Friday, June 1, 12

Friday, June 1, 12

American Classic, Modern Interpretation

Friday, June 1, 12

Scanning the Horizon

Friday, June 1, 12

• Bed and bath is a $10 billion market in China.

• Industry is growing at an annual compound rate of 20%

Bustling Port

Friday, June 1, 12

Purser’s Account

Friday, June 1, 12

• Increasing in spending on home decoration

Ships Cabin

Friday, June 1, 12

Enemy Ships

Friday, June 1, 12

Clear Horizon

Friday, June 1, 12

• Product modification– Consumer usage: comforter and top sheet– Color palette: warm tones and vibrant patterns

similar to Spring ‘12 collection

Stormy Waters

Friday, June 1, 12

Nautica Vessel

Friday, June 1, 12

• Urbanization• Newly-weds• Tourism

China Harbor

Friday, June 1, 12

• Age 25-40• Medium-high income• 1st-tier cities• Embrace adventure, relaxation, freedom and

escapism.

Landlubbers

Friday, June 1, 12

Deckhands

Friday, June 1, 12

Only Nautica Home Brings

Authentic American Aspiration to

Your Home through a Modern

Interpretation of Coastal Lifestyle,

Adventure and Escapism.

Friday, June 1, 12

Maiden Voyage

Friday, June 1, 12

• Shanghai Konglong Textile Co. Ltd. (SKT)

First Mate

Friday, June 1, 12

Merchants

Friday, June 1, 12

美式经典

现代演绎

American Classic Modern Interpretation

Friday, June 1, 12

Beyond the Seas

Friday, June 1, 12

Ships Cabin

Friday, June 1, 12

Sea Stories

OUTDOORS

MAGAZINESWEBSITE

EXPERIENTIAL

Communication BudgetYear 1:

(15$) = $1,275,000

Total Sales RevenueYear 1:$8,500,000

Friday, June 1, 12

Magazine

Friday, June 1, 12

Billboards

Friday, June 1, 12

P.O.P Materials

Friday, June 1, 12

Website

Friday, June 1, 12

Hotel Product Placement

Friday, June 1, 12

Pop-up Store

Friday, June 1, 12

Public Relations

Friday, June 1, 12

Public Relations

Friday, June 1, 12

All Aboard!

Friday, June 1, 12