Process Book

mood boardP

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sugarcane stalk based mood board for inspiration in the shape and color of the plant itself.

Logo inspiration from eco companies. Observing their treatment of natural elements and type choice.

BRAND IDENTITY

gobagasse go bagasse go bagasse.

BAGASSE GOBAGASSE GO B GO

GOBAGASSE GOBAGASSE

GBAGASSE

GOBAGASSE GOBAGASSE

gobagasse.org

THIS IS OUR LOGO

GOBAGASSEgobagasse.org

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A serif type -based logo solution. Seemed to look “dated”.

Attempting to introduce the a bag element to the logo. Results look more like clothing labels/brands than an eco campaign.

An uppercase, sans serif solution. “Grocery-store” like with it’s bold type.

Attemps to introduce a natural shape to the logo with stylized sugarcane vector.

FINAL LOGO

A style sheet with potential color schemes.

BUSiNESS SYSTEM

THIS IS OUR LOGO

123 FRONT ST, SUIT B, DAVIS CA 95616 HTTP: / /GOBAGASSI .ORG


GOBAGASSE1 2 3 F R O N T S T, S U I T E BD A V I S C A 9 5 6 1 6

123 FRONT ST, SUIT BDAVIS CA 95616

GOBAGASSE


GOBAGASSE


GOBAGASSE

GOBAGASSE123 FRONT ST, SUIT BDAVIS CA 95616

GOBAGASSE123 FRONT ST, SUIT BDAVIS CA 95616

123 FRONT ST, SUIT B, DAVIS CA 95616 HTTP: / /GOBAGASSI .ORG


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Various designs for envelopes, business cards, and letterheads. Enveloped prooved to be the most challenging to design. The end result is very minimal but still fits within the brand style.

FINAL BUSINESS SYSTEM.

INFORMATIONAL BROCHUREP

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Our Mission To raise awareness among grocers and shoppers alike about the eco-friendly alternative material called bagasse.

“It’s the Co-op's responsibility to keep up to date on the latest sustainable options.” -Julie Loke, Co-op Manager

“Absolutely. That’s why we push towards the more sustainable alternatives.” -Robert Kerr, Savemart Manager in response to awareness of the environmental consequences of plastic and paper bags.

What is Bagasse?

of sugar cane after the pulp has been drained completely of its juices.

Why should you switch?• Paper and plastic bags has been and are continually becoming more of a burden on environmental wellness. This negative impact is by the deforestation that occurs with the manufacturing of paper bags, and the toxic breakdown of plastic bags.

• Bagasse is an eco-friendly choice alternative, for bagasse is completely compostable and biodegradeable. Unlike plastic, bagasse is an all natural material that is toxic free.

• The cost of bagasse is currently comparable with wood-pulp paper, but is predicted to become cheaper if with greater demand and supply.

• Bagasse is currently being used for biofuel and disposable tableware, but a good portion of bagasse is ultimately disposed due to the low demands and this wasteful practice only contributes to pollution.

The Future of Bagasse paper bags. The sucessive positive impact on the environment will encourage more grocers

to provide bagasse bags, and thus increases supply and demand. As the price of bagasse

falls towards the price range of plastic bags, grocers will shift the ratio of bagasse to plastic

grocers will ultimately switch exclusively to bagasse bags.

BAGASSE PAPERVS

• Cost

• Texture

• Appearance

• Consumes less water and energy to produce

• Created from a easily renewable resouce

• Waterproof and Oil Resistant

• Consumes more energy and water to recycle

• Material comes from a valuable resource that requires years to renew

• Vulnerable to liquids


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WHY SHOULD YOU SWITCH?Paper and Plastic bags take a big toll on the environment. These days, shoppers seek to be as ecologically responsible as possible. They are looking for a solution, and that solution is bags made from bagasse.

Bagasse fiber can easily be molded into a light weight, oil and waterproof paper, perfect for grocery bags. Processing requires less water and fewer chemicals to process the fiber than wood-pulp. Since bagasse is actually a by-product of the sugar industry, no further resources will be wasted cultivating a crop already in use.

OUR MISSIONWe seek to raise awareness among grocers and shoppers alike about the eco friendly alternative material named bagasse.

BAGASSE?Pronouned as Buh-Gawse. Bagasse is the coarse fiber by-product of sugar cane after the pulp has been drained completely of its juices.

BAGASSE VS PAPER

THE FUTUREWith the spread of knowledge on the superior benefits of bagasse, the eradication of paper and plastic is eminent. The sucessive positive impact on the environment will encourage more grocers to provide bagasse bags. Shoppers care increasingly more about the

environment and it affects their choice of supermarket. Their demand for a better solution will ultimately fuel the switch. Providing baggase bags is a smart move and a step toward being environmentally responsible and helping customers to act accordingly.

Eco-freindly Durable Waterproof Oil ResistantRenewable Same Cost.

Vulnerable Wastes ResourcesHarmsForests

+OUR MISSIONWe seek to raise awareness among grocers and shoppers alike about the eco friendly alternative material named bagasse.

BAGASSE?Pronouned as Buh-Gawse. Bagasse is the coarse fiber by-product of sugar cane after the pulp has been drained completely of its juices.


WHY SHOULD YOU SWITCH?Paper and Plastic bags take a big toll on the environment. These days, shoppers seek to be as ecologically responsible as possible. They are looking for a solution, and that solution is bags made from bagasse.

Bagasse fiber can easily be molded into a light weight, oil and waterproof paper, perfect for grocery bags. Processing requires less water and fewer chemicals to process the fiber than wood-pulp. Since bagasse is actually a by-product of the sugar industry, no further resources will be wasted cultivating a crop already in use.

BAGASSE

THE FUTUREWith the spread of knowledge on the superior benefits of bagasse, the eradication of paper and plastic is eminent. The sucessive positive impact on the environment will encourage more grocers to provide bagasse bags. Shoppers care increasingly more about the environment and it

affects their choice of supermarket. Their demand for a better solution will ultimately fuel the switch. Providing baggase bags is a smart move and a step toward being environmentally responsible and helping customers to act accordingly.

PAPER

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ECO-FRIENDLY DURABLE WATERPROOF OIL RESISTANTRENEWABLE EQUAL COST

TOXIC CHEMICALSDEFORESTATIONAIR POLLUTIONUNSUSTAINABLE ENERGY WASTEFOSSIL FUEL USE

BAGASSE

PAPER

OUR MISSIONWe seek to raise awareness among grocers and their customers about the environmentally conscious and 100% sustainably harvested material known as bagasse.

BAGASSE?Pronounced “buh-gawse”, it is the coarse and

the pulp has been drained of its juices for the production of cane sugar.

WHY SHOULD YOU SWITCH?Paper and plastic bags production and use

-tion of natural resources such as water and fossil fuels and the resulting pollution from their toxic manufacturing process. Bagasse, a reclaimed by-product of sugarcane har-vesting is an excellent alternative material to paper and plastic use in grocery stores worldwide.

weight, oil and waterproof paper, and is able to meet or even exceed the necessary dura-bility and usability needs of a regular grocery store bag. Furthermore, sugarcane pulp requires less water and fewer chemicals to process than the standard wood pulp paper production process. Finally, no additional energy or resources are needed to harvest the bagasse pulp as it is readily available as a byproduct of sugarcane harvesting.

-The increasing familiarity with the detrimental consequences of plastic and paper is already provoking interest in more eco-friendly habits, products and materials, which undoutbly includes the use of bagasse made alternativesto paper. We hope that increased consumer

ecarbme ot srecorg eht segaruocne ssenerawaan eco-conscious image with the introduction of

bagasse grocery bags. The stronger the customer demand for a “greener” bagging option , the faster we can make change happen. Do your part and spread the news, and GO BAGGASE TODAY!

WANT BAGGASE AT YOUR GROCERY STORE?

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First draft of brochure. A more stylized first draft with identity colors & vector imagery.

Introdution of more vector graphics and design elements lke the dotted line to add visual interest.

Expermentation with placement of columns and infographic size.

Type studies became necessary after test printing. Type was too large and the letting needed some help.

Documents

Process Book