today

V The Product Life Cycle V Classifying the product portfolio V Successful product positioning V Using customer segmentation to identify

gaps and opportunities V Identifying when a product needs to change V Product management principles Tools for

increased revenue growth V The tools for effective product

management V Management reporting for ongoing

success

THE KEY ROLE OF BRAND AND STRATEGY

V The impact of brand and business strategy on product portfolios

V The organisational positioning of the product management function

ASSESSMENT OF THE MARKET AND COMPETITION

V Collection of market data and industry trends

V Bench marking and competitive threat V Role of regulatory/environmental changes

trends and risks V Evaluate market share potential

Digital Marketing

V Key Concepts of Digital Marketing V Traditional v. Digital Marketing V The Opportunity of Digital Marketing V Characteristics of Digital Marketing V Implications of Digital Marketing V Market Research v. Market Reality

New product development

Design and build your product for results

V VV Detailed feasibility assessment of all bank functions

V VV Critical design functions and elements V VV Establish project budget V VV Risk analysis V VV Importance of clear detailed project

plan V VV Role of stakeholders as product

champions V VV Implement and monitor for continued

success V VV Execute product launch (including PR) V VV Alert internal communications V VV Review performance and customer

services V VV Monitoring competitor reaction and

address accordingly

Day 2

Digital Display Advertising

V Key Digital Display Concepts V Benefits of Digital Display V Challenges of Digital Display V Business Value V Running Effective Ads V Target Audience V Campaign Objectives V Tracking your Campaign V Optimising the Campaign

Email Marketing

V Key Email Marketing Concepts V Campaign Process V Online Data Capture V Offline Data Capture V Segmentation V Email Design V User Behaviour V User Characteristics V Email Copy V Email Structure V Email Delivery V Email Systems V Filtering V Scheduling V Measurement V Key Terms & Metrics V Split Testing

Social Media Marketing part 1

V Key Concepts V Social Media Goals V Facebook Features, Newsfeed, Insights,

Business V Twitter Features, Newsfeed, Engagement,

Business V LinkedIn Setup & Profile V LinkedIn Features, Company Page V Google+ Setup, Features, Insights,

Analytics V Google+ Brand Page V YouTube Setup, Channels V Blogging

Social Media Marketing part 2

V Implementing Social V Social Listening V Content Planning V Scheduling Tools V Facebook

Advertising V LinkedIn Groups V LinkedIn Advertising V Twitter Advertising V Pinterest

V Instagram V Snapchat V Facebook Insight V Google+ Insight V YouTube Insight V Facebook Analytics V Twitter Analytics V LinkedIn Analytics V Laws & Guidelines V Mobile Marketing V Key Mobile Marketing Concepts V Trends in Mobile V Opportunities & Risks V Mobile Devices V SMS Content and Strategy V Mobile Advertising V Mobile Optimised Websites V Mobile Apps V Attributes of Effective Apps V DMI 6 Step Process for Mobile Apps V Proximity Marketing V Implementation V Strategic Steps V Marketing Goals V Review & Testing V Key Trends V Social Media Channels V Laws & Guidelines

Strategy and Planning

V Key Strategy & Planning Concepts V First Steps V Planning V Situation Analysis V Information Gathering V Target Audience V Setting Objectives V Appropriate Tools V Action Plan V Setting the Budget V Measurement V Iteration & Enhancement V Laws & Guidelines

https://bizenius.com/trainings/banking-finance/pdmd T: +91 990 220 0556 E: connect@bizenius.com

Product Development & Marketing in a Digital World Masterclass

Your Comprehensive Course Agenda

T: +91 990 220 0556 Email: connect@bizenius.com

Would you like to run this course in-house?

customised training solutionsThe in-house training division of BIZENIUS

“The 2-Day Product development and Digital Marketing workshop was very insightful and knowledgeable. The way trainers imparted the training, I will definitely recommend BIZENIUS to others.”

“I am very happy to finish my course from BIZENIUS. It was a very nice experience. I got to learn many new things, whatever I learned from here I implement that in my workplace. The trainers were really good.”

“With BIZENIUS, it has been a fun learning experience. The faculty is really nice and helps clear all your concepts and give you practical insights on how Digital Marketing works in the Corporate World.”

“The training no doubt is worth attending. The content of the course very much pertains to the daily product management and development in digital marketing activities which are often overlooked. It has been a great learning experience. The course also carries the practical illustration of the digital marketing solutions specially social media management.”

Read Some of The Comments Past Delegates Have Made About This Course

CLIENTS

Registered Office Address:BIZENIUS Business Solutions Private Limited

#102, Rockview, 2nd Cross, 2nd Main, Gottigerre, Bangalore, Karnataka, India - 560 083

https://bizenius.com/trainings/banking-finance/pdmd T: +91 990 220 0556 E: connect@bizenius.com