Press Kit - MultiVu

Press Kit

Press Contact: Jennifer Perciballi, Vice President, Public Relations, Everyday Health, [email protected] • 646.728.9777 direct • 646.476.1245 mobile

Press Contact: Jennifer Perciballi, Vice President, Public Relations, Everyday [email protected] • 646.728.9777 direct • 646.476.1245 mobile

Everyday Health Press Kit

BrandsAbout Everyday Health Everyday Health is the leading new media health company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly television series on ABC stations. The Company’s broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

Our Brands EverydayHealth.com is the flagship and umbrella site for the company’s comprehensive suite of premiere brands. One out of every four people who visit a health site visit an Everyday Health site.

USE THIS FOR 4 COLOR APPLICATIONSCYMK

DR. WEIL’SOptimum Health Plan

Source: comScore Media Metrix; comScore Video Metrix; Facebook Insights; Twitter

http://www.everydayhealth.com

mailto:jperciballi%40everydayhealthinc.com?subject=

http://EverydayHealth.com

http://www.everydayhealth.com/

http://www.carepages.com/

http://www.dailyglow.com/

http://www.pdrhealth.com/

http://www.dukediet.com/

http://www.healthylivingwithellie.com/

http://www.jillianmichaels.com/

http://www.joybauer.com/

http://www.medpagetoday.com/

http://www.revolutionhealth.com/

http://www.sonomadiet.com/

http://www.southbeachdiet.com/

http://www.whattoexpect.com/

http://www.deniseaustin.com/

http://www.drweilsplan.com/

http://http://www.sexyforever.com/

http://www.healthdeals.com/

http://www.drlauraberman.com/


General Health & Wellness

Everyday Health

Pregnancy

What To Expect Pregnancy Tracker

What To Expect Period & Fertility Tracker

What To Expect My Baby’s Name

What To Expect Baby Tracker

What To Expect Grow With Me

Beauty

Daily Glow Beauty Tips

Daily Glow Nail Polish App

Daily Glow Virtual Makeover

Fitness

Jillian Michaels’ Slim Down Solution

Denise Austin

Nutrition & Diet

Everyday Health My Calorie Counter

Everyday Health Snack App

South Beach Diet

Joy Bauer Food Cures

Medical Condition Specific

COPD Tracker from Everyday Health

Professional

MedPage Today

Meetings MD

KevinMD


MobileThe Everyday Health Mobile portfolio is focused on six verticals of health and wellness. There is a wide range of applications for multiple platforms including iPhone, iPad, Android and Blackberry. In September 2011, Everyday Health became the first publisher with a subscription mobile app in the health and wellness vertical and the first publisher to offer a subscription app utilizing Apple’s subscription platform that syncs with its website. With just one exception, all Everyday Health apps are free.





Experts & Spokespeople

Nutrition & DietJOY BAUER, MS, RD provides health, food and diet-related information to millions of viewers as a contributor to EverydayHealth.com and NBC’s Today Show. She is a New York Times best-selling author, the nutritionist for the New York City Ballet, monthly columnist for Woman’s Day magazine, and creator of JoyBauer.com. Her weekly show, What The Heck Are You Eating? will premiere on Everyday Health’s YouTube channel April 3rd.

ELLIE KRIEGER, RD is a registered dietitian specializing in nutrition and health communications. Ellie is the Diet & Nutrition Expert on Everyday Health, plus she offers personalized diet and eating plans through HealthyLivingWithEllie.com, one of Everyday Health’s portfolio sites. She is the host of the Cooking Channel’s Healthy Appetite with Ellie Krieger and author of several best-selling books. Ellie contributes to EverydayHealth.com, and offers personalized diet and eating plans through HealthyLivingWithEllie.com, one of the Everyday Health portfolio sites.

Everyday Health Medical DirectorMALLIKA MARSHALL, MD is board certified in pediatrics and internal medicine, and a respected medical journalist. A cum laude graduate of Harvard College, Dr. Marshall received her medical degree at the University of California, San Francisco School of Medicine (UCSF). She completed her medical residency in internal medicine and pediatrics at Harvard University. In addition to receiving numerous medical awards, Dr. Marshall is a member of the American Medical Association, the American Academy of Pediatrics, Alpha Omega Alpha Honor Medical Society, the National Association of Black Journalists, the Association of Health Care Journalists, and serves on the board of trustees for the Urgent Care Association of America Foundation. Dr. Marshall is a practicing physician at one of the country’s most prestigious facilities, Massachusetts General Hospital, where she specializes in treating adults and children within its Chelsea Urgent Care Clinic.

FitnessDENISE AUSTIN, a member of the President’s Council on Physical Fitness and Sports, has sold nearly 20 million exercise videos and DVDs, written nine books on fitness, and is a television show host. As Everyday Health’s fitness expert, she shares daily fitness tips at EverydayHealth.com, DeniseAustin.com and on the Denise Austin mobile application. 2011 marks Denise’s 30th anniversary as a fitness expert; she launched her career in 1981 on The Jack LaLanne Show. Denise currently hosts Wake Up and Go on Lifetime’s morning show, The Balancing Act.

JILLIAN MICHAELS is one of the leading health and wellness experts in the country. She contributes to EverydayHealth.com and is a New York Times best-selling author. She was the trainer and life coach on The Biggest Loser for six years and Losing It With Jillian (NBC) and she has released numerous exercise DVDs. Personalized diet and fitness plans by Jillian are available through her website JillianMichaels.com, which syncs seamlessly to her mobile application published by Everyday Health. Her mobile app is available on iTunes and has received a 4 star rating. Jillian has a long-standing relationship with Everyday Health, which launched JillianMichaels.com in 1996.

Everyday Health is home to the most credible, recognizable and relevant experts in the health and wellness industry. Some share their insights with a television audience, others share their knowledge and advice through books, magazines and social media. All of our experts have one thing in common: they inspire millions of fans every day through Everyday Health.



http://HealthyLivingWithEllie.com


http://HealthyLivingWithEllie.com


http://DeniseAustin.com


http://JillianMichaels.com

http://JillianMichaels.com



Experts & Spokespeople

Skin & BeautyJESSICA WU, MD is a board-certified dermatologist in Los Angeles who specializes in medical and cosmetic dermatology. With a client roster of A-list celebrities, Dr. Wu knows the secrets to healthy beauty. Dr. Wu’s skin and beauty advice is so popular on EverydayHealth.com that the company appointed her the lead expert for its spinoff property, DailyGlow.com, where health meets beauty. In February 2011, Dr. Wu released her first book, Feed Your Face: Younger, Smoother Skin and a Beautiful Body in 28 Days.

Pregnancy & ParentingHEIDI MURKOFF is the creator of What to Expect, the world’s most popular and trusted pregnancy and parenting brand. Heidi touches lives through her series of best-selling What to Expect books, Everyday Health’s WhatToExpect.com, and the world’s most popular pregnancy apps: What To Expect Pregnancy Tracker, What To Expect Period & Fertility Tracker, What To Expect My Baby’s Name, and the What To Expect Baby Tracker. The What To Expect Pregnancy App was downloaded over 70,000 times by the second day that it was available and collectively Heidi’s apps have been downloaded over two million times. A movie based on the What To Expect brand starring Cameron Diaz and Jennifer Lopez is set to be released on Mother’s Day 2012.

Sexual HealthLAURA BERMAN, LCSW, PhD is the nation’s leading sex and relationship expert and an Everyday Health contributor. Dr. Berman is an assistant clinical professor of OB-GYN and psychiatry at the Feinberg School of Medicine at Northwestern University, a New York Times best-selling author and host of the popular TV show, In the Bedroom with Dr. Laura Berman on OWN, as well as The Dr. Laura Berman Show on Oprah radio. Dr. Berman was a regular guest on The Oprah Winfrey Show and continues to appear regularly on The Dr. Oz Show. In 2011, she won a Gracie Award for her radio show from the Alliance for Women in Media for “Outstanding Talk Show.” Her latest book, Loving Sex: The Book of Joy and Passion was released in 2011.

Heart HealthARTHUR AGATSTON, MD, author and creator of the best-selling diet book of all time, South Beach Diet, is the Heart Health Expert on EverydayHealth.com. The personalized weight loss program’s website SouthBeachDiet.com and its namesake mobile app, published by Everyday Health, has helped millions get healthy. Dr. Agatston is a preventive cardiologist and an associate Professor of Medicine at the University of Miami Miller School of Medicine. The South Beach Diet Wake Up Call: Dr. Agatston’s Real-Life Program for Reversing Our Toxic Lifestyle was released in October 2011.




http://DailyGlow.com

http://WhatToExpect.com


http://SouthBeachDiet.com



Everyday Health TV Show Hosts

LAILA ALICo-Host, Everyday HealthLaila Ali is a world class athlete. She is also an author, president of the Women’s Sports Foundation (WSF), founder of the Laila Ali Lifestyle Brand, co-host of Everyday Health, and a working mother. With her enthusiasm for living a healthy lifestyle, her drive as an elite athlete (she is an undefeated

former world champion boxer with 21 knock-outs in 24 bouts), and her desire to inspire others to live healthier and happier, it is no wonder she is perceived as a world-champion ambassador of health and wellness. These traits make Laila perfectly tailored for Everyday Health.

ETHAN ZOHNCo-Host, Everyday HealthEthan is a champion on many levels: He was the winner of the reality television show, Survivor: Africa, in 2002. Ethan is also a philanthropist, cancer survivor, and a former professional soccer player. Co-host of the television series, Everyday Health, he shares a common bond with many of the people

profiled on the show, as he has fought to overcome health issues and continues to pay it forward. With his outstanding determination, he inspires others facing serious health challenges, as the show Everyday Health clearly portrays. In 2008, Ethan created Grassroot Soccer UNITED—an international, youth-led movement to end HIV/AIDS in Africa by embarking on a world-record-breaking 550-mile journey on foot from Boston, MA, to Washington, D.C., dribbling a soccer ball the entire route.

JENNA MORASCACo-Host, Everyday HealthJenna Morasca, a co-host of the new television series, Everyday Health, has worked as a model, actress and television correspondent and was the winner of the reality show, Survivor: Amazon in 2003. In 2004, Jenna made the difficult decision to withdraw from competing in Survivor: All Stars to

spend time with her mother, who was in the final stages of a 12-year battle with cancer. Her mom passed away eight days after Jenna returned home. Jenna’s first-hand experiences as caregiver and inspirational partner during co-host and boyfriend Ethan Zohn’s personal battle against CD 20+ Hodgkin’s Lymphoma allows her to relate authentically with the show’s subjects: extraordinary people whose stories inspire all of us to make a difference and celebrate the power of one person’s courage and determination.

Hosted by a trio of health ambassadors—world-class athlete Laila Ali, former professional soccer player and humanitarian Ethan Zohn, and champion of Survivor: The Amazon Jenna Morasca—Everyday Health profiles ordinary people who overcome extraordinary obstacles. Each episode features individuals who are facing a health crisis (or close to someone who is) and helping others lead healthier, happier lives. Everyday Health helps these people make their dreams of helping others become a reality. Each program addresses a medical condition, sometimes includes a celebrity guest, and always provides a surprise reveal for the person profiled. EverydayHealth.com/TV provides additional content and supporting materials for each episode. The show is brought to you by the leading online health company, Everyday Health, as part of Litton’s Weekend Adventure, airing each weekend on ABC stations across the country.



http://EverydayHealth.com/TV



Accolades

Wall Street Journal Named Everyday Health as“THE NEXT BIG THING”

OnMedia Top 100Named Everyday Health to its “100 Top Private Companies”

list 2011 & 2012

Business Insider Ranked Everyday Health #40 in the

World’s Most Valuable Startups

“....it’s a bigger, better WebMD.” — Business Insider

“The Condé Nast of Web Health.” — Business Week

“The largest health site as measured by unique visitors.” — The Wall Street Journal

”Everyday Health…gained the distinction of being the largest of the online healthcare networks, kicking sand in the faces of

Rodale’s muscular web presence and surpassing even the venerable WedMD presence.”

— Winning the Web

Crain’s New York Business Named Everyday Health as

#4 Digital Startup in New York City

comScoreRanked Everyday Health in its

Top 50 U.S. Websites List for 31+ months





AwardsThe award-winning Everyday Health portfolio of websites and mobile applications is recognized for providing the best experience for consumers, professionals and marketers.

Medical Marketing & Media Award Silver Award for the Best Use of Direct Marketing to Healthcare Professionals Awarded to EverydayHealth.com for the Adacel G.I.F.T. Program, 2011

min’s Integrated Marketing Award Best Customized Website awarded to Everyday Health for Eating for Better Health, sponsored by Campbell’s, 2011

PM360 Trailblazer Award Best Direct to Patient (DTP) Campaign awarded to EverydayHealth.com for the Guide to Managing COPD sponsored by Spiriva, 2011

2011 OMMA Integrated Online Campaign Awards The Quaker Oatmeal Amazing Starts with the Heart/Heart-Healthy Living campaign was a winner in the Online Advertising Sponsorship/Food & Beverage category

Medical Marketing & Media Award Silver Award for the Best Interactive Initiative for Consumers Awarded to EverydayHealth.com for the Video Symptom Checker, 2010

PM360 Trailblazer Award Best Direct to Patient (DTP) Campaign Awarded to EverydayHealth.com for the RA Management Guide, 2010

Web Health Award Gold Award for Everyday Health’s What To Expect mobile app, 2010

min’s Online Editorial & Design Award Awarded to EverydayHealth.com for the Life with MS Blog, 2010

eHealthcare Leadership Award awarded to CarePages, 2010

min’s Best of the Web Award for Outstanding Digital Initiative, 2009

eHealthcare Leadership Award Awarded to Everyday Health, 2009

Medical Marketing & Media Award 2009 Brand of the Year Award





Executives Ben Wolin, CEO & CO-Founder Under Wolin’s leadership, Everyday Health has grown to over 400 employees with revenues of more than $130 million annually. Sought after by thought-leader industry events where he speaks as a digital expert and entrepreneur, he has also been featured in top business and trade publications and was named one of Crain’s New York Business “40 Under 40” (2009).

Mike Keriakos, President & Co-Founder Mike Keriakos is responsible for the strategic direction of the Everyday Health product portfolio and growing the consumer and professional businesses. Keriakos has spearheaded efforts to expand the Company’s media footprint, including partnerships with AOL, Google’s YouTube, and he brought the weekly TV series, Everyday Health, to ABC stations in 95% of the country. Appointed to the Interactive Advertising Bureau (IAB) Board, Keriakos sits alongside his peers from Facebook, Microsoft, and Disney among others.

Scott Wolf, Executive Vice President, Sales Scott Wolf has more than 20 years of experience in the media-building business and managing sales teams. His resume includes positions as the Senior Vice President of Sales for Muzak, Vivendi Universal Music Internet Division, Net Creations and CMP Media. Wolf started CMP’s paid circulation division, where as VP/Group Publisher, he launched and managed Windows, HomePC and NetGuide magazines and built them into a $100 million division. As SVP of Sales and Business Development at Net Creations, the leading opt-in email company, Wolf tripled sales and grew the database from 6 million to 30 million names in less than two years.

Laura Klein, Senior Vice President, Sales, PR & Corporate Branding Laura Klein directs key areas of the Everyday Health advertising and communications operations, including revenue generation, sales development, client services, custom solutions, sales research, trade promotion, public relations and brand-building. Klein has more than 20 years of media sales and marketing experience, as VP and publisher of Woman’s Day, the 7th largest magazine in America, and WomansDay.com. She spearheaded the Red Dress Awards and signature marketing programs with leading health organizations and retailers including Walmart and Walgreens. Additionally, Klein was twice awarded the Hachette Filipacchi President’s Award for the largest increase in new business revenue for the company. Previously, she was publisher of Time Inc.’s Family Life, vice president and advertising director for Woman’s Day, account manager at ELLE, and national sales manager at ARTnews magazine.

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Goli Sheikholeslami, Executive Vice President & Chief Product Officer Goli Sheikholeslami is responsible for the strategic vision, design, development, and product management of the company’s business properties, including technology. She has over 15 years of experience successfully managing digital businesses at traditional media companies. Prior to joining Everyday Health, Sheikholeslami held positions with The Washington Post, Condé Nast, and Time Warner, as well as the online homes of Vogue and W Magazines.

Paul Slavin, Senior Vice President & General Manager, Global News and Everyday Health Paul Slavin’s responsibilities include news operations, developing future opportunities for the company’s professional business unit, MedpageToday, and leading a new video unit, Everyday Health Studios. Slavin was previously SVP, New Media, at the ABC News unit of The Walt Disney Co., where he was responsible for all of ABC News’ digital content (including ABCNews.com), mobile and broadband communications. Slavin has won numerous awards for his reporting and production, including 12 broadcast Emmy Awards, the Edward R. Murrow Overseas Press Club Award and a Peabody, among others.



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Press Kit - MultiVu