TCOM 4170 Spring 2014Video Production

Amani Channel, MALecture #7

Remember

• Goal is to create interesting stories• Tell narratives• Learn professional video production

techniques• Composition• Lighting • Audio• Editing

Next Assignment Due April 2

Create a promotional business narrative

Identify a local business, contact owner, offer to create a documentary styled promo video. (visual businesses are best)

Record good sound

Capture appropriate visuals

Edit to tell the story

Use company logo/colors for graphics

Three person team/producer/writer – cameraperson –editor

Proposals due next week. (Who is the Client, 5ws. H?)

The Story

How to create a good visual story

Focus on the story

ResearchLook for other videos that you likeLearn about the subjectIdentify important messages

PlanDevelop a script/outline/shot sheet

The Shoot

ShootCapture high quality visualsWide shot – Establish locationMedium shot – General footageClose Up – Specific actionCutaway – hands/other close ups/cuts away from the actionShoot 10-15 seconds of well composed video

Capture great sound

The Edit

Review/log your sound with time code (write it out)

Write a script with visual and audio instructions: Include time code reference for the editor.

Edit according to the script

Selecting edits: I want to see still well framed shotsI want to see sequences (wide to medium/medium to close)I want pacing (edit to the breath)

Chose your best sound bites and b-roll and keep it concise

No transitions

The Art of Storytelling

Watch the newsGood stories start with a person (personalize)Get into the issueHave some resolution

News Examplehttp://www.myfoxatlanta.com/story/25051712/spruce-up-cobb-countys-oldest-elementary-school#axzz2wyGdRhYC

Interview only narrative (32 Kids)https://www.youtube.com/watch?v=pTFL9l5SkDU

The Art of Storytelling

Online Student

The Art of Storytelling

Online Studenthttp://www.schooltube.com/video/e35e891155dd4e59a551/Kemp%20Primary%20School%20Connects%20with%20NASA's%20Kennedy%20Space%20Center

Thoughts?

What I Expect

1. A thought out production

2. Basic command of videography

3. Basic editing/storytelling

4. A proposal, script, shot sheet