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PREMIUM VINYL CASE STUDY Xtend Barre

PREMIUM VINYL CASE STUDY - Parterre · 2016. 4. 19. · their corporate headquarters based in Boca Raton, Florida. The new 3,100-square-foot facility was intended to house not only

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Page 1: PREMIUM VINYL CASE STUDY - Parterre · 2016. 4. 19. · their corporate headquarters based in Boca Raton, Florida. The new 3,100-square-foot facility was intended to house not only

P R E M I U M V I N Y L C A S E S T U D YXtend Barre

Page 2: PREMIUM VINYL CASE STUDY - Parterre · 2016. 4. 19. · their corporate headquarters based in Boca Raton, Florida. The new 3,100-square-foot facility was intended to house not only

P R O J E C T N A M E

Xtend Barre

P R O J E C T L O C A T I O N

Boca Raton, Florida

T Y P E O F P R O J E C T

T O T A L A M O U N T

3,100 Square Feet

P R O D U C T S S P E C I F I E D

Vertu Starry Oak - Luxury Vinyl Plank

C A S E S T U D Y

V I T A L D E S I G N

Complete Remodel of Corporate

Headquarters/Barre Facility

Page 3: PREMIUM VINYL CASE STUDY - Parterre · 2016. 4. 19. · their corporate headquarters based in Boca Raton, Florida. The new 3,100-square-foot facility was intended to house not only

T H E CL I E N TXtend Barre is a boutique fitness studio franchisor dedicated to amplifying elements of dance, ballet

and Pilates to create an adrenaline-fueled workout for health and fitness enthusiasts across the

globe. With interest from potential franchise owners spreading worldwide, leaders of the innovative

fitness franchise decided it was time to re-envision the aesthetic of their studios, beginning with

their corporate headquarters based in Boca Raton, Florida. The new 3,100-square-foot facility was

intended to house not only the corporate offices, but also to showcase a replicable studio design for

future franchise owners.

In order to move the project forward, Xtend Barre hired Fabiano Designs, a full-service architecture

and interior design firm, to create a vision board both in an effort to determine the look and, most

important, the feel of the new space. With the end goal of creating a modern, clean and welcoming

facility, leaders at Xtend Barre began searching for the right companies to partner with on their

interior design project. Hear how Parterre became the choice for flooring for the growing health and

fitness company.

Page 4: PREMIUM VINYL CASE STUDY - Parterre · 2016. 4. 19. · their corporate headquarters based in Boca Raton, Florida. The new 3,100-square-foot facility was intended to house not only

T H E C H A L L E N G EBlending a corporate headquarters with studio space can pose many challenges, especially given

how the amount of foot traffic in the space increases throughout the day depending upon class

schedules and business hours. Making matters even more challenging was the inclusion of a retail

store within the new building, meaning even more customers coming in and out of the facility.

Because of this, durability in flooring was essential—as was the ability to keep the flooring clean.

Areas most in need of a durable yet aesthetically pleasing flooring solution included not only the

studio space and corporate offices, but also the main hallway and entrance areas, as well as the

spaces leading to restrooms, locker rooms and the retail component.

Page 5: PREMIUM VINYL CASE STUDY - Parterre · 2016. 4. 19. · their corporate headquarters based in Boca Raton, Florida. The new 3,100-square-foot facility was intended to house not only

T H E S O L U T I O NAfter receiving flooring samples from Parterre and testing them for both look and feel, the decision

was made to order roughly 2,000 square feet of luxury vinyl flooring to outfit the new Xtend Barre

corporate headquarters and studio space. Because of the high level of design versatility and

functionality needed in the space, leaders at Xtend Barre selected a variety of plank flooring designs

and colors.

Not only stylish, luxury vinyl plank is easy to clean and is durable enough to stand up to the constant

foot traffic a fitness studio brings, making it an impeccable fitness flooring choice. The chosen layout

involved both horizontal and vertical patterns, which allowed for an energetic design aesthetic

throughout the space.

Page 6: PREMIUM VINYL CASE STUDY - Parterre · 2016. 4. 19. · their corporate headquarters based in Boca Raton, Florida. The new 3,100-square-foot facility was intended to house not only

C O N C L U S I O N

“I wanted beautiful flooring that actually

holds up and that’s what I got.”

A N D R E A R O G E R S

Founder and Creator, Xtend Barre

Both functional and chic, Xtend Barre used luxury vinyl plank from the Vertu Luxury Vinyl Plank

collection:

• Vertu’s Starry Oak was installed throughout Xtend Barre including the lobby, retail area,

dressing rooms and employee offices. The distressed look and blue tint of Starry Oak added

a contemporary feel to the space, pairing well with the brilliant yellow and teal décor placed

throughout.

The distressed wood look of Parterre’s flooring paired nicely with Xtend Barre’s branding efforts,

which focused primarily on a white wall décor with clean yellow line patterns throughout the space.

“I didn’t want it to feel sterile, I wanted to make sure it was warm and inviting,” said Andrea Rogers,

founder and creator of Xtend Barre. “It now feels like a place you really want to be part of. It feels

like a glamorous new home.” In addition to being thrilled with the look of their beautiful new flooring,

Rogers said Xtend Barre has been incredibly satisfied with the floor’s ability to handle everyday wear

and tear.

“I wanted the space to look sharp and modern. I wanted it to look exceptional,” said Rogers. “But on

top of that look for flooring, I wanted it to be able to hide the wear and tear. I wanted beautiful flooring

that actually holds up and that’s what I got.”

500 Research Drive, Wilmington, MA 01887

888.338.1029 | 978.203.5400parterreflooring.com