Starting and Growing a Business

Case Study : Radja Cendol

Hello!Anisa Amalia Firdausi

Astarina AriadewiVeri Kurniawan

Wahyu Tri Nugroho

Contents at a Glance✘Starting Your Own Business Wahyu ✘Become a Franchisee Asta✘Growing Business by Branding Firda✘Business in Competitive Era Veri

How to Start Your Own Business

Wahyu Tri Nugroho

OverviewJenis – Jenis Bisnis:

✘Sole proprietorship ✘Partnership

✘Limited Partnership✘ Corporation

✘Limited liability company

Sole proprietorshipAdalah sebuah bisnis yang kepemilikannya

dimiliki oleh satu orang, dimana

profititabilitasnya dimiliki sepenuhnya oleh

founder dari bisnis tersebut.

Partnershipsadalah badan usaha/bisnis yang dimiliki oleh dua orang atau

lebih sebagai persekutuan (partnership) yang secara bersama-sama bekerja sama untuk mencapai tujuan bisnis.

Perlu diingat bahwa tipe bisnis ini memanage tanggung jawab perusahaan (finansial, legal, etc) ke setiap owener dari

bisnis tersebut.

Limited Partnershipadalah versi lain dari tipe partnership .Tipe bisnis ini terdiri

dari dua macam kepemilikan: general partner, yang bertanggung jawab atas jalannya usaha tersebut, dan limited

partner, yang merupakan investor dan tidak bertanggung jawab atas hutang, serta tidak terlibat dalam me-manage

bisnis tersebut.

Corporationadalah sebuah tipe bisnis yang terbentuk dari beberapa

shareholders yang memberikan/meminjamkan saham untuk memulai suatu bisnis yang baru. Salah satu kerugian dari perusahaan adalah profitabilitas perusahaan yang akan

dikenaidouble taxation, yaitu corporate tax dan tax individu sebagai shareholders

Limited Liability Companiesadalah salah satu tipe bisnis yang menggabungkan dua

struktur perusahaan, yaitu partnership dan corporation. Dalam LLC pemilik saham dianggap sebagai anggota, dan ada

beberapa anggota yang akan me manage daily business. Perbedaan antara LLC dan coporation terletak pada taxation,

karena taxation pada LLC sama dengan partnership sedangkan corporation adalah double taxation.

Other Types of Ownerships✘Joint Venture

Tipe kepemilikan

perusahaan yang didirikan oleh dua orang dan fokus

pada satu project tertentu pada kurun waktu

tertentu.

✘S Corportation Tipe

kepemilikan bisnis seperti corporation

(perusahaan) tetapi taxation

dilakukan seperti bisnis partnership.

✘Cooperative Adalah tipe kepemilikan

organisasi yang terdiri dari beberapa individu atau small

business yang bergabung untuk

mengelola profitabilitas mereka untuk memulai suatu

yang lebih besar.

Langkah Yang Dibutuhkan Untuk Membuka Usaha Sendiri

✘Menganalisis jenis usaha terkait✘Rencanakan bisnis anda dengan konsep yang sesuai

✘Siapkan modal✘Jadikanlah usaha anda legal dan di akui hukum

✘Perluaslah relasi anda

"Apalah arti sebuah teori jika tidak di aplikasikan.“

-wahyu

Become a Franchisee

Astarina Ariadewi

Do You Know About “Franchising”?

✘Memiliki Ciri Khas Usaha✘Terbukti Sudah Memberikan

Keuntungan✘Memiliki Standar atas Pelayanan dan

Barang/Jasa yang Ditawarkan yang Dibuat Secara Tertulis✘Mudah Diajarkan dan Diaplikasikan✘Adanya Dukungan Berkesinambungan✘Hak Kekayaan Intelektual yang Telah

Terdaftar

Pasal 7 Peraturan Pemerintah Nomor 42

tahun 2007

✘Memiliki bisnis yang murah tetapi dengan keuntungan yang besar

✘Bukan minuman musiman✘Banyak digemari oleh masyarakat karena harganya

terjangkau✘Margin yang tinggi✘Kerjasama yang sangat mudah dan simple✘Membudidayakan minuman tradisional serta mengemasnya

secara segar dan modern✘Proyeksi ROI yang sangat cepat 1 - 3 bulan✘Inovasi berorientasi kepada kepuasan pelanggan✘Bahan baku murah dan supply terjamin✘Sistem teruji dan mudah diaplikasikan✘Team managemen yang handal dan profesional✘Pangsa pasar yang luas dan terus berkembang

ADVANTAGES From Being a FRANCHISEE

OF RANDOL

Growing Business by Branding

Anisa Amalia Firdausi

1.Brand and Branding

Let’s start with the concept of Brand and Branding

What’s your brand?

✘ The AMA (American Marketing Association) Defines ‘a brand’ as:

“a name, term, sign, symbol, or design, or combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from

those of competitors”

“Branding is what people say about you when you are not

in the room

Jeff Bezoz, Founder and CEO of

I’m Jeff

BrandThe Outcome of Branding

What’s the difference?Branding“Is endowing products or services with the power of a brand. It’s all about creating differences between products.” (kotler&keller:243)

Brand Elements and Branding StrategiesElements

Criteria:MemorableMeaningfulLikeableTransferableAdaptableProtectable(kotler&keller:250)

Branding Strategies:A firm has three choices in

deciding how to brand new products:✘It can develop new brand

elements for the new product✘It can apply some of its

existing brand elements✘It can use a combination of

new and existing brand element

(Kotler&keller:260)

Branding Decisions:✘Individual or

separate family brand name✘Corporate

umbrella or company brand name✘Sub-brand name(kotler&keller:261)

For branding strategies to be successful and brand value to be created, consumer must be

convinced there are meaningful differences among

brands in the product or service category.

-Kotler & Keller-

This is how randol did

its branding strategies

Apa Bedanya randol dengan Es cendol?

The Role of Social Media

Dalam kurun waktu 10 bulan, sudah 400 outlet randol tersebar hampir di

seluruh indonesia

Business in Competitive era

Veri Kurniawan

Technological change and other factors have transformed business as we used to know it,

into a more dynamic environment characterized by a faster speed of change we have

ever seen before.

Accept that Constant and Fast Change is the New Normal

“ “The future is coming at us faster and faster, the rate

of change is increasing and the amount of change that takes place in a given year is skyrocketing as well. So

much change has taken place so fast that our governments, businesses, and other large institutions haven’t always had enough time to fully catch up. “

-David Burstein author of the Fast Future-

Leverage the Possibilities of Big Data

David Court, McKinsey Director argues that regardless of whether or not you are a data based company, all businesses can leverage data and analytics to make

stronger data-supported predictions and optimize performance by obtaining a broader view of

operations. It is important organizations ensure data doesn’t become siloed, so they can fully optimize

and take advantage of advanced analytics. Information may not be valuable for long so it’s

important businesses exploit it and get utility out of it, to strengthen their competitive position.

David Court, Director of

I’mDavid

Given the dynamic environment a constant focus on innovation is fundamental.

Constant Innovation

Agility

Traditional bureaucratic organizational structures are slow to change and thus not adaptable

enough for today’ innovative business environment.

Organizations need to be redesigned to be more agile; to adjust in real-time as change

occurs.

Face Disruption Head on

It is important that companies continually scan the

environment in which they operate and constantly

research new ways in which they can better meet their

customers’ needs.

To Sum up….

The key to our success in dealing with change -- at an individual and at an

organizational level -- lies in our willingness to accept change and to respond at

lightning speed to the demands placed by our environment with empathy for all those

who are involved. It is normal to want to resist change: to try bargaining and

negotiating things back to the way they were; and to feel frustrated when the

change inevitably continues.

To survive in a globalized society and in a universe that is constantly changing, we

need to see change for what it is the natural order of things!

We need to recognize this and to master the techniques to become part of that natural

order so that the organization survives and thrives in the storm of change.

Creditsthanks to all the people who made and released these awesome resources for free:✘Presentation template by SlidesCarnival

Kotler, Phillip and Kevin Lane Keller. Marketing Management. Boston: Prentice Hall, 2009. E-book.

Thank You for Listening to Our

Presentation!We are open for any questions, opinions,

critics….