Présentation TTG Flips

SUCCESSR O A D M A P T O

T T G D I S T R I B U T E U R E X C L U S I F F L I P S A U D I O - 2 0 1 5

#1LAUNCHING FLIPS

write Flips Audio story in France

F L I P S A U D I O H A S A N A M A Z I N G

S U C C E S S S T O R Y I N T H E U S and its writing its French one

2015 - EXCLUSIVE PROPERTY OF TECHTRAINING GROUP

STRATEGYOVERCOME THE CHALLENGE

BRAND DISCOVERY PROCESSI M P E N D I N G R E L E A S E

M E E T I N G T H E B R A N D#1D E V E L O P I N G T H E N E T W O R K#2

T H E B L A S T O F F#3


DOUBLE TARGETL A U N C H I N G O N A N E W T E R R I T O R Y

A R I S E C O N C E R N I N G & G E T T I N G C O M M I T M E N T A B O U T F L I P S A U D I O

CREATE BRAND AWARENESS

ENLIGHTEN PRODUCT’S CONCEPT


BRAND POSITIONO N F R E N C H M A R K E T

FLIPS USERS 15/25

FASHION FOLLOWERS LOOKING FOR NEW HIGH TECH TRENDY PRODUCTS

ACTIVE PEOPLE LOOKING FOR MOBILE

PRODUCTS


FLIPS FRENCH DNAI N A H I G H L Y C O M P E T E D A U D I O M A R K E T

INNOVATIVE

A NEW CONCEPT WITH UNIQUE FEATURES

MEANINGFUL PERFORMANT TRADE MARKABLEEMOTIONAL

F L I P S A U D I O W I L L E M E R G E B Y I T S D I F F E R E N C E

IT’S EASY TO SHARE MUSIC

HIGH DEFINITION SOUND IN BOTH MODES

CONFORTABLE & FASHION DESIGN

STRONG BRAND IDENTITY


P O R T R A Y F L I P S V I S U A L

I D E N T I T Y be a fashionable product


BRANDING IMAGEA C C O R D I N G B O T H F L I P S B R A N D I D E N T I T Y

& F R E N C H C U L T U R E

PHOTOSHOOTS PRODUCTS & RANDOMS WITH MODELS


FLIPS EVERYWHEREC R O S S C H A N N E L M E D I A P L A N

PRESS RELATIONS

BLOGS

SOCIAL NETWORKS

TV ADS

SPONSORING & PARTNERSHIP


TOOLSWELL TAILORED MEDIA STRATEGY

B E Relevant D R I V EEngagement D E F I N EThe product as the ultimate way to listen music


PRESS RELATIONSW E B , P R I N T , R A D I O , T V …

PRESS RELEASES & MEDIA KITS

INCLUDING MEDIA RELEASE, FACT SHEET, TESTIMONIALS, PRODUCT STORY IDEAS, PHOTOS, VIDEOS SENT TO JOURNALISTS

FACE 2 FACE MEETINGS & TESTS

FOR MOST INFLUENT JOURNALISTS : ENABLE THEM TO HAVE THEIR PERSONAL EXPERIENCE WITH FLIPS AUDIO


TV ADVERTISINGF O R A S T R O N G B R A N D A W A R E N E S S

BROADCASTED ON SPECIAL SLOT ALLOCATIONS

MORE THAN

200TV SPOTS

DEDICATED TO OUR TARGET

ON FAMOUS TV PROGRAMS

FROM NOVEMBER 15TH TO DECEMBER 7TH 2014


SOCIAL NETWORKSF A C E B O O K & T W I T T E R 5 K E Y S P R O C E S S

ACTIVATION

ACKNOWLEDGE FLIPS AUDIO BRAND

ACQUISITION

LIKE FLIPS AUDIO BRAND

RETENTION

FOLLOW FLIPS AUDIO NEWS

BOOSTER

BUY FLIPS AUDIO PRODUCTS

REFERENCE

CREATE FLIPS AUDIO BRAND LOYALTY

E N G A G E D I A L O G U E W I T H F L I P S F R E N C H C O M M U N I T Y S H A R I N G N E W S & P R O D U C T S V A L U E S


DEDICATED WEBSITEI N C R E A S E R E S P O N S I V E N E S S

- H i g h v a u l t e d b r a n d

- S h o p p i n g s e c t i o n

- i m m e d i a t e c o n n e c t i o n b e t w e e n b r a n d & c u s t o m e r s


BRAND PROMOTIONPA R T N E R S H I P & E N D O R S E M E N T

SPONSORING EVENT & COMPETITIONS

SPONSORING OF ELECTRO MUSIC PARTIES (100 000

CONTACTS INVOLVED), CLIMBING FRENCH CONTEST, WEB GAMES…

ENDORSEMENT SPORTSMEN & CELEBRITIES

THIRD WORLD SKI FREERIDER, FAMOUS FRENCH DJ’S, RAP BAND…

PRODUCT PLACEMENT

PRODUCT PLACEMENT ON CLIPS, TV SHOWS…


B TO BO P T I M I Z E C O M M U N I C A T I O N

LINKED IN

DAILY POST DEDICATED TO FLIPS PRODUCT NEWSFEED, BRAND NEWS… TO A HIGH QUALIFIED DATABASE

NEWSLETTERS

2 NEWSLETTERS PER MONTH RELEASED TO MORE THAN 500 SPECIFIED B2B CONTACTS


SELLSGET YOUR FLIPS EVERYWHERE

SALESGET YOUR FLIPS EVERYWHERE

PRODUCT PLACEMENTR E F E R E N C I N G T H E P R O D U C T I N T H E

M O S T P R E S T I G I O U S R E T A I L E R S / S H O P S


MERCHANDISING SYSTEMO P E R A T I O N A L M A R K E T I N G I N I T I A T I V E

LISTENING STATION 100% FLIPS BRANDED

DISPLAY 100% FLIPS BRANDED


#2SEING FLIPS

write Flips Audio story in France

TV ADSA T T E N T I O N PA V E S T H E W A Y T O M E M O R Y

SPECIAL FRENCH TV SPOT PRODUCED BY TTG

BOOSTING BRAND AWARENESS : MORE THAN 700 FANS FACEBOOK IN 1 WEEK PROVIDING POSITIVE FEEDBACK ON THE PRODUCT


PRESS COVERAGER A D I O & T V

BFM TV

1ST FRENCH NEWS CHANNEL

RMC RADIO WITH JEAN JACQUES BOURDIN

ONE OF THE MOST FAMOUS JOURNALIST IN FRANCE

HUGE IMPACT GREAT COVERAGE OF THE PRODUCT


PRESS COVERAGEP O R T F O L I O

LIFESTYLE PRESS, HIGH TECH PRESS, TEENAGERS PRESS,

FEMININE PRESS

WEB & PRINT


SPONSORING / ENDORSEMENTM A K E Y O U R S E L F L I P S

KORG BRAIN

FAMOUS FRENCH DJ

FRENCH CELEBRITIES WEARING THEIR FLIPS / GREAT AMBASSADORS

MEGANE MEIMOUN

FAMOUS BLOGGER

KEVIN GURI

3RD SKIING FREERIDER


SHOPS HIGHLIGHTSP O R T F O L I O

LISTENING STATION ADVERTISING

STORES SHELVES

FLIPS IN STORES


#3RISING FLIPS TO THE TOPwrite Flips Audio story in France

MORE SOCIALS T A Y I N T O U C H

PINTEREST ACCOUNT

JOINING THE PINTEREST NETWORK FOR A BIGGER FRENCH FLIPS FANS COMMUNITY PROMOTING SALESPOINT ON OUR B2B COMMUNITY

INSTAGRAM ACCOUNT

FOR MORE SHAREABLE CONTENT BETWEEN OUR COMMUNITY, MORE COMMITMENT OF FLIPS USERS IN FRANCE

CROSS COUNTRY GAME

ENHANCING EXCHANGES BETWEEN US & FRENCH FANS WITH A SPECIAL CONTEST


YOUTUBE CAMPAIGNS T R A T E G I C D I G I T A L C O M M U N I C A T I O N

INSTREAM TRUEVIEW VIDEO

TARGETING HIGH SCORED VIDEOS

USING FLIPS TV FRENCH SPOT REDRAFTED

+++

THE MOST EFFICIENT DIGITAL AD

WITH A FLIPS AUDIO BANNER ON THE PAGE +


EXPAND BRAND PERSONALITYM A R K E T I N G M A T E R I A L

BUZZ WITH STREET MARKETING

ENDORSEMENT CELEBRITIES

SPECIAL VIDEOS WITH INFLUENCERS

REVEALING FLIPS AS A FASHIONABLE PRODUCT FOR FASHION PEOPLE


IS A CHARISMATIC BRANDIMPOSE ITS STYLEBREAK THE RULES

IS CHANGING THE WAY FRENCH LISTEN MUSIC

FLIPS AUDIO



THANKS !

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Présentation TTG Flips