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Candy Land Trade ShowPresented by TREX Trade Shows & Exhibitions
Project Plan 4/29/13
Our TeamAriel Canada Catering ManagerCookie Ding Evaluation ManagerLizzy Dutcher Marketing ManagerKenidy Eckerman Finance ManagerKatie King Marketing ManagerTaylor Maurer Risk ManagerZenia Spear Casting ManagerBrooke Prouty Operations Manager
ContentsWho We AreExecutive Summary
Our EventVision & MissionObjectivesEvent LocationWhy the event was
developedTarget MarketStakeholder Involvement
& Benefits
Event OutcomeMarketing & communications Plan
Financial PlanRisk managementContact Info
Who We Are
TRexTRade show ExhibitionsTyrannosaurus Rex is king of dinosaurs. TRex
is king of planning all trade shows and exhibitions.
Passionate about the planning and executing of trade shows and exhibitions.
Our Event
Where: Denver, Colorado Convention Center
When: March 9th- 12th, 2017 from 8:00 AM to 5:00 PM
Who: candy store owners, candy store managers, and candy store representatives who are looking for new products.
Vision and Mission Statement
Mission StatementTo create networking opportunities for the candy industry in a fun and energetic atmosphere and to enhance awareness of existing and new candy products.
Vision StatementTo be a world-renowned trade show company in the candy industry.
ObjectivesTo be ranked as the top candy trade show in the
nation in 2017 by a reputable source.To attract companies from all fifty states to the
2017 trade show.To have over one thousand vendors for 2017 at the
trade show.Attract 5 top global candy companies for 2017
through invitation Increase vendors by 10% in the second year by
securing a portion earlier in planning Increase attendees by 25% in the second year
through increased awareness
Our Venue
http://www.youtube.com/watch?v=qD8PUR5GcJo
Our Trade Show
Banquet
VIP Room
Art Show
Purpose
2017 Candy Land Trade ShowPromote new candy on the market.Provide networking opportunities.Showcase candy companies.Bring candy makers from around the world to one location.
Target Groups & Characteristics
GeographicAll around the worldAll 50 statesAt least 5 different countries
DemographicVariesAge 25-60
SocioeconomicMid -high incomeCollege degree
PsychographicCandy LoversPassionate
Stakeholder Involvement & BenefitsAll companies should be contacted regarding
fundraising. A list of amount of donations can be listed. Such as: Gold Status – $5,000 plus donation will receive all in house
marketing (website/online, digital billboards and social marketing.
Silver Status - $2,500 plus donation will receive in digital billboard advertising
Bronze Status – Any donation under $1,000 (We can put their name on our personal advertisements such as “who to look for at our event.”
In response to our Candy Land Art Show Denver will be providing funding for the competition in exchange for free public admission.
Sponsorship
Sponsor
Event
Banquet
Art Show
VIP Room
General
Gold
Silver
Bronze
Packages
$5000
$2500
$1000
Event OutcomeHow objectives will be developed for the next year
Mass marketing to candy companiesProvide incentives to candy companies as well as other candy entrepreneurs
Create a memorable experience for all attendees
Provide a networking atmosphere for candy professionals/vendors
Creating global promotions
Event TimelineThursday, March 9th 20178:30 AM - 4:00 PM Registration- (Brooke) 9:00 AM - 4:00 PM General Exhibition- (Ariel)9:00 AM - 4:00 PM VIP Room – (Cookie)6:00 PM Opening Banquet- (Zenia) 1:00 PM - 4:00 PM Sugar Sculptures Competition- (Kenidy)
Friday, March 10th 20178:30 AM - 4:00 PM Registration- (Brooke)9:00 AM - 4:00 PM General Exhibition- (Lizzy) 9:00 AM - 4:00 PM VIP Room – (Cookie)1:00 PM - 4:00 PM Chocolate Sculptures Competition- (Taylor) Saturday, March 11th 20178:30 AM - 4:00 PM Registration- (Brooke)9:00 AM - 4:00 PM General Exhibition- (Katie) 9:00 AM - 4:00 PM VIP Room- (Cookie) 1:00 PM - 4:00 PM Candy Sculptures Competition- (Zenia)
Sunday, March 12th 8:30 AM - 4:00 PM Registration- (Brooke) 9:00 AM - 4:00 PM General Exhibition – (Taylor)9:00 AM - 4:00 PM VIP Room – (Cookie)1:00 PM - 4:00 PM Competition Showcase- (Kenidy)
Marketing & Communications Plan
Key Message:
To engage all vendors and attendees in a candy coated weekend, located in Denver Colorado, and to unwrap the future of sugar by creating a viral buzz domestically and internationally.
Marketing Tools & Tactics
Print Article Marketing Magazines Newspaper Flyers, posters, PR blasts
Media Viral Buzz Blogging Twitter, Facebook, Instagram, etc. YouTube
Advertising Radio Billboards Television
Press Release
First Annual ExpoExplains what to comeAttract variety of vendors professionally
Promote yourselfLooking forward to future success
Who to Expect
Financial Plan
FundingTickets $1,000,000VIP Exhibitor $4,5000Candy Products $5,000 est.Candy Land Related Products $100,000 est.
Sculpture Competition $450
Estimated Total= $1,109,950
Risk Management
WeatherCar ParkingFire Explosion Structure
Contact Information
TREX Trade Shows & Exhibitions LLC
Phone: 1-800 TREX
E-mail: [email protected]
Website: TREXevents.weebly.com
Address: 315 Main St. Ames, IA 50010