GKRb †gwW‡Kj cÖ‡gvkb Awdmvi cÖwZw`b Kgc‡¶ 10 Rb Wv³vi wfwRU K‡i _v‡Kb †cÖmwµckb ˆZix Kivi Avkvq| GKRb †gwW‡Kj cÖ‡gvkb Awdmvi †h †Kv¤úvbx‡Z KvR K‡ib mswkó † Kv¤úvbxi † cÖvWv± †cÖmwµckb Kiv‡bvi Rb¨ mKvj †_‡K Mfxi ivZ ch©š— KvR K‡ib | wKš‘ Lye Kg msL¨K †gwW‡Kj cÖ‡gvkb Awdmvi Av‡Qb hviv K‡qKwU wfwR‡Ui ciciB ‡cÖmwµck‡bi †`Lv cvb| †ekxifvM †gwW‡Kj cÖ‡gvkb Awdmvi `xN©w`b Wv³vi wfwRU Kivi c‡iI †cÖmwµck‡bi †`Lv cvb bv| ‡m Kvi‡Y nZvk n‡q A‡bK †gwW‡Kj cÖ‡gvkb Awdmvi PvKzix †Q‡o w`‡q Ab¨ †ckvq P‡j hvb| KviY †ekxifvM †gwW‡Kj cÖ‡gvkb Awdmvi‡`i ‡cÖvWv± cÖ‡gvk‡bi Rb¨ †cÖvWv± m¤úwK ©Z Ávb _vK‡jI GKRb Wv³vi‡K wKfv‡e †cÖvWv± cÖ‡gvkb K‡i †cÖmwµckb ˆZix Ki‡Z nq †m ai‡bi †UªBwbs dvgv©wmDwUK¨vj †Kv¤úvbx †_‡K cÖ̀ vb Kiv nq bv| †m‡¶‡Î eQ‡ii ci eQi KvR K‡i GKRb †gwW‡Kj cÖ‡gvkb Awdmvi †cÖmwµckb ˆZix Kivi †hvM¨Zv jvf Ki‡Z e¨_© nq| wcÖq cvVK, mn Kvixe„›` Avmyb †R‡b †bB, wKfv‡e Wv³vi‡`i wfwRU K‡i †cÖmwµckb Af¨vm ˆZix Ki‡Z nq Zvi wKQz wUcm&| GKRb Wv³vi‡K 1wU †cÖvWv± Uv‡M©U K‡i wfwRU ïi“ Ki‡Z n‡e| 1wU †cÖvWv± Uv‡M©U K‡i wfwRU Ki‡j Wv³v‡ii g‡b Lye mn‡R 1wU †cÖvWv± RvqMv †bq| GKRb Wv³vi hLb †ivMx †`‡Lb ZLb †ivMxi cÖ‡qvR‡b Wv³v‡ii g‡b _vKv †cÖvWv±wU Lye mn‡R Wv³vi ‡cÖmwµckb K‡i _v‡Kb|Avcwb †h †cÖvWv±wU GKRb Wv³vi‡K w`‡q †jLv‡Z Pvb †m †cÖvWv±wUi wW‡UBwjs me‡P‡q †ekx Ki‡Z n‡e| GKwU †cÖvWv± GKRb GgwcI Gi Rb¨ ¸i“Z¡c~Y© ‡cÖvWv± wn‡m‡e wba©vwiZ n‡j Uv‡M©U Wv³vi‡K AMÖvwaKvi wfwˇZ ¸i“Z¡c~Y© †cÖvWv± m¤ú‡K© me©cÖ_g ej‡Z n‡e| Uv‡M©U Wv³vi‡K Aek¨B Rvbv‡Z n‡e GB †cÖvWv±wU n‡”Q Avgvi AMÖvwaKvi wfwˇZ ¸i“Z¡c~Y© †cÖvWv± (Priority Product).Uv‡M©U Wv³vi GKRb GgwcI Gi

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(Priority Product) ‡cÖmwµckb Kivi AvMÖn cÖKvk K‡i|GKwU wfwR‡Ui mv‡_ Av‡iKwU wfwR‡Ui

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(Prescription Survey Report)

Wv³vi‡`i †cÖvWv± †cÖmwµck‡bi Af¨vm ˆZix Kivi AwZcÖ‡qvRbxq 10wU c`‡¶c

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Ref: Medicinman January 2013, Page 8-10

Avcbvi Antison Tablet Gi

Prescription Share cvIqv †M‡Q|

m¨vi Antison Tablet †cÖmwµckb Kivi Rb¨ Avcbv‡K ab¨ev`|Uv‡M©U Wv³vi‡K wfwR‡Ui mgq GKRb

GgwcI wb‡Ri Avš—wiKZv (Sincerity) cÖwZôv Kiv DwPZ| Uv‡M©U Wv³vi‡K ‡`Iqv

cÖwZkÖ“wZ (Commitment) Aek¨B ivL‡Z

n‡e| g‡b ivL‡Z n‡e - Your actions will speak louder than words.Uv‡M©U Wv³vi Gi Kv‡Q ¸i“Z¡c~Y© †cÖvWv‡±i GKB ai‡bi we¯—vwiZ weeiY

(Detailing) bv w`‡q cwiw ’̄wZMZ we¯—vwiZ

weeiY (Situational Detailing) ‡`Iqv DwPZ| cwiw¯’wZMZ we¯—vwiZ weeiY

(Situational Detailing) ‡`Iqvi mgq

Uv‡M©U Wv³vi Gi g‡bv‡hvM (Attention) a‡i ivLvi Rb¨ bZzb Z_¨ †`Iqv cÖ‡qvRb|Uv‡M©U Wv³vi Gi †cÖmwµckb Kivi

Af¨vm hvPvB (Prescription Habit Check) Kivi Rb¨ wZbwU welq AbymibKiY (Tracking) Ki‡Z nq|Uv‡M©U Wv³vi w`‡b KqwU †cÖmwµckb †`q?cÖwZ mßv‡n/gv‡m me©‡gvU KqwU †cÖmwµckb cvIqv hvq?cÖwZwbqZ GKwU †cÖvWv± †cÖmwµckb Ki‡Qb wKbv?Uv‡M©U Wv³vi hLb cÖwZw`b GKwU †cÖvWv± wbqwgZ †cÖmwµckb †kqvi †`q Ges cici wZbgvm avivevwnKfv‡e GKwU †cÖvWv± Gi c‡RwUf †cÖmwµckb †kqvi cvIqv hvq ZLb a‡i †bIqv nq Uv‡M©U Wv³vi Gi GKwU wbw`©ó †cÖvWv‡±i †cÖmwµckb Kivi Af¨vm (Prescription Habit) ˆZix n‡q‡Q|Uv‡M©U Wv³vi Gi †cÖmwµckb Kivi Af¨vm (Prescription Habit) ˆZix Ki‡Z n‡j cÖwZwbqZ wfwRU Ges †cÖmwµckb Rwic (Prescription Survey) Gi weKí †bB| GKB mv‡_ Uv‡M©U Wv³v‡ii Kv‡Q GKwU †cÖvWv‡±i †cÖmwµckb Kivi Af¨vm ˆZix bv nIqv ch©š— Ab¨ †cÖvWv± ¸i“Z¡ bv w`‡q ejvB fvj| GKwU †cÖvWv‡±i cwic~Y©fv‡e †cÖmwµckb Kivi Af¨vm ˆZix nIqvi ci Av‡iKwU †cÖvWv± ejv DwPZ|