Problem-based Learning /

Diamond Model /Problem FormulationModel BuildingModel EvaluationProblem Solving - - / - ?- - /- - - - - - - ?- - - - ? - - - -

Model Developmentfor InnovationI. Ideal ()II. Problem ()III. Cause ()IV. Question ()V. Solution ()VI. Roadmap ()IPC-QSR KNUIC Problem Solving Method

Ideal () , , , , II. Problems () , , , III. Causes () , , , IV. Question () V. Solutions () VI. Roadmap () IPC-QSR KNUIC ! Global Leading Display Industry ! Build Core Competences & Establish A Knowledge Sharing Network !!

Competitor Analysis

1. Competitors Geographic Market Arena2. Strategic Intent3. Market Share Objective

4. Position on the Industrys Strategic Group Map5. Willingness to Take Risks6. Competitors Recent Moves ( Offensive or Defensive )

Industry Key Success Factors On what basis do customers choose between the competing brands of sellers? What product attributes are crucial? What resources and competitive capabilities does a seller need to have to e competitively successful? What does it take for sellers to achieve a sustainable competitive advantage?

1. Technology-related KSFs2. Manufacturing-related KSFs3. Distribution-related KSFs4. Marketing-related KSFs5. Skills-related KSFs6. Organizational capability7. Other types of KSFs

SWOT . , , .

, (2-2) SWOT :1

1.2.3.4. 1.2.3.4. 1.2.3.4. 1.2.3.4.

SWOT , ( 2-2)SWAT 2

Opportunity()Strength()Weakness()1. 2. Threat(3. 4.

? (competitive forces) ? ? ? ? ,

SWOT : RV Winnebago Match

INTERNAL

EXTERNALStrengths1. 2. 3. 4. R&D 5. 6. RV Opportunities1. RV 2. 3. FHA 1. RV (O1,S1,S2,S3,S4,S5,S6)2. (O2,S1,S4)3. (O3,S1,S4,S6)

SWOT : RV Winnebago Match

INTERNAL

EXTERNALStrengths1. 2. 3. 4. R&D 5. 6. RV Threats RV 2 (GM,,IH,VW,) 1. (T1,T2,T3,S1,S3,S4,S5)2. (T1,S4)3. RV ( , , ,)

MatchSWOT : RV Winnebago

INTERNAL

EXTERNALWeaknesses1. 2. 3. 4. 5. Opportunities1. RV 2. 3. FHA 1. RV (O1,O2,W1,W2)2. (T1,T2,T4,W1,W3,W4,W5)

MatchSWOT : RV Winnebago

INTERNAL

EXTERNALWeaknesses1. 2. 3. 4. 5. Threats RV 2 (GM,,IH,VW,) 1. (T1,T2,T4,W1,W3W4,W5)

(Value Chain) Inbound logisticsOutbound logistics (supportactivities) (primary activities)SWOT (Differentiation) (product differentiation) (marketing differentiation)* SWOT? (Strengths) (Weakness) (Opportunities) (Threats) (Formulating Organizational Strategies)

Wal-Mart POS . Everyday low price

BCG : < , : > , : > , : , , , = {( t) ( t-1)} / ( t-1) X 100 = SBU t / t = SBU /

(star)?(question mark)$(cash cow)X(pet)

+ ( )?( )$( )X( )

(1)(2)(3)Process (1) : (+) Process (2) : Process (3) :

?$X

Process blue : Process orange : Process yellow : position

?$X