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James Murphy 莫子傑Editorial Director, Greater China
Research CommunicationsJohn Wiley & Sons
Strategies for Successful
Publication
Improving your paper’s chances for acceptance
Three critical aspects:
1.Know the journals in your community
2.Communicate your paper’s relevance
3.Promote your published research
Knowing your Journals - Wiley Journals in your
Area -
• Founded in 1807, New York City
• More than 5,000 staff worldwide
• Headquarters: Hoboken, New Jersey, USA
About Wiley
Wiley’s Position in Scientific Communication800+ societies
1,500+ journals
4,000,000+ articles
40,000 active titles, 12,000+ online books
450+ Nobel Prize winners
Top Quality Journals – 2012 JCR
1,192 (77%) have Impact Factors
25 are no. 1 in their category
264 are top 10 in their category
Oncology
Hematology
Allergy & Immunology
Allergy & Immunology cont
Biochemistry & Molecular Biology
Microbiology
Cell Biology
Biotechnology
The Impact Factor Balance
PrestigeCareer
Advancement
High rejection ratePapers triagedDelay due to time before final rejectionSome have idiosyncratic style
Your success depends on knowing more than a journal’s IF!
Knowing your Journals - Selecting and Following -
Selecting Your Key Journals Look beyond impact factor
Reputation & editorial board Rejection rates Peer review time
Relevance to your topic Review the Aims and Scope Read the Instructions for
Authors
Scan titles and abstracts Subscribe to e-Table of Content
alerts get to know the journal!
Rejection Rates for Wiley Journals
2010 2011 2012Acceptance Rate 21% 21% 19%Rejection Rate 72% 74% 77%Immediate Rejection 40% 42% 47%
Communicate your paper's relevance
Communicate Effectively
http://wileyeditingservices.com
Communicate your paper’s relevance
Write a helpful cover letter Importance of topic / research results
Significant advances on previous work
Why their journal was selected
Why the journal’s audience will read it
Suggesting referees = faster review
Previous co-authors in past 5 years ≠ referees
Submitted to other journals?
Never underestimate the importance of a good title!
Understand how reviewers evaluate
Relevant? Important and significant? Correct methodology? Data quality? True/credible? Length and format? Communicated effectively? Feedback and decision
Accept Accept with minor revisions Accept with major revisions Reject
Modiified CC Image by Doug Haywww.flickr.com/photos/doughay/5912213441/
Reviewer Comments Comments are submitted in
the spirit of scholarly communication – take them in that spirit
Argue with scientific evidence Address each comment and
revision in order
If suggestions not incorporated, explain why not
If you disagree with the decision, discuss with editor
Or withdraw your paper and submit to another journal
Mocking Bird Argument.jpg, CC License by Wikimedia user Chiltepinster
Take Heart: Nobody’s Perfect
Did you have to revise your last paper? 91% Yes
Did the review process improve the quality? 91% Yes
How many journals rejected your last paper before it was accepted? (pie chart)
Peer Review Survey 2009: Preliminary Findingssenseaboutscience.org.uk
Promote your research
Maximize the impact of your research
Discoverability - Top of search results
More Usage
More Citation
s
Prestige for both article and journal and author
From “Maximize the impact of your research paper” by Jaslyn Tan
The Importance of SEO Wiley Online Library is
one of the most highly visited scientific web sites
Wiley has a robust SEO strategy, with research content highly ranked and visible in search results
Authors play a crucial role in article-level SEO
http://www.wiley.com/legacy/wileyblackwell/pdf/SEOforAuthorsLINKSrev.pdf
Search Engine Optimization Ensure relevant keywords are included in the title,
preferably in the first 65 characters
Repeat your keywords 3 – 4 times throughout the abstract in a natural, contextual way. Don’t go overboard!
More Examples
http://authorservices.wiley.com/bauthor/seo.asp
More Examples
http://authorservices.wiley.com/bauthor/seo.asp
Search Engine Optimization Use headings throughout the article to
signal structure and content to search engines; use keywords if appropriate
Look up specific keywords in ISI or Google’s Keyword Planner, or RankChecker to find out which search terms are popular. http://adwords.google.com/ko/KeywordPlanner/Home http://tools.seobook.com/firefox/rank-checker/
Include at least 5 keywords and synonyms in the keyword field
http://exchanges.wiley.com/blog/2013/07/23/search-engine-optimization-and-your-journal-article-do-you-want-the-bad-news-first/ http://exchanges.wiley.com/blog/2013/10/29/seo-part-ii-keywords-and-lady-gagas-sunglasses/
Use Social Media
Share your paper via email and social media
From “Maximize the impact of your research paper” by Jaslyn Tan
Sign-up for E-Alerts
http://olabout.wiley.com/WileyCDA/Section/id-404511.html
• Add a link to your article on your email signature line and link through to the Abstract.• Add links to your articles on your own website, your institution’s site or repository, bulletin boards, discussion lists, blogs, etc.
Disseminate Your Work• Send 10 free PDF files to
your colleagues to enhance discoverability
From “Maximize the impact of your research paper” by Jaslyn Tan
P.S….
Improving Citations Self-citation – cite the journals in
which you have published in - only for relevant articles!
Cite the right time window – last 2 years citation are more relevant.
Be consistent – Use your full name and standard institution name to assure easily identifiable citations to your works.
From “Maximize the impact of your research paper” by Jaslyn Tan
Resources WileyChina.com Search Engine Optimization: For Authors
http://www.wiley.com/legacy/wileyblackwell/pdf/SEOforAuthorsLINKSrev.pdfhttp://authorservices.wiley.com/bauthor/seo.asp
Writing Scientific Research Articles: Strategy and Steps, 2nd Edition, Margaret Cargill, Patrick O'Connor, May 2013
How to Write a Paper, 4th Edition edited by George M. Hall (Editor), February 2008, Wiley-Blackwell
How to Write a Successful Science Thesis, by William E. Russey, Hans Friedrich Ebel, Claus Bliefert, August 2006, Wiley-VCH
The Art of Scientific Writing by Hans Friedrich Ebel, Claus Bliefert, William E. Russey, April 2004, Wiley-VCH
Writing a Paper by George Whitesides, Advanced Materials (available on http://materalsviewschina.cn)
Improving your paper’s chances for acceptance
Three critical aspects:
1.Know the journals in your community
2.Communicate your paper’s relevance
3.Promote your published researchThank You! Questions?
