MEDIAONEIntegrated Marketing & Advertising

Tel: +974 -44320300/ 44697656Fax: +974- 44320400

P.O.Box: 22252, Doha – QatarE-mail: marketing@ialansari.com

Company Executive Profile

EXECUTIVE PROFILEScope Of Professional Services• Event Management• Research & Studies• Consultancy Services• Printing & Publishing• Gifts & Promotional Items• Professional Services References & Beneficiaries

Following are among the major client of Media One provided services:

• Qatar National Olympic Committee• Qatar Foundation for Education, Science & Community Development

- Qatar Academy - The Learning Center- Academic Bridge Program- VCU- QATAR- Family Development Center- Al Sadd Plaza

EXECUTIVE PROFILE• Milipol Qatar• Ministry of Interior• Ministry of Municipal Affairs & Agriculture• World Trade Organization• General Tourism Authority• Qatar Telecom• Qatar Weight Lifting & Body Building Federation• Qatar Judo Federation• Qatar Shooting & Archery Federation• Qatar Gymnastics Federation• Qatar Marine Sports Federation• Al Mana Auto Trade ( NISSAN)• Damas Jewelers • Qatar Cinema & Film Distribution Co.• Nando’s Qatar• AL Jazeera Channel• Qatar Golf Association• Qatar Basketball Association

EXECUTIVE PROFILE

Event ManagementSome of the high profile events organized in Qatar by Media One are

as follows:• H.H. The Emir Football Cup 2000• H.H. The Heir Apparent Football Cup 2000• Milipol Qatar 1996• Milipol Qatar 1998• Milipol Qatar 2000• Eid Festival 2000• Doha 2006 15th Asian Games• Road Safety Campaign 2001• Environment Day for Qatar Petroleum 2004

Client List

Client List

Client List

SCOPE OF SERVICES

Account Management & Account Planning

Creative

• Concept development (Visual and Copy).

• Preparation to rough creative stage.

Production and Printing

• Finalization of approved layouts (up to Color Separation).• Recommendation or relevant supplier (Quality/Prices).• Selection/Recommendation of Production Companies.• Quality Control/Supervision/ Printers.

Research

• Short listing and Selection of Research Agency.• Set Research Objectives.• Review Methodology • Review Target Segment and Sample Size Structure.• Review Questionnaire. • Attend Moderators briefings. • Quality Control.• Analysis and Recommendations.

Event Management

Launch Event• Propose and execute event theme.

• Recommend the venue, organization of the entire event (hosting VIP & guests), catering/ floral/ seating arrangements, etc.

• P.O.S and stands display in strategic locations and major landmarks.

• Invitation cards (design and printing)

BTL Exhibitions & Sponsorships

Assessment, Recommendation, Organization and Execution of Integrated Activities covering:

• Exhibitions• Sponsorships• Giveaways/ Commemorative Gifts.

Public Relations

• P.R. integrated activities.• Press releases write-up.• Distribution and monitoring of press releases.• Arrangements of press conferences.• Arrangements of one to one interview.• Local, regional and international media appearances.• Crisis management.• Skills improvements/ Training / Support of P.R. Spokesman.

CRM

Integrated CRM Programmers to Cover:

• Data Capture• Direct monitoring• Loyalty programmed• Joint promotional activities

MEDIA

Competitive Schedule Reconstitution

COMPETITIVE ADVERTISING EXPENDITURE ANALYSIS

MARKET BRAND SEASONALITY MEDIA VEHICLE

SCHEDULERECONSITUTION

Media PlanningCONSIDERATIONS

TARGET COMPETITIVE BUDGET MEDIA AUDIENCE EVALUATION LEVEL RESTRICTIONS/

CREATIVE UNITS

- Socio-Demographic- Psychographics- U & A

- Share of Voice- Reach- Frequency- GRP- CPM

Setting Media Objective (s)

Determining Media Strategy

- Launch- Re launch- Sustain awareness

Media Strategy

Media selection : Reach & CPM

Qualitative Frequency

Effective Frequency

Schedules alternatives and evaluation

Optimum Media Plan

Media StrategyMedia Brief

Competitive Advertising Expenditure Analysis

Schedule Reconstitution

Media Objectives

Media Strategy

Media Evaluation

Optimum Media Plan

Media BuyingCampaign Assessment/Effectiveness (Research)

Media Planning Process

• Media negotiation : Capitalize on our large billing base.• Media Qualitative audit (Quality and position).• Budget/Financial control.

How We Function

Active communication network worldwide. Common Discipline:PlanningConsumer Buying SystemBrand Strategy and Creative Brief

Leverage brands learning worldwide. Maintain common knowledge base through the constant

dissemination of information.

Mediaone Co-Ordination Tools

Status Report : Frequent update on a project-by-project basis

Client monthly Report : Assessment and evaluation of the brand advertising, BTL, PR and CRM campaigns.

Early warning system : Monitoring and evaluation of competitive activities (Creative, Media, PR, CRM, BTL)

Procedures Manual : Tailor-made for Client’s needs

Co-ordination Structure & Team

Media one BU• Multi-Discipline Team• Director In-Charge• Account Manager• Brand Design Consultant• Media Planner / Buyer• Public Relations • Event Manager• CRM / BTL Executive• Creative Director• Senior Art Director• Copywriter • Production Team

TC-Business Unit Co-Ordination

Account Management & Planning

Media one CONQUEST

TC - BU

Media, PR & Event Management

Cooperate identity

CRM, BTL

Creative & Production.

Conclusion

Why Media one Conquest ?

• If appointed, a fully operational team will be assigned for the project.

Mediaone Management

Mediaone Directors and Executives

Our Directors and Executives have a multi-disciplinary background including creative, account management, cooperate identity account planning, Media, CRM, Event Management and PR in addition to a thorough experience and ability to understand the needs of both our clients and audiences across the region.

THANK YOU