Presentation to

Los Angeles Community College District

March 10, 2009

Public Agency Experience

Experience with LACCD

Sustainability Today

Media Fracture System

FILTER OPPORTUNITIES

FILTER OPPORTUNITIES

RICH PITCH CALENDARRICH PITCH CALENDAR

Local Print & Broadcast

National Weeklies and Business Press

Niche Green Outlets

Specialty Cable Programming

Academic & Construction Trade

From Copenhagen to Los Angeles

• Dominating 2009 media cycle

• Ideal leadership moment for LACCD

• Positioning for Annual Conference (e.g., “Local Solutions For Copenhagen”)

• Education, Outreach, and Social Networking Opportunities

• 20MM – 25MM media impressions secured

• Inclusion in 15-20 high-value media placements

• Coverage in 5-7 leading multi-cultural outlets

• 25-30 positive online posts

• 8-10 outlets participate in “Copenhagen” events

What Gets Measured Gets Done

Global Solutions Require Local Actions

Enhancing Local Relationships

Digital Outreach

Results• More than double your database

• LACCDBuildsGreen.org is a rich online community

• 50% increase in website traffic

• 75% of comments are positive/neutral

• 250 stakeholders join LACCD’s social network

` Strategy 1: Create communications platform to position LACCD as national leader in green campus construction and workforce development

Strategy 2: Establish sustainable stakeholder involvement program using interactive, online-based communications among LACCD’s diverse communities

Strategy 3: Maximize use of LACCD resources by equipping its team to deliver increasing levels of communications deliverables

Position as Green Leader

Publications & Articles

Assist with Bond Activities

Internal Communications

Crisis Communications

Provide Bond Counsel

Web Site Support Bond Meetings Secondary Media Leadership Team Support

““Strong-Start”Strong-Start”30-Day Communications Plan30-Day Communications Plan

““Strong-Start”Strong-Start”30-Day Communications Plan30-Day Communications Plan