“The only Source of Knowledge is Experience”

Spot the Differences

Three User Types

Sources of Knowledge and Information

The Struggle for Permission

Research Methods

Different Levels of Knowledge

User Involvement = Avoiding Design Errors

Willingness to Participate

Time ≠ Money, Time = Life

Show Empathy

Clear Benefits

Current Situation

Contribute to direct Working Environment

Different Stakeholders, different approaches

Translating the Data

Tangible Information

Future steps