presents

MÉRIEUX NUTRISCIENCES

Source: Bohlen, Carlotti, & Mihas, 2010; Dibaji, Powers; & Keswani, 2010; Katona, 1974

The economic crisis has changedTHE LIFE-STYLE OF WESTERN CONSUMERS

As happens during every recession, consumers spent much less for goods, from food to houses. Even though people are spending lesson products, the economic experts deem that the trend of cosmetic products will still be growing.

Consumer’s life-style

The marketIn Italy, the makeup sector recorded high performance growth, mainly thanks to the international consolidation of some brands.Moreover, more than 60% of the world makeup production is made in Italy and it increased by 12% (CAGR) between 2012 and 2017.

The market

Economic forecasts estimate that the worldwide makeup

market will reach80,7 billion euro in 2025

Source: Euromonitor and Statista Market data

63,4 65,6 67,9 70,3 72,7 75,3 77,9 80,7

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The awareness of the importance of a good appearance, responsible for the increase in self-esteem and positive perception of theperson, together with the growing purchasing power of developing countries, (India, China and Brazil) is driving the increase of makeup.

The first evaluation of a person is immediate and difficult to change, and it is focused on the face.

Self-esteem

Why is makeup so important?

Powder

Foundation

The term makeup refers to cosmetic

preparations that have been developed to

improve the appearance of the body as a

whole, but especially of the face.

There is a wide range of products on the

market that are customized on consumers’

needs; they also consider a number of

factors, including age, ethnicity and

personality.

Concealer

Bronzer

The most popular cosmetics:

Natural makeup, also called nude makeup,

means the application of a very light makeup.

Natural and Glamour Makeup

Glamour makeup includes all those products intended

for consumers who want a

highly performing and

fashionable makeup.

NATURAL MAKEUP

GLAMOUR MAKEUP