President’s Day

Enrollment Management Report

January 23, 2009

Agenda

1. Enrollment Outcomes Spring 092. Enrollment Progress Fall 093. New Strategies/Environmental

Scanning

Spring 2009

• As of this morning, there are 25 confirmed spring students vs. 30 budgeted.

• Transfer Inquiries:– 60 vs. 39

• Transfer Applicants:– 54 vs. 18

Paul Smith’s CollegeFunnel Analysis Spring 2009

Spring 2009 Spring 2008

Inquiries 210 271

Applications 104 107

Acceptances 57 65

Deposited 32 45

Conversion 50% 39%

Accept Rate 55% 61%

Yield 56% 69%

Fall 2009

• Applications up by 6%• Enrollment deposits

increased from $100 to $250

Paul Smith’s CollegeFunnel Analysis Fall 2009 – Freshman Students

Fall 2009 Fall 2008

Inquiries 4227 4691

Applications 730 688

Acceptances 448 426

Deposited 52 98

Conversion 17% 14.3%

Accept Rate 61% 64%

Yield 12% 22%

Goals and Priorities for Fall 09

• Enrollment Goals (365)– FY – 315 (including 10 HEOP)– TR – 50

• Priorities– Revenue/Enrollment– New Student Retention– Academic Profile – maintain or attempt to slightly increase – Manage Discount Rate

New Strategies/Environmental Scanning

2009 Strategies

Adjust need based packages for FY and transfer studentsIncreased Bachelor Students Scholarships- Bachelor Students

- In addition to increased merit awards, $1K “bumps” for groups below- Targeted strategies – Increase enrollment in low cost programs/ “cash

cows”- Institutional Needs- Gender Equity- Program Space- Bachelor

- School of Liberal Arts and Business- Hotel Restaurant Management

- Associate Students- In addition to increased merit awards, $1K “bumps” for groups below

- Strategies to increase quality and retention- Surveying

2009 Scholarships – Bachelor

• 2008– Tier 1 merit amount = $9,000

– Tier 2 merit amount = $8,000

– Tier 3 merit amount = $7,000

– Tier 4 merit amount = $5,000

– Tier 5 merit amount = $0

• 2009– Tier 1 merit amount = $10,000

– Tier 2 merit amount = $9,000

– Tier 3 merit amount = $8,000

– Tier 4 merit amount = $6,000

– Tier 5 merit amount = $0

2009 Scholarship Recommendations -- Transfer

• 2008– Tier 1 merit amount = $5,000– Tier 2 merit amount = $4,000– Tier 3 merit amount = $2,000

• 2009– Tier 1 merit amount = $7,000

– Tier 2 merit amount = $5,000

– Tier 3 merit amount = $2,000

Relationship Building Strategies

• Mohawk Paper Sustainability Alliance• Athletic recruitment• Alumni/Trustee referral program

– Application fee waiver– Scholarship– Congratulations letter

• HEOP rolling admission• Ambassador program

– Thanksgiving– Christmas

• Customized campus visits• Satellite College delivery models• Increased penetration of traditional high schools

Technology Enhancement Strategies

• Eblasting tools• EMAS training/integration • New Communications plans• SmartApproach • Adjusted Search purchase

Research/Environmental Scanning

• CollegeBoard • NRCCUA web audit• Focus Groups

Marketing Strategies

• Radio Campaign• Yellow Ribbon Program/GI Bill• New literature design

– 3 piece search mailing

Web Strategies

• Only at Paul Smith's College– History Channel – Discovery Channel

• Upgraded recruiter pages• CollegeBoard Spotlight

Questions?