PRIMEQUEST ENERGY PROFILE (Recovered)

2 0 1 6

Prime Quest Energy SA

i

COMPANY PROFILE – PRIME QUEST ENERGY SA – © 2016

1

1. EXECUTIVE SUMMARY

Prime Quest Energy South Africa (Pty) Ltd (Prime), is an emerging enterprise operating in the

energy savings space – more particular the savings driven by lighting solutions, in homes,

business and industrial facilities. The anchoring of the business is a Value Added Partnership

(VAP) relationship with Philips Lighting – the global lighting and technology leader. Philips is the

largest and most innovative lighting business in the world by market capital and market share. It

is also the most innovative in the realm of lighting technology.

Prime has been through a stringent accreditation and assessment process to qualify as a suitable

VAP for Philips to engage into a meaningful and long-term relationship. Prime is a Level 1 BEE

Contributor. In addition, Prime is owned and operated by entrepreneurs Ravi Naidoo and Mike

Stringer, who are both experienced businessman and involved in various enterprises and are

post-graduates holding amongst other qualifications MBAs in Business Leadership and

Sustainability from the University of Cumbria in the UK.

Prime has positioned itself to access public sector opportunity where projects are in-line with the

Presidential mandate to green the economy and reduce energy consumption and costs across all

State Owned Enterprises (SOEs) and all governmental department and agencies. In addition, the

industrial sector of the economy shows large potential for savings and compliance with the

Occupational Health and Safety Act 85 of 1993 (OSHA). All our solutions are designed against

the standards and prescriptions of the OSHA. Compliance is a core part of our culture at Prime.

The Hospital Sector (Public and Private) is also a focus area for Prime – with historic experience

in healthcare and the healthcare environment from both of its founders. Municipalities are a further

focus area within government-agencies as they largely own the streetlight networks in our towns

and cities as well as large legacy-building infrastructure. This is non-revenue generating

expenditure and can be drastically reduced.

The marketing objectives for Prime is to plant our value proposition within the customers who

make up these sectors and convince them of the value and benefit to themselves as end-users

from improved efficient lighting as well as cost reduction in operational expenditure, whilst also

being responsible energy-savvy corporate citizens. In addition to dealing with installations in

existing buildings, Prime is also present in the area of new electrification and new buildings as

South Africa increases infrastructure-spend.

The Prime offering is hugely empowered by the backing of the Philips Lighting global business

with its industry-leading technology, support and product warranties– coupled with Prime adding


2

the lighting experience and customer relationship management. This is a good forging to

establishing sustainable customer engagements. This is a win-win relationship for Philips and

Prime in our partnership to provide the best product, service and support to our client.

2. THE COMPANY – PRIME QUEST ENERGY

2.1 BACKGROUND

The company was founded by Ravi Naidoo and Mike Stringer in 2014. Both Directors are actively

involved in the strategic leadership and management of the business. This brings a high-level of

expertise and experience into the operational aspects of the business. Quality and Systems

Implementation is key to growth and sustainability at Prime. The business has a national footprint

with infrastructure in Gauteng, KwaZulu Natal and Western Cape Provinces.

2.1.1 Our Objectives

The objectives of Prime are to deliver energy efficient solutions to the market in the form of LED

lighting systems that reduce heat, costs and ultimately bring down electricity bills on the lighting

components by up to 70%. The objective is to do this by creating jobs, creating a Community

Social Investment (CSI) plan that provides solar electricity solutions to kids in rural areas from a

portion of profits and make a difference as a corporate citizen and as passionate South Africans.

2.1.2 Our Vision

To be a leading change-agent in the reduction of Energy costs for our customers, by providing

customisable solutions using the best products in the world. We strive to achieve this along with

benchmark setting service levels and peace-of-mind warranties.


3

2.1.3 Our Mission

Prime Quest Energy provides LED lighting solutions from the global technology leader – Philips

Lighting, to assist our customers increase energy savings and become environmentally sensitive.

We customise solutions to balance customer-centric objectives and underpin our offerings with

certainty via best in industry warranties. We insist on making the process accessible and value-

adding to our clients – leaving them with superior lit environments.

2.1.4 Core Values

Our Business. Our Passion. Our World. Your Savings.

2.1.5 Competitive Advantage

Value Proposition

Our Value Proposition is to Save Customers Money, whilst encouraging energy usage reduction

in a manner that facilitates ease of implementation and finance. In addition, we ensure more

efficient productive and aesthetically appealing work, social and recreational environments with

the highest quality lighting products from the World Number 1 lighting company – Philips. We

constantly benchmark ourselves against the Value-Proposition Matrix below.

FIGURE 1. VALUE PROPOSITION MATRIX

2.1.6 Unique Selling Point / Distinctiveness

Our USP is the ability to back the sales and marketing pitch with real warranties and guarantees

that ensure predictable peace of mind in the event of product performance defect. This is

supported by the brand equity of the largest industry player, with specified burning hours in our

warranty and time (3 to 5 years generally). Industry leading warranties ensures peace-of-mind for

our customers and increased reliability in our solutions. This affords us customer-satisfaction

levels that are hard to surpass.

Prime is a Value Added Partner (VAP) to Philips and as such enjoys a protected relationship

within this contract to offer design and technological support to our clients, as part of the holistic


4

solution. This is a unique service, concept and distribution channel in comparison to competitor

approaches to market. This averts the expensive task of contracting specialist engineers and

architects to perform these reviews. We are able to do this with the confidence of experts who

have an in-depth understanding of lighting.

3. THE RATIONALE BEHIND LED AND ENERGY SAVINGS

LED research and development has resulted in reliable and bankable technology that provides

safe and predictable usage, whilst affording users cost-savings from Day 1. This makes for a

sound logical proposition as to why businesses and public environments should make the change

to the all-round more efficient technology.

3.1 SOCIO-CULTURAL

The socio-cultural trend has been to be more aware and compliant in terms of savvy energy

consumption. The cultural trend has been to reduce household and business monthly expenditure

and electricity costs is a meaningful part of this as we face increased energy costs from state

producer Eskom. We seek to harvest this trend and further stimulate the awareness and ease of

access to implementation in industry.

3.2 TECHNOLOGICAL

The product from Philips Lighting is technologically superior in its engineering and design and

technology plays a large role in this sector. In addition, Prime adopts technology to reduce fixed

overheads, create a modern and empowered team and to be a disruptive business in this sector.


5

Our approach is agile and focused, without needing to use multiple product vendors as Philips

offers the most comprehensive lighting range in the world.

3.3 ENVIRONMENTAL FACTORS

The increased prominence of environmental legislation, global pressure around planetary

pollution and renewable energies has resulted in global trends towards carbon-credit monitoring

and compliance. The industrial environment is becoming more accountable and more committed

to impacting positively on the road ahead.

The COP-22 carbon-tax and its imminent adherence by Multinational Companies and signatory

nations, is further incentive for industrial players to move to greener solutions at all levels of their

operations. South Africa ranks highly on the global per capita carbon emissions radar. (See Figure

3)

Figure 2. global COST OF ENERGY


6

FIGURE 3. GLOBAL CARBON EMISSIONS

3.4 PUBLIC POLICY AND LEGISLATION

The previous ESKOM and Energy-Savings incentives by the Department of Energy (DoE), has

been replaced with a tax-credit offering from the South African Revenue Services (SARS). SARS

- in terms of Section 12 (c), (i) and (l) offer rebates based on the kilowatt-hours (kWh) saved in a

calendar year, as a result of investment into more efficient energy solutions. This includes lighting

and Prime is able to offer this statutory benefit as a turnkey solution via our SANAS Accredited

Measurement and Verification (M & V) process. This rewards businesses who invest in capital

expenditure that relieves the pressure on the national grid. This also applies to our Solar product

range. We are supporters of this approach.

In addition, the OSH Act places specific LUX Level requirements on office and industry to comply

with. Non-Compliance with these stipulations can result in expensive law suites and escalation in

vocational injuries. Compliance to the Act is compulsory and a key part of good corporate and

social governance Poor lighting has prejudicial impact for workforce-wellbeing.

4. OUR PRODUCTS AND SERVICES

Products -

The Prime Product Range is extensive and extends across the Philips range of Lighting Solutions.

The key sectors are listed visually below for ease of reference. A full Product Detail will be supplied

on request for your relevant sector from one of our Consultants.


7

Services –

• Value-Add Lighting Audits at no cost to our Customer. Light Design and Engineering Team

• Measurement & Verification (M&V) in terms of Section 12 of the Income Tax Act for SARS

Tax rebate fulfilment. Our turnkey solution for this is SANAS accredited, which is a legal

requirement for the incentive

Key Sectors:

Office & Industry

Warehouses

Healthcare


8

Airports

Hospitality & Retail

Manufacturing

Parking garages


9

Streetlighting

Public Lighting

5. FINDING A CUSTOMISED SOLUTION FOR YOU – OUR CUSTOMER

We thank you for the opportunity to introduce ourselves and for perusing of our Company Profile.

We are eager to showcase our Products, Technology and Advantages. We are confident we are

vendors of the most advanced LED lighting solutions in the World and will be very glad to illustrate

this in your environment.


10

Our process of engagement with our Customer is streamline and efficient – making the solution

as accessible and as affordable to you. We offer a free initial consultation and once we have an

understanding of the solution required, our team will conduct a lighting audit at no cost to our

Customer. Our Process Flow Diagram below summarises the way forward.

FIGURE 4. PROCESS FLOW DIAGRAM

6. OUR COLLECTIVE LEADERSHIPTEAM

We have a diverse skillset at Prime and this facilitates cross-pollination of strategies, networks

and professionalism at all levels of the business. Corporate Governance and Ethical Business

Practice are foundational principles of the business culture at Prime. This is key to our relationship

with Philips Lighting, a major Multinational Company, as well as our relationships with our

Customers. We are supporters of responsible and accountable South African corporate citizenry.


11

Ravi Naidoo– CEO (Johannesburg based)

Qualifications:

Bachelor of Social Science – University of Cape Town

Bachelor of Laws – University of Natal

Masters of Business Administration (Leadership & Sustainability) – University of Cumbria, UK

Leadership Programmes:

Fellow of The Institute of Directors of Southern Africa

JP Morgan Green Business Leadership Programme (Gordon Institute of Business Science)

Mike Stringer – CEO (Cape Town based)

Qualifications:

Certificate in Chemical Engineering –Cape Town

Masters of Business Administration (Leadership & Sustainability) – University of Cumbria, UK


Executive Development Programme (University of Cape Town)

Executive Leadership Programme (Harvard Business School, USA)

Fellow of The Institute of Directors of Southern Africa Member

of the Cape Chamber of Commerce.

Renske Snyman – Projects Executive (Cape Town based)

Qualifications:

Bachelor of Commerce – University of South Africa

Master of Science – University of Johannesburg (RAU)

Master of Business Administration – University of Stellenbosch

Doctor of Philosophy (Ph.D.) – University of Pretoria


12

Rajan Moodley – Business Development (Johannesburg based)

Qualifications:

Bachelor of Accounting – University of Natal


Investment Banking Programme – Standard Bank

JP Morgan Business Development Programme (Gordon Institute of Business Science)

Professional Bodies & Affiliations:

7. CORPORATE IDENTITY

• REGISTERED ENTITY - PRIME QUEST ENERGY SOUTH AFRICA (Pty) Ltd

• COMPANY REG # - 2014 / 282387 / 07

• VAT #- 4050271206

• B-BBEE RATING LEVEL - 1

• WEBSITE – www.primeenergy.co.za

• REGISTERED ADDRESS - 29 GOLF ROAD, SYBRAND PARK, RONDEBOSCH, 7800

http://www.primeenergy.co.za/




13

8. HOW TO FIND US

CONTACT DETAILS -

Office - Executive Assistant (Michelee Roos)

Phone: +27 21 696 8482 Fax: +27 21 697 1111Email: [email protected]

Directors–

Ravi Naidoo (Jhb): 082 823 0271


Mike Stringer (Cpt): 082 650 3221



14

PHYSICAL ADDRESSES–

GAUTENG–

2nd Floor, The Business Centre, Design Quarter Precinct,

Leslie Road, Fourways, GP, 2196

KWAZULU-NATAL

1 Classic Business Park, 631 Columbine Place, KZN, 4051

WESTERN CAPE –

29 Golf Course Road, Sybrand Park, Rondebosch, WC,

7800

Documents

PRIMEQUEST ENERGY PROFILE (Recovered)