PRESS FOLDER - Mahou San · PDF fileinternational brewer in spain. it produces 75% of the spanish beer that is exported. mahou san miguel mahou san miguel is a 100% spanish

PRESS FOLDERMAHOU SAN MIGUEL

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02 03 04 05MAHOU SAN MIGUEL AN ACTIVE

COMMITMENTPRODUCTION CENTRES

INTERNATIONAL PRESENCE

KEY FIGURES IN SPAIN (2012)

CONTENTS

5 Mahou San Miguel 12 Alovera 20 Water and climate change8 Production 17 International presence

12 Burgos 20 Responsible consumption, nutrition and health

8 Sales

13 Candelaria (Tenerife)21 Responsible marketing

8 Operating income

13 Córdoba21 Ethical business

9 Professionals

13 Granada22 People

9 Investments

14 Lleida23 Local Commitment14 Málaga

14 Bhidwadi, India

15 Beteta (Cuenca)

15 Los Villares (Jaén)

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07 08 09120 YEARS OF HISTORY

SPONSORSHIP AND PATRONAGE

MAHOU SAN MIGUEL BRANDS

MORE INFORMATION AND CONTACT

43 120 years of history25 Culture 30 To share 47 Communication directory

26 Music 33 Wellbeing

26 Sport

27 Gastronomy moments 37 To refresh

27 Fashion 39 For other occasions

35 For my special moments

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01MAHOU SAN MIGUEL

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MAHOU SAN MIGUEL IS THE LEADING AND THE MOST INTERNATIONAL BREWER IN SPAIN. IT PRODUCES 75% OF THE SPANISH BEER THAT IS EXPORTED.

MAHOU SAN MIGUEL Mahou San Miguel is a 100% Spanish owned, family company, leader in the brewing industry in our country thanks to the talent of our more than 2,500 professionals.

It was in the year 2000 when Mahou, the centenary company, acquired San Miguel. In 2004, it incorporated the Canary Island brand Reina and in 2007 Cervezas Alhambra, consolidating the Spanish beer market through its acquisitions. In addition, our business diversified in 2011 with the purchase of Solán de Cabras and the commercialisation of D.E. Master Blenders coffees, teas and sweeteners on-trade since 2010.

The company fosters development through internationalisation, innovation and continuous improvement and is firmly committed to society.

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02KEY FIGURES IN SPAIN 2012

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THE MAIN PURPOSE OF MAHOU SAN MIGUEL IS TO CREATE LONG-TERM VALUE. THE COMPANY MOVES FORWARD CONFIDENTLY, INNOVATING AND DIVERSIFING ITS BUSINESS WITH HIGH QUALITY PRODUCTS.

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PRODUCTIONMahou San Miguel has established itself as a leader in the Spanish beer market with a production of 12.3 million hectolitres and a market share of 37%.

SALESHave reached 1,173 million euros.

OPERATING INCOMEHas reached 175 million euros.

1,200

02008 2010 2012

300

600

900 1,079 1,1731,153

SALESMillions of euros

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PROFESSIONALS � 74 new professionals have

been incorporated into the workforce.

� The team consists of more than 2,530 people.

INVESTMENTSHave reached 72 million euros, allocated mainly to boosting the growth of our business as well as the modernisation and industrial improvement of our production centres.

� Almost a third of the total investment has been directed towards supporting the on-trade sector (20 million euros).

� Mahou San Miguel has invested close to 17 million euros to ensure optimal environmental performance.

� Investment to ensure the safety and health of its employees has increased almost 74% over the previous year, reaching 1.79 million euros.

� It has invested 1,230,000 euros in training for its professionals, which translates into more than 48,700 hours.

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0

2008 2010 2012

35

50

65

62 72.483.9

INVESTMENTSMillion euros

PROFESSIONALSPeople

2,7001,8009000

2008

2010

2012

2,485

2,469

2,532

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03PRODUCTION CENTRES

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MAHOU SAN MIGUEL HAS EIGHT BREWING CENTRES AND TWO

MINERAL WATER SPRINGS WITH THEIR

OWN PACKAGING PLANTS

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PRODUCTION CENTRES

Mahou San Miguel has eight brewing centres, seven in Spain and one in India, and two mineral water springs with packaging plants. They are all equipped with the latest technology to ensure the excellent quality of their products.

The company has facilities in:

ALOVERA (GUADALAJARA)Carretera Nacional II, Km 47 - 19208 Alovera (Guadalajara)

� COMMISSIONING: 1993 � SURFACE AREA: 430,000 m2

� PRODUCTION OUTPUT: 7 million Hl/year � PACKAGING: 11 multi-format packaging lines (5 for

reusable packaging and 6 for non-reusable packaging) � WAREHOUSE: Capacity of 33,600 m2

BURGOSCarretera de Logroño, km. 110 - 09007 Burgos


� PRODUCTION OUTPUT: 2.2 million Hl/year � PACKAGING: 4 multi-format packaging lines � WAREHOUSE: Capacity of 5,100 m2

BEER PRODUCTION CENTRES

IT PRODUCES MORE BEER THAN ANY OTHER BREWERY IN EUROPE

AN INDUSTRIAL REFERENCE IN ITS SURROUNDING ENVIRONMENT

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PRODUCTION CENTRES

CANDELARIA (TENERIFE)Polígono Industrial Valle de Güímar - 38509 Candelaria (Tenerife)


� PACKAGING: Line with return. 30 and 50 litre line barrels � WAREHOUSE: Capacity of 452 m2

CÓRDOBACarretera Nacional IV, Km. 397 - 14014 Córdoba

� COMMISSIONING: 1965 (from 2000 as Cervezas Alhambra) � SURFACE AREA: 100,000 m2

� PRODUCTION OUTPUT: 700,000 Hl/year � PACKAGING: 2 packaging lines (cans and barrels) � WAREHOUSE: Capacity of 5,000 m2

GRANADAAvenida de Murcia nº1 - 18012 Granada


� PRODUCTION OUTPUT: 500,000 Hl/year � PACKAGING: 3 packaging lines (litre bottles, barrels and

multi-format) � WAREHOUSE: Capacity of 2.500 m2

BEERS BREWED IN THE CANARY ISLANDS FOR CANARY ISLANDERS

ALWAYS AT THE CUTTING EDGE

THE BEST ANDALUSIAN TRADITION

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PRODUCTION CENTRES

BHIWADI, INDIA1038-A, Chopanki, Indl. Area, Bhiwadi Alwar. Rajasthan, India

� SURFACE AREA: 64,125 m2

� PRODUCTION OUTPUT: 250,000 Hl. which can be increased to 500,000 Hl.

� PACKAGING: Bottle line � WAREHOUSE: Capacity of 1,430 m2

LLEIDAAvda. de la Industria - Polígono Industrial "El Segre" - 25191 Lleida

� COMMISSIONING: 1957 � COMMISSIONING: 165,000 m2

� PRODUCTION OUTPUT: 2 million Hl/year � PACKAGING: 4 multi-format packaging lines � WAREHOUSE: Capacity of 6.500 m2

MÁLAGACarretera del Aeroclub, nº 1 - 29004 Málaga


� PRODUCTION OUTPUT: 2.2 million Hl/year � PACKAGING: 5 multi-format packaging lines � WAREHOUSE: Capacity of 7,000 m2

THE COMPANY'S CRADLE OF INNOVATION

HALF A CENTURY PRODUCING THE BEST BEER

GIANT LEAP FORWARD IN OUR INTERNATIONAL EXPANSION

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LOS VILLARES (JAÉN)Ctra. Jaén-Valdepeñas de Jaén s/n - Finca La Pandera - 23160 Los Villares

� SURFACE AREA: 20.5 Ha (Full Estate) - Plant 5,300 m2 (covered surface)

� PRODUCTION OUTPUT: 350,000 Hl � PACKAGING: 250,000 Hl (2012) � WAREHOUSE: 2,200 pallets of finished product

PRODUCTION CENTRES

BETETA (CUENCA)Bottling Plant - 16893 Solán de Cabras (Cuenca)

� SURFACE AREA: 10,972 m2

� PRODUCTION OUTPUT: 2 million Hl/year � PACKAGING: 7 multi-format packaging lines � RAW MATERIAL WAREHOUSE: Capacity of 667 m2

BOTTLING PLANTS

"BLUE" INNOVATION IN WATER PACKAGING

ENJOY THE BEST WATER FROM THE SIERRA MORENA

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04INTERNATIONALPRESENCE

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MAHOU SAN MIGUEL: ONE OF SPAIN'S BEST AMBASSADORS TO THE WORLD, EXPORTING NOT ONLY PRODUCTS BUT ALSO THE SPANISH LIFE STYLE AROUND THE WORLD.

INTERNATIONALPRESENCE

International market development has and will continue to have strategic importance for the company. Besides being a leader in Spain, it produces 75% of the domestic beer that is exported. Mahou San Miguel is present in more than 50 countries on five continents.

In 2012 it made an important move in its internationalisation strategy when it acquired 50% of the Indian company Arian Breweries & Distilleries Ltd and launched San Miguel Fresca in the UK. Mahou San Miguel's international sales accounted for 11% of the total volume, which means that in the last five years international business has doubled its share within the company's total sales.

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05AN ACTIVE COMMITMENT

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AN ACTIVE COMMITMENT

MAHOU SAN MIGUEL IS A SOCIALLY RESPONSIBLE COMPANY. IT INTEGRATES CSR INTO HOW WE DO THINGS, THROUGHOUT OUR ENTIRE VALUE CHAIN, FROM THE RAW MATERIALS WE PURCHASE UP UNTIL THE PRODUCTS IS DELIVERED TO THE CONSUMER.

Its main challenge is to lead the change towards a more sustainable environment and become a reference in CSR in the off-trade sector. To do this, it takes on voluntary commitments in environmental, economic and social matters, which also contribute to strengthening its long-term leadership.

Under the slogan "An active commitment", its strategy in the field of CSR is structured around six pillars, each of which takes on specific commitments.

WATER AND CLIMATE CHANGETo be the company that has the lowest environmental footprint

RESPONSIBLE CONSUMPTION, HEALTH AND NUTRITIONTo be leaders in promoting a healthy lifestyle

RESPONSIBLE COMMERCIALISATIONTo be the partner of choice for our clients and suppliers

ETHICAL BUSINESS MANAGEMENTTo be the most trusted company among our interest groups

PEOPLETo be the best place to work at

LOCAL COMMITMENTTo continue generating wealth locally

In 2013, Mahou San Miguel launched the Mahou San Miguel Foundation, to foster most of their social action.

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WATER AND CLIMATE CHANGE

� 100% of the electricity consumed in its production centres comes from renewable sources. Because of this, in 2012 its greenhouse gas emissions were reduced by 32% from the previous year.

� It has also lowered its unit water consumption by 1.74% and energy consumption by 4.4%.

� It recycles 99.78% of the waste produced and has reduced the amount of packaging material used by over 192 tonnes.

RESPONSIBLE CONSUMPTION, HEALTH AND NUTRITION

� It has joined the AECOC "Food Waste" initiative to optimise food surpluses. Within this framework, it was awarded First Prize in the UN Global Compact for its San Miguel 0,0% "Nolotiro" initiative oriented at avoiding food waste.

� As members of Cerveceros de España (Brewers of Spain), it promotes multiple informative initiatives to promote responsible beer consumption.

� For more than a decade it has been offering all its professionals a fitness and health wellbeing programme that has achieved such significant recognitions as First Prize in the International Responsible Human Resources and Naos Strategy Award 2010.

� AENOR has awarded Mahou the healthy company certificate, certifying that the company fosters and protects the health, welfare and safety of its workforce, being the first company in the off-trade sector to receive this recognition.

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RESPONSIBLE COMMERCIALISATION � Assesses, controls and monitors its activities according to UNE-150008.2008 Standard and

possesses the most prestigious certifications: quality ISO 9001, health and safety at work management OHSAS 18001, environmental EMAS and ISO 14001 and food safety ISO 22000 and FSSC 22000 (recently awarded to its Alovera brewing centre).

� Over 75% of its expenditure is allocated to the purchase of goods and services, which makes Mahou San Miguel a significant source of indirect employment in external companies, estimated at four times its direct employment figure.

� It has an important Sustainable Mobility Plan that allows it to reduce emissions by incorporating more efficient vehicles.

ETHICAL BUSINESS MANAGEMENT � In 2012, the company changed its Governing

Bodies as a sign of renewed commitment to shareholders through sustainable business development, ensuring the natural generational change-over within the family that founded the company over 120 years ago.

� It has signed the United Nations Global Pact, voluntarily assuming compliance with its 10 principles.

� It is a member of the Club de Excelencia en Sostenibilidad, which brings together company leaders in corporate responsibility in Spain.

� It is part of the Pro Climate Forum, an initiative which builds leadership and a concerted effort to minimise air pollution. Promoted by the City Council of Madrid, it is composed of leading companies from various sectors.

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� Mahou San Miguel was the first company in the brewing industry in Spain to sign an Equality Plan in collaboration with its employee representatives. In fact, it was the first and only company in the beverage industry to receive the distinguished "Equality in the company", awarded in 2010 by the then Ministry of Health, Social Policy and Equality, and was recently awarded the equally distinguished "Most Equal Company" from the Community of Madrid.

� It also received a certificate recognising it as a Family Friendly Company, assuming specific commitments to support the reconciliation of work and family life and designed to avoid any type of discrimination.

� It has renewed its commitment to the Adecco Foundation for the development of new training programmes and the promotion and creation of employment for people with disabilities. It also has a Family Plan which offers aid to employees who have disabled family members. The company exceeds, by 2%, compliance with the LISMI (Law on Social Integration of People with Disabilities).

� In 2012, it donated 143,000 kilos of non-alcoholic products to food banks throughout Spain and more than 300 company professionals participated in volunteer initiatives, dedicating more than 1,000 hours.

PEOPLE

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LOCAL COMMITMENT � Its On-trade Scholarship Programme, in collaboration with leading hotel

schools in Lleida, Malaga, Burgos and Madrid, has helped approximately 150 unemployed people acquire the necessary knowledge to find a job in the catering industry.

� More than 500 people with disabilities have participated in the "Football for all" initiative that was created with the Adecco Foundation and has travelled to several Spanish cities and shown that sport can be a powerful element in integration.

� In 2012 it allocated more than 1.5 million euros to support the work being done by artistic, cultural and educational institutions.

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06SPONSORSHIP AND PATRONAGE

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Mahou San Miguel is there when citizens enjoy their leisure and free time, not only by providing ideal products for every moment of their day but also by offering experiences through sponsoring cultural, musical and sporting events.

This is why it supports many initiatives that add value to society and contribute to its development:

CULTUREIt supports the work being done by artistic, cultural and educational institutions, helping to spread their values and strengthen tourist development in the cities where they are located.

RESEARCHIt is a trustee of the Atapuerca Foundation, it sponsored the excavations in Pinilla del Valle in Madrid and collaborated in work developed at the archaeological site of Cerro del Villar in Málaga.

ARTIt collaborates with the Museo Nacional Centro de Arte Reina Sofía, Fundación de Amigos del Museo del Prado, Museo Picasso, Museo Carmen Thyssen and the Museo del Libro Fadrique de Basilea in Burgos.

EDUCATIONIt is a director on the Department of Agrifood Companies Advisory Council of the San Telmo Foundation and the Board of trustees of the ESADE Business School. It also collaborates with Instituto Cervantes, IESE, ESIC, University of Burgos, the University of Alcalá General Foundation and the Sarriá Institute of Chemistry.

LOCAL CULTUREIt has agreements with the municipalities where our headquarters and production facilities are located with the aim of supporting local sporting, cultural and social events.

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MUSICMusic is a cultural aspect whose consumption patterns have evolved most noticeably in recent years. With the rise of live performances, Mahou San Miguel has chosen to reach our consumers through initiatives that allow them to enjoy unique experiences.

SPORTMahou San Miguel especially identifies with sport, because it represents many of the values that drive our work each day: the spirit of achievement, the pursuit of excellence, daily effort to achieve a goal, teamwork...

� We are sponsors of the Professional Football League and clubs such as Real Madrid, Atlético de Madrid, Atlétic de Bilbao, Granada Club de Fútbol, el Getafe, Sporting de Gijon, Valladolid Málaga C.F. and Villarreal.

� San Miguel 0.0% is the main sponsor of the Spanish Basketball Federation all teams included, both male and female.

� Mahou San Miguel does not neglect other sporting passions, it sponsors the Conde de Godó tennis tournament and the San Miguel de Traineras League or through its presence on the best Spanish ski slopes.

� Through the project “Un lugar llamado mundo”, San Miguel actively contributes to ensuring that quality music recovers the cultural space it deserves.

� Everyone can enjoy good music thanks to other brand initiatives, such as Escenarios Mahou, which supports emerging artists. Alhambra collaborates with the Granada International Jazz Festival, and also sponsors the Granada International Festival of Music and Dance and the concert series Los Especiales de Alhambra & Cía.

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GASTRONOMYIt makes every effort to ensure that its consumers are aware of the best way to enjoy its products. For that reason it promotes successful initiatives.

� To show the new possibilities of pairings and tastings the world of beer can offer, it is present at the Madrid Fusión y Club Millésime event.

� With "Tapas Mahou" and the San Miguel Tapa Fairs, that have been very successfully held for years throughout Spain, it promotes local hospitality trade activities and tourism.

� Through the award, "Maitre Cinco Estrellas" it recognises the work of hospitality professionals in the Community of Madrid.

� Gastronomy, culture and beer fuse in the summer terraces that are opened at the Matadero and the Museo Reina Sofía in Madrid.

FASHIONMahou San Miguel supports fashion and new trends because it does not want to miss out on anything that is happening around it and contributes to its diffusion. We do it with the help of Mahou Cinco Estrellas and Solán de Cabras.

� It sponsors the Mercedes-Benz Fashion Week and surprises at each edition with unique content.

� We are at the vanguard of design, we cater for on-trade establishments and are at the bar at Casa Decor, the most important and prestigious annual decoration event in the world.

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07MAHOU SAN MIGUEL BRANDS

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THE MAHOU SAN MIGUEL BRAND FAMILY HAS NOT STOPPED GROWING SINCE 1890. TODAY IT HAS ONE OF THE MOST COMPREHENSIVE AND VARIED RANGES ON THE MARKET TO ACCOMPANY CONSUMERS DURING THEIR MOMENTS OF PLEASURE.

TO SHARE

MAHOU CINCO ESTRELLASThe quintessential beer flavour

Created to satisfy the most demanding palates, Mahou Cinco Estrellas is made with the highest quality varieties of hops and

yeast, which shapes its body and flavour.

Year of launch: 1969Alcohol content: 5.5% Vol.

Type of beer: National Premium

MAHOU CLÁSICAThe classic beer with the classic Mahou taste

The original Mahou that maintains the same recipe, taste, quality and the dedication given to its production since 1890. In 1993, it was renamed Mahou Clásica.

Year of launch: 1890 Alcohol content: 4.8% Vol.Type of beer: National standard

MAHOU SINThe best alcohol-free taste

The great taste of Mahou for those alcohol-free moments.

Year of launch: 1990 under the name Laiker and relaunched in 2010 as Mahou Sin.Alcohol content: 0.8% Vol.Type of beer: Alcohol free beer

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ALHAMBRA ESPECIAL Give every day a special flavour

Its careful production process together with the experience of our master brewers makes Alhambra Especial a quality beer that turns every moment into a unique occasion.

Year of launch: 1996 Alcohol content: 5.6% Vol.Type of beer: Special Lager

REINAThe beer of the new Canary Island generation

The young beer, the official #nonofficial beer.

Year of launch: 2000Alcohol content: 5.5% Vol.Type of beer: National standard

SAN MIGUEL 1516The exclusive San Miguel beer

A beer brewed according to the 1516 German Purity Law, using only water, malt and hops. Chosen Best European Pilsen Lager at the World Beer Awards 2011.

Year of launch: 1993Alcohol content: 4.2% Vol.Type of beer: National Premium

SAN MIGUEL ESPECIALA "world and worldly" beer

It was the first special beer in our country. Today it is the most international Spanish brand, its quality and taste makes it successful and well-known both

inside and outside our borders.

Year of launch: 1957Alcohol content: 5.4% Vol.

Type of beer: National standard

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BLU DE SAN MIGUELCo-created at the BLU ROOM

Blu is a new concept in beer, aimed at the young and restless who are looking for an alternative in their evening.

Year of launch: 2013Alcohol content: 5% Vol.Type of beer: Special flavoured refreshment

ALHAMBRA PREMIUM LAGERThe classic Andalusian beer

Its smooth flavour, slight bitterness and optimal alcohol level make it ideal to consume at any time.


ALHAMBRA SINThe best tasting alcohol-free beer

It is easily recognised by the mild bitter flavour left on the palate and its thick, consistent froth.

Year of launch: 1996Alcohol content: <1% Vol.Type of beer: Alcohol-free

SUREÑAThe unique flavour of Andalusia


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SAN MIGUEL 0,0%Authentic alcohol-free beer

All the aroma, freshness and quality of beer with 0.0% alcohol. A pioneer in Spain in its category.

Year of launch: 2001 Alcohol content: 0.0% Vol.Type of beer: Alcohol-free

SOLÁN DE CABRASSuperior Quality Mineral Water

Mineral water with a flash of blue, attitude and style that has not ceased to amaze during its over two centuries of existence.

Historical ref: Declared Medicinal Mineral Water of Public Usefulness in 1790 by Charles IV of Spain.Description: Natural mineral water, ideal for diets which are low in sodium and also suitable for baby food. Solán de Cabras mineral water comes from a single source ensuring that its qualities remain constant.

FOR HEALTH

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SIERRA NATURANaturally pure

Naturally pure from its origins, Sierra Natura mineral water maintains its qualities and its extraordinary flavour.

Year of launch: 2004Description: Naturally pure from its origins, Sierra Natura mineral water maintains its qualities and its extraordinary flavour. Its balanced composition of mineral salts and dry residue mean that Sierra Natura is a low-mineralised water. Because of its low sodium content, it is the perfect water for a healthy, balanced and natural diet.

SIERRAS DE JAÉN

Year of launch: 2004Description: Natural, low-mineralised mineral water, recommended for diets that are low in sodium and for baby food preparation.


SAN MIGUEL ECOThe first organic Spanish beer

Only malt and hops from organic farming are used in the production of this beer. It protects the environment and soil fertility without sacrificing the quality of the product or its authentic taste.


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FOR MY SPECIAL MOMENTS

MAHOU NEGRAMahou's Stout beer

A central European style stout beer, characterised by its roasted malts that gives it its dark, black coffee colour.

Year of launch: 1908 Alcohol content: 5.5% Vol.Type of beer: Munich

SAN MIGUEL SELECTA XVPremium beer matured in cellars

Its maturation in cellars gives it a unique aroma and intense flavour. Chosen by consumers as "Taste of the Year" in the 2010 and 2011 events.

Year of launch: The 70s and reinvented in 2008Alcohol content: 6.2% Vol.Type of beer: Premium

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ALHAMBRA RESERVA 1925For experienced beer palates

Reserved for the most discerning palates, Alhambra Reserva 1925 is a hand-crafted premium beer.

Year of launch: 1997Alcohol content: 6.4% Vol.Type of beer: Premium Lager

ALHAMBRA NEGRASpecial stout beer

Full-bodied with a different flavour that is smooth on the palate. Very aromatic and adapted to the Mediterranean taste.

Year of launch: 1996Alcohol content: 5.4% Vol.Type of beer: Special Stout

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MAHOU PREMIUM LIGHTA light beer with all the Mahou flavour, style and quality

A smooth beer with all the flavour, style and quality of Mahou Cinco Estrellas and 35% fewer calories.


SAN MIGUEL FRESCASan Miguel's most refreshing beer

Following its success in the United Kingdom (Mahou San Miguel's first exclusively international launch), San Miguel Fresca has arrived to our shores. It is a smooth and refreshing beer made with a selection of hops. Serve it with a slice of lemon, this flavour combines perfectly with the taste of the beer and gives it a refreshing edge.


MIXTA The Mahou Shandy

Mahou's youngest beer Mixta is an alcohol-free beer flavoured with lemon to see the world through rose-tinted glasses.

Year of launch: 2005Alcohol content: 0.9% Vol.Type of beer: Alcohol free, lemon flavoured beer

TO REFRESH

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BISOLÁNRefreshment with added value

Solán de Cabras' healthy refreshment. Attractive, modern, refreshing and with a high fruit juice content. Available in four flavours: orange, lemon, apple and multi-fruit.

Year of launch: 1996Description: Non-carbonated refreshment, made with Solán de Cabras natural mineral water and between 13.5% and 20% fruit juice. It is also very low in calories (between 13.5 and 18 kcal/100ml), contains vitamins and folic acid and is suitable for diabetics and coeliacs.

SAN MIGUEL 0,0% MANZANA Authentic alcohol-free beer with fruit juice

A casual beer with a pleasant green apple flavour that is very easy to drink.

Year of launch: 2005Alcohol content: 0.0% Vol.Type of beer: Alcohol-free

SAN MIGUEL 0,0% LIMÓN Made with real lemon juice

A natural choice for those times when we want to drink something refreshing but look after ourselves at the same time.


SHANDY DE ALHAMBRAThey get along so well, beer and lemon flavour!


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FOR OTHER OCCASIONS

CARLSBERGGenuine Danish beer

Year of commercialisation: 2000Alcohol content: 5% Vol.Type of beer: International Premium

KRONENBOURG 1664The authentic and sophisticated Alsatian beer

Year of commercialisation: 1992Alcohol content: 5% Vol.Type of beer: International Premium

GRIMBERGEN BLONDEGenuine Belgian abbey beer: an intense flavour and a strong character

Year of commercialisation: 2009Alcohol content: 6.7% Vol.Type of beer: Abbey

GRIMBERGEN DOUBLEGenuine Belgian abbey beer: an intense flavour and a strong character

Year of commercialisation: 2009Alcohol content: 6.5% Vol.Type of beer: Abbey

GRIMBERGEN BLANCHE The refreshing taste of the abbey

Year of commercialisation: 2013Alcohol content: 6% Vol.Type of beer: Abbey

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CARLING100% British

Year of commercialisation: 2010Alcohol content: 4% Vol.Type of beer: Ale

TETLEY'S

Year of commercialisation: 2009Alcohol content: 3.8% Vol.Type of beer: Ale

WARSTEINER PREMIUM VERUMMade according to German purity law

Year of commercialisation: 2010Alcohol content: 4.8% Vol.Type of beer: Premium Pilsen

WARSTEINER PREMIUM FRESHAlcohol-free beer with 100% flavour

Year of commercialisation: 2010Alcohol content: 0.05% Vol.Type of beer: Alcohol-free

KÖNIG LUDWIG WEISSBIERThe best wheat beer in the world

Year of commercialisation: 2010Alcohol content: 5.5% Vol.Type of beer: Wheat

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GAYMERS

Year of commercialisation: 2009 Alcohol content: 4.5% Vol.

GAYMERS PEAR


BLACKTHORN


MARCILLA

Year of commercialisation: 2010 Product: Coffee

HORNIMANS

Year of commercialisation: 2010 Product: Infusions

NATREEN

Year of commercialisation: 2010 Product: Sweetener

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08120 YEARS OF HISTORY

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1890

1891

1961

1957

1962

"HIJOS DE CASIMIRO MAHOU" IS FOUNDED

FIRST MAHOU BEER BREWED IN AMANIEL

CONSTRUCTION OF PASEO IMPERIAL PRODUCTION CENTRE

HIJOS DE CASIMIRO MAHOU BECOMES MAHOU, S.A.

FIRST BEER IS BREWED AT PASEO IMPERIAL

True to its origins, over the years Mahou San Miguel has known how to combine tradition with maximum innovation, and always while committed to sustainable development.This is its story:

Our origins are in Madrid, where the siblings Alfredo, Enrique, Luis and Carolina Mahou Solana establish the company "Hijos de Casimiro Mahou", dedicated to the production of beer and ice.

On the 1st February 1891, the brewing of beer begins at the brewery in Calle Amaniel in Madrid, whose construction had taken just over a year. The technology used then was mostly of German origin.

The Amaniel factory could not meet growing demand so construction on a new production centre began in the Paseo Imperial, in what was then the outskirts of Madrid. The old plant stops activities three years later.

After the difficult post-war years, Mahou experienced a spectacular revival and in 1957 it became a public limited company under the name Mahou, S.A.

On the 15th May 1962 - Saint Isidro' day - the first batch of beer is brewed in the new facilities. Designed to produce 500,000 hectolitres annually, by 1970 it had already reached one million hectolitres.

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2004 ACQUISITION OF CERVEZAS ANAGA

The company continues its expansion with the acquisition of Cervezas Anaga, accompanied with its factory in Candelaria (Tenerife) and its Canary Island brand Reina.

1969

1966

1990

2000

1993

2001

LAUNCH OF MAHOU CINCO ESTRELLAS

INTRODUCTION OF DRAFT BEER DISPENSING SYSTEMS

LAUNCH OF MAHOU SIN

MAHOU SAN MIGUEL IS BORN

PRODUCTION CENTRE IN ALOVERA IS STARTED UP

CREATION OF THE 0.0% CATEGORY

In order to satisfy the most discerning palates, Mahou Cinco Estrellas, our flagship brand, is launched.

The installation of modern beer dispensing and refrigeration systems increases the sales of draft beer. Mahou was the first Spanish company to introduce aluminium barrels, replacing wooden ones.

Under the name Laiker, and re-launched in 2010 as Mahou Sin, the alcohol-free beer with all the Mahou flavour hits Spanish markets.

Mahou acquires San Miguel, a company that was founded in Manila in 1890 and which had been established in Spain since 1957. Thus the first 100% Spanish owned beer company is created: Mahou San Miguel.

The company's new brewery, located in Alovera (Guadalajara), begins its activity by incorporating the most innovative industrial techniques for its time. It is currently the largest in Spain and the biggest producer in Europe.

Always at the forefront of innovation, Mahou San Miguel creates the 0.0% beer category with the launch of San Miguel 0.0%.

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2005

2007

2011

2010

2012

2013

LAUNCH OF MIXTA AND SAN MIGUEL 0.0% MANZANA

INCORPORATION OF CERVEZAS ALHAMBRA

DIVERSIFICATION WITH SOLÁN DE CABRAS

PARTNERSHIP WITH D.E. MASTER BLENDERS AND INTERNATIONAL AGREEMENTS

INTERNATIONAL EXPANSION

NEW CORPORATE IMAGE

The Mahou San Miguel portfolio continues to grow with the launch of two new products: Mixta and San Miguel 0.0% manzana.

Cervezas Alhambra becomes part of Mahou San Miguel. That same year, all the company's brewing centres are given the EMAS environmental certification.

The company acquires Solán de Cabras, thereby strengthening its beverages portfolio with Solán de Cabras water and its Bisolán brand refreshments.

Mahou San Miguel establishes a partnership with D.E. Master Blenders to distribute their coffees, teas and sweeteners in the on-trade channel. Marketing agreements are signed with Carlsberg UK and Warsteiner Brewery. The alcohol-free range is extended with San Miguel 0.0% limón.

Mahou San Miguel acquires 50% of the Indian company Arian Breweries & Distilleries Ltd, with a production centre in the state of Rajasthan.

Mahou San Miguel has renewed its visual corporate identity to respond to the current size of the company, its expectations for growth and international expansion.

2013 SAN MIGUEL FRESCA

Following the success of San Miguel Fresca in the United Kingdom (Mahou San Miguel's first exclusively international launch), San Miguel Fresca has arrived to our shores.

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09FURTHER INFORMATION AND CONTACT

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FURTHER INFORMATION AND CONTACT

COMMUNICATION DIRECTORY

91 526 91 00

[email protected]

@mahousanmiguel

PATRICIA LEIVA ASENJODirector of Corporate Communications and Corporate Affairs

ALBERTO VELASCO ALONSODirector of External Communications and Corporate Affairs

MARTA AVILÉS SANZPress Officer

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FURTHER INFORMATION ON

MAHOU SAN MIGUEL AT

WWW.MAHOU-SANMIGUEL.COM

Calle Titán, 1528045 Madrid

www.mahou-sanmiguel.com

Documents

PRESS FOLDER - Mahou San · PDF fileinternational brewer in spain. it produces 75% of the spanish beer that is exported. mahou san miguel mahou san miguel is a 100% spanish