DIGITAL CHILDREN BOOK EVOLUTION AND READERS ENGAGEMENT TISP MASTERCLASS - 31 MARCH 2015

Karen Nahum Digital Director De Agostini Libri - @KarenNahum    

Digital book evolution

Digital - Paper - Social ecosystem

1 - INTRO

Digital book evolution

Social

2 - SOCIAL

DeAgostini Libri DeAgostini YA Libromania Utet Scuola

FOLLOWER: 6.928

FAN: 55.539

Target: parents

Timbuktu & DeAgostini

3 - TIMBUKTU + DEAGOSTINI

About Timbuktu + DeAgostini

Timbuktu & DeAgostini

4 - TIMBUKTU + DEAGOSTINI

1° editorial case of combined presence: •  paper books + digital animated books •  cross iStorie app with games •  digital books for iBooks Store (sound and

animation) and Kobo (sound)

Available from 21 October see the video

Timbuktu & iStorie

5 - TIMBUKTU + iSTORIE

Timbuktu presented with a digital lab for kids:

18 October 2014, Open bookstore, Milano

Timbuktu & iStorie

iStorie’s kiosk

Timbuktu’s digital books will be available in the kiosk iStorie (ios e android). In iStorie there will be DeAgostini and WhiteStar’s ebook. First titles avaibles: •  Timbuktu’s serie •  Il Re delle meraviglie •  Animali a metà •  Le favole di Esopo

6 - TIMBUKTU + iSTORIE

WhiteStar & iStorie

How does it work…

From paper to ebook:

Badge: ebook included

Unlock with augmented reality

7 - WHITESTAR + iSTORIE

iStorie – How do we proceeded

8 - HOW DO WE PROCEEDED

Define a platform:

Define the project:

Requirements, wireframe & flows

Costant check with the vendor

App in the stores:

In the meanwhile: ebooks realization

Graphical design:

Collection of materials from the editorial staff:

•  Storyboard design •  Interface design •  Graphical adjustment and design •  Realization in KBM

Embed in the kiosk

Digital book evolution

9 - DIGITAL BOOK EVOLUTION

Digital and Paper books

paper books  

sign in website  

interactive digital book  

Fiabe Preziose

Fairytails paper books with digital extention

10 – FIABE PREZIOSE

Math & Tap

From a school book to digital educational entertainment

11 – MATH + TAP

A system of three apps together with the books to reinforce math, logic and language

At the end of contest (spring 2014) 4 interesting project and stories were identified to become interactive digital books: •  Milano ad altezza di bambino •  L’amore è un ravanello •  Se fosse •  Il vanto del vento

Contest Create the book of the future

12 - CONTEST

13 - CONTEST

•  city discovery: Milano in 10 steps •  games and interactions •  a kid as main character and

guide

Milano ad altezza di bambino

see the video

Contest Create the book of the future

Among Apple best childrens books for 2014

Milano ad altezza di bambino

14 – MILANO AD ALTEZZA DI BAMBINO

Milano ad altezza di bambino presented with a digital lab for kids:

14 March 2015, Milano

THANKS

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