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Prepared exclusively for Your Home
Christie’s: The World’s Leading Art Business
Christie’s clients who buy and sellfine art often request real estateservices. To satisfy this demand,Christie’s implemented an innovativereal estate venture in 1995.
Christie’s is the world’s leading art auction house, having built its nameon a foundation of expert, trusted advice and discreet service it hasprovided to its exclusive, prequalified clientele for more than 250 years.Since opening its doors in 1766, Christie’s has conducted the greatestand most celebrated auctions through the centuries, providing apopular showcase for the unique and the beautiful. Today it is theworld’s premier art auction business, setting the standard forinternational art sales. Christie’s offers approximately 350 auctionsannually in over 80 categories.
Christie’s has a global presence in 46 countries, with 10 saleroomsworldwide including in London, New York, Paris, Geneva, Milan,Amsterdam, Dubai, Zürich, Hong Kong, and Shanghai, reachingqualified buyers wherever they may be in the world
The Christie’s brand is synonymous withtailored, trusted service. Our clients have come todepend on that service for over 250 years
CHRISTIE’S GLOBAL HEADQUARTERS, 8 KING STREET, LONDON
Just as Christie’s curates great artsales, Christie’s International RealEstate assembles the world’sleading luxury real estate experts,trained and dedicated toproviding the highest quality ofpersonalized home buying andselling services.
Through world-class marketingplatforms, collaboration with ourauction house colleagues, and theefforts of our hand-selected globalnetwork of talented real estatebrokers, we open the door to anexclusive collection of high-net-worth home buyers.
The Fine Art of Global Real Estate
As a wholly owned division of Christie's, Christie’s International Real Estate is the only global real estate company owned by afine art auction house. We connect buyers and sellers of the world’s most important residential properties. Supported byChristie’s auction house, our invitation-only real estate network offers the same tailored, trusted expert service upon whichChristie’s clients have depended for over 250 years. We focus exclusively on luxury real estate, and our affiliated brokerages
The Christie’s brand isinstantly recognized andimmediately distinguishesyour home from all others
demonstrate continued success in luxury property sales with a combined totalof US$452 billion in luxury property sales over the last 5 years. Our uniqueinternational perspective on the worlds of art and luxury, our unparalleledservice, and our local expertise through our worldwide network, have madeChristie’s International Real Estate the global authority in the marketing ofdistinctive properties.
Christie’s International Real Estate:The Global Authority on Luxury Property
An Exclusive Affiliate Network: Leaders in Luxury Real Estate
THE BUBBLE PALACECannes, France€350,000,000
BILLIONAIRELos Angeles, CaliforniaUS$250,000,000
Serving 230 of the world’s most luxuriouscities & destinations
Achieved the highest-priced residential real estate salein 2016 across 25 cities & destinations globally
Representing $59 billion in luxuryproperties for sale worldwide*
More than 43 million website visitsannually across our luxury real estate network
As of September 2017
Representing the world’s most exclusive properties
Selling the world’sfinest properties
COPPER BEACH FARMGreenwich, ConnecticutUS$120,000,000
THE PLAYBOY MANSIONLos Angeles, CaliforniaUS$100,000,000
ELAINE ESTATESydney, AustraliaUS$60,000,000 (list price)
Christie’s International Real Estate built its reputation on the rigorous selection of our Affiliates: an exclusive group of theworld’s top brokerages. The leaders in their local markets, these firms meet our strict standards of excellence bydemonstrating continual success in luxury property sales and upholding the values of the Christie’s brand. Only onecompany in each location is entrusted to use the Christie’s brand. Taken as a whole, our network is beyond comparison.
Powerful Digital& Social ReachWe have an engaged, globalcommunity of followers. OurPR, digital, and social mediacampaigns result in billions ofinternational impressions.
High-Profile EventsEach year, Christie’sInternational Real Estateparticipates in numerouslifestyle events includingChristie’s sales that provideunrivaled exposure to highlyqualified potential buyers.
Maximum Visibility: Attracting Qualified Buyers to your Home
A distinguished home requires a distinctive showcase. Properties listed with the Christie’s International Real Estatenetwork gain unrivaled international exposure. Given the exclusive nature of the Christie’s affiliation, no other local realestate company can offer such direct exposure to qualified potential buyers. Our marketing initiatives are designed toachieve maximum results across diverse marketing platforms, including traditional print media, digital advertising,auction house exposure, social media, high-visibility luxury events, and public relations vehicles.
Digital*
* Digital marketing opportunities are subject to availability
christiesrealestate.com•christies.com•Luxury Defined blog•Highly targeted data-driven digital advertising•Listings syndication in leading luxury internationalpublications
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Social media promotions•Targeted email campaigns•Exposure on Affiliate network websites through ourexclusive listings widget
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Print*High-impact advertisement and editorial features inleading global publications
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Property brochures distributed to Christie’s auctionhouse venues and affiliate offices across the globe
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Christie’s International Real Estate magazine: a keepsakequarterly publication distributed throughout the worldincluding mainland China
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Lifestyle booklets distributed throughout Christie’s andmailed directly to qualified clients
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Thought leadership pieces•
Roxanne Henderson is a vital part of the Christie’s International RealEstate global network of the world’s top brokerage firms.Roxanne Henderson can tailor the marketing efforts for yourproperty in combination with additional strategies to target yourlocal market.
Print & Digital AdvertisingOur global print and digital advertising initiatives are strategically tailored toconnect with an affluent audience of potential home buyers and realestate investors through targeted placement in the world’s leadingpublications.
Global Public Relations StrategiesOur press strategies are designed by our international public relationsteams to maximize attention in acclaimed news outlets anywhere in theworld. Properties in our portfolio are routinely chosen by influentialpublications and the news media as the subject of editorial features,lifestyle pieces, property roundups, travelogs, and business reports. Adedicated team and global public relations firms support this effort.
Tailored Advertising and Public Relations: Reach Affluent Buyers
CHESTNUT PARK REAL ESTATE LIMITED, BROKERAGE
THE BEST TEAM FOR YOUR PROPERTY: TRUSTED ADVICE, LOCALEXPERTISE, EXCEPTIONAL SERVICE, OUTSTANDING RESULTSYour broker is your window to the real estate world. Choose a brokerage firm and an agent with integrity, reach, and ahistory of trusted service.
Christie's #1 global affiliate in 2017.•
Chestnut Park is the dominant luxury broker in key areas of southern Ontario, chosen by Christie’s International RealEstate to represent you in your home territory.
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Roxanne Henderson and her group has dominated the luxury market in country real estate and recreational realestate in the markets they serve.
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Chestnut Park has been bringing important luxury properties to the global market since1990. Our buyers are globaland are sourced via our own physical and online presence, our global network of Affiliates, and Christie’s.
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We represent exceptional properties. Our brands and customized marketing approach will help your fine propertystand out in the marketplace.
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Roxanne Henderson will market your property to our database of potential buyers both regionally and globally.•Our networking, negotiating, and marketing skills will get you the highest price for your property, while helping you tonavigate the legal, logistical, and financial elements of transacting in luxury real estate.
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Why Chestnut Park Real Estate?
As a preeminent brokerage firm backed by a worldwide luxury real estate powerhouse, we bring our analysis, advice,expertise, and proven results to work for you.
DEDICATED GROUP
PREPARATORY MARKETING
PROPERTY VIEWING PROCESS
COMMUNICATION
NEGOTIATION AND TRANSACTION MANAGEMENT
Our luxury group including Roxanne Henderson, Broker, C.I.P.S., Carolyn Scime, Broker and Claxton Finn, SalesRepresentative and Client Services Manager is focused on and dedicated to you and your property.
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Drafts of marketing materials•Suggestions on cost-effective property staging/modifications to help your residence present itself at its best•Custom marketing plan and timeline•We will prepare your property for market, and review with you:•
Review property deed, title insurance policy, and other legal documents; conduct a pre-sale inspection prior to publicmarketing
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Controlled access to showings accompanied by Chestnut Park and Roxanne Henderson with a scripted and rehearsedshowing route
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Property setup in advance of all showings (lights on, heat up/windows open, quick survey for problems)•Follow-up with potential buyer after each showing•
Timely communication and review of inquiries, showings, and marketing activity•Proprietary reports detailing all marketing for your property, web traffic, search results from all major search engines,and buyer inquiries
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Regular market reviews and updates on competing properties and sales•
Buyer prequalification•Pre-offer negotiation•Accompanied inspections, contractor and architect visits, and review of estimates•Review and negotiation of sales contract with buyer’s representatives•
Serving Your Needs Through the Sale Process
REGIONAL AND INTERNATIONAL EXPOSURE
DIGITAL AND SOCIAL MEDIA
Access to Chestnut Park's and Roxanne Henderson’s regional database, developed since 1990 as the top luxury firm/representative in southern Ontario
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Direct mail to proprietary high-net worth client lists•Email outreach to proprietary high-net-worth client lists•Display advertising at headoffice and branch offices within the Chestnut Park network•Outreach through Christie’s International Real Estate brokers•
Luxury: The Wall Street Journal, The New York Times, PropGoLuxury.com, Country Life, Mansion Global, FinancialTimes, and Zaobao, Globe & Mail and The National Post
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Exclusive: http://www.ChestnutPark.com and christiesrealestate.com•Web advertising and syndication•Early release to subscribers to Roxanne Henderson’s proprietary property information service•Feaute property on Roxanne Henderson's propietary website, CityHouseCountryHome•Roxanne Henderson's and Chestnut Park's social media channels including Facebook, Twitter, Instagram, Pinterestand LinkedIn
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Exposure on Christie’s International Real Estate social media channels Facebook, Twitter, Instagram, Pinterest andLinkedIn, as well as the Luxury Defined content portal (as available)
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Powerful Global and Local Outreach
ADVERTISING AND PUBLIC RELATIONS
BROKER OUTREACH
HIGH-QUALITY MARKETING TO BEST PRESENT YOUR PROPERTY
Regional, national and international exposure through print and digital media, as available•Wall Street Journal, New York Times, and Financial Times advertising•PR submissions, as appropriate, to The Wall Street Journal “House of the Day,” Architectural Digest and select luxuryoutlets
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Exposure in local print and digital media in the Globe & Mail and National Post•
Listing in the The Toronto Real Estate Board and Huron Perth Real Estate Board•Broker email outreach and updates•Cooperation with all brokers, timely communication, and competitive payouts•Coordinated promotion with select luxury brokers: Christie’s International Real Estate network•
Professional photography, color correction, and digital-image management•High-resolution imagery on the Chestnut Park and Christie’s International Real Estate websites as well as syndicationlinks
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3D virtual tours and aerial tour including professionally produced video to draw traffic on social media•Full-weight, fold-over mailing brochure•Property profile available in print and electronic format•Unique text on Chestnut Park's website assuring both more authentic narrative and better search engine optimizationfor your property
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Greater detail and ability to customize the property features on the Roxanne Henderson website•Custom text and professional editing to ensure quality•Exclusive editorial content in Chestnut Park's and Roxanne Henderson blog highlighting the unique features of theproperty
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Powerful Global and Local Outreach
