Name of presentation
presented by Kabelo keogatile & Nthabiseng MphuthiWhat does
the future of radio look like in South Africa?1ExpertiseAccording
to Attila Bernariusz, in his research article on the future of
radio, the time spent listening to radio ( the instrument) was
declining. He says people still love their favourite radio
stations, but are now mostly using audio streaming. According
todata from the Pew Research Centre, 92% of Americans aged twelve
and older listened to broadcast radio at least once a week, a mere
2% down from 2002. Professor Franz Kruger, director of the Wits
Radio Academy says community radio has also grown a lot in South
Africa
2Radiothe informer and caregiverIn many small communities where
there is limited excess to the newspaper and where there are no
televisions, radio has always been the instrument for
information.Radio people have done outreach programmes where they
pay a visit to old age homes, orphanages, isolated villages
etc.Radio will continue to be a vehicle to problem-solving between
communities and government.Radio is there for people to ask
questions and receive answers from experts. Children and long-lost
relatives are lost and found through radio.How radio has changed
over the yearsResearch shows that from their beginnings in the
early1800'suntil the new developments in recent years, radios have
helped to provide communication as well as entertainment throughout
the society of many cultures.
We also discover that the radio was used during the second World
War to communicate to the front lines and top military officials,
but remains extremely popular all over the world today.
Consumers can now choose from a variety of different radio
stations.
We are also now able to find radio on our phones, laptops and in
our cars among other places.
What is happening in radio today?Most radio stations are
starting to stream live through their websites.Radio in South
Africa is slowly introducing a podcasting format: a good example
would be 702 Talk Radio. Social media is another way in which radio
has shown that it can be used to grow traditional media. Through
digital migration, many South African radios stations are moving to
digital broadcasting.Wits Radio Academy Director Franz Kruger spoke
about what is happening currently.
Vision for tomorrow: FutureSocial networking represents a large
traditional radio to gain relevance and currency online.Internet
streaming: Gareth Cliff expresses the power of internet radio.
I-phone or smart apps: Will be common as radio stations are
starting to develop custom applications.Video: There is a huge
opportunity for radio to get into video business.
And nowWith all the information above, we are convinced that
radio has been through many stages ever since it was born.That
simply tells us that over the years the future of radio in South
Africa looks brightradio is not about to die any time soon. If all
this hasnt answered the question, nothing ever will.
Referenceshttp://www.adfu.co.za/the-future-of-radio/http://www.thepeoplehistory.com/radio.htmlwww.ask.com/technology/radio-changed-over-years-a204c85dc19e30d6http://thenextweb.com/insider/2013/11/27/the-future-of-radio/
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