Presentation:dASC Growth Task ForceAutomotive Market DevelopmentApril 4th, 2017

Presented by:Marc Benevento, Industrial Market Insight

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Agenda

Purpose of the Growth Task Force

2016 Activities and Achievements

2017 Priorities & Action PlanAutomotive Adhesive Selection GuideOutreach

A Refresher On What We Are Trying to Achieve

Objective #5 Accelerate adoption of adhesives and sealants solutions and help minimize barriers to market growth

Working together, ASC and its members will aggressively identify and tackle growth opportunities to ensure adhesives and sealants are the option of choice for innovators.

Strategic Initiatives:

5.1 Identify and engage specific targeted segments of end-users to increase the adoption of adhesives and sealants

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ASC Growth Task Force RosterName Company Title

1 Christopher McClurg 3M Global Business Director Adhesives & Sealants2 Russel Livermore III Sika Vice President Marketing3 Greg Moran Sika Vice President Global Automotive Head4 Ana Wagner+ Dow Chemical Sr. Strategic marketing Manager Dow Automotive5 Danielle Hunter Covestro Marketing Manager Adhesives6 Stephen Willging H.B. Fuller Global Technology Advisor7 Tom Stewart* Ashland Commercial Director Structural Assembly Adhesives8 Dan Daley ChemQuest Senior Consultant9 Forrest Driggs* Franklin Senior VP & CFO11 Timothy O'Neil Royal Adhesives General Manager Transportation, Industry & Construction12 Peter Hedger Jr. Magnum Venus Products Marketing Manager 13 Tom Specht Valtris Marketing/Business Development14 Dan Horner Applied Adhesives CEO15 Peter Carbutt ITW Technical Director16 Hannelore Rittinger ITW VP Strategic Marketing17 Marc Benevento IMI Principal18 Steve Duren ASC Sr. Director19 Mike Socha KDG advertising Principal

Note: Red Font = Member of Steering Committee, * = ASC Board Member, +chairperson

Accomplishments Opportunities

• Established messaging

• Aggregated basic content

• Educated ASC members

• Conducted Outreach (SAE & CAMX)

• Expand internal & external engagement

• Develop substantive content

• Address significant end-user needs

• Demonstrate effectiveness

2016 Accomplishments & Opportunities

ASC Messaging to the Transportation Industry

http://www.adhesives.org/docs/pdfs/adhesives-sealants-org-white-paper-adhesives-and-joining-in-land-transportation.pdf?sfvrsn=0White Paper #1 Link: White Paper #2 Link: http://www.adhesives.org/docs/pdfs/adhesives-sealants-org-white-paper-adhesive-opportunity-and-outlook-in-light-vehicles.pdf?sfvrsn=0

Part 1: Adhesives and Joining Methods in Land Transportation

Part 2: Adhesive Opportunity and Outlook in Light Vehicles

Part 3: Adhesive Opportunity and Outlook in Heavy Duty Trucks and Buses

Metrics not available due to CMS limitations (resource docs links cannot be tracked)

White Paper #3 Link: http://www.adhesives.org/docs/pdfs/adhesives-sealants-org-white-paper-adhesive-opportunity-and-outlook-in-heavy-duty-trucks-and-buses4.pdf?sfvrsn=0

Transportation Specific White Papers On Adhesives.org

Follow Models of Success: Steel and Aluminum

Educate & Inform Address challenges

Trade pressBlogs

Case StudiesWebinars

Success stories

Design & selection guidesMaterial Properties

Part / Process optimization

Create new paradigms

Research & validate designsProof of concept

Share Success

Road ShowsTrade Events

1 2 3 4

Following an established, successful model

SAE White Paper Spotlight

Clicks Downloads Reach

337 281 25,000

Summary Report of reader responses in TECH BRIEFS MEDIA/SAE, for the week ending December 04, 2016

White Paper Distribution Roadmap

Dec Jan FebLand Transportation#1

Heavy TruckBus-#3

Joining Methods#2

Blogs• 6 blogs in 2016

• Designed to reinforce task force messaging and link to relevant ASC and external content

• Companion pieces to white papers, presentations, and future activities

North American International Auto Show 2016: The Future is Now, and Adhesives are Making it Happen

Adhesives Helping OEMs Push the Performance Envelope with Lightweight Multi-Material Structures

IACMI Road Mapping: Advanced Composite Future Offers Opportunities and Challenges for Adhesives

Revised Fuel Economy Standards Won’t Put the Brakes on Adhesive and Sealant Growth

Automotive Adhesives and Sealants Build Brand Equity and Consumer Appeal

A Three Step Process for Automotive Adhesive Selection

Partnerships

• Joined IACMI in April 2016

• Participated in road mapping & member’s meetings

• Goal of understanding and communicating trends, gaps, and opportunities for ASC members

• Collaboration & reciprocal trade event presence

• ASC presentation at CAMX in Sept 2017

• Goal of educating composites industry about adhesives to drive adhesives & ASC growth

Outreach

Sept 27

Accomplishments Opportunities

• Established messaging

• Aggregated basic content

• Educated ASC members

• Conducted Outreach (SAE & CAMX)

• Expand internal & external engagement

• Develop substantive content

• Address significant end-user needs

• Demonstrate effectiveness

2016 Summary

4 Growth Activities for 2017

Guide Development

IACMI Opportunity Scouts

Great Designs In Steel

ASC Blog & Adhesives.org

Why develop a Guide?

n=74

%

Guide would be targeted at engineers at OEMs and in the supply chain

Desired Subject Matter From End User Interviews

Most end users interested in bonding of steel and aluminum for body-in-white, followed by plastics

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Comments

“Industry wide guide that looks across suppliers, absent of brand, will allow easier information flow”

“Would like to know more about best practices for proper use of adhesives and sealants”

“Aluminum joining guide a good start…could be more descriptive about adhesives and applications”

“Hoping to learn how to eliminate spot welds with adhesives ”

“We aren’t using liquid adhesives yet. Attending webinar was our first step.”

Guide Development

Scope of initial guide will be OEM body shop, followed by paint and assembly

OEM Body Shop OEM Paint OEM Assembly

Initial Scope Future Future

Scope of guide: The guide provides important design, material property, and performance considerations for structural adhesives and sealants used by OEM s and their suppliers for the automotive and heavy truck industries.

IACMI Update on Adhesive Opportunities

High speed, high strength joining

Simulation of structural adhesive bonds

Non-destructive evaluation

Repair of structural bonds

Structural bonding of thermoplastic CFRP

Strain rate sensitivity & crash simulation

Prediction of bond line read through

Others

Great Designs In Steel

Wednesday, May 17, 2017 | 7:00 a.m. 4:00 p.m.Laurel Manor Conference Center, Livonia, Michigan

http://www.cvent.com/events/great-designs-in-steel-2017/agenda-8dafc3ad0e204fedba7ac3359dcbeb10.aspxLink to program

New Blog Subject Matter ExpertsCovering Transportation in 2017

ChemQuest

Dan Murad Jim Swope Dan Daley30-year career at

Navistar International, a truck and engine

OEM.

40 years of successful B2B formulated chemical experience, mostly in adhesives, sealants, and coatings

Over thirty years of experience in Architectural and Automotive OEM

and the Adhesives Industry

Summary

• 2017 actions build on our foundation

• Fewer, but more focused, activities

• Building awareness and creating opportunities for the future

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