University of Brunei DarussalamFaculty of Business, Economics & Policy Studies

Academic Year 2010/2011 Semester 1BA 1201 – Accountant in Business

Lecturer: DR. Hisham bin Haji Ya’akob

Prepared by Group 4:• 09B1204 Nuranisa Rani• 09B4010 Amy Thien Sook Ling• 09B4014 Liew Pei Ting • 09B4034 Astri Nabila Mohammad Din• 09B4083 Teo Siew Chieh• 09B4123 Siti Nur’ayuni Haji Amirul Ariffin

Presentation topic:

Find a small-medium enterprise (SME) company in Brunei Darussalam that has a sales turnover of $400,000 per year. Discuss the issues and challenges that they are facing.

Adison Marketing Services

INTRODUCTION

• Established by Sim Chong Siang in 1985 (25 years ago)

• A full-service advertising agency, marketing and graphic design firm.

INTRODUCTION

Their commandments:1.Stay Focused2.Seek to Understand3.Strive for Excellence4.Take action5.Create Team Unity6.Be creative

INTRODUCTION

Their Belief: Believes that marketing success happens when all the right elements come together: passion, knowledge, insight, experience, curiosity and vision.

Their aim:To help companies to achieve their marketing goals by offering them both offline and online media.

ORGANIZATIONAL STRUCTURE

• Contemporary organizational structure.

• Usually work in 2 teams.• Small project –

individual team (E.g. Advertisement on Newspaper / TV)

• Big project – both teams work together (E.g. Shows or Events)

HUMAN RESOURCE

Recruitment

• Skills- creative and innovative (designer position), good communication skills (accountant executive)

• Attitude- good personalities; offer services to the public; represent the image of the company.

• One month On job training- work under supervision and assistance by experience workers.

Training

HUMAN RESOURCE

• Motivation and incentives o Organize monthly activities to reward their

hard effort.o Higher bonus to the most hardworking

employees. o Teamwork (accountant executive, designer,

coordinator, project manager, inspector) o Given empowerment in their jobs but monitor

by project leader.

CLIENT/CUSTOMER

• Deals with clients ranging from small-and-medium enterprises (SMEs) to international corporate and government entity.

• Average number of clients per month is at least 10.

"Our relationships with customers havea span of more than 15 years and I

would like to think ... (these as relationships with) friends more than

with clients," - Sim Chong Siang

SERVICES

• Brand building• Marketing Strategy Planning• Media Planning• Concept & Design• Printing• Television (RTB)• Radio• Newspaper• Cinema• TVC Production• Radio Production• Event Management• Marketing Research• Web Design and Development

FINANCE

• Turnovero Income: at least $40,000 per montho Expenses: approximately $20,000 - $30,000

per month

• Pricingo New clients: Standard priceo Long-term/old clients: Lower price

FINANCE

• Form of paymentso Foreign clients: Telegraphic Transfer o Local clients: chequeo Other cirucmstances.

BUSINESS ENVIRONMENT: Internal

-Workplace environment-Well organized and gives employees a sense of home

- corporate culture (i) Dressing codeDesigners and coordinators dressed casuallyGeneral manager, assistant manager and account executives dressed formally.(ii) Outdoor activities

BUSINESS ENVIRONMENT: External

• Political Environment• Need to follow employment regulations set by the

labour department.• Adison are not subjected to corporate tax.

• Economic environment• Credit card issues - Reduces the advertising budget

of companies.• Competitors -Customers are more interested on

how creative the services are being provided.

BUSINESS ENVIRONMENT: External

• Social Environmento The customer in Brunei would tend to stay the

same.• Technological Environment

o Not familiar with one technology software, e.g. graphic design or 3D

o Adison will reluctant to outsourcing or consultation by other designer.

Problems and SolutionsCHALLENGES & ISSUES

1. Suitable employees or workers

2. Meeting datelines every month (on time)

3. Competitors 4. Economic downturn /

recession5. Clients’ traditional way of

thinking (hindrance).

SOLUTIONS OR REMEDIES1. Outsource the work,

designers, employ part-time workers

2. Delegation of work, work OT (motivation – bonus, dynamic business environment)

3. Contact previous customers, give them new ideas

4. Provide marketing/advertising services as much as possible, maintain reputation

5. Convince clients with their creativity!

CONCLUSION

- Their long survival in the marketing industry should be respected by other companies operating in the same industry. - Main intention is to give the best marketing services to as many clients as possible (long-term goal)

Thank you for listening! Question & Answer Session