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PROCESS DOCUMENTATION: I.E.C. PROGRAM
(December, 16-31, 2014)
INTRODUCTION
Information when provided to educate the masses if communicated successfully brings
about a lot of change in attitude & behavior of masses. Therefore Information, Education &
Communication plays a vital role when a program aims at bringing about attitudinal change of
society. Participatory Irrigation Management is a paradigm shift in irrigation water
management in Uttar Pradesh, therefore requires an attitudinal change in the mind set of the
stake holders. The prime stake holder, the farmer has a mindset that canal maintenance is the
sole responsibility of irrigation bureaucracy and he is on its mercy. He is not eager to come out
of this attitude. Irrigation Water Management is a multi-disciplinary activity but the Irrigation
bureaucracy, the next stake holder, has an attitude of putting engineering solution to all water
management related problems. Here lies the problem which requires the intensive campaign to
unlearn the myths both have in their minds and then to grasp the real position. Keeping this in
mind & taking lessons from first phase of U.P.W.S.R.Project, the Project Activity Core Team
(PACT) decided to educate the prime stake holders so that attitudinal change could be brought
about to understand the provisions of the project in a changed perspective. The PACT
leadership identified State Institute of Rural Development, Bakshi Ka Talab, Lucknow, an
experienced institute in the area of I.E.C. having completed IEC programs of many projects like
MNREGA, NLRM etc successfully. The institute submitted a comprehensive road map of
launching I.E.C for the project in phase 2 area of U.P.W.S.R.P.
FURTHERANCE OF THE PROGRAM:-
After completing about 1688 villages in 16 districts of phase- 2 areas, awareness
program in villages of districts Raebarielly, Lalitpur and Barabanki falling in canal command has
been completed. The vehicles running in these districts have been withdrawn and moved to
other districts where more villages have to be covered. Also more vehicles along with their staff
are going to be spared in near future. These vehicles will be utilized in other districts where
number of villages exceeds 300 like Kanpur Nagar, Mainpuri & kaushambi districts.
Monitoring of awareness program has been intensified. Persons deployed with vehicles
in awareness program are being monitored continuously on telephone and sites are being
visited regularly by officers from headquarters. Details of conversation with village opinion
leaders, farmers present in program is being reproduced against each district.
Also officers from headquarters had visited the places of awareness program. Dr
Vardani Additional Director & coordinator UPWSRP visited program in districts of Fatehpur,
Kaushambi and Amethi whereas Dr Ashok Kumar Assistant Director & co-coordinator UPWSRP
visited districts of Etah & Kasganj. The findings of visit are as under;
As suggested in two days workshop with awareness program workers it was found that
presence of seenchpal from irrigation department helps in gathering masses in the program.
Irrigation department was requested to direct seenchpals to attend the meetings but it has
been observed that seenchpals are rarely attending the program. At one or two places where
seenchpals are attending program they use it for their purpose for preparing voter lists. So
irrigation department may utilize this opportunity for contacting opinion leaders in villages and
creating an environment for voter list preparation. Irrigation department should be got aware
of it.
Monthly Progress Report for the Month of December-2014 U.P.S.R.P. (I.E.C. Campaign)
Sl.No. Name of
District
Total No. of
villages
covered till
December
15, 2014
Total no. of
villages
covered
during the
period Dec.
(16-31)
Cumulative
Total till
end of Dec.
Details of conversation
1 Amethi 112 32 144 Contacted Sri Gul Mohd &
Dharamveer farmers of
village Taria Parva who
appreciated the program
on dt 24 dec.
On Dec 29th Mohd Usman
of village Saraiya Parijad
appreciated the program
& told that 50 adults were
present. Also on 31st
program was being
carried out in village Para
where around 45 farmers
were gathered.
2 Barabanki 102 06 108 The area has been
saturated.
3 Etah 111 31 142 The program in district
Etah was tracked on 18th,
24th & 31st dec. On 18th
the program was in Vill.
Dalpur from where sri
Richhpal Singh farmer
appreciated the program
& informed that about 85
farmers are gathered. On
24th the program was in
villages Gariah Teerath &
Ramnagar. On 31st the
program was in village
Sailar where about 100
farmers were collected.
Sri RajNath Singh the
farmer from the village
appreciating the program
told that there is
murmuring in villagers to
adopt the program. Dr
Ashoka Kumar Assistant
Director & Coordinator
UPWSRP visited village
Kunvarpur where villagers
complained non
availability of water.
4 Etawa 106 28 134 The program was tracked
on 18th ,24th & 31st Dec.
On 18th Tara Okhra village
was covered where
seenchpal & RIRD person
was present. Seenchpal
was preparing farmers for
registering them as
voters. A good move.
Phoolpur was the village
on 31st whereas Kushna
was the village on 24th.
5 Firozabad 108 32 140 Program is gathering
more than 100 farmers in
the district as tracked on
18th ,24th & 31st . Mai
Bhadokhar and Bhadan
were the villagestracked
on 18th where the village
pradhan Sri Vinod Kumar
told that they are
convinced and will adopt
it. On 24th Umesh of
village Nagla Pancham
told that there are 125
farmers are present and
will forward the message.
On 31st Sri Hrideyesh of
village Surajpur Ujjaini
informed that there are
more than 200 persons
are present in the
meeting. He appreciated
the program.
6 Fatehpur 103 48 151 The district having more
than 900 villages to serve
is being served by two
teams. The program was
tracked on 24th in villages
Jafrabad, where 60
farmers were present. In
village Koraiya farmers
told that they are ready to
adopt it. In tracking 2nd
team in village Paradan
where 60-70 farmers
were present Sri Ram
Sanehi told that farmers
are convinced. In village
Chilawan Sri Raysingh
Uttam village Pradhan
told that they are ready to
adopt it. Dr Vardani
Additional Director &
coordinator UPWSRP
visited the village on 27th
. The program was also
tracked on 31st in village
Mohamad pur from
where former pradhan Sri
Rampratap Vishwakarma
told that around 400
people are there in
meeting and told that
they will surely adopt it.
Tracking other team in
village Hardorpur where
50 farmers were gathered
village pradhan sri Kalyan
Singh told that he will
convince the villagers to
adopt the program.
7 Farrukhabad 110 30 140 Village Nagaria in
Farukhabad was visited by
Dr Ashok Kumar Assistant
Director & Coordinator
UPWSRP on 24 December
where villagers drew
attention towards non
clearance of minor in
time. Also the village was
tracked on phone where
Sri AjaiSingh told that
Puppetiar is traversing
through village and 50-60
farmers have yet
gathered. On 18th also
program was tracked
when sri Rajeev Kumar of
Niyamatpur told that 60
persons have reached at
site & others are coming.
Seenchpal & DIRD persons
have yet not arrived. On
31st when program was
tracked in village
Amoghpur Babhnan from
where sri Rajnikant
farmer told that about 50
farmers are gathered.
8 Kasganj 104 32 136 Dr Ashok Kumar Assistant
Director & Co-Coordinator
UPWSRP visited Nainsukh
Nagla on 26th December
where farmers
complained of abandoned
minor. Program was
tracked on 24th from
where Nafees the village
pradhan of Nissan Kheda
told that about 120
farmers have been
gathered. In next village
Basai 70-80 farmers were
collected.
9 Kanpur Nagar
106 31 137 World bank Team along
with PACT officers and
SIRD officers visited
village Kamalpur on 12th
Dec. where 70-80 farmers
were gathered in the
program. The program
was also tracked on 24th
Dec. from where Sri
Virendra Kumar Dohre of
village Kakwan told that
program is very good. It
will relieve farmers from
running post to pillars &
we are ready to adopt it.
The 2nd program on 31st
Dec. could not be
performed as some
miscreant elements
disrupted the program.
From first village farmers
were asking when the
samities will be formed.
10 Kanpur Dehat
105 62 167 The district is being
served by two Raths. On
18th October the program
was tracked in village
Bairy sabaha from where
Sri Sunny Joshi asked how
the samities will be
formed, they want to
form it. On 24th December
Village Babulahi was
trcked from where Sri
Vinay Kumar told that 60-
70 farmers are watching
the film. Sri Deepak of
Mahamtabad also
informed presence of 70
farmers. Village Makka
Purwa was also tracked
from where sri Manoj
Kumar appreciated the
program being watched
by 60 farmers and told to
adopt the program.
11 Kannauj 108 32 140 The village Prempur of
Kannauj was visited by Dr
Ashok Kumar on 24th Dec.
The second village tracked
was Bahadarpur Nisoh urf
Sajnipur from where sri
Ramesh Chandra Ji told
that they will adopt the
program watched by 60
farmers. On 31st Village
Ladaita was tracked. Sri
Udaiveer singh of the
village having a mobile no.
7607229121 assured that
they had understood the
program well and will
adopt it. Sri Udaiveer
singh told that around
100 farmers have been
gathered.
12 Kaushambi 115 32 147 The program was tracked
on 24th in village
Ashrafpur Dhakai from
where village pradhan Sri
Pawankumar informed
that about 60 farmers are
present in meeting
Seenchpal is preparing
voter list. Dr Vardani,
Additional Director &
Coordinator UPWSRP
visited village Jugrajpur
and found more than 100
farmers in meeting. On
31st the program was
again tracked from where
Sri HariMohan Tripathi
told that there are about
100 farmers are present
in the meeting and they
will be happy if this
program is started earlier.
13 Lalitpur 101 - 101 The district has been
saturated.
14 Mainpuri 111 32 143 The program was tracked
in village Vidhna from
where Sri Avdhesh Kumar
farmer told that program
is running well and the
person is telling good
things regarding irrigation
being watched by 80
farmers. We will adopt
this. Sri Ajab singh of
village Nagla Sarai
informed that there are
about 50 farmers present
in the meeting we will
adopt the procedure
mentioned in literature .
On 24th Dec. program was
tracked at village Nagla
Sumer from where Vinod
assured to adopt the
program. Sri Dineshkumar
from village Ghiror told
that Puppetier is rounding
in village and about 60
farmers have reached as
yet.
15 Oraiya 106 32 138 Awareness program was
tracked in village Jalalpur
Fafoond on 18th where 90
farmers were gathered.
Sri Omprakash Pradhan
told that they are ready to
form the committee. On
24th Village Teekampur
where 100 farmers were
gathered and village
Fatehpur where 96
farmers were gathered
were tracked. On 31st
village Needarpur where
52 farmers were gathered
was tracked.
16 Raebarielly 80 - 80 The district is saturated.
Total 1688 460 2148
GLIMPSES OF AWARENESS PROGRAM FROM FIELD
Photograph of Villages in Different Districts:-
Mainpur i- Sasauta Kanshiram Nagar-Thathi Nagala
Kaushambi – Ghoshiya Kannauj - Lok Pur (shankar Pur)