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8/3/2019 Process of Communication 4
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BY
V P Bhagat
PROCESS OFCOMMUNICATION
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Process of Communication
The process of communication requires
a full cycle of events from sender to thereceiver and back to sender.
The complete cycle of communication
consists of encoding a message by asender, transmitting it through a mediumand decoding the message by a receiver.
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Process of Communication
The communication process comprises of the followingelements and activities :
The Sender The Sender has an idea.
The Sender encodes the idea into a message.
The message travels through the channel.
Noise in the transmission process
The receiver provides the feed back.
The frame of Reference of the sender and the reciever.
The context of the receiver.
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Process of Communication
The Sender The sender of message can be any individual, from thewater man onwards up to company CEOs and M.DS.
The Sender has an idea
The process of communication begin when thesender is stuck by any idea. An idea is stimulus that sets the senderthinking about it . The stimulus that interests and possesses.
The sender attention becomes an idea. Many complex factors influence theperception of the sender for the information of the ideas such as existingmood, cultural habits, and strong bias for the idea, attitudes, values, norms
and practices. The Sender Encodes the Idea into a message - EncodingIs the process
by which the sender converts the idea into a message by usingverbal ornon-verbal mediums of communication.
These can be words, signs, signals, gestures, symbols or body
movements. The conversion of the idea into a message connects thesender to the receiver.
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Process of Communication
The message travels through the channel- Channel is thevehicle that carries the message to the receiver. The choice of
the channel depends on the purpose of communication, thesender's needs, and the profile of the receiver.
Noise in the channel / the transmission process- Anythingthat disturbs interferes with the transmission process is callednoise or barrier to communication.
Channel noises can cause disturbances in telephone,computer, television, radio, the fax machine, or errors intypography in e-mail messages, unclear pronunciation in oralcommunication, poor facial expressions or poor gestures.
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Process of Communication The receiver of the message- The receiver is an individual to
whom the message has been transmitted. Like the sender, thereceiver also has a set of personal filters- attitudes, values,ideas, opinions, beliefs, feelings and culture.
The success or failure of communication depends on how thereceiver receives the message. Perception plays a major role ininfluencing communication.
The receiver decodes the message- Decoding is the processof translating words, signs, symbols, into meaning. The receiverhas to move through the entire filtering process beforedecoding successfully and accepting the message.
Successful decoding is correct understanding of the intent ofthe message transmitted by the sender. This is not an easytask.
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Process of Communication
Feed back sent by the receiver Feed book is the receiver response to thesender message. The responses can be both verbal and nonverbal. It is animportant factor in the communication process because it helps the sender to
know whether the message has been understood or not. Frame of Reference of the sender and the receiver successful
communication takes place when the senders frame of reference matches the
receivers and vice-versa.
Frame of reference is a combination of ideas, beliefs, opinions, attitudes,values, knowledge, culture, past experiences and many other elements. This is
the biggest challenge that sender faces is drawing the receiver into his / her ownframe of reference.
The context of communication Every communication takes place withincontext. Context is formed by the combination of circumstances that influencethe piece of communication at a certain point of time.
The factor influence a context are physical surroundings, emotions, andreactions of people to whom the communication is transmitted, their attitudesand opinions. These factors differ situation to situation.