MVO? Dat doe jij toch?

workshop 3- mvo in bedrijf 29 september 2011

waarom bent U hier? How do I engage and involve my

colleagues more?

How do I start the dialogue with my employees about

sustainability?

How do I get CSR in between the ears of all

employees?

How do I get CSR to the workfloor?

“employee engagement & sustainability knowledge is key”

kpmg 2010 atos consulting trends institute 2010

mvo nederland 2010 krauthammer, eur & uva 2010

twynstra gudde 2011  

c s r co m m u n i c at i e , wat we r k t b ete r vo o r u ?

OF…

wo rd - of- m o u t h

OF…

c s r co m m u n i c at i e , wat m ot i vee r t u w co l l e g a’s ?

OF…

draagvlak en verandering:

wat werkt waarom?

lessen uit psychologie & gamification

lessons learned - psychologie

tipping point

tipping point

10%

hoe kom je b i j het ‘csr t ipp ing po int’ ?

OF

lessons learned - gamification

lessen geleerd - gamification

lessons learned - gamification

The opposite of play isn’t work, it’s depression. Brian Sutton-Smith

Fun is just another word for learning. Raph Koster

lessons learned - gamification

Source: Gabe Zichermann. Gamification.co

gamification trend in business

gamification trend in business

gamification: not a game but game mechanics

the walmart case: personal, voluntarily & bottom up

gamification: needs of workers

June 2011

treemagotchi@work

treemagotchi@work

campagneverloop

 Quiz

 Best practice (in-/extern)

 Persoonlijk verhaal CEO

 Prikkelende video

 Op maat leuke en gemakkelijke online handelingsperpectieven.

 Generieke acties, voorbeelden :

 Fietscalculator

 Ecofont

 Het Nieuwe Werken test

 Website Green Check

Online: vertel je resultaten, ideeën en meningen aan collega’s, manager & werkgever:

 Poll

 Online ideeënbus

Offline: naast je, tijdens lunch of bij koffieautomaat

•  Zichtbare collectieve impact

• ↑Kennis, houding & gedrag

• Innovatie: concrete besparingsideeën

• Ondernemerschap

• Betrokken, tevreden & trots

• Extern imago

•  Aandacht! Leuk Inspiratie

•  Verrast

•  ↑Kennis ↑Houding

SHARE

treemagotchi@work

voor u 1 communicatiekanaal | breed bereik (mvo 2.0)

actieve & betrokken collega’s | innovatie van onderop

voor uw collega’s relevant & persoonlijk verrassend & simpel

sociaal / delen mening

136.000 actions | 27.000 participants 50 content / action partners

proven tool

“ E E N E C H T E E Y E O P E N E R E N T E L E U K O M N I E T T E D O E N ”

“ G R A P P I G E E N M A K K E L I J K E M A N I E R O M D U U R Z A M E R T E W O R D E N . Z E H E B B E N M I J Z O G E K G E K R E G E N V A N A L L E S T E D O E N . ”

“ E C H T S U P E R , I K H E B A L V E E L B I J G E L E E R D E N B E N B E W U S T E R G E W O R D E N ”

“ M E T D E Z E T O O L D U R F D E I K M I J N O M G E V I N G W E L T E B E K E R E N ”

“ W E D O E N M E E M E T E E N G R O E P C O L L E G A ’ S E N P R A T E N O V E R D E T H E M A ’ S M E T E L K A A R . H E E L P O S I T I E F . ”

effect (5 months after participation, n=991)

55%: “I really have changed some things in daily life" 4%: changed a lot

96%: more aware & knows more about sustainability

proven tool

motivation to participate

what triggers to act?

•  fun 75% •  easy to act sustainably 66% •  enjoy it with friends 30% •  to win prizes 13%

•  quick & easy 75% •  I see the collective impact 51% •  pimp my tree 50% •  sense of appreciation 32%

proven tool

awards international

research

clean behave innovation lab

aanbod: kennismakingspakket •  mvo-actiepakket: keuze 8 acties à la carte •  eigen online omgeving •  ondersteuning communicatieplan en -toolkit •  helpdesk •  rapportage innovaties / ideeën van werkvloer •  effectmeting & lessons learned rapport •  en…

•  mvo, dat doet iedereen, toch! :-)