Press...

The new 2011 concept for British home stores is to create a strong retail environment that will attract a younger customer base without excluding the current clientele; the main focus of this concept redevelopment will focus on attracting as younger male market between the ages of 25 – 35.

The concept for BHS was to create a British heritage store, a store that can sit on the British high street proud-ly and stand out from its competitors. The store visual merchandising scheme looks through the history of

Britain and everything that has made it great!

Looking at industries such as tailoring and carpentry have influenced this concept greatly. Using different ac-cepts of British industry a unique and eye catching visual display for the brand has been created.

The menswear department will be made up of rich colours and solid textures, such as wood and metal. The trends that will be sold will be displayed in their own unique environment within the department, the

creation of a definition between the suiting and everyday essentials etc will lead the customer around the department as a whole and all will be focused around a central fitting area, where possible nationwide. The

use of furniture, rugs and lighting will give this men’s wear department a unique feel and look.

Perfectly Suited is the first Menswear campaign to go live in store, we have teamed up with James & James of Savile row, this campaign gives

young business men starting out to get that perfectly fitted suit Free for a promotion time.

The launch of the new concept will go live into the British home stores Newcastle, this event will including a in store fashion show and launch party that will showcase the best of the brand. Invites will be sent out to existing customer though the brand relationship with MasterCard. As each customer receives there monthly statement

they will also receive an invite to the grand opening, also alone side this there will be a advertisement using clean graffiti to promote the brand.

31st oct 201181 - 92 Northumberland Steet

Newcastle Upon Tyne

Grand Opening 11am