Updated: 29.02.2016

maxima

364,208print run

TOTAL COVERAGE

COVERAGE TARGET GROUP WOMEN

357,000 READERS

306,000 READERS

6.1%

10.4%

61.8*

PERCENT

Recognition

A TOP-SELLER IN THE MAGAZINE SECTOR

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*

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Media data2016

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Coverage data according to CAWI Print 2015

Circulation data according to ÖAK, 2015 average

maxima 2Media data + prices 2016

MAXIMA

350,000 readers With a coverage of 10.4% in its target group of women and a recognition level of 61.8%, maxima is one of the most popular women’s magazines in Austria and thereby confirms its successful development to date.

maxima impresses with its wide range of topicsmaxima impresses in all age categories with over 357,000 readers in total. maxima focuses on leisure and travel, beauty, stars and celebrities as well as fashion and accessories. Stories about family, lifestyle and decoration are also popular. The Gourmet Extra supplement and exclusive shopping vouchers from trading companies such as BIPA, BILLA, MERKUR, PENNY and ADEG are also a fixed part of the magazine and particularly popular among the customers.

maxima: strong on coverage & circulationmaxima achieves an overall coverage of 6.1% per edition with its 357,000 readers and in its target group of women, this figure even reaches 10.4%. The recognition level of 61.8% corresponds to over 3.6 million people who are familiar with maxima. According to the ÖAK (Austrian Print Run Monitoring Body), maxima is one of the women’s magazines with the highest circulation in Austria with an average circulation of 346,541 copies.

maxima is a top quality magazine. Here you can specifically present your products and brands to a target group of women aged 19-49 years old in a trendy environment with individual communications solutions.

maxima is available exclusively from BIPA, BILLA, MERKUR, PENNY & ADEG.

maxima continues its successful progression with

Source:*Coverage data according to CAWI Print 2015 ** Circulation data according to ÖAK, 2015 average

maxima 3Media data + prices 2016

10.4 %*

COVERAGE

Proportion of readers

Target group Women aged 19–59 years old

Net household income from € 1,199

Across Austria

Social class: ABCD

Women in the middle of their lives – with a wide range of interests (e.g. cosmetics and body care, fashion, holidays and travel, cuisine, healthy living)

AMONG AUSTRIAN WOMEN

CPT by comparison print run

per edition** CPT

maxima 364,208 € 41.19

Woman 178,900 € 89.71

Wienerin 82,308 € 118.46

Seitenblicke 64,895 € 118.65

Madonna 87,825 € 180.81

Servus in Stadt und Land 201,391 € 108.25

Miss (data from 2nd half of 2014) 61,260 € 111.00

*Coverage data according to CAWI Print 2015

364,208 copies**

PRINT RUNper edition

Copy price € 1

Publication 11 x annually Combined issue January/February

Extras Shopping vouchers (BIPA, BILLA, MERKUR, PENNY, ADEG)

Gourmet Extra

Special publications on a wide range of issues

Sales Available from BIPA (free for BIPA club members). BILLA, MERKUR, PENNY and ADEG as well as in selected medical practices and hairdressing salons.

**Circulation data according to ÖAK, 2015 average

61.8 %*

RECOGNITION

3.6 million readers*

TOTAL RECOGNITION

12

10

8

6

4

2

0

in %***

Div

a

1.7

Elte

rn

3.6

Mis

s

3.8

Seite

nblic

ke

4.2

Wel

t der

Fra

u

4.8

Wie

nerin

5.3

Wom

an

11.0 10.4

max

ima

346.541 copies**

DISTRIBUTED CIRCULATIONper edition

12

10

8

6

4

2

0

in %*

***Media analysis 2014/2105, filter women *CAWI Print 2015, filter women

maxima 4Media data + prices 2016

MAXIMA READERS ARE INTERESTED IN THESE TOPICS

maxima- readers Topics of interest as a percentage

Beauty/Cosmetics 11.9

Fashion/Fashionable clothing 9.8

Society, celebrities, stars 9.3

Watches/Jewellery 9.2

New publications – books 9.2

Exhibitions, museums 8.8

Theatre 8.5

Pregnancy/Birth 8.5

All about babies/Young children 8.3

Lifestyle, furnishings, decoration 8.2

Family, children, upbringing 8.2

Cooking, baking, recipes 8.1

Gardening, garden, balcony 7.9

Fitness, keeping fit 7.9

Well-being, well-being offers 7.9

Opera, classical concerts 7.9

Healthy food 7.7

Health/Medicine 7.7

Non-classical concerts 7.6

Animals, animal care 7.5

Cabaret 7.4

Old age provision/Preparing for old age 7.3

Education 7.3

Good food/Restaurants 7.3

maxima- readers Topics of interest as a percentage

Excursions 7.1

Holiday offers/Travel 7.0

Insurance/Accident cover 7.0

Sailing/Water sports, regattas 6.7

Profession/Careers 6.6

Photography/Videos 6.5

Cinema, films 6.5

Music, CDs, MP3s 6.5

History/Current affairs 6.4

Home construction/Renovation 6.4

Wine 6.4

DVDs with films, videos 6.3

Jobs around the home, DIY 6.3

Sport, exercise, fitness 6.3

Foreign affairs/World events 6.0

Austrian domestic policy 6.0

Science and research 5.8

Economic issues 5.7

Financial/Capital investments 5.2

Hi-fi technology/Hi-fi equipment 5.2

New products – consumer electronics 5.2

Car-related topics 4.6

Motorbike-related topics 4.2

Source: CAWI Print 2015

maxima 5Media data + prices 2016

FORMATS & PRICES 2016STANDARDS

maxima main magazine

2/1 page420 x 274 mm bled off

€ 28,000

1/1 page210 x 274 mm bled off

€ 15,000

Print run p. m. 364,208 copies

1/2 page portrait99 x 274 mm bled off

1/2 page landscape210 x 134 mm bled off

€ 10,000

1/3 page portrait67 x 274 mm bled off

1/3 page landscape210 x 90 mm bled off

€ 7,000

maxima Gourmet Extra

2/1 page296 x 210 mm bled off

€ 15,400

Print run p. m. 364,208 copies

1/1 page148 x 210 mm bled off

€ 8,250

Premium placement – main magazine

U2 (Inside cover) + page 3

€ 35,000

U2 (Inside cover)

€ 17,000

U4 (back cover)

€ 18,000

Print run p. m. 364,208 copies.

All prices excl. 5 % advertising tax and excl. 20 % VAT.Please note that we do not retain any agency commission..

Advertorials For tariffs, see above Plus design costs

2/1 page € 1,7901/1 page € 9901/2 page € 690

maxima 6Media data + prices 2016

FORMATS & PRICES 2016 SPECIAL FORMS OF ADVERTISING

Supplements

Per 1,000 copies up to 50 g € 145Minimum format 105 x 148 mmMaximum format 180 x 244 mm Supplement: provided; included at unspecified point The longer side of the supplement must be sealed

Stick-in inserts

Per 1,000 copies up to 50 g € 160Minimum format 148 x 210 mmMaximum format 210 x 274 mm Stick-in inserts: provided; between two curved sections, only following prior technical clarification

TOC (Tip-On-Card) Sachet Per 1,000 copies Minimum format 105 x 148 mmMaximum format 180 x 244 mm

TOC € 110Sachet € 165NB: All variations only combined with ad space

TOC provided; start or end of curve; machine processed

Sachet provided; machine processed; start or end of curve; with machine processing, sample no smaller than a bank card and no larger than A5. Max. thickness 2 mm, min. one rectangular edge. Only by prior technical clarification with the printer’s.

Please note that we do not retain any agency commission.

We are happy to offer individual special forms of advertising on request such as a banderole, split cover, cover flap.

➧

e.g. split cover

e.g. Tip-On-Card

e.g. supplement

Advent calendar Cross-media promotion for your product!Print circulation 361,700 copiesPage impressions maxima.at approx. 227,000 Competition entries approx. 50,000 (2014)

Per window € 3,000

excl. 5 % advertising tax and excl. 20 % VAT. Plus cost of products used as prizes

maxima 7Media data + prices 2016

PRINT DOCUMENTS & DATES 2016

Print documents Data delivery

Lithography

Only printable PDF/X4 files*

All fonts and images embedded

No layers in PDF

Picture resolution 300 dpi

Colour profile Cover ISO Coated v2

Centre PSO LWC Improved (ECI)

Data only in 4c CMYK. Do not use any special colours or RGB colours.

PDF files must include at least a 3 mm bleed margin, corner indexes and crop marks

Place important content at 15 mm from all edges of the page, starting from the paper format. Colour wedges, registration marks and crop marks should ONLY be positioned outside of the bleed. Fonts and logos must be positioned at least 10 mm from the bleed. In the case of double pages, no bleed margin is necessary along the binding.*PDF-X4 standard (see www.pdfx-ready.ch)

Data delivery (adverts)

Data delivery to anzeigen@maxima.co.at

Please send your finished print-ready file (PDF) by the deadline.

Competitions / Vouchers

If you would like your advertisement to include a competition or voucher, please send a copy in advance so that we can check the legalities.

Deadlines 2016

Edition Advertising Print data Publication deadline deadline date closing finished deadline PDF

1/2 2016 20.11.2015 23.11.2015 30.12.2015

3/2016 22.01.2016 25.01.2016 27.02.2016

4/2016 19.02.2016 22.02.2016 01.04.2016

5/2016 25.03.2016 29.03.2016 30.04.2016

6/2016 22.04.2016 25.04.2016 01.06.2016

7/2016 27.05.2016 30.05.2016 01.07.2016

8/2016 24.06.2016 27.06.2016 30.07.2016

9/2016 22.07.2016 25.07.2016 01.09.2016

10/2016 26.08.2016 29.08.2016 30.09.2016

11/2016 23.09.2016 26.09.2016 31.10.2016

12/2016 21.10.2016 24.10.2016 01.12.2016

Contact

RG Verlag GmbH

Niederhofstraße 37

A-1120 Wien

Tel. +43 2236 600-6730

Fax +43 2236 600-86733

E-Mail office@rgverlag.co.at

www.rgverlag.co.at

maxima 8Media data + prices 2016

GENERAL TERMS AND CONDITIONS PLACING OF ORDERS

1  The order with the Client shall only be concluded upon written acceptance

(confirmation of order) by RG Verlag GmbH, editorial department maxima (hereinafter referred to as “maxima”). maxima’s currently applicable General

Terms and Conditions (GTC) and advertisement price lists shall apply. The

Client’s opposing or supplementing general terms and conditions of the

Client or general terms and conditions which deviate from the GTC shall not

be recognised and their application is hereby rejected.

2  If the order is accepted, maxima’s advertisement orders must be processed at

the latest within one year from acceptance.

3  The sales discounts referred to in the advertisement price list will only be

granted for the advertisements that have appeared within the same calendar

year.

4  No warranty is assumed for the inclusion of the advertisements in certain

circulations.

5  The Client warrants that the piece received by maxima is free from third party

rights (in particular copyright and ancillary copyright rights, trademark rights,

personality rights). maxima is under no circumstance obliged to check the

advertisement for its legal admissibility. The piece received may not contain any

contents that breach statutory provisions (of a public-law or a private-law

nature) or offend against good manners. The Client undertakes to indemnify,

defend and hold harmless maxima of third-party claims including own costs of

any representation that these assert on account of the publication of the

advertisement.

6  In the event of changes of the advertising prices, the new terms and

conditions shall enter into force also for current orders, unless the Client

raises an objection in writing within 14 working days upon receipt of the

changes.

7  If the printout of the advertisement is illegible, incorrect or incomplete, the

Client shall be entitled – at maxima’s option – to a reduction of the payment

or a replacement advertisement if the sense of the advertisement is decisively

altered or the success of the advertisement is significantly impaired through

errors by maxima. Each further liability (in particular for pecuniary losses, lost

profit etc.) of maxima is excluded. In any case, the amount of maxima’s liability shall be limited by the contract value of the magazine advertisement.

8  In the event of business disruptions or interference through force majeure,

maxima shall be entitled to full payment or the published advertisements if

the orders are fulfilled with 80% of the warranted print run. Greater reductions

in circulations must be taken into account proportionately in accordance with

the TAI in accordance with the calculation basis.

9  Advertisements which, due to their editorial layout, are not obviously

recognisable as an advertisement must be identified as such by the Client.

10  Addendums to our terms and conditions shall only be binding if they are

confirmed in writing by maxima.

11  PDF files must be sent by e-mail or CD-ROM. No warranty for the correctness

and completeness is assumed by maxima without the sending of a proof.

12  maxima reserves the right to reject advertisement orders without indicating

reasons also after the acceptance of the order.

PRINTING MATERIAL

1  The timely provision of the correct PDF file shall be incumbent on the Client.

In the event of late delivery (i.e. delivery after deadline for the submission of

printing material as per media data) maxima is entitled to use a Client’s

thematic focus already available to it, or it reserves the right to insert the

magazine advertisement in one of the following circulations. If both is not

possible, the advertiser shall be charged a 40 % cancellation fee.

2  The obligation to keep the PDF file safely shall end 6 months after publication,

unless explicitly provided by a written agreement otherwise.

3  If no PDF file or an incomplete PDF file is delivered, the Client shall be

informed by maxima immediately about the necessary handling. If the Client

does not carry out the handling by itself, maxima’s handling costs shall be

on-charged to the Client.

4 In the event of defects in the provided PDF files, the Client shall not be

entitled to a replacement magazine advertisement or a reduction in the

payment.

5  Objections must be notified to maxima within 8 days after the publication

date. Later complaints are not possible.

PLACEMENT

1  Placement requests are only binding in the event of the payment of a

placement surcharge, excluding U2, U3, U4. These pages may be firmly

placed only upon request. Otherwise maxima shall make every effort to fulfil

without any obligation.

CANCELLATION

1 In the event of withdrawal of orders after the deadline for the submission of

advertisements a cancellation fee of 15% of the value of the advertisement

shall be invoiced.

2  The cost-free cancellation of an order may only be done up until the deadline

for the submission of advertisements. In the event of cancellation after the

deadline for the submission of advertisements (as per the media data) a

cancellation fee of 40% of the value of the advertisement shall be invoiced.

CHARGING

1  Complaints in relation to the invoice shall only be recognised within 14 days

from the date of issue.

2  In the case of unjustified agreements on discounts an adjustment charge shall

be made after the end of the calendar year, whereby default interest in the

amount of 12% p.a. shall be charged for the missing amount.

3  The Client shall receive a specimen copy after the publication of the

advertising free of charge.

PAYMENT

1  Invoices shall be due immediately without cash discount deduction. The set-

off against counterclaims is excluded.

2  In the event of default of payment, default interest in the amount of 12% p.a.

and collection costs shall be charged.

DATA PROTECTION

The personal data sent by e-mail by the Client (among other things name, address,

e-mail address) shall only be used for the correspondence and only for the purpose

for which the Client has made the data available, in accordance with the Data

Protection Act [Datenschutzgesetz]. maxima shall protect this with all its available

resources against inadmissible access, against loss and alteration. The data shall not

be disclosed to third parties, apart from where this is necessary for the purposes of

and/or the sending of material to the Client (e. g. printworks, post office). The Client

has the right to revoke this declaration of consent in writing at any time though

notification to maxima.

MISCELLANEOUS

The exclusive legal venue shall be Vienna. Austrian law shall apply to the exclusion

of UN Sales Law and its reference provisions, and should individual provisions in

the GTC be or become invalid or unenforceable this shall not affect the validity of

the GTC in other respects.

Price, printing and typographical errors reserved.