12
PRINT & DIGITAL READERS* 印刷与数码版* 555,000 读者 PRINT & DIGITAL REPLICA READERS 印刷与数码PDF版 504,000 读者 158,000 PMEBS 专业人士、经理、 执行员与商人 206,000 HOUSEHOLD INCOME>$7,000 家庭月收入> $7,000 465,000 LIVE IN 4-ROOM FLATS & ABOVE 住在四房式或 更大型组屋/私人房屋 416,000 READ 5 - 6 ISSUES EVERY WEEK 每周阅读5至6份早报 196,000 WITH DIPLOMAS & HIGHER 拥有文凭证书 及以上学历 152,000 PERSONAL INCOME >$3,000 个人月收入> $3,000 Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly personal income and $5,166 monthly household income 读者背景资料以联合早报印刷版(星期一至日)与数码版读者为基础 全国个人月收入中位数$2,866与家庭月收入中位数$5,166 Source: Nielsen Singapore Media Index 2017 资料来源: Nielsen Singapore 媒体指数2017 Source: Nielsen Singapore Media Index 2017 资料来源:Nielsen Singapore 媒体指数2017 THE ESSENTIAL PLATFORM FOR REACHING THE 首选报章 CHINESE COMMUNITY 联系华人社群的 * Print edition refers to Monday - Sunday. Digital includes both exact replica and other formats. Adults aged 15+. * 印刷版(星期一至日)。数码版包括与印刷版完全一致的PDF版和其他形式 根据15岁以上的成人。 LIANHE ZAOBAO

PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

  • Upload
    others

  • View
    11

  • Download
    0

Embed Size (px)

Citation preview

Page 1: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

PRINT & DIGITAL READERS*印刷与数码版*

555,000 读者PRINT & DIGITAL REPLICA READERS

印刷与数码PDF版

504,000 读者

158,000PMEBS

专业人士、经理、执行员与商人

206,000HOUSEHOLD

INCOME>$7,000家庭月收入> $7,000

465,000LIVE IN 4-ROOM FLATS

& ABOVE住在四房式或

更大型组屋/私人房屋

416,000READ 5 - 6 ISSUES

EVERY WEEK每周阅读5至6份早报

196,000WITH DIPLOMAS & HIGHER

拥有文凭证书及以上学历

152,000PERSONAL INCOME

>$3,000个人月收入> $3,000

Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly personal income and $5,166 monthly household income读者背景资料以联合早报印刷版(星期一至日)与数码版读者为基础 • 全国个人月收入中位数$2,866与家庭月收入中位数$5,166Source: Nielsen Singapore Media Index 2017 资料来源: Nielsen Singapore 媒体指数2017

Source: Nielsen Singapore Media Index 2017资料来源:Nielsen Singapore 媒体指数2017

THE ESSENTIALPLATFORM FORREACHING THE

首选报章

CHINESECOMMUNITY联系华人社群的

* Print edition refers to Monday - Sunday. Digital includes both exact replica and other formats. Adults aged 15+. * 印刷版(星期一至日)。数码版包括与印刷版完全一致的PDF版和其他形式 ,根据15岁以上的成人。

LIANHE ZAOBAO

Page 2: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

ZBPrime News 焦点新闻 Latest key developments from Singapore and around the world新加坡与世界各地最新要闻

ZBChina 早报中国 News and views on Greater Chinaand China Business大中华地区新闻与评论,中国财经消息

ZBBusiness 早报财经Business and Financial NewsSME Forum (Thu)商业与金融新闻 / 中小企业专版(星期四)

ZBWorld 早报国际 World and regional news国际与区域新闻

ZBOpinion 早报言论 Current Affair Commentaries and Analysis, and letters to Editor时事评论与分析,交流站

ZBSports 早报体育 Latest from the sporting arena最新体坛动态

ZBSingapore 早报新加坡 Focus on local news relevant to the Chinese community本地新闻报道

LIANHE ZAOBAO is an influential modern Chinese voice that is trusted and respected. It is continuously refreshed to meet the changing needs of readers.

联合早报是本地备受信赖的华文日报,对华人社群极具影 响 力 。因 应 时 代 变 化 的需 求,早 报 持 续 革 新 优化,不遗余力地为广大读者提供丰盛的精神粮食。

Page 3: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

FRIDAY 星期五FASHION / IN-CITY 时尚 / 都会情报

SATURDAY 星期六FOOD PARADISE / DESIGN / CAR食乐园 / 设计 / 汽车

WEDNESDAY 星期三@GENERATION / ENTERTAINMENT @世代 / 娱乐

THURSDAY 星期四TRAVEL 旅游

TUESDAY 星期二LOHAS 乐活

MONDAY 星期一ART / FAMILY 艺苑 / 家庭

LIFESTYLE SECTION

早报副刊着重提供本地生活潮流资讯,内容精彩丰富,包括旅游趋势、餐饮新选择、社区活动等。

zooms in on the current trends in Singapore, from community happenings to travel to the dining scene.

TVCs 广告片A video ad unit is always in-view and located at the bottom right of the screen. It will expand to full screen when the user clicks to view.视频广告单元设于屏幕右下角,并处于观看状态。当用户点击观看时,就会扩大为全屏幕格式。

Page 4: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

ZB SUNDAYis a brighter, livelier

weekend read that brings you a different perspective on local, China and global

happenings as well as the arts and lifestyle indulgence.

《早报星期天》以轻松明快的风格呈现本地、中国和世界时事报道,提供精彩纷呈的

休闲娱乐资讯,为读者带来悠闲的周末阅读体验。

China 中国心跳News and views on China中国新闻与评论

News 新闻Key developments in Singapore报道新加坡时事要闻

World 天下On the pulse of global news报道国际时事动态

Views 想法Insightful opinions and perspectives观点与评论专栏

Sports 体育Latest sports news in Singapore and around the world国内外体坛讯息

zbW 早报周刊Tabloid-sized lifestyle section 小型报章形式的生活副刊

Business 财经拼盘Movers & shakers, investment tips, etc财经人物专访、投资贴士等

Page 5: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

聘任广告提供各行各业的众多就业机会,从执行员职位到兼职工作,应有尽有。

通告刊登包括财务报告、上市招股广告、招标启事和政府通告在内的各种通告和启事的平台。

分类广告300多个分类栏目,包括房地产、车辆、旅游和教育。

Main Classifieds Section More than 300 Classifications, which include Properties, Vehicles, Travel and Education

RecruitComprehensive career opportunities, covering job openings from executive appointments to part-time vacancies

Notices The platform for a wide

variety of announcements including financial results,

IPO advertisements,calls for tender and

Government notices

CONNECT WITH YOUTHS THROUGH WEEKLY STUDENT PUBLICATIONS通过学生周刊与青少年建立联系

Thumbs Up Junior (Every alternate Tuesday) Making the Chinese language real and relevant to Primary 1 to 3 students.小拇指(双周刊)-星期二通过有趣的内容培养小一至小三生对华文的兴趣。

Thumbs Up Little Junior(Every alternate Friday)Sponsored by the Lee Kuan Yew Fund for Bilingualism, Thumbs Up Little Junior encourages children between ages 5 and 6 to pick up reading from young.小小拇指(双周刊)-星期五获李光耀双语基金赞助,面向5岁至6岁的学前教育孩童。通过趣味亲子内容培养幼儿从小阅读的习惯。

Thumbs Up(Every alternate Monday)News written for Primary 3 to 6 students to improve general knowledge and grasp of Chinese language.大拇指(双周刊)-星期一以小三至小六学生为目标读者群,帮助他们增加知识,提高华文水平。

ZB Comma(Every alternate Wednesday)Features on social issues, youth topics, news personalities and sports relevant to 12- to 17-year-olds.逗号(双周刊)-星期三专为12至17岁年轻人设计的周刊, 内容涉及社会与年轻人话题、新闻人物及运动。

CLASSIFIEDSOffering consumer-related tips and news, Classifieds section is a conducive platform that enables buyers and sellers to find one another. 分类广告提供与消费者有关的贴士和新闻,是联系买家和卖家的最佳平台。

Page 6: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

软文(广告)通过为消费者提供知识与

信息,提高消费者购买产品的动力与信心。

赞助/冠名系列就有关主题内容与编辑合作,增加可信度(须由编辑部批准)。

Travel: Fabulous Vacations, Rest & Relax, Travel Revolution, NATAS Travel, NATAS Holidays, Travel Malaysia, Cruise Holidays, Incredible GetawaysFestive: Chinese New Year, Mid Autumn Festival, ChristmasOthers: • Singapore Prestige Brand Award • Enterprise 50 • Entrepreneur of the Year Award • Health & U • World Diabetes Day • China National Day • Property update

• Cars @ Expo • Great Singapore Sale

ADVERTORIALSPresent your business in an

illuminating, informative manner that gives potential consumers the confidence

to take action.

SPONSORED SERIESPartner editorial team on themed content for added credibility and trust (subject to approval).

SPECIAL SUPPLEMENTSLeverage the themed environments to enhance the advertising message.

主题特辑通过主题宣传平台提升广告效果

旅游 : 悠游假 期、革新旅游展、NATAS旅游展、 NATAS假期、马来西亚游山玩水去、游轮假期 节庆 : 农历新年、中秋节、圣诞节 其他 : • 新加坡金字品牌奖 • 50家杰出企业奖 • 新加坡企业家奖 • 《健康与您》保健展 • 世界糖尿病日 • 中国国庆 • 房地产 • 汽车展销会 • 新加坡热卖会

CONTENT MARKETING

内容营销新加坡报业控股内容创作室擅长以生动的内容跟读者交流。我们利用丰富的档案资料、新闻

创作技巧和精彩的内容策划,以富有说服力的创意形式将信息迅速传达给目标顾客群。

SPH Content Lab’s archival resources, newsroom techniques and content curation will ensure the communication of your brand stories to audiences is swift, creative and convincing.

Page 7: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

创新广告形式• 头版封面封套与各版封面封套

• 创意版位• 版页以外的创意广告形式,

如粘贴、束带、广告袋• 其他创意广告形式,如可变印刷、

香墨印刷、3D和彩色新闻纸

INNOVATIVE EXECUTIONS• Cover wraps & Section wraps

• Creative positioning• Out-of-print creative buys -

e.g. stick-on labels,belly bands, envelopes

• Other creative options -e.g. Variable Print, scented ink,

3D, coloured newspaper

Attention–getting Creative Buys 引人注目的创意版位 PREMIUM POSITION BUYSCover Page Strip Ad优选版位 封面条形广告

MAXIMISE VISIBILITY WITH CREATIVE BUYSAffording new possibilities in execution, the alignment of editorial and advertising grids opens the door to more creative ads.创意广告形式更抢眼创意执行方式、可灵活调整的报道和广告版位为创意广告提供更大发挥空间

Page 8: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

• Zaobao Business Seminar• Zaobao Singapore Budget Business Forum• Zaobao Investment Forum• Zaobao LOHAS Mega Health Seminar• Zaobao Health & Wellness Workshops • Cars@Expo• Zaobao Travel Seminars• Singapore Prestige Brand Award• Zaobao Business Appreciation Night

ENGAGE THROUGHJOINT PROMOTIONS& EVENTS

• 早报中小企业讲座• 早报财政预算案商业论坛• 早报投资讲座• 早报乐活谈保健大型讲座• 早报保健工作坊• 汽车展销会• 早报旅游讲座• 新加坡金字品牌奖• 早报中小企业聚汇

联办促销与活动锁定消费群体

Page 9: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

ZAOBAO DIGITAL is the trusted information source for the Chinese-speaking community. It is also one of the few Chinese news websites in Singapore, which similarly captures the highly-educated Chinese online audience.

• Homepage 首页• Real Time 即时• News 新闻• Entertainment 娱乐• Lifestyle 生活• Finance 财经• Opinions 言论• Special Report 专题• Videos 视频• Z-Property 早房• Z-Politics 政谈• BrandInsider 品牌解码

STANDARD AD UNITS 标准广告单元

HIGH IMPACT AD UNITS 高强度广告单元

早报数码平台是讲华语族群可靠的信息来源。它是新加坡少数优质华文资讯网站之一,吸引受过良好教育的华族网民。

IMU 矩形广告LEADERBOARD 横幅广告

TRANSITIONAL ADS 网页悬浮窗Advertisers can run high impact ads that appear when users first arrive at Zaobao Digital.广告商可在用户首次浏览早报数码时投放的高强度广告。

SYNCHRONISED BANNERS 同步横幅Advertisers can run complementary banners on the same page to create high impact.广告商可在同一网页投放辅助性横幅广告,以取得更强效果。

MOTION ADS 动态广告(only applicable to mobile web)The transitional ads utilise sensors on mobile devices to encourage more user interaction. 此过渡性广告利用移动器材的感应功能,促进更多的用户互动。(只适用于移动网页)

MEGA LEADERBOARD 大形横幅广告(only applicable to desktop) Advertisers can run full-width banners that enable hosting of rich media or video for high visibility and impact. 广告商可在全幅通栏位置放置短片或其他形式的广告,其黄金位置可大大增加广告曝光率、浏览量和影响力。(仅适用于桌面电脑)

HALF PAGE 长形广告

All images are for illustration purposes only. 图片仅供参考

Page 10: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

ZAOBAO eNEWSLETTERcontains news that is hand-picked by Zaobao editors daily to ensure readers will never miss the most important breaking news.

早报每日新闻电邮速递由早报编辑为读者精选的每日要闻,包括最即时的重大新闻,让读者在最短时间内掌握本地与国际大事。

HIGH IMPACT AD UNITS 高强度广告单元

IN-ARTICLE VIDEOS 文章内嵌视频广告The video appears within the article page while users scroll through the content. It will only play when the player is in view.当用户浏览网站内容时,视频会出现在网站文章内。视频广告只在用户观看播放器内容时播放。

TVCs 广告片A video ad unit is always in-view and located at the bottom right of the screen. It will expand to full screen when the user clicks to view.视频广告单元设于屏幕右下角,并处于观看状态。当用户点击观看时,就会扩大为全屏幕格式。

MOBILE SCROLLERS 滚动广告(only applicable to mobile web)The scroller appears within the article page while the user scrolls through content. Its full-page format makes it impactful.当用户滚动浏览内容时,滚动广告会出现在网站文章内。全版格式滚动广告效果更强。(只适用于移动网页)。

PRE-ROLL VIDEOS 插播式视频广告The promotional video message appears within the video player before the video content appears. It will only play when the player is in view.在播放视频内容前,宣传视频广告会出现在视频播放器内。视频广告只在用户观看播放器内容时播放。

向上滚动 浏览

Scroll up to view

All images are for illustration purposes only. 图片仅供参考

Page 11: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

MOBILE / TABLET APP

is free to download, and all users can read stories in their entirety. Subscribers have access to unlimited number of stories and our ePaper (PDF of the newspaper).

手机/平板电脑应用程序供免费下载。所有用户都可阅读整体报道。订户可阅读篇数不受限的报道和

电子报章(报章的PDF版)。

FULL PAGE SPLASH全版开屏广告

INPAGE BANNER横幅广告 IMU

矩形广告NEWS

ROTATOR新闻轮播单元

BRANDINSIDER 品牌解码 Tap on our publisher experience to engage your target audience with customised content tailored by the SPH BrandInsider team.

新加坡报业控股品牌解码团队为客户量身定制精彩内容并通过我们的多媒体平台传达给读者。客户的目标顾客群可通过品牌解码进一步了解品牌信息。

ADVERTORIALS软文(广告)Present your business in an illuminating, informative manner that gives potential consumers the confidence to take action.

通过为消费者提供知识与信息,提高消费者购买产品的动力与信心。

Only applicable to tablet app 只适用于平板电脑应用程序

Only applicable to mobile app 只适用于手机应用程序

All images are for illustration purposes only. 图片仅供参考

CONTENT MARKETING

内容营销新加坡报业控股内容创作室擅长以生动的内容跟读者交流。我们利用丰富的档案资料、新闻

创作技巧和精彩的内容策划,以富有说服力的创意形式将信息迅速传达给目标顾客群。

SPH Content Lab’s archival resources, newsroom techniques and content curation will ensure the communication of your brand stories to audiences is swift, creative and convincing.

Page 12: PRINT & DIGITAL REPLICA READERS PRINT & DIGITAL …...Demographic data refers to ZB Print (Monday - Sunday) and Digital Readers Profile • Compared to national median of $2,866 monthly

January 2018

马上行动,我们的销售人员将为您量身定制最恰当的广告方案,详情请电邮至: [email protected]: [email protected]

Tap on the expertise of our sales team who specialises in customising solutions for your specific needs.

www.zaobao.com.sg

Package Name 配套 Duration 时间 Package Price 价格

Zaobao Digital Advertorial Package 1 week 1 周 $8,000早报数码软文广告配套

Zaobao Tag Site 4 weeks 4 周 From $25,000 onwards早报专页配套

Zaobao eNewsletter Basic Package 2 weeks 2 周 $3,000早报每日新闻电邮速递基本配套

Zaobao eNewsletter Premium Package 2 weeks 2 周 $4,000早报每日新闻电邮速递高级配套

Digital Starter Chinese Package 4 weeks 4 周 $5,000基本数码华文配套 8 weeks 8 周 $10,000

Zaobao BrandInsider Package 4 weeks 4 周 $70,000早报品牌解码配套 12 weeks 12 周 $150,000

DIGITAL PACKAGES 数码广告配套

PRINT AD RATES FOR COMMON SIZESLIANHE ZAOBAO & ZBSUNDAY联合早报与早报星期天一般尺寸的广告收费率

Great value at $0.08 per thousand readers

(per column cm)超值广告收费从千人成本

(CPM)$0.08起(每栏公分)

FULL PAGE全版

(54CM X 6COL)

1/2 PAGE横半版

(27CM X 6COL)

$5,994

$6,318

$37.00

$39.00

$11,988

$12,636

COLOURSURCHARGE彩色附加费

1-SPOTCOLOUR

单色+ $1,750

2-SPOTCOLOUR

双色+ $5,250

FULLCOLOUR

全彩+ $7,500

$2,997

$3,159

SUN-WED 星期日至三

THU-SAT 星期四至六

PERCOLUMN CM

每栏公分

1/4 PAGE1/4 版

(27CM X 3COL)