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ASHISH VAISH &ASHISH VAISH &
PhPh-- 0957979183009579791830
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Contents
1. Emerge Of Idea
2. Initial Strategies.
3. Progress.4. Emerge Of Competitors.
5. SWOT analysis of Dominos & Pizza-Hut.
6. Conclusion.
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Started in 1958 by two brothers Frank and Dan
Carney in Wichita, Kansas (US).
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First Pizza-Hut in Kansas (US) In 1958.
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About
Entered India in 1996.
First in Bangalore.
Over 139 outlets across 36 cities in India.Employed nearly 4,000
people of India.
invested about US$ 25 million in India.
Have close to 50 per cent market share inIndia.
Its an world largest pizza chain.
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Competitors
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Pricing Strategies
Low PricingStrategy
StandardPricing
Strategy
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Some Strategies Of
Diversification of the products they offer.
Adding something new to their menu.
Slightly Changes the preparation method ofPizza
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Twenty inch Extreme Pizza
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And
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Unmatchable Quality &
Variety.
Strong Brand Image.
Hygiene.
Customer Satisfaction
(excellent Service).
30 minutes Home
Delivery.
Quick Service at
outlets.
Low price.
Excellent Offers.
Good Promotion.
Strengths
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Inadequate Ads.
Inadequacy of
outlets.
High Price.
Lack of Parking
facilities.
Lack of variety.
Ambience not up to
expectations
Lack of space
No option for Birthday
parties & Corporate
lunches.
Weakness
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Growing fast foodmarket
(scope for expansion.)
Introduction ofattractive
offers.
Growing fast food
market .
(scope for expansion)
Introduce more
varieties.
Bigger outlets
Opportunities
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Emergence of world
Pizza makers papa
johns.
Low price points ofcompetitors.
Emergence of world pizza
makers papa johns.
Standard price points ofcompetitors.
Quality with variety.
Threats
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C.H.A.M.P.S
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Vision statement Of
We take pride in making a perfect
pizza and providing a helpful service
on time all the time. Every customersays, "I'll be back!"
We are the employerof choice
offering team members
opportunities For Growth,
Advancement, And Rewarding
Careers in a Fun, Safe Working
Environment.
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